The document discusses why startup companies need a CRM system. It explains that CRM helps manage and analyze customer interactions and feedback with the goal of improving customer relationships and retention. CRM provides advantages like ensuring clear communication, unifying different business functions, and allowing companies to track progress across devices. The document also states that as companies grow, manually handling data becomes inefficient, so CRM provides a platform to organize, analyze data, and identify customers. CRM brings together tools like prospects, dashboards, sales orders and invoices to help startups focus on finding and maintaining valued customers.

1. nvergeHubOC
#1 Easiest Converged CRM for SMB
WHY
ST RTUP
COMPANIES
NEED A CRM
SYSTEM

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Why Startup Companies
Need A CRM System?
Even before asking why businesses need CRM system, it is really
important to understand exactly what a Customer Relationship
Management system is.
In short, CRM is the practice of managing and analyzing customer
interactions and feedback, with the ultimate goal of executing better
customer relationship leading to customer retention in the long run.
Although CRM is a fairly new concept, this SaaS technology has so many
inherent advantages, that most organizations of all sizes, from startups to
big enterprises are quickly catching up with this platform.
Why Startup Companies
Need A CRM System ?
C
R
M

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Now the question we need to ask is, does your start-up establishment
needs a CRM?
Let us review a few points from this aspect:
• Understanding a customer’s point of view often becomes difficult, due
to several mismanagements of the communication chain. However,
CRM ensures that literally nothing is lost in transition.
• The latest research on customer experience shows that 88% of high
performing marketing team acknowledges that in a customer journey
strategy is essential for the success of overall marketing endeavors.
Datachart from Salesforce Showing the Top 5 Marketing Metrics

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• A workforce that comprises of all different aspects of any company is
primarily important when you are dealing with any customer. CRM
system helps this by unifying Marketing, Sales, Management, Finance,
and Customer Service, which are of prime importance in this respect.
• A dynamic converging CRM, like ConvergeHub, ensures that you can
keep track of your progress with the customers no matter what
devices you are using (PC, Tab, mobile etc.).
• A CRM system can easily keep your organization up to date on sales
and revenue aspects with the timely reports and since all these
processes are completely automated, you can be very sure that you
will never miss-out on an important benchmark once you use a CRM.
• CRM is a scalable system, which ensures that you will never be at a
disadvantage for want of more computation power.
Why your startup needs a CRM now?
The primary question lies not in whether you need a Customer
Relationship Management system, but in why you do so. For example,
ConvergeHub CRM, as opposed to pen and paper, is much easier to work.
To be honest, no company wants to remain as a startup forever and this
is the main reason why CRM is important for all budding organizations.

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As companies grow bigger, it slowly becomes inefficient in manually
handling data and needs a platform that will help them to quickly
organize and analyze data and identify their ideal customer base.
This is where CRM comes into play. CRM is also a platform for your sales
team to meet and discuss central ideas, which are needed for identifying
potential areas of growth that is most crucial for the development of any
start-up organization.
Besides, CRM is also extremely useful as it brings everything from
prospects, dashboards, sales orders, and invoices to automatic inventory
under one roof.
CRM and Startups
As a startup, your main focus should be on finding the right prospect for
your products and services and then maintain those valued customers for
a long run.
According to Forrester, both large and small companies have shown more
than 52% growth in lead volume after collaborating with a CRM service.
Hence, it is now an established fact beyond any doubts that CRM services
actually leads to lead value generation over time, which gradually lowers
the cost of operation in start-ups compared to manual safe keeping and
representation of customer and sales data.

6. www.convergehub.com 510.924.1683 info@convergehub.com
nvergeHubOC
#1 Easiest Converged CRM for SMB
ConvergeHub is the #1 easiest converged CRM for SMBs.
It can manage all of your sales, marketing, support, and
billing needs, with a converged, full-featured, yet
extremely easy-to-use CRM that is priced within reach.
The features are optimized for small to medium sized
businesses that have the same needs as the large
corporations–but don’t have massive budgets to integrate
or pay for expensive add-ons. All ConvergeHub
CRM features are built-in, work together flawlessly,
and have a uniform look and behavior. You can use
ConvergeHub to automate your typical day-to-day
tasks and marketing automation processes within a
simple and intuitive interface.
nvergeHubOC
#1 Easiest Converged CRM for SMB