Sales training organizations are challenged when trying to measure the impact of specific choices on behavior change, just like a weight scale can’t tell you how much you have benefitted from skipping the fries and how much was due to a new walking program. This brief describes how coupling training investment with coaching and measurement helps to enhance its overall impact.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Internal Marketing - Tips to align staff to your brand values and visionSnapComms
Internal Marketing communication tips to engage your people with the company brands to improve engagement, brand advocacy and knowledge.
This presentation includes, the goals of internal marketing, tips to improve internal marketing, and how to create a communication campaign.
For more, visit http://www.snapcomms.com/solutions/internal-marketing-communication-solutions
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Internal Marketing - Tips to align staff to your brand values and visionSnapComms
Internal Marketing communication tips to engage your people with the company brands to improve engagement, brand advocacy and knowledge.
This presentation includes, the goals of internal marketing, tips to improve internal marketing, and how to create a communication campaign.
For more, visit http://www.snapcomms.com/solutions/internal-marketing-communication-solutions
Introduction to Internal Marketing
Definition of internal marketing
Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.
Common Internal Marketing efforts
Advantages of Internal Marketing
The concept of internal marketing
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrowl
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
The presentation outlines the changing paradigm of internal marketing while fostering employee relationship in enterprise environments. It highlights the nuances and strategies that management firms should undertake to boost employee morality and satisfaction that also reciprocates in customer relationship management. Internal marketing should reflect more of an interactive communication comprising promises fulfilled by management that bridges the communication gap between internal staffs & management executives.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. In "Appraisal Schemes", you'll get a full understanding of how to devise and run an effective performance management system.
Is Pharma Losing Good Salespeople and Getting Bad Managers?Anup Soans
The skills needed to succeed as a Medical Rep and those needed to be effective as an Front-line Manager are completely different. It's like Sachin Tendulkar being promoted to Captaincy without the necessary orientation. The result - India lost a great batsman and got a poor Captain.
Learning and development adoption is astonishingly easy with CassiniYogesh Kumar
Learning and Development has been constantly evolving over the last decade. At this juncture, it needs to prove its value more than ever. To have a successful Learning and Development Adoption there are many things that you have to consider.
Identifying Stakeholders, Management System, Training Roll-out strategy, Training Impact Analysis, and ROI measurement are integral parts of a successful Learning & Development Adoption. Forgoing any of these would not only put L&D Adoption at stake but also your investments.
An executive’s company can benefit from Executive Coaching by developing corporate culture, improving productivity, increasing profits, strengthening communication, and boosting company morale.
Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer
http://www.ndimdelhi.org/
SuperVision for the SuperWiser Pharma Front-line ManagerAnup Soans
'Supervision for the Superwiser Front Line Manager' is a splendid book with high class material and anecdotes. One of my colleagues , Mr D J Tiwari , appearing for a promotion asked me for useful tips to crack the interview. I lent this book to him for a couple of months. Hapy to tell you that he has cracked his promotion and gone for a higher position in West India ( in charge of entire West ) in another organization. I asked him about this book. He said it is outstanding in all aspects. A true reflection of Sri Anup's hardwork! This book is a wonderful contribution from Sri ANUP and I hope to handover this copy to all the employees. I commend the work of Sri ANUP as he has taken lot of pains to input all vital information in this book. I am very confident he would be suitably rewarded by readers ( and excellent readership ) as we do not have many, now , who can dedicate to producing such outstanding work in the form of a book. - A senior pharma sales professional
Introduction to Internal Marketing
Definition of internal marketing
Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.
Common Internal Marketing efforts
Advantages of Internal Marketing
The concept of internal marketing
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrowl
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
The presentation outlines the changing paradigm of internal marketing while fostering employee relationship in enterprise environments. It highlights the nuances and strategies that management firms should undertake to boost employee morality and satisfaction that also reciprocates in customer relationship management. Internal marketing should reflect more of an interactive communication comprising promises fulfilled by management that bridges the communication gap between internal staffs & management executives.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. In "Appraisal Schemes", you'll get a full understanding of how to devise and run an effective performance management system.
Is Pharma Losing Good Salespeople and Getting Bad Managers?Anup Soans
The skills needed to succeed as a Medical Rep and those needed to be effective as an Front-line Manager are completely different. It's like Sachin Tendulkar being promoted to Captaincy without the necessary orientation. The result - India lost a great batsman and got a poor Captain.
Learning and development adoption is astonishingly easy with CassiniYogesh Kumar
Learning and Development has been constantly evolving over the last decade. At this juncture, it needs to prove its value more than ever. To have a successful Learning and Development Adoption there are many things that you have to consider.
Identifying Stakeholders, Management System, Training Roll-out strategy, Training Impact Analysis, and ROI measurement are integral parts of a successful Learning & Development Adoption. Forgoing any of these would not only put L&D Adoption at stake but also your investments.
An executive’s company can benefit from Executive Coaching by developing corporate culture, improving productivity, increasing profits, strengthening communication, and boosting company morale.
Internal Marketing is an ongoing process that occurs strictly within a company or organization whereby the functional process is to aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer
http://www.ndimdelhi.org/
SuperVision for the SuperWiser Pharma Front-line ManagerAnup Soans
'Supervision for the Superwiser Front Line Manager' is a splendid book with high class material and anecdotes. One of my colleagues , Mr D J Tiwari , appearing for a promotion asked me for useful tips to crack the interview. I lent this book to him for a couple of months. Hapy to tell you that he has cracked his promotion and gone for a higher position in West India ( in charge of entire West ) in another organization. I asked him about this book. He said it is outstanding in all aspects. A true reflection of Sri Anup's hardwork! This book is a wonderful contribution from Sri ANUP and I hope to handover this copy to all the employees. I commend the work of Sri ANUP as he has taken lot of pains to input all vital information in this book. I am very confident he would be suitably rewarded by readers ( and excellent readership ) as we do not have many, now , who can dedicate to producing such outstanding work in the form of a book. - A senior pharma sales professional
Developing Talent and Tapping into Potential Through Corporate MentoringTalentManagement360.com
Learn, with Talent Management 360, how corporate mentoring can push your organization to new heights by increasing retention, engagement and advancement. Your employees deserve those opportunities and your organization deserves employees that are prepared and equipped.
Mel Feller and Coaching For Success 360 – Coaching – Consultant - Training
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Coaching For Success 360 is a full service management, coaching and consulting firm specializing in all and every type of business coaching, training, and development. Experienced coaches and consultants provide solutions to tough business problems and the leadership needed to significantly enhance a company´s performance and productivity. Our specialties and offered programs are in the area of executive coaching, business development, and team building involving all sizes of businesses including real estate.
Coaching For Success 360 and Mel Feller have found that the standard cookie cutter training and development does not adequately address the needs of team and leadership development. Their established programs incorporating personal assessments, sound methodology, and hard questioning accelerates development, and ensures growth.
In the B-to-B world, long registration forms that require visitors to enter too much information too soon are the “pushy salespeople” of Web site conversion. In contrast, progressive profiling is the astute merchant who offers a more positive experience, which makes shoppers more apt to return. This brief shares the benefits of progressive profiling as well as the strategies and technology required for its success.
Download this Research Brief to learn:
- Why one-and-done profiling is ineffective and ultimately reduces conversion rates
- What is Progressive profiling
- What is needed to achieve a progressive profiling end state.
The Coronavirus crisis is taking a toll on businesses all over the world and financial experts have already warned that it won’t be easy for businesses to get back on their feet even when the situation eases.
While it will be challenging to revert to the pre-outbreak stage, enterprising vendors can put their channel partners ahead of the competition with channel marketing automation. Download our whitepaper to learn how channel marketing automation tools can ensure your channel partners hit the ground running when all of this mess clears up.
Channel conflict tends to evolve over time, stemming from partnerships that lack clear guidelines. At the root of a do-nothing strategy is often a lack of understanding of the underlying causes of channel conflict, and a series of strategies and processes in place to resolve each. This brief categorizes these causes into our SiriusDecisions Channel Conflict Model, and share specifics on each.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
For Mindmatrix, 2019 was marked by industry-wide recognition as a top player in the channel and sales enablement sphere, introduction of new features and enhancements to its platform and extensive collaboration with industry thought leaders.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
B-to-b partner account managers must acquire a range of skills, which should be adapted to the types of partners they work with (e.g. reseller, distributor, OEM, alliance, referral). This brief describes nine key topic areas that should be used to adapt training content to the unique requirements of a supplier organization’s partner account managers, and outline specific elements within each area.
Within a b-to-b organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal evangelism to support business objectives. This brief describes how channel leaders can craft a presentation to evangelize the value of channel for internal audiences.
Within a b-to-b organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal evangelism to support business objectives. This brief describes how channel leaders can craft a presentation to evangelize the value of channel for internal audiences.
A scenario where what was promised isn’t delivered is all too common in the b-to-b channel world when suppliers fail to properly align with and train partners that have been brought into the fold to deliver a range of pre-sale and post-sales services. This brief defines four pillars of best-in-class service channel relationships and shares the components that make up each.
Leading MSP & hi-tech channel enablement solution provider, Mindmatrix, will be at the IT Industry’s premier conference for collaboration, education and networking in Las Vegas, NV. #ChannelCon19
When b-to-b suppliers fail to effectively engage and collaborate with large service provider partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement. This brief explains how to apply each of these components to engage large service provider partners.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
A scenario where what was promised isn’t delivered is all too common in the b-to-b channel world when suppliers fail to properly align with and train partners that have been brought into the fold to deliver a range of pre-sale and post-sales services. This brief defines four pillars of best-in-class service channel relationships and shares the components that make up each.
Driving successful initiatives in any sales organization begins with first- line manager. The performance of sales reps is directly tied to the ability of these managers to play multiple roles effectively. This brief explores the importance of first-line managers in executing sales initiatives and the roles they must play in today’s b-to-b environment.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
When b-to-b suppliers fail to effectively engage and collaborate with volume reseller partners (e.g. direct market resellers, corporate resellers, e-tailers), these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement – incentives, communications, processes, training, and relationships. This brief explains how to apply each of these components to engage volume reseller partners.
More from Mindmatrix Partner Relationship Manager (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. This content is copyrighted by SiriusDecisions, Inc. and cannot be reproduced or shared without prior expressed written
permission from SiriusDecisions, Inc.
SiriusDecisions helps business-to-business companies worldwide improve sales, marketing and product effectiveness.
Management teams make more informed business decisions through access to our industry analysts, best practice
research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT
with offices in London, Montreal, San Francisco and Waltham, MA.
187 Danbury Road, Wilton, CT 06897
203.665.4000 fax 203.563.9260
siriusdecisions.com
Research Brief
differences with and without training, and reaching out to external certification
organizations to objectively assess skills or knowledge.
Finally, there is the link between measurement and coaching. By incorporating
coaching requirements that include specific feedback and assessments pre-
and post-training, you gather insight into the long-term effect of content.
Consider gathering feedback on “unassisted” coaching materials provided
to the field, including their usage and effectiveness. Even without coaching
training in place, managers or designated individuals can be given a standard
checklist for planned or surprise assessments of how training has translated
into behavioral change. For example, an inside sales manager can listen in on
calls and review adherence to training concepts at specific intervals.
The Sirius Decision
It is nearly impossible to use quantitative techniques to isolate the impact of
training events on sales performance. At the same time, rep feedback in the
form of “smile sheets” is simply not enough to satisfy the need to validate
a return on training investment. Reinforcing training with coaching is the
key to driving lasting behavioral change, and also to measuring its impact.
Incorporating defined post-training behavior evaluation with individual
coaching helps reps continue to improve, while measuring where they stand
and taking immediate action to make any necessary course corrections.
Leveraging traditional and unassisted coaching methods offers different
mechanisms (and often a lower cost structure) to reinforce the important
investment companies make in training and skill development.