The document discusses the six buying roles in organizational purchases: initiator, influencer, decider, buyer, user, and gatekeeper. The initiator identifies the need to purchase a product or service. The influencer influences other decision makers. The decider approves all buying decisions. The buyer selects suppliers and negotiates terms. The user utilizes the purchased product or service. The gatekeeper controls access to information and decision makers.

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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
LOREM IPSUM
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LOREM IPSUM
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LOREM IPSUM
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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
Initiator
Influencer
Decider
Buyer
User
Gatekeeper
LOREM IPSUM
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printing and typesetting
LOREM IPSUM
is simply dummy text of the
printing and typesetting
Download the slides at www.slideshop.com/PowerPoint-Six-Buying-Roles

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PRESENTER NAMECOMPANY NAME3 I
SIX BUYING ROLES
INITIATOR
INFLUENCER
DECIDER
BUYER
USER
GATEKEEPER
Download the slides at www.slideshop.com/PowerPoint-Six-Buying-Roles

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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
INITIATOR
The initiator identifies the need to buy a
particular product or service
Download the slides at www.slideshop.com/PowerPoint-Six-Buying-Roles

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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
INFLUENCER
Their views influence the buying
centre's buyers and deciders
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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
DECIDER
The decider approves all or any part of
the entire buying decisions
(whether, what, how and where to buy)
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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
BUYER
The buyer selects the suppliers and
arranges terms of condition
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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
USER
The user consumes or uses the product
or service
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SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
GATEKEEPER
The gatekeeper controls the information
and access to decision makers and
influencers
Download the slides at www.slideshop.com/PowerPoint-Six-Buying-Roles

10. Replace this text
10 I
SIX BUYING ROLES
PRESENTER NAMECOMPANY NAME
LOREM IPSUM
is simply dummy text of the printing
and typesetting
LOREM IPSUM
is simply dummy text of the printing
and typesetting
LOREM IPSUM
is simply dummy text of the printing
and typesetting
LOREM IPSUM
is simply dummy text of the printing
and typesetting
Download the slides at www.slideshop.com/PowerPoint-Six-Buying-Roles