Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
THE METAVERSE IS POTENTIALLY AN $8 TRILLION TO $13 TRILLION OPPORTUNITY (Citibank):
We believe the Metaverse may be the next generation of the
internet — combining the physical and digital world in a persistent
and immersive manner — and not purely a Virtual Reality world.
A device-agnostic Metaverse accessible via PCs, game consoles, and
smartphones could result in a very large ecosystem. Based on our
definition, we estimate the total addressable market for the Metaverse
economy could grow to between $8 trillion and $13 trillion by 2030.
METAVERSE USE CASES:
Gaming is viewed as a key Metaverse use case for the next several years due to the immersive and multi-player
experience of the space currently. But we believe that the Metaverse will eventually help us find new enhanced ways to
do all of our current activities, including commerce, entertainment and media, education and training, manufacturing and
enterprise in general. Enterprise use cases of the Metaverse in the coming years will likely include internal collaboration,
client contact, sales and marketing, advertising, events and conferences, engineering and design, and workforce train
METAVERSE INFRASTRUCTURE BUILDING:
the current state, the internet infrastructure is unsuitable for building a fully-immersive content streaming Metaverse
environment, that enables users to go seamlessly from one experience to another. To make the vision of Metaverse a reality, we
expect significant investment in a confluence of technology. Low latency — the time it takes a data signal to travel from one point
on the internet to another point and then come back — is critical to building a more realistic user experience.
MONEY IN THE METAVERSE:
We expect the next generation of the internet, i.e., the Metaverse, would encapsulate a range of form factors of money, including
the existing/traditional forms of money and also upcoming/digitally-native forms — cryptocurrency, stablecoins, central bank
digital currencies (CBDCs) — that were out of scope in a pre-blockchain virtual world
This document is the copyright of its respective holders. It is freely available on the Internet to anyone who searches for it independently. It is provided here under the "Fair Use Doctrine of U.S. Copyright Law."
The Metaverse is a collection of virtual environments that supports 3D elements and interactions with digital objects through AR and VR technologies. Metaverse has the option to fully change the way we perceive reality and make out digital experience more real-like.
Games are a huge part of the Metaverse ecosystem. Through the use of VR and AR technologies in the Metaverse, the gaming experience can enhance drastically for the users. Here, we will analyze the 5 Best Metaverse Games – Sandbox, Axie Infinity, Illuvium, Decentraland, and Star Atlas. All of these games offer various types of features for their players.
Here, at 101 Blockchains, we offer various high-quality courses that offer in-depth analysis of blockchain technology. These courses will help you understand the core principles of this technology and how it will play a huge part in developing the Metaverse.
The following courses will help you ->
Metaverse Fundamentals
https://academy.101blockchains.com/courses/metaverse-fundamentals
NFT Fundamentals Course
https://academy.101blockchains.com/courses/nft-fundamentals
Introduction to DeFi Course
https://academy.101blockchains.com/courses/defi-course
Tokenization Fundamentals
https://academy.101blockchains.com/courses/tokenization-fundamentals
Learn more about the certification courses from here ->
Certified Enterprise Blockchain Professional (CEBP) course
https://academy.101blockchains.com/courses/blockchain-expert-certification
Certified Enterprise Blockchain Architect (CEBA) course
https://academy.101blockchains.com/courses/certified-enterprise-blockchain-architect
Certified Blockchain Security Expert (CBSE) course
https://academy.101blockchains.com/courses/certified-blockchain-security-expert
Learn more from our guide ->
https://101blockchains.com/best-metaverse-games/
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
THE METAVERSE IS POTENTIALLY AN $8 TRILLION TO $13 TRILLION OPPORTUNITY (Citibank):
We believe the Metaverse may be the next generation of the
internet — combining the physical and digital world in a persistent
and immersive manner — and not purely a Virtual Reality world.
A device-agnostic Metaverse accessible via PCs, game consoles, and
smartphones could result in a very large ecosystem. Based on our
definition, we estimate the total addressable market for the Metaverse
economy could grow to between $8 trillion and $13 trillion by 2030.
METAVERSE USE CASES:
Gaming is viewed as a key Metaverse use case for the next several years due to the immersive and multi-player
experience of the space currently. But we believe that the Metaverse will eventually help us find new enhanced ways to
do all of our current activities, including commerce, entertainment and media, education and training, manufacturing and
enterprise in general. Enterprise use cases of the Metaverse in the coming years will likely include internal collaboration,
client contact, sales and marketing, advertising, events and conferences, engineering and design, and workforce train
METAVERSE INFRASTRUCTURE BUILDING:
the current state, the internet infrastructure is unsuitable for building a fully-immersive content streaming Metaverse
environment, that enables users to go seamlessly from one experience to another. To make the vision of Metaverse a reality, we
expect significant investment in a confluence of technology. Low latency — the time it takes a data signal to travel from one point
on the internet to another point and then come back — is critical to building a more realistic user experience.
MONEY IN THE METAVERSE:
We expect the next generation of the internet, i.e., the Metaverse, would encapsulate a range of form factors of money, including
the existing/traditional forms of money and also upcoming/digitally-native forms — cryptocurrency, stablecoins, central bank
digital currencies (CBDCs) — that were out of scope in a pre-blockchain virtual world
This document is the copyright of its respective holders. It is freely available on the Internet to anyone who searches for it independently. It is provided here under the "Fair Use Doctrine of U.S. Copyright Law."
The Metaverse is a collection of virtual environments that supports 3D elements and interactions with digital objects through AR and VR technologies. Metaverse has the option to fully change the way we perceive reality and make out digital experience more real-like.
Games are a huge part of the Metaverse ecosystem. Through the use of VR and AR technologies in the Metaverse, the gaming experience can enhance drastically for the users. Here, we will analyze the 5 Best Metaverse Games – Sandbox, Axie Infinity, Illuvium, Decentraland, and Star Atlas. All of these games offer various types of features for their players.
Here, at 101 Blockchains, we offer various high-quality courses that offer in-depth analysis of blockchain technology. These courses will help you understand the core principles of this technology and how it will play a huge part in developing the Metaverse.
The following courses will help you ->
Metaverse Fundamentals
https://academy.101blockchains.com/courses/metaverse-fundamentals
NFT Fundamentals Course
https://academy.101blockchains.com/courses/nft-fundamentals
Introduction to DeFi Course
https://academy.101blockchains.com/courses/defi-course
Tokenization Fundamentals
https://academy.101blockchains.com/courses/tokenization-fundamentals
Learn more about the certification courses from here ->
Certified Enterprise Blockchain Professional (CEBP) course
https://academy.101blockchains.com/courses/blockchain-expert-certification
Certified Enterprise Blockchain Architect (CEBA) course
https://academy.101blockchains.com/courses/certified-enterprise-blockchain-architect
Certified Blockchain Security Expert (CBSE) course
https://academy.101blockchains.com/courses/certified-blockchain-security-expert
Learn more from our guide ->
https://101blockchains.com/best-metaverse-games/
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
What will the Web3 Data Economy look like?
The shadow money economy (closed, power concentrated) moved to the token economy (open, permissionless). It has a base layer of reserve currency / store of value (BTC), unit of exchange (ETH) and token / app launch platform (Ethereum). And there are financial & utility last miles, like wallets, exchanges, and dapps.
We envision similar for the data economy. The shadow data economy (closed, power concentrated) will move to the Web3 data economy (open, permissionless). It will have a base layer of reserve currency / store of value, a unit of exchange, and data asset launch platform. Ocean Protocol's design provides all of these as a substrate, with artificial intelligence use cases as the linchpin. Finally, just like the token economy there are financial & utility last miles, like data wallets, data exchanges, and data science tools using Ocean tokens.
This talk was presented at the Web3 Summit, Berlin, Oct 22-24, 2018
PDF version: http://trent.st/content/20181022.2%20Web3%20Summit%20-%20McConaghy.pdf
2023 Q2 Crypto Industry Report | CoinGeckoCoinGecko
After the exuberance of Q1, the crypto market took Q2 to consolidate the gains and increased slightly by 0.14%, from a total market cap of $1.238 trillion on March 31, 2023, to $1.240 trillion on June 30, 2023. April and May were relatively quiet months, particularly after Ethereum’s Shapella upgrade on April 12 as the market was absent of any strong overarching narrative. Prices of Bitcoin (BTC) and Ethereum (ETH) are now hovering around $30,000 and $1,900 respectively, with BTC climbing 6.9%, while ETH increased by 6.0% in Q2.
Our comprehensive 2023 Q2 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
2023 Annual Crypto Industry Report | CoinGeckoCoinGecko
In the fourth quarter of 2023, the crypto market experienced a surge in anticipation related to ETFs, particularly with the growing optimism surrounding the potential approval of US spot Bitcoin ETFs. This optimism contributed to a bullish market sentiment, leading to a significant increase in the total crypto market cap from $1.1 trillion to $1.6 trillion, marking a 55% rise. During this period, the price of Bitcoin soared from $27,000 to $42,000.
When considering the entire year of 2023, the crypto market witnessed substantial growth, more than doubling its total market cap from $832 billion at the beginning of the year. This remarkable expansion was primarily driven by Bitcoin's impressive resurgence, experiencing a 2.6x increase. After the challenges and stagnation experienced in 2022, 2023 proved to be a robust year of recovery for the crypto industry.
Our comprehensive 2023 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far beyond the world of video games. From virtual try-ons in retail stores to marketing campaigns based on metahuman influencers, Chinese firms are already using tomorrow’s Metaverse technologies to create ever increasingly engaging consumer experiences.
In this report made in collaboration with AYO Consulting, you will find an analysis of China’s metaverse and the various applications of its technology in retail.
Download to learn:
- What Metaverse technologies companies can leverage to boost sales in China
- Which companies are developing those technologies in China
- How VR and AR enhance the shopping experience of Chinese consumers
- How is the legal environment shaping the NFT and cryptocurrency landscape in China
- How and why companies are using metahumans to conduct marketing campaigns in China
- What are the benefits of hosting virtual events, with some Chinese case studies
Key stats on the Metaverse in China:
- After the creation of the Metaverse Industry Committee in 2021, financing of Metaverse-related projects reached 5.7 billion US dollars in China the same year. In 2022, from January to March alone those investments jumped to 8.1 billion US dollars.
- Chinese giants are heavily investing in Metaverse-related technologies. Among them, Bytedance acquired the third largest worldwide VR set maker Pico for 5 billion RMB.
- As of 2021, Huawei was the first 5G patent holder in the world at 15.4% of all 5G-related patents.
- The AI core industry in China was worth 189 billion RMB, almost doubling over two years.
- The virtual idol market in China was worth 101 billion RMB in 2021 and is projected to triple by the year 2023.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
As NFT projects continue to pop up and censorship woes become a reality, decentralized storage has become a beacon of hope for many. Let’s check out how much the decentralized storage sector has grown!
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Superweek 2022 - Solid & Digital Analytics TrackingJente De Ridder
Our industry is changing rapidly: tracking standards are under pressure, consumers are more privacy conscious and legislators are trying to regain control of big tech.
Solid offers an answer to all these challenges. It is a framework initiated by Tim Berners Lee, the inventor of the world wide web. And it is clear that this will be a game changer for how personal data will be handled in the future.
The question is how we as an industry will prepare ourselves for this and how we all can contribute to the adoption of this new standard?
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
This whitepaper delves into the opportunities presented by the metaverse. The report does this by breaking down the seven foundations of the metaverse, including virtual spaces, video streaming, video gaming, cloud gaming, cloud content, digital advertising, and collaboration.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
What will the Web3 Data Economy look like?
The shadow money economy (closed, power concentrated) moved to the token economy (open, permissionless). It has a base layer of reserve currency / store of value (BTC), unit of exchange (ETH) and token / app launch platform (Ethereum). And there are financial & utility last miles, like wallets, exchanges, and dapps.
We envision similar for the data economy. The shadow data economy (closed, power concentrated) will move to the Web3 data economy (open, permissionless). It will have a base layer of reserve currency / store of value, a unit of exchange, and data asset launch platform. Ocean Protocol's design provides all of these as a substrate, with artificial intelligence use cases as the linchpin. Finally, just like the token economy there are financial & utility last miles, like data wallets, data exchanges, and data science tools using Ocean tokens.
This talk was presented at the Web3 Summit, Berlin, Oct 22-24, 2018
PDF version: http://trent.st/content/20181022.2%20Web3%20Summit%20-%20McConaghy.pdf
2023 Q2 Crypto Industry Report | CoinGeckoCoinGecko
After the exuberance of Q1, the crypto market took Q2 to consolidate the gains and increased slightly by 0.14%, from a total market cap of $1.238 trillion on March 31, 2023, to $1.240 trillion on June 30, 2023. April and May were relatively quiet months, particularly after Ethereum’s Shapella upgrade on April 12 as the market was absent of any strong overarching narrative. Prices of Bitcoin (BTC) and Ethereum (ETH) are now hovering around $30,000 and $1,900 respectively, with BTC climbing 6.9%, while ETH increased by 6.0% in Q2.
Our comprehensive 2023 Q2 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
2023 Annual Crypto Industry Report | CoinGeckoCoinGecko
In the fourth quarter of 2023, the crypto market experienced a surge in anticipation related to ETFs, particularly with the growing optimism surrounding the potential approval of US spot Bitcoin ETFs. This optimism contributed to a bullish market sentiment, leading to a significant increase in the total crypto market cap from $1.1 trillion to $1.6 trillion, marking a 55% rise. During this period, the price of Bitcoin soared from $27,000 to $42,000.
When considering the entire year of 2023, the crypto market witnessed substantial growth, more than doubling its total market cap from $832 billion at the beginning of the year. This remarkable expansion was primarily driven by Bitcoin's impressive resurgence, experiencing a 2.6x increase. After the challenges and stagnation experienced in 2022, 2023 proved to be a robust year of recovery for the crypto industry.
Our comprehensive 2023 Crypto Industry Report covers everything from the crypto market landscape to analyzing Bitcoin and Ethereum, deep diving into the decentralized finance (DeFi) and non-fungible token (NFT) ecosystems, and reviewing how centralized exchanges (CEX) and decentralized exchanges (DEX) have performed.
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far beyond the world of video games. From virtual try-ons in retail stores to marketing campaigns based on metahuman influencers, Chinese firms are already using tomorrow’s Metaverse technologies to create ever increasingly engaging consumer experiences.
In this report made in collaboration with AYO Consulting, you will find an analysis of China’s metaverse and the various applications of its technology in retail.
Download to learn:
- What Metaverse technologies companies can leverage to boost sales in China
- Which companies are developing those technologies in China
- How VR and AR enhance the shopping experience of Chinese consumers
- How is the legal environment shaping the NFT and cryptocurrency landscape in China
- How and why companies are using metahumans to conduct marketing campaigns in China
- What are the benefits of hosting virtual events, with some Chinese case studies
Key stats on the Metaverse in China:
- After the creation of the Metaverse Industry Committee in 2021, financing of Metaverse-related projects reached 5.7 billion US dollars in China the same year. In 2022, from January to March alone those investments jumped to 8.1 billion US dollars.
- Chinese giants are heavily investing in Metaverse-related technologies. Among them, Bytedance acquired the third largest worldwide VR set maker Pico for 5 billion RMB.
- As of 2021, Huawei was the first 5G patent holder in the world at 15.4% of all 5G-related patents.
- The AI core industry in China was worth 189 billion RMB, almost doubling over two years.
- The virtual idol market in China was worth 101 billion RMB in 2021 and is projected to triple by the year 2023.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
The Top Trends in Digital Marketing for 2023 Searchonic
Check our latest infographics on the topic “The Top Trends in Digital Marketing for 2023”. Discover the top digital marketing trends to watch out for in 2023 with this infographic.
Get in touch at sales@searchonic.com and hire digital marketing experts.
As NFT projects continue to pop up and censorship woes become a reality, decentralized storage has become a beacon of hope for many. Let’s check out how much the decentralized storage sector has grown!
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Superweek 2022 - Solid & Digital Analytics TrackingJente De Ridder
Our industry is changing rapidly: tracking standards are under pressure, consumers are more privacy conscious and legislators are trying to regain control of big tech.
Solid offers an answer to all these challenges. It is a framework initiated by Tim Berners Lee, the inventor of the world wide web. And it is clear that this will be a game changer for how personal data will be handled in the future.
The question is how we as an industry will prepare ourselves for this and how we all can contribute to the adoption of this new standard?
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
This whitepaper delves into the opportunities presented by the metaverse. The report does this by breaking down the seven foundations of the metaverse, including virtual spaces, video streaming, video gaming, cloud gaming, cloud content, digital advertising, and collaboration.
5 Blockchain Trends Everyone Should Know AboutBernard Marr
Where will blockchain go in 2019? Will we see a blockchain winter with crashing values of cryptocurrencies such as Bitcoin? Or will the hype be ignited once more? Here we look at the key trends for blockchain in the coming year.
Over the last five years, several interlocking technology trends have facilitated the so-called ‘web3’ era. Blockchain, cryptocurrencies, the metaverse and new forms of digital value, such as non-fungible tokens (NFTs), have emerged to offer new modes of engagement, experience, transactions and autonomy in the digital space. This new chapter in the world wide web promises to be decentralised and open to all, with implications for brands, financial institutions, consumers, and regulators. This Future of Trade special edition report by DMCC (Dubai Multi Commodities Centre) assesses the dynamics driving growth and innovation in digital decentralisation.
Over the last five years, several interlocking technology trends have facilitated the so-called ‘web3’ era. Blockchain, cryptocurrencies, the metaverse and new forms of digital value, such as non-fungible tokens (NFTs), have emerged to offer new modes of engagement, experience, transactions and autonomy in the digital space. This new chapter in the world wide web promises to be decentralised and open to all, with implications for brands, financial institutions, consumers, and regulators. This Future of Trade special edition report by DMCC (Dubai Multi Commodities Centre) assesses the dynamics driving growth and innovation in digital decentralisation.
Maximize returns and build real wealth by learning how to work in cryptocurrencies and this is a very useful educational book for free
https://2022crypto.blogspot.com/
The underlying technologies that enterprises use to build and deliver their goods and services have undergone profound changes over the past 50 years.
The emergence of distributed processing and cloud-based development platforms by the mid-2000s turned technology into a service and allowed enterprises to pay-as-they-go in terms of infrastructure and application development, supported by a growing set of artificial intelligence tools and big data processing abilities that shifted business delivery to platform-based ecosystems driven by powerful network effects and behavioral algorithms.
Web3 creates the potential for commercial protocols that can deliver goods and services in a peer-to-peer manner that can be directly accessed by any user via an internet connection. These protocols use smart contracts to enable transactions—self-executing code that is designed to perform a certain task when a predetermined trigger is activated. A smart contract can be used to buy, sell, or issue an asset, to borrow or lend money, play a game, participate in an exclusive community, buy virtual or physical land rights, and more.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives. The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives.
The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
The best performer in 2022 was GMX that went 111% as the rest of the crypto world collapsed. It was followed at a 92% gain by Trust Wallet Token, and LEO which “only” lost 3% on the year! The question now is which will be the most profitable cryptocurrency in 2023.
https://youtu.be/nZJLQhWfZVg
The world of cryptocurrencies has experienced a meteoric rise in recent years, captivating both tech enthusiasts and investors alike. As we step into the year 2023, the crypto landscape is buzzing with anticipation as it continues to mature and evolve. With new advancements in technology and increasing adoption rates, cryptocurrencies are poised to redefine traditional finance, revolutionize industries, and unlock new opportunities for global economic growth. In this article, we explore the potential of cryptocurrencies in 2023 and their transformative impact on various aspects of our lives.
Emerging Trends in Media and Entertainment Industry in 2023 - SG Analytics.pdfSG Analytics
With the media and entertainment industry moving faster from our living rooms to our pockets, companies are adapting to this shift to understand consumer engagement.
Visit:
https://www.sganalytics.com/blog/media-entertainment-industry-trends/
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Is crypto eating fintech?
Digital assets are fighting for their place alongside stocks, shares and other asset classes.
Digital assets are changing the ecosystem & infrastructure that has been built around buying,
trading and holding those assets.
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=ppt&utm_medium=slideshavijay
For the win: Breaking down the preferences of Asia’s mobile gamersdigitalinasia
No platform is more ripe with opportunity for game developers and publishers than mobile.
That’s especially true in Asia, where 1.21 billion mobile gamers — more than half of the
world’s mobile gaming population1
— consistently drive the lion’s share of global mobile
games revenue.2
More universally accessible and affordable than their PC and console
predecessors, mobile games offer publishers a direct line to a wider audience of players
than ever before, and empower developers with more freedom to experiment with a
growing assortment of genres, monetization models, and styles of gameplay.
As mobile titles have evolved from simple control schemes to more complex and immersive
experiences, they’ve also revealed even more nuances among Asia’s growing audience
of mobile gamers. Considering the rich diversity of local customs, traditions, and player
preferences across the region, launching a successful mobile game can be a tricky
science — and it starts with getting to know the local landscape.
In the final installment of our series of insights on Asia’s gaming market, we’ll take a
look at the region’s top-grossing mobile games and genres to explore how evolving
player preferences, culture, and game developers have uniquely shaped the landscape
of each country.
Let’s start with Asia’s most prominent hub for mobile gamers — China.
The dramatic events of 2022 will shape the crypto landscape for years to come.
Chart 1. Rolling 1y Sharpe ratio
Sources: IEX Cloud and Coinbase.
Yet, despite the uncertainty surrounding the
potential fallout, there are important
characteristics that distinguish this market
from the previous crypto winter. For one,
institutional crypto adoption remains firmly
entrenched. Many investors take a long-term
perspective and recognize the cyclical nature
of these markets. Rather than stepping back,
they are using this environment to hone their
knowledge and build the infrastructure to
prepare for the future.
But no one is arguing that digital assets
haven’t faced an important setback. The
total market capitalization of cryptocurrencies
is currently around US$835 billion, down 62%
from $2.2 trillion at the end of 2021, albeit still
high relative to most of the asset class’ history.
Comparatively, the Nasdaq is down 30% since
the end of 2021 and the S&P 500 down 18%.
From a Sharpe ratio perspective however,
crypto’s risk-adjusted return actually
performed in line with US and global stock
indices through 2022 and did much better
than US bonds. Prior to the fallout in November,
an equally-weighted basket of BTC and ETH
offered a negative Sharpe ratio of 1.08 compared
to an average negative return of 0.90 for US
stocks. This is a significant deviation from
the trend observed in the last crypto winter,
when digital assets underperformed nearly
all traditional risk assets for the duration of
2019 and into early 2020.
4
The differences between these periods may
also be observed in the prospective fallout
from the latest crypto downturn. For instance,
we expect greater calls for regulatory clarity
to emerge, as institutional investors push for
better governance and standards to help
make the asset class more accessible, safer,
and easier for all to navigate. This will take
time, however, as the industry puts lessons
about systemic deficiencies in the right
context and applies the necessary risk
controls to protect its customers.
Looking ahead, we believe the evolution
of the crypto ecosystem is putting subjects
like tokenization, permissioned DeFi, and
web3 front and center. Meanwhile, bitcoin’s
core investment thesis remains intact, while
Ethereum seems to be outpacing its layer-1
competition in terms of network activity.
We are seeing a greater variety of use cases for
non-fungible tokens outside of art, like using
NFTs to certify and authenticate real-world
assets or as ENS domain names. Stablecoins
are now one of the largest sectors in the crypto
ecosystem with an outsized role in storing and
transferring wealth.
We discuss these trends and many more in the
enclosed report
The annual Asia Video Industry Report is a
treasure trove of insight and information
and if you want a holistic view of the state
of our industry at the end of 2022, it is
required reading. There is such a variety
of topics and opinions that it is a great
resource to be able to revisit and always
find something new.
The other great thing about this report
is that like everything that we do, it
represents our membership. As an
industry body, our strength always lies
in the members we represent. It is by
channelling the passion and hard work of
all of you that we, as an industry, can be
successful.
Nothing is ever straightforward or
predictable. We thought the outbreak
of a global pandemic was going to test
us and it did, but perhaps not as much
as now - the process of coming out of it,
with the world’s economy under serious
strain. Visions of a tech-led future that
saw valuations reach historic levels under
COVID have been replaced with a more
sombre assessment of priorities – the
key ones being financial profitability and
sustained growth prospects.
So while there is little doubt some of
us will have some rocky times ahead, I
am very confident of the outlook of the
Asian video industry. Profitability and
sustained growth prospects are exactly
what I see. They may not be the first to
tell you, but consumers love what they are
getting. They love the wealth and depth
of amazing shows being produced, they
love the international hits, they love the
local investments in their own stories
and culture, and they love discovering
lesser-known shows from countries they
are less familiar with.
Is there more rationalisation which
needs to be made? Will we see more
consolidations? Will there be more debate
about peak content and its relationship to
financial stability? The answer to all three
of these questions is certainly yes. But
these are growing pains in a sector that
will continue to grow and be immensely
successful. All the tweets and user
generated content in the world cannot
replace the value of well-crafted, well-told
and well-produced stories.
I also believe we have matured
enormously as an industry over the last
few years. If there was any panic over the
disruption the industry has been through,
I believe it has gone. And I see greater
certainty and confidence in the roles
each company plays. There is a more
sombre assessment by each company
of the value that they bring which others
do not. Temptations to try to be D2C and
D2B and a content producer and a tech
company have abated, and we look more
like an industry now with everyone in their
right place.
The role AVIA plays continues to evolve
and while it is not always directly visible,
I believe it remains more important now
than at any previous time. The analogy
I always use is of building and securing
the foundations on which our industry
sits. The stronger and more secure we
can make them, the taller the individual
buildings can grow. The impetus to
regulate in the digital realm is only getti
China’s influencer marketing industry is well ahead of the rest of the world. The
advanced functionality and integration of social media, e-commerce and mobile
payments has enabled the Chinese KOL and KOC economy to grow at a pace not
seen anywhere else in the world. This growth has been accelerated by the Covid-19
pandemic and the consequent prevention measures that included closing physical
stores, dining in, in-person events and sporadic district lockdowns. These measures
have led to a significant increase in the amount of time Chinese consumers spend
on the internet. In fact, the average Chinese consumer today spends over seven
hours a day on the internet . About two-thirds of those seven hours is spent using
social or content apps, as users increasingly seek information about the world
around them through social media, influencers and friends to help make purchase
decisions.
PJdaren’s preliminary estimates suggest that from September 2021 to October 2022
there were more than 10.1 million KOLs and KOCs across China’s social media
ecosystem with a fan base of over 10,000 followers – a figure larger than anything
seen elsewhere in the world. China’s influencers published an average of 38.3 million
posts on a daily basis.
PJDAREN INSIGHTS 4
CHINA’S INFLUENCER MARKETING INDUSTRY
Introduction
According to the National
Bureau of Statistics, China’s
influencer economy grew
from CN¥241.9 billion (US$
38.5 billion) in 2018 to CN¥1.3
trillion (US$210 billion) in 2020.
It is estimated that by the
year 2025, the total market
size of China’s influencer
economy will reach CN¥6.7
trillion (US$1.035 trillion).
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
The past two years have necessitated big swings and quick thinking. In 2023, smart
business leaders will get focused — pruning efforts that aren’t bearing fruit and prioritising
long-term growth. The war in Europe and resulting global economic slowdown are forcing
firms in Asia Pacific to find new growth drivers and lead with purpose as uncertainty
rises. Most will struggle, however, to find a balance between investing in transformation
and growth while simultaneously embracing environmental sustainability, resilience, and
employee empowerment.
Trust will be at the forefront of business operations in 2023. Customers are increasingly
weary of organisations playing fast and loose with their personal data, and regulators aren’t
far behind. And it won’t stop there — fuelled by the ire of fed-up customers and employees,
regulators will scrutinise greenwashing, misinformation, and employee surveillance.
The interlocking market dynamics of 2023 will require business leaders to adhere to a
long-term strategic vision while operating within unknown territory. A laser focus on their
organisations’ missions and strengths — and a willingness to shed distractions that don’t
move the needle — will be the defining factor of success in 2023.
The macro and political backdrops are much different today than they were twelve months ago. I wrapped up the 2022 report when interest rates were near zero, and crypto markets and the S&P sat at all-time highs. We didn’t have a single proxy war with a nuclear-armed adversary! And we had Dem- ocratic leadership in both chambers of Congress.
Portfolios are down 80% since then. Crypto startups are (sometimes) required to have business models before VCs cut checks, and nine figure checks might (maybe) begin to include board oversight. The separation of money and state feels inevitable as countries are getting canceled. Real policy is taking shape in DC, and the outlook for regulatory progress is somewhat rosier.
Is this the dark before the dawn, or the beginning of a long Arctic winter? I believe in crypto.
Bitcoin and Ethereum seem to be on long-term stable ground. DeFi will take major strides forward next year. Privacy tech will be promoted as an integral part of the future of public blockchains (or get de facto banned on dystopian and vague “national security” grounds). Infrastructure investments around code security, decentralized hardware, virtual worlds, custody, protocol governance, and block- chain scalability are all in vogue. There will be less NFT speculation. Fewer moon fumes.
I will probably spend more time in this report deconstructing crypto policy than you would like, but I’ll make fun of important people along the way to keep it zippy.
Once again, this beast took me 200 hours to write. That’s a lot, but it’s also down about 20% from last year. I thank the Messari analyst team for those cost savings. They write good stuff daily for Messari Pro subscribers, and you should sign up. If you’re an institution or crypto startup, stop missing key insights: our Enterprise-level offering give your company the research and data tools you need to save more time, energy, and long-term compliance costs on day-to-day crypto work.
In 2022, Messari tripled our team size and revenue in a down market. We closed a Series B, launched several new products (Asset Intelligence, Protocol Metrics, Data Apps), and doubled the size of Main- net 2022 in NYC. We’re still hiring. Come with me if you want to live.
Every year, people ask me how I write all this stuff in such a short amount of time. Mostly, it’s a labor of love. I am grateful to have the opportunity to build in this industry, and we appreciate the builders who have supported us through thick and thin. This report is a token of appreciation.
But if I’m being honest, there’s also a certain amount of rage that fueled this report. The bad actors have gotten all of the oxygen this year, and set back the good actors and years of progress that they had made.
I hope The Theses shifts the focus away from the frauds and the tourists, and back to the pioneers. I wrote this in the pioneers’ defense.
The only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in the face of the unexpected, contributing to over $27 trillion USD1 of retail
sales worldwide. But 64%2 of global businesses are still recovering from the negative impact of the pandemic.*
Economic obstacles from the pandemic were compounded further in 2022, when the Russia-Ukraine
war led to sanctions that delayed or halted trade altogether. The fiscal instability is driving the highest inflation in 40 years.3
Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and
*All values are in U.S. dollars
adoption of digital commerce by half a decade.4 Shopping, working, and socializing online became commonplace.
But after years of lockdowns and restrictions, people now crave meaningful connection across all facets of life—including commerce. Physical spaces make those points of connection between merchants and customers possible, including online and offline commerce.
As brands grapple with the challenges in 2023, they’ll need to respond by adding flexibility to their products, plans, and policies. With an economic recession on the horizon, being agile has never been more important. This report outlines the global trends equipping brands to confront the unexpected.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
Asia Gaming spotlight indonesia-march-2020digitalinasia
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users.
With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a government that supports the development of gaming and esports, Indonesia is an emerging gaming powerhouse.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. 01. Brands are taking Web3 seriously with bigger swings
and intentional strategies
02. Tech giants’ investments and pilots are bringing
significant new audiences to Web2.5
03. Crypto payment acceptance is more than just a
marketing stunt
04. Token ticketing is introducing new experiential models
05. The battle for Web3 mobile is heating up
06. The metaverse … is not quite here yet
07. Our future is multi-chain
08. Web3 jobs expand across disciplines
CONTENTS
Introduction
State of the Union
8 Trends for Enterprises to
Watch in 2023
Closing Thoughts for Enterprises: Our
Recommendations in 2023
1
3. Immersive,
interoperable,
always-on digital
worlds in mixed
reality
Decentralized
alternatives in
borrowing, saving,
trading and
investing
Unique digital
assets with a host
of new use cases
Both 2021 and 2022 have been hallmark years in all
things Web3, crypto, and blockchain. The market
has dramatically expanded - we’ve seen new highs
and some sobering lows alongside extraordinary
and constant innovation. Here at Vayner3, we’ve
grown from a small group of passionate crypto-
natives to an end-to-end Web3 consultancy with
25+ enterprise clients across CPG, Retail, Fashion,
Automotive, and Tech. Recent events have certainly
surfaced clear bad actors and put the space in the
spotlight for the wrong reasons, but we remain
optimistic about our Web3 future. This paper will
help explain why.
Web3 is the next evolution of the internet,
consumer behavior, and culture powered by
blockchain technology. Our definition of Web3
includes new technologies - cryptocurrencies, NFTs,
DeFi, and the “metaverse” - but it also includes an
important cultural and behavioral layer. Over the
last 2 years, we have seen a renaissance begin in
digital art, fashion, sports, music, and identity. As
consumers spend more and more of their time
online - and younger generations grow with a more
intertwined version of physical and digital realities -
we expect today’s fundamentals of emerging Web3
technology and culture to grow exponentially with
profound implications.
In this paper, we attempt to dissect the meta Web3
narrative, dive into the data, and identify true signal
in a (very) noisy market. We look at what matters
most to marketers and operators at large
enterprise organizations considering Web3 tech,
and we focus on the near-term future. We stay
grounded in business and technological realities,
and we fully acknowledge that macroeconomic
forces and regulatory changes could play a major
role in how 2023 unfolds. All things considered, we
remain convinced: Web3 is going increasingly
mainstream in 2023. Let’s build the future
together.
Web3
The Consumer Blockchain
Crypto NFTs DeFi Metaverse
Digital currencies
built on blockchain
technology
Web3 Culture & Consumer Behavior
Emerging technology is driving a renaissance of exciting, new cultural moments in digital
art, fashion, sports, music, gaming and digital identity
Introduction
The Key Components of Web3
built the “The Consumer Blockchain”
2
4. 4
Statista (January 2022)
5
Coingecko ETH (November 2022)
Coingecko BAYC (November 2022)
1
Crypto.com (January 2022)
2
Coinbase Investor Materials (November 2022)
3
Fortune (November 2022)
Global adoption of cryptocurrency has grown
dramatically in recent years, with conservative
estimates reaching over 300M global users in early
20221
. Crypto exchange and investment platforms
like Coinbase have consistently added 5 - 15M new
verified users per quarter over the last 2 years.2
Reddit’s recent foray into Web3 created 3m new
digital wallet owners in a few short months.3
In its
latest pilot, Instagram recently announced NFT
creation, sales, and trading will be available to its
160M US users.4
This new and exciting corner of the
internet is getting a whole lot bigger.
But, it is still a challenging, volatile, and polarized
arena. The tenor of mainstream media continues to
paint NFTs and crypto as a fringe movement rife
with scams and scandals. The recent collapse of
FTX, Celsius, and Terra Luna have have given the
media a lot to work with.
Similarly, the price of most crypto assets has been
challenged over the last 12 months. Ethereum’s
native token, ETH, is over 60% off its all-time high,
and the preeminent Bored Ape Yacht Club NFT
collection has a current price of admission 75%
below its $400k peak last February.5
Media sentiment and asset price are only the tip of
the Web3 iceberg, and these narratives certainly
broke through to mainstream consumer awareness
in 2022. At Vayner3, we spend our time just below
the surface to deeply understand and interpret the
continued experimentation, massive enterprise
investments, and stunning technological
developments that haven’t quite broken through
just yet. Next, we will deconstruct what we have
seen over the last 12-18 months and will paint a
picture of what might matter for enterprise
organizations considering Web3 in 2023.
STATE OF
THE UNION
3
5. The top of the web3
iceberg has broken
through into mainstream
consumer awareness…
…but just under the surface, we
see initial experimentation,
enterprise investment, and
technological developments that
will continue to meaningfully
advance web3 culture,
technology, and adoption.
7. From late 2021 to early 2022, hundreds of
consumer brands jumped on the Web3
bandwagon; dropping NFTs, activating in the
metaverse, and testing out new use cases for
blockchain. We are past the “shiny new object”
moments of that phase, and early leaders have
emerged.
The playbook for brand entrances in Web3 is being
ONE:
Brands are taking Web3 seriously with
bigger swings and intentional strategies
written and rewritten, and what worked for these
early leaders likely looks much different from what
will work in 2023. Yet, across the winners, we see
intentional, thoughtful strategy with a focus on
sustained platform development. In 2023, the
brands who onboard the masses will (a) offer clear
Web3 products, (b) pursue nuanced consumer
targeting, and (c) develop intentional go-to-market
strategy.
6
8. A. Emerging product archetypes
On the product side, we are seeing clear
archetypes emerge. Dolce & Gabbana’s
Collezione Genesi used tokens to bundle beautiful
3D digital art renders, tailored handmade
apparel, and money-can’t-buy fashion
experiences in Milan. TIME integrated Web3 tech
directly into its website (TIME.com) by granting
magazine subscription access to TIMEPieces
NFT holders who connect their digital wallet to
the website. Starbucks is launching its new
Web3 loyalty & rewards program later this year.
While each of these five archetypes shown here
will sustain as “proven” uses cases of Web3
tech, we expect product strategy to move from
scarcity to scale in 2023 with a greater focus on
new forms of engagement and consumer
insights vs. consumer sales and revenue
generation.
Emerging Product Archetypes
Bundles: Digital
+ Physical +
Experiential
Digital worlds
and wearables
Token-gated
products and
experiences
Token-enabled
focus groups
Engagement,
loyalty, and
rewards
Scarce &
High Price
2021
Accessible
& Free
2022+
B. Customer targeting approaches
Winning brands have clearly identified and
targeted specific audiences in Web3. At the base
of the pyramid, brands targeting mainstream
consumers have focused on consumer
education and, in many cases, foregone technical
terms like “NFT” in favor of “Digital Collectibles.”
This simplification and technological abstraction
is increasingly common with new platform
entrants like Reddit and Instagram using more
“mainstream-friendly” terms as well.
In the middle, we have seen a host of brands
find outsized consumer relevance by aligning
their Web3 strategies with the cultural ethos of
Web3. Here, brands have supported emerging
digital artists, partnered with Web3 tastemakers
and influencers, and deeply understood and
engaged in the community. While targeting this
Targeted
Niches
Web3
Natives
Mainstream
Consumers
7
9. passionate corner of the internet is not a recipe
for broad reach, these brands have seen this
approach drive deep engagement and
relevance-building.
Finally, some brands have identified and added
value in hyper-targeted niches. Tiffany made
their Web3 foray only available to 3,600
high-net-worth CryptoPunk holders (whose
price of admission hovers near $100k).
Draftkings targeted sports-betting fanatics with
their complex, NFT-based fantasy football game,
Reignmakers. We expect brands to identify and
activate “super fan communities” around
consumer passion points using Web3
technology in 2023.
C. Go-to-market strategy
Brands have also taken a variety of approaches
to community building and go-to-market
strategy over the last 18 months. Some, like
Adidas or Nike, have relied on massive moments
to drive hype and sustain engagement. Others,
like Gucci or TIME, have incrementally built with a
series of smaller experiments and activations.
Both approaches have led to highly successful
Web3 community-building. In 2023, we will see
more thoughtful roadmaps like these and fewer
one-time drops without clear purpose. We expect
winning enterprise brands to develop robust GTM
strategies that incorporate a longer-term view of
program design, product releases, and
community-building.
Go-to-Market Strategy
“Into the Metaverse”
Phase 1
Gucci Grails
Superplastic
Accepts
crypto
Phase 2
Hoodie
redemption
Adidas launched their large (24k) NFT collection with
fanfare in late 2021. This first moment vaulted their
brand to Web3 leadership status, but they have spent
much of 2022 working behind the scenes to sustain
their early momentum
Gucci has executed multiple mid-sized (~2-3k) NFT
collections, participated in multiple metaverse
activations, and accepted crypto payments in stores. This
multi-pronged Web3 strategy has led to a cadence of
smaller, incremental moments and community-building.
Unboxed
Big-bang and build
Linear test,
learn, and iterate
8
10. the 9- and 10-digit category with conservative
estimates indicating $500M and $1.5B invested in
Web3 technology, respectively.7
All three
organizations' Web3 testing began in the mid-2010s
with early pilots in cloud infrastructure, stablecoins,
and developer services. Web3 is not a new focus area
for tech giants; their early interest and investment is
beginning to break through.
We believe the consumer-facing pilots we saw in
2021 and 2022 will accelerate in 2023. With major
news and announcements from platforms like Reddit
and Instagram in just the last few weeks, this
prediction is already playing out.
Across the gamut of “big tech” companies, virtually
all are integrating blockchain-based tokens into
their core product offerings, which is resulting in a
hybrid between Web2 and Web3 that we call
Web2.5. Every Web2 player we considered is
experimenting towards Web3: Shopify, Google,
Instagram, Amazon, Microsoft, Reddit, and many
more. These massive organizations typically
“experiment” with multi-million (if not
multi-billion)-dollar amounts of attention,
investment, and scale.
Meta is an early leader in Web3 investments with
over $10B invested in its metaverse technology,6
but Microsoft and Google have also crossed into
Territory Company Recent moves towards Web2.5
Expanding
Web3 Tech
(Jun ’22) Introduces NFT-gating for Shopify store owners
(Jun ’22) Announces Salesforce NFT Cloud, an upcoming integration into
Salesforce 360 Platform that lets users mint and sell NFTs
(Nov ’22) Announces GCP is running a Solana validator, a special node that
processes and approves transactions on the Solana blockchain
Expanding
Web3
Culture
(Jan ’22) Introduces ability to use verified NFTs as Twitter profile picture
(Oct ‘22) Onboards up to 3m new Web3 users with its Reddit Avatars digital
collectible program and Reddit Vault digital wallet
(Nov ’22) Announces Digital Collectible sales and trading on Polygon
blockchain will be available in the US in its core app
6
NY Times (February 2022)
7
Blockdata (August 2022)
Notable Web2.5 examples driving mass reach and adoption
TWO:
Tech giants’ investments and pilots are
bringing significant new audiences to Web2.5
9
11. Enterprises are adopting crypto as a viable digital
payment solution. In the US alone, over 2,300
businesses accept cryptocurrency. Globally, the
number is over 15,000.8
Merchants have
enjoyed the PR buzz around these exciting
announcements; however, accepting crypto has
a range of business value drivers including
immediate transaction settlement, greater
access for payments, lower transaction costs,
and the promise of decreased risk and fraud.
Consumers also increasingly want to pay in
crypto. Visa’s crypto-linked card usage reached
over $2.5B in Q1 of 2022 alone, which is over 5x
year-over-year growth.9
For consumers, paying
in crypto offers new opportunities for
engagement and rewards, transaction simplicity,
and increased data privacy.
The value is clear across all populations, but
adoption of crypto payments may be driven by
outsized interest from consumers in Latin
America and Asia. Peer-to-peer crypto payment
platforms receive a disproportionate amount -
over 50% - of web traffic from these two
markets.10
We expect this outsized interest in
crypto payments to be driven by high unbanked
populations (those without access to bank
accounts, for various reasons), as a protection
against inflation and currency volatility, and in
the facilitation of cross-border transactions.
10
Chainalysis (October 2021)
8
Zippia (January 2022)
9
CNBC (January 2022)
Web Traffic to P2P Crypto Platforms
% of total traffic globally in July 202110
100%
75%
50%
25%
0%
35
28
15
10
12 Other
Africa
North America
Latin America
Asia & Oceania
THREE:
Crypto payment acceptance is more
than just a marketing stunt
In 2023, we expect more opportunities for
consumers to use crypto for everyday purchases.
Ethereum’s recent technological upgrade, The
Merge, has significantly reduced its environmental
impact and paves the way for faster transaction
speeds at lower cost alongside continued
technological development in the crypto payment
10
12. space, potentially led by Layer2
blockchains and stablecoins.
Circle’s recent partnership with
Apple Pay certainly may boost
functionality and usage of its
stablecoin, USDC, in mobile
payments.
Moreover, a survey of 2,000
senior executives at U.S. retail
companies examined interest
and investment into crypto
acceptance and found that 75%
of retailers plan to accept
cryptocurrency or stablecoin
payments in the next two
years.11
Crypto payments are
going mainstream.
11
Deloitte (June 2022)
Organizations
Accepting Crypto
Across Industries
Consumer
& Retail
Tech, Media, &
Entertainment
Industrial &
Manufacturing
11
13. While we have seen major announcements from
organizations like Ticketmaster (a partnership with
Dapper labs) and the NFL (experiments with NFT
ticketing), we think mainstream adoption of
blockchain-based ticketing may be further off than
2023. Yet, in 2022, we saw early proof points for a
range of experiential use cases that drove enhanced
IRL activations, deeper engagement with
consumers, and new channels for retargeting and
post-event community building. We expect these
early pilots to gain meaningful momentum in 2023,
specifically during conference and festival season
this upcoming summer.
Token ticketing has consistently been described as a
clear opportunity for Web3 to bring transparency
and value to a fragmented, opaque market. For
enterprises, it can also create a new bridge between
your brand’s digital and experiential strategy. We
often hear from enterprise partners the challenges
with experiential activations - limited opportunities
for data collection or sustained connection,
challenges with impact measurement, and a
disconnect between the activation and a broader
campaign strategy - and we think digital tokens
present a compelling value driver to address these
challenges.
FOUR:
Token ticketing is introducing
new experiential models
Timeline Case study & details Opportunities for net new
Before an
event
Coachella music festival, which is attended by
750,000 people each year, sold 10 NFTs that provide
lifetime access to the festival and generated $1.5m
in primary sales.
(Note: this sale occurred on now-bankrupt marketplace, FTX;
however, the use case is valid irrespective of launch partner)
● “Functional Collectibles” that
act as tickets but also as art,
membership, or are linked to a
physical item
● New business model for
membership / subscription
During an
event
Universal Studios, with over 10m annual visitors,
offered park-goers the opportunity to participate in
a scavenger hunt throughout the park to find free
NFTs with future utility as an opportunity for new
forms of consumer engagement.
● New forms of gamification and
engagement
● Token-gated special areas for
superfans
● Experiential “live creation” of
new NFTs
After an
event
Top Gun, a record breaker that made over $350m
dollars at the box office, awarded attendees across
the country with digital collectibles to memorialize
their attendance and unlock a range of digital items
from the Top Gun universe
● Retargeting with post-event
rewards or promotions
● Commemoration / collecting to
drive loyalty and future
attendance
12
14. blockchains like Polygon and Solana have both
announced mobile partnerships and investment in
2022,14
and manufacturers like HTC have recently
launched Web3-enabled devices.15
We expect these
recent headlines to be only the beginning of an
ongoing dialogue around Web3 mobile in 2023.
Mobile device proliferation was a primary catalyst
for Web2, and we expect Web3 to follow a similar
mass adoption curve to migrate from our laptops
to our pockets. In the last 3 years, we have seen
over 500% growth in Web3 mobile apps available in
Google Play and iOS app stores.12
More notably, over 50% of existing Web3 mobile
apps are not focused on finance or mobile
payments. Tools like tokenproof enable
token-based access to events, experiences, and
storefronts. Participatory apps like Sweatcoin or
Audius enable consumers to do familiar activities
(e.g. log steps and listen to music) while earning
token-based rewards. Web3 browsers like Brave
and immersive worlds like Spatial.io are pushing
boundaries in compelling use cases for new opt-in
consumer ecosystems. While it’s not yet clear what
the “killer app” of 2023 might look like, we expect
there to be one - if not many - blockchain-based
mobile apps on the leaderboard.
All this said, the mobile world may indeed be a
Web3 battlefield in 2023. Just recently, Apple has
announced a polarizing policy with implications for
how Web3 app-builders deploy and monetize
Web3 apps in Apple’s App Store.13
It’s clear Apple
wants to maintain its control and fee structure
through in-app purchases, which will likely stifle
Web3 innovation potential on Apple’s iOS. As
alternative routes to mobile development,
14
Decrypt (July 2022)
15
Yahoo (June 2022)
12
Apptopia (May 2022)
13
Cointelegraph (October 2022)
Web3 Mobile Apps
Number of store-ranked apps with “web3” in title,
subtitle, or description12
500%+
Growth in the number of web3 mobile
apps available for download since Jan ’19
FIVE:
The battle for Web3 mobile is heating up
13
15. We think the market is broadly catching up to this
viewpoint. As seen in the graphs below, consumer
searches for “Metaverse” are well off their October
2021 peak, and mentions during earning calls by
public companies have flatlined in 202216
. On these
earning calls, sentiment surrounding the term
“metaverse” has started to decline.17
Roblox and
Fortnite are often cited as “metaverse platforms”
but their audiences haven’t aged into the consumer
market yet. They both lead the space in daily active
users (57M and 3M DAUs, respectively), but their
user bases are largely children.18
Over 86% of
Roblox player base is under 25 years old, and 54%
are under 13.19
18
Roblox Report (September 2022), Dexerto (October 2022)
19
Statista (September 2020)
16
Google Trends (November 2022)
17
GlobalData (May 2022)
Marketers will do well to tread lightly in any
metaverse opportunity in 2023 and deeply
understand how investment or time in these
emerging virtual spaces ties into a broader Web3
strategy. It can make sense for some brands, and we
have heard well-intentioned motivations like aging
down to target new customers, future-proofing retail
business models, or developing internal capabilities in
immersive storytelling, process, and IP policies. Still,
the “true” metaverse is still a long way away and is
not poised to be a mainstream driver of Web3 tech or
culture in 2023.
Q1’20
Q2’20
Q3’20
Q4’20
Q1’21
Q2’21
Q3’21
Q4’21
Q1’22
200
400
600
0
0.8
0.9
1.0
0.7
0.6
Q1’20
Q2’20
Q3’20
Q4’20
Q1’21
Q2’21
Q3’21
Q4’21
Q1’22
Q2’22
Metaverse
mentions
Sentiment
Score
“Metaverse” Mentions in
Earnings Calls17
Sentiment of “Metaverse” in
Earnings Calls17
Q1’21
Q2’21
Q3’21
Q4’21
Q1’22
Q2’22
Google Trends: US Searches
for “Metaverse”16
SIX:
The metaverse is … not quite here yet
14
16. At Vayner3, we track and analyze every major
enterprise brand NFT drop, and what we have seen
in 2022 is surprising: over the course of the last 3
quarters, more and more brands are experimenting
outside the Ethereum ecosystem. In Q1 of 2022,
over 50% of enterprise NFT drops were on
Ethereum mainnet. In Q3 of 2022, less than 25%
were.20
Although we believe strongly in the
Ethereum ecosystem and spend most of our time,
attention, and resources here, this may be a trend
to watch leading into 2023.
Each blockchain differentiates on its approach to
pillars like security, transaction cost & speeds, and
tokenomics. But, we are seeing the cultural and
brand implications play an increasingly notable role
in enterprise alliances. Polygon (one of many
Ethereum Virtual Machine (EVM) compatible
sidechains and Layer 2s) has led the way in
1
Vayner3 Analysis, 2022
Our future is multi-chain
mainstream use cases with impressive
announcements with Reddit, Disney, and Instagram.
Flow, an Alternate Layer 1 blockchain, has continued
to be one of the chains of choice in sports with NBA,
NFL, and Ticketmaster relationships. Immutable X
may be the chain for gaming with Gamestop NFT
platform integration and an explicit focus on games.
Early traction may not be an indicator for long-term
success, but we expect continued growth and activity
across many blockchains. Ethereum and its
ecosystem still reigns supreme as the largest - but
not the only - sheriff in town. There is a lot of
in-flight development here, but our highest-level
recommendation is to expect leading blockchains to
further differentiate in 2023 around specific use
cases and verticals as the technology and multi-chain
ecosystem continues to mature.
NFT Drops by Blockchain Used
% of total enterprise NFT drops in each quarter, 2022
Ethereum
Polygon
Tezos
Flow
Other
SEVEN:
Our future is multi-chain
15
17. 21
Indeed (August 2021)
With increasing amounts of funding, corporate
investment, and consumer demand, Web3 focused
firms need a cross-functional workforce. In 2020,
non-technical blockchain positions (e.g. Marketing,
Management, HR, etc.) made up only 26% of Web3
job postings, but this segment grew to 39% in
202121
. We expect this trend to continue as Web3
solutions are commercialized at scale. Web3 is not
just for engineers and developers.
Enterprises are hiring dedicated Web3 teams as
well. In 2022, we saw F500 announcements of
Web3 hiring in all industries - Entertainment, Retail,
Fashion, Tech, and CPG - and we expect more to
follow suit in 2023. These roles and teams will play
a significant role in broad Web3 adoption
through internal education, evangelism, and
community-building at many of the largest
organizations in the world.
Organizations building dedicated Web3 competencies
have pursued a range of approaches for operating
model development. In our conversations with large
enterprises, we have seen Steering Committees,
Centers of Enablements, and Design Studios as the
three most common operating models for early
Web3 teaming. Each carries with it pros, cons and
different go-to-market motions, and we expect these
models to grow and evolve as enterprises build
thoughtful processes and infrastructure around
Web3 products and services.
EIGHT:
Organizations are building Web3
teams with a variety of approaches
Web3 Design Studio
Web3 Center of Enablement
● Most nimble & experimental for speed to market
● Often set up as a standalone brand / entity
● “Goldilocks” approach for committed testing
● Dedicated stakeholders drive accountability
● Flexibility for multi-brand execution
● Still involves meaningful commitment and buy-in
from cross-functional teams
● Requires top-down commitment, vision, and
funding
+
-
Dedicated, cross-functional team who handles all
strategy, design, and go-to-market execution of an
organization’s Web3 efforts
Tight digital marketing/innovation-led team that
develops best practices, guiding principles, and initial
concepts for cross-enterprise execution
Finance Legal
Ops
Digital
Etc.
Finance Legal Ops Etc.
GTM
Web3
GTM
Web3 SteerCo
● Cross-functional education & championship
● Starting point for brands “dipping their toe”
● Less BAU disruption - familiar for matrixed orgs
● Requires high degree of cross-functional
decision-making and alignment
● 10% of 10 people does not equal 1 FTE
“Web3 lead” designation across various internal
departments responsible for driving Web3 decisions
as one of many digital initiatives
Mkting Innov. Finance
IT Legal Ops
GTM
16
18. Web3 Recommendations for Enterprise Entrants in 2023
Develop an
intentional,
top-down Web3
strategy
As brands pursue a variety of approaches, the winners will be
organizations with a clear purpose, offering, and roadmap to
make best of this new technology. Be sure working teams
understand the vision but are empowered for flexibility to
accommodate community insights and co-creation.
Don’t be greedy
Consumers no longer buy NFTs for NFTs sake. Look for
opportunities to engage and reward consumers in new ways
using Web3 technology to add value to the ecosystem. We have
moved from scarcity to scale - building a community and a
platform comes before revenue generation.
Negotiate hard in
underpriced,
future-forward
areas
The hype has died down, but the genie is out of the bottle. Build
provisions for IP rights, digital asset consideration, and revenue
share into agreements with talent, sponsors, venues, and other
partners. As we’ve laid out here, the market is rapidly expanding,
and you can get an early edge now.
Lock-in strong
technology partners
(and consider strategic
acquisitions)
Both “big tech” and venture-backed startups are looking to build
Web3 capabilities and get meaningful customer feedback into
the products they are building. Consider strategic alliances and
investments to build goodwill and help shape product roadmaps
for your long-term ambitions and needs.
Focus internally on
education and policy
development
Ensure your team is ready for continued work in Web3 by
developing an intentional operating model that can set initial
guardrails and flexibly scale as consumer adoption continues.
CLOSING THOUGHTS
FOR ENTERPRISES
17
19. We look forward to another dynamic year in Web3, and we hope this
series of trends and predictions helps dimensionalize what to watch
leading into 2023. Macroeconomic forces and regulatory clarity will
certainly play a meaningful role in shaping the emerging Web3 landscape,
but the drivers we outlined here are backed by data, clear investment
and attention, and technological reality.
As a final note, there are other extremely exciting areas of Web3 that
we didn’t cover here. 2023 will certainly include continued growth and
maturation of DeFi, Web3 gaming, decentralized social media, and
blockchain supply chain. The content we did include is the most relevant
for enterprise organizations today, and it is what we felt made a
compelling case for mainstream adoption in 2023 without opening up
too many cans of worms. We are closely monitoring all areas of Web3,
and we will likely publish additional materials in new areas as the broader
space evolves.
18
20. THANK YOU!
All information in this report is accurate at time of publishing to the best of our knowledge. V3 employees may hold or interact with many of the digital assets and
currencies mentioned within this document. Nothing herein represents financial, tax, legal, or business advice and should be used for informational purposes only.
Avery Akkineni
President
Avery.Akkineni@vaynerx.com
Chris Liquin
SVP, Strategy
Chris.Liquin@vaynerx.com
Trey Pezzetti
Director, Client Partnerships
Trey.Pezzetti@vaynerx.com
Follow us on social:
@Vayner3
And learn more at:
Vayner3.com/learn
Special thanks to Gary Vaynerchuk, CEO and Chairman of VaynerX, for his
perspective on this paper to underscore his unwavering commitment to
Web3 and the future of digital marketing.