SlideShare a Scribd company logo
1 of 15
July 26, 2012
                                Book Publishing in the Cloud
Alfredo Santana, Associate Director, Global Rights Operations
A Brief History of Permissions
            (the original micro-transaction)

Shrouded in mystery –
      Who handles it?
      What is it? a service or a revenue stream?

Very time-consuming –
        Thousands of requests, each one unique
        Title and Rights information not readily available

Small per transaction fees, plus hundreds of ―freebies‖ –
       Did the fee justify the effort?
Reasons for changes in Permission…
Higher Profile with the
Optimization of Repurposing
Content

— From low
  demand…               — To high volume of
                          demand
— From ad hoc
  approach…             — To systematic
— From not that           process
  important…            — To accountability
— From not              — To an established
  significant revenue     revenue stream
The Need For More Effective
and Efficient Approach Became
Obvious and Urgent

Integrated Permissions Process into more
automated internal systems/Subsidiary Rights
Database
Dedicated and Trained Staff for handling this
area
…Still slow in process and in the customer to
Publisher connection/response
A New Era From the Skies…



—RightsLink takes Permissions to the
 Clouds
Why We Selected Rightslink?

— To address the challenges and improve customer
  service
— Copyright Clearance Center –
  trusted, experienced, existing licensing
  relationships with publishers and licensees
— Integrates seamlessly with publisher’s online
  content – e.g. link on online books, databases
— Link to wherever a publisher’s content is stored or
  promoted – e.g.publisher’s site, ecommerce sites
— Tailored to Publishers’ own business rules and
  licensing terms
— Customisable – messages, redirect, STM rules, etc.
— Retains publisher/publication branding throughout
Enabling RightsLink Across
Variety of Products – the pain
— Set priority for journals as the first product to
  activate. These have higher volume of permissions
  requests
— Once journals were RightsLink-enabled, these were
  followed by online books, open-access
  journals, and finally books
— Different product lines required different sets of
  rules to determine how RightsLink processes
  requests
— Within each product line there are also varying
  rules based on the nature of the request and the
  requestor
— The entire process to get journals RightsLinked took
  approximately 10 months, largely because of the
  number of products and the numerous rules and
  guidelines required.
The Process Required Working
Closely with various Internal
Functions

Editorial/Marketing to help identify titles

IT to Identify the metadata for each field of
content-information to be linked, provide cover
artwork for each title

Legal to draft the Terms & Conditions governing
the permissions granted

Coordinating efforts with permissions teams
across locations, US, UK, Germany
How RightsLink Improved This
Onerous Task – the Gain
• User Self Service – Immediate clearance
  within a few minutes
• Directly from the point of content or title
• Quick, intuitive very easy to use
• Available any time, any place, anywhere
• Secure, online payment
• User can manage multiple requests –
  across a range of publications and
  publishers – not necessarily in same
  transaction
What Are the Benefits of
RightsLink for the customer?
— Customer links to the RightsLink service is
  transparent – seeming they never leave the
  publisher site
— A Better, Quicker, More Efficient
  Service, instantly instead of 4/6 weeks
— Improved Customer Satisfaction
— CCC deal with all technical/usage queries
— CCC handle all invoicing, payment, debt
  chasing
— Process more than 1,000 non-fee permissions
  every year - e.g. author reuse, visually
  impaired, PatientAccess coming soon
What Are the Benefits of
RightsLink for the Publisher?

—Robust Reporting facilitates quick
 analytics and management of
 information any time
  —What permissions granted
  —From what content
  —By whom
  —For What repurpose
  —Rank top titles by usage / by revenue
Some Numbers…

—Revenue – some publishers report
 increase of 200% - 400% after 1st year
—RightsLink year to year revenue has
 shown an increase of 65%
—Volume of internal permissions
 processed not decreased in proportion
 with the volume of permissions
 processed by RightsLink
—Point-of-content licensing led to new
 customers and more requests
…

—Smaller, more specialized staff
    —Invest in quicker turnaround for non
     RightsLink-enabled content
    —Handle more complex requests
    —More accountability
    —Higher Visibility
    —More rewarding work experience
With RightsLink Help… Putting
Permissions on a Bright Cloud…

More Related Content

Similar to Increasing Permissions Revenues with Point-of-Content Licensing

New licensing solutions for a changing children’s book industry
New licensing solutions for a changing children’s book industryNew licensing solutions for a changing children’s book industry
New licensing solutions for a changing children’s book industryPublishers Launch Conferences
 
Subscription Notifier Webinar
Subscription Notifier Webinar Subscription Notifier Webinar
Subscription Notifier Webinar Fishbowl Solutions
 
Fastman Permissions Manager (Business Overview)
Fastman Permissions Manager (Business Overview)Fastman Permissions Manager (Business Overview)
Fastman Permissions Manager (Business Overview)Fastman
 
Designing Products for the Cloud
Designing Products for the CloudDesigning Products for the Cloud
Designing Products for the CloudSteve Keifer
 
Optimizing Cloud & Subscription Software Licensing - Financials
Optimizing Cloud & Subscription Software Licensing - FinancialsOptimizing Cloud & Subscription Software Licensing - Financials
Optimizing Cloud & Subscription Software Licensing - FinancialsErick Yanez
 
Big data in a regulatory context
Big data in a regulatory contextBig data in a regulatory context
Big data in a regulatory contextLisdorf Consulting
 
The Holistic Benefit of a Networked Ecosystem – The Real-World Proof
The Holistic Benefit of a Networked Ecosystem – The Real-World ProofThe Holistic Benefit of a Networked Ecosystem – The Real-World Proof
The Holistic Benefit of a Networked Ecosystem – The Real-World ProofSAP Ariba
 
Module 5 e procurement
Module 5 e procurementModule 5 e procurement
Module 5 e procurementJitendra Tomar
 
Best Contracting Practices for Business.ppt
Best Contracting Practices for Business.pptBest Contracting Practices for Business.ppt
Best Contracting Practices for Business.pptKausaromarOmar
 
Adapting to Meet Today’s Trends and Technologies– Compliance vs. Enforcement
Adapting to Meet Today’s Trends and Technologies– Compliance vs. EnforcementAdapting to Meet Today’s Trends and Technologies– Compliance vs. Enforcement
Adapting to Meet Today’s Trends and Technologies– Compliance vs. EnforcementFlexera
 
Portals for Field Serivce: Your Secret to Success With Partners and Customers
Portals for Field Serivce: Your Secret to Success With Partners and CustomersPortals for Field Serivce: Your Secret to Success With Partners and Customers
Portals for Field Serivce: Your Secret to Success With Partners and CustomersServiceMax
 
E crm final
E crm finalE crm final
E crm finalnamste
 
How to sell Kentico CMS
How to sell Kentico CMSHow to sell Kentico CMS
How to sell Kentico CMSKenticoCMS
 
The New World of the Networked Business
The New World of the Networked BusinessThe New World of the Networked Business
The New World of the Networked BusinessSAP Ariba
 
License Auditor - Controle y optimice sus licencias SAP
License Auditor - Controle y optimice sus licencias SAPLicense Auditor - Controle y optimice sus licencias SAP
License Auditor - Controle y optimice sus licencias SAPTomas Martinez
 
Enterprise Blockchain
Enterprise BlockchainEnterprise Blockchain
Enterprise Blockchainsnewell4
 
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...Perficient, Inc.
 
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...Most Comprehensive, Updated and Scalable Compliance Management Software Solut...
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...Lawrbit Lextech India Private Limited
 

Similar to Increasing Permissions Revenues with Point-of-Content Licensing (20)

Michael Healy, Copyright Clearance Center
Michael Healy, Copyright Clearance Center Michael Healy, Copyright Clearance Center
Michael Healy, Copyright Clearance Center
 
New licensing solutions for a changing children’s book industry
New licensing solutions for a changing children’s book industryNew licensing solutions for a changing children’s book industry
New licensing solutions for a changing children’s book industry
 
Subscription Notifier Webinar
Subscription Notifier Webinar Subscription Notifier Webinar
Subscription Notifier Webinar
 
Fastman Permissions Manager (Business Overview)
Fastman Permissions Manager (Business Overview)Fastman Permissions Manager (Business Overview)
Fastman Permissions Manager (Business Overview)
 
Designing Products for the Cloud
Designing Products for the CloudDesigning Products for the Cloud
Designing Products for the Cloud
 
Optimizing Cloud & Subscription Software Licensing - Financials
Optimizing Cloud & Subscription Software Licensing - FinancialsOptimizing Cloud & Subscription Software Licensing - Financials
Optimizing Cloud & Subscription Software Licensing - Financials
 
Big data in a regulatory context
Big data in a regulatory contextBig data in a regulatory context
Big data in a regulatory context
 
The Holistic Benefit of a Networked Ecosystem – The Real-World Proof
The Holistic Benefit of a Networked Ecosystem – The Real-World ProofThe Holistic Benefit of a Networked Ecosystem – The Real-World Proof
The Holistic Benefit of a Networked Ecosystem – The Real-World Proof
 
Module 5 e procurement
Module 5 e procurementModule 5 e procurement
Module 5 e procurement
 
Best Contracting Practices for Business.ppt
Best Contracting Practices for Business.pptBest Contracting Practices for Business.ppt
Best Contracting Practices for Business.ppt
 
Adapting to Meet Today’s Trends and Technologies– Compliance vs. Enforcement
Adapting to Meet Today’s Trends and Technologies– Compliance vs. EnforcementAdapting to Meet Today’s Trends and Technologies– Compliance vs. Enforcement
Adapting to Meet Today’s Trends and Technologies– Compliance vs. Enforcement
 
Portals for Field Serivce: Your Secret to Success With Partners and Customers
Portals for Field Serivce: Your Secret to Success With Partners and CustomersPortals for Field Serivce: Your Secret to Success With Partners and Customers
Portals for Field Serivce: Your Secret to Success With Partners and Customers
 
E crm final
E crm finalE crm final
E crm final
 
Converged Systems Sales Playbook
Converged Systems Sales PlaybookConverged Systems Sales Playbook
Converged Systems Sales Playbook
 
How to sell Kentico CMS
How to sell Kentico CMSHow to sell Kentico CMS
How to sell Kentico CMS
 
The New World of the Networked Business
The New World of the Networked BusinessThe New World of the Networked Business
The New World of the Networked Business
 
License Auditor - Controle y optimice sus licencias SAP
License Auditor - Controle y optimice sus licencias SAPLicense Auditor - Controle y optimice sus licencias SAP
License Auditor - Controle y optimice sus licencias SAP
 
Enterprise Blockchain
Enterprise BlockchainEnterprise Blockchain
Enterprise Blockchain
 
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...
Impact 2014: Optimizing a Retail Distribution chain from Cargo Shipment to St...
 
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...Most Comprehensive, Updated and Scalable Compliance Management Software Solut...
Most Comprehensive, Updated and Scalable Compliance Management Software Solut...
 

More from Publishers Launch Conferences

The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen BookThe Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen BookPublishers Launch Conferences
 
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015Publishers Launch Conferences
 
David Kleeman - Changing Media, Changing Content, and Changing Minds
David Kleeman - Changing Media, Changing Content, and Changing MindsDavid Kleeman - Changing Media, Changing Content, and Changing Minds
David Kleeman - Changing Media, Changing Content, and Changing MindsPublishers Launch Conferences
 
Jonathan Nowell A Look at the US Children's Book Market
Jonathan Nowell A Look at the US Children's Book MarketJonathan Nowell A Look at the US Children's Book Market
Jonathan Nowell A Look at the US Children's Book MarketPublishers Launch Conferences
 
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...Publishers Launch Conferences
 
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...Publishers Launch Conferences
 
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...Publishers Launch Conferences
 
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...Publishers Launch Conferences
 
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...Publishers Launch Conferences
 
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...Publishers Launch Conferences
 
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...Publishers Launch Conferences
 
Publishing start up survey - Digital Book World & Publishers Launch Conferences
Publishing start up survey - Digital Book World & Publishers Launch ConferencesPublishing start up survey - Digital Book World & Publishers Launch Conferences
Publishing start up survey - Digital Book World & Publishers Launch ConferencesPublishers Launch Conferences
 
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...Publishers Launch Conferences
 
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...Publishers Launch Conferences
 
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)Publishers Launch Conferences
 
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of ScaleDavid Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of ScalePublishers Launch Conferences
 
Random Buzzers: Driving word of mouth with a YA audience
Random Buzzers: Driving word of mouth with a YA audienceRandom Buzzers: Driving word of mouth with a YA audience
Random Buzzers: Driving word of mouth with a YA audiencePublishers Launch Conferences
 

More from Publishers Launch Conferences (20)

The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen BookThe Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book
 
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015
Warren Buckleitner - Children’s Tech: The Year in Review and Trends for 2015
 
David Kleeman - Changing Media, Changing Content, and Changing Minds
David Kleeman - Changing Media, Changing Content, and Changing MindsDavid Kleeman - Changing Media, Changing Content, and Changing Minds
David Kleeman - Changing Media, Changing Content, and Changing Minds
 
Jonathan Nowell A Look at the US Children's Book Market
Jonathan Nowell A Look at the US Children's Book MarketJonathan Nowell A Look at the US Children's Book Market
Jonathan Nowell A Look at the US Children's Book Market
 
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...
Learning and Reading around the Globe (Shane Armstrong, Scholastic Internatio...
 
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Niel...
 
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...
Building the Children’s Book Publisher of the Future (Cindy Loh, Phoebe Yeh, ...
 
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kri...
 
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors C...
 
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...
Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddler...
 
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...
Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eri...
 
Publishing start up survey - Digital Book World & Publishers Launch Conferences
Publishing start up survey - Digital Book World & Publishers Launch ConferencesPublishing start up survey - Digital Book World & Publishers Launch Conferences
Publishing start up survey - Digital Book World & Publishers Launch Conferences
 
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
 
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...
Digital Publishing in the Developing World (Octavio Kulesz at Publishers Laun...
 
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)
Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)
 
Ken Michaels - New World Scale Equation
Ken Michaels - New World Scale EquationKen Michaels - New World Scale Equation
Ken Michaels - New World Scale Equation
 
Benedict Evans - Mobile Is Eating the World
Benedict Evans - Mobile Is Eating the WorldBenedict Evans - Mobile Is Eating the World
Benedict Evans - Mobile Is Eating the World
 
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of ScaleDavid Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale
David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale
 
Random Buzzers: Driving word of mouth with a YA audience
Random Buzzers: Driving word of mouth with a YA audienceRandom Buzzers: Driving word of mouth with a YA audience
Random Buzzers: Driving word of mouth with a YA audience
 
Put Me In The Story
Put Me In The StoryPut Me In The Story
Put Me In The Story
 

Recently uploaded

NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...brennadilys816
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...BabaJohn3
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIIRODORI inc.
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsStefan Wolpers
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 

Recently uploaded (20)

NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 

Increasing Permissions Revenues with Point-of-Content Licensing

  • 1. July 26, 2012 Book Publishing in the Cloud Alfredo Santana, Associate Director, Global Rights Operations
  • 2. A Brief History of Permissions (the original micro-transaction) Shrouded in mystery – Who handles it? What is it? a service or a revenue stream? Very time-consuming – Thousands of requests, each one unique Title and Rights information not readily available Small per transaction fees, plus hundreds of ―freebies‖ – Did the fee justify the effort?
  • 3. Reasons for changes in Permission…
  • 4. Higher Profile with the Optimization of Repurposing Content — From low demand… — To high volume of demand — From ad hoc approach… — To systematic — From not that process important… — To accountability — From not — To an established significant revenue revenue stream
  • 5. The Need For More Effective and Efficient Approach Became Obvious and Urgent Integrated Permissions Process into more automated internal systems/Subsidiary Rights Database Dedicated and Trained Staff for handling this area …Still slow in process and in the customer to Publisher connection/response
  • 6. A New Era From the Skies… —RightsLink takes Permissions to the Clouds
  • 7. Why We Selected Rightslink? — To address the challenges and improve customer service — Copyright Clearance Center – trusted, experienced, existing licensing relationships with publishers and licensees — Integrates seamlessly with publisher’s online content – e.g. link on online books, databases — Link to wherever a publisher’s content is stored or promoted – e.g.publisher’s site, ecommerce sites — Tailored to Publishers’ own business rules and licensing terms — Customisable – messages, redirect, STM rules, etc. — Retains publisher/publication branding throughout
  • 8. Enabling RightsLink Across Variety of Products – the pain — Set priority for journals as the first product to activate. These have higher volume of permissions requests — Once journals were RightsLink-enabled, these were followed by online books, open-access journals, and finally books — Different product lines required different sets of rules to determine how RightsLink processes requests — Within each product line there are also varying rules based on the nature of the request and the requestor — The entire process to get journals RightsLinked took approximately 10 months, largely because of the number of products and the numerous rules and guidelines required.
  • 9. The Process Required Working Closely with various Internal Functions Editorial/Marketing to help identify titles IT to Identify the metadata for each field of content-information to be linked, provide cover artwork for each title Legal to draft the Terms & Conditions governing the permissions granted Coordinating efforts with permissions teams across locations, US, UK, Germany
  • 10. How RightsLink Improved This Onerous Task – the Gain • User Self Service – Immediate clearance within a few minutes • Directly from the point of content or title • Quick, intuitive very easy to use • Available any time, any place, anywhere • Secure, online payment • User can manage multiple requests – across a range of publications and publishers – not necessarily in same transaction
  • 11. What Are the Benefits of RightsLink for the customer? — Customer links to the RightsLink service is transparent – seeming they never leave the publisher site — A Better, Quicker, More Efficient Service, instantly instead of 4/6 weeks — Improved Customer Satisfaction — CCC deal with all technical/usage queries — CCC handle all invoicing, payment, debt chasing — Process more than 1,000 non-fee permissions every year - e.g. author reuse, visually impaired, PatientAccess coming soon
  • 12. What Are the Benefits of RightsLink for the Publisher? —Robust Reporting facilitates quick analytics and management of information any time —What permissions granted —From what content —By whom —For What repurpose —Rank top titles by usage / by revenue
  • 13. Some Numbers… —Revenue – some publishers report increase of 200% - 400% after 1st year —RightsLink year to year revenue has shown an increase of 65% —Volume of internal permissions processed not decreased in proportion with the volume of permissions processed by RightsLink —Point-of-content licensing led to new customers and more requests
  • 14. … —Smaller, more specialized staff —Invest in quicker turnaround for non RightsLink-enabled content —Handle more complex requests —More accountability —Higher Visibility —More rewarding work experience
  • 15. With RightsLink Help… Putting Permissions on a Bright Cloud…