A scenario where what was promised isn’t delivered is all too common in the b-to-b channel world when suppliers fail to properly align with and train partners that have been brought into the fold to deliver a range of pre-sale and post-sales services. This brief defines four pillars of best-in-class service channel relationships and shares the components that make up each.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Complete Guide To Identifying Selecting And Managing Channel Partners PowerPo...SlideTeam
Complete Guide To Identifying Selecting And Managing Channel Partners PowerPoint Presentation Slides is a virtual solution for business professionals. Individuals from all domains can use this highly compatible PPT slideshow to showcase channel management. Use state-of-the-art data visuals to represent your organization’s distribution system. Communicate the essentials of channel partner strategy using our info-driven PowerPoint theme. Represent your organization’s need for an external service provider or outsourcing partner. This PPT presentation assists you in elucidating primary and support business functions. Utilize the tabular format to present a comparative analysis of various business functions and decide which functions to outsource. Explain the stepwise process of selecting partners with the help of this outsourcing relationship management PowerPoint templates deck. Other business partner management aspects covered in this PPT deck are requests for proposal, proposal evaluation, and finalizing partners. Also, throw light over your organization’s partner relationship improvement strategy. Smash the download button and begin instant personalization. Our Complete Guide To Identifying Selecting And Managing Channel Partners PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/3lNd5vq
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Complete Guide To Identifying Selecting And Managing Channel Partners PowerPo...SlideTeam
Complete Guide To Identifying Selecting And Managing Channel Partners PowerPoint Presentation Slides is a virtual solution for business professionals. Individuals from all domains can use this highly compatible PPT slideshow to showcase channel management. Use state-of-the-art data visuals to represent your organization’s distribution system. Communicate the essentials of channel partner strategy using our info-driven PowerPoint theme. Represent your organization’s need for an external service provider or outsourcing partner. This PPT presentation assists you in elucidating primary and support business functions. Utilize the tabular format to present a comparative analysis of various business functions and decide which functions to outsource. Explain the stepwise process of selecting partners with the help of this outsourcing relationship management PowerPoint templates deck. Other business partner management aspects covered in this PPT deck are requests for proposal, proposal evaluation, and finalizing partners. Also, throw light over your organization’s partner relationship improvement strategy. Smash the download button and begin instant personalization. Our Complete Guide To Identifying Selecting And Managing Channel Partners PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/3lNd5vq
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Supplier Relationship Management (SRM) involves defining and managing all aspects of supplier relationships, from information sharing and collaboration to sourcing, negotiating and streamlining purchasing activities.
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
When b-to-b suppliers fail to effectively engage and collaborate with large service provider partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement. This brief explains how to apply each of these components to engage large service provider partners.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Supplier Relationship Management (SRM) involves defining and managing all aspects of supplier relationships, from information sharing and collaboration to sourcing, negotiating and streamlining purchasing activities.
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
When b-to-b suppliers fail to effectively engage and collaborate with large service provider partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement. This brief explains how to apply each of these components to engage large service provider partners.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. This brief describes metrics that can help channel leaders monitor and manage the success of six channel program areas.
Our signature Channel Program Blueprint (CPB) report provides a framework for understanding the primary elements associated with a successful sales channel, and helps you establish a plan that incorporates the people, processes, and systems to achieve results.
Hanging on: A new look at commercial insurance customer retentionAccenture Insurance
Core market strategies around consistent underwriting risk appetite and pricing are critical drivers of high customer retention. But in themselves they are not sufficient to achieve strong retention. Instead, carriers need to define and execute a dedicated strategy that includes four distinct areas: distribution management, customer stickiness, the renewal experience and M&A responses.
B-to-b partner account managers must acquire a range of skills, which should be adapted to the types of partners they work with (e.g. reseller, distributor, OEM, alliance, referral). This brief describes nine key topic areas that should be used to adapt training content to the unique requirements of a supplier organization’s partner account managers, and outline specific elements within each area.
9 Critical Components for A Successful Client Interaction Framework Chazey Partners
It’s not that complicated! Mastering client satisfaction through a comprehensive framework is made easy through this simple roadmap. Use it to build a strong basis for your Shared Services client relationships
Ensuring client outcomes is difficult enough when there are only two sides to the relationship: the vendor and the customer. When you add partners into the mix, it can make aligning the goals of all parties much more complicated. Allison Pickens, CCO of Gainsight and Chris Doell, VP of Customer Success for Cisco's Cloud Security guide you through the complexities of managing Customer Success in your partner ecosystem.
Successful teamwork between a supplier and a distributor relies on consistent communication – including a common understanding of objectives, continual progress reporting, and frequent discussions about results and market conditions. The SiriusDecisions Research Brief describes five components of a performance scorecard that can be used to facilitate communication and decision making between a supplier and a distributor.
You know that partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step.
Watch this presentation to discover ways to boost partner engagement.
Leading global excellence in procurement and supply Corp.docxcroysierkathey
Leading global excellence in procurement and supply
Corporate Award Submission and Assessment Feedback
Candidate Membership Number: 005560614
Programme: SABIC C6 P Integrative
Event ID: 106704820
Assessment Opportunity: 4 Integrative Assignment
This Assessment Distinction Merit Pass Fail N/A
Structure and Presentation 20%
• Creation of a logical flow of content
• Incorporation of numbered contents page, executive summary,
sections that cover conclusions and recommendations when
relevant, references and bibliography
• Ease of understanding the content included
• Layout of text, inclusion of graphics, tables, data, references,
headings, numbered paragraphs
• Use of appropriate appendices
• Composition of answers in keeping with any desired word count,
timescales or other limitation
Research 20%
• Collation of primary and/or secondary research
• Use made of quantitative and/or qualitative data
• Analysis of the research conducted
• Reasoned critique of research provided
• Acknowledged information sources
Knowledge and Approach 20%
• Demonstration of acquired understanding of theory, models,
techniques, processes, outcomes or other aspects of the syllabus
• Appropriate selection of content to formulate answers
• Methodology pursued to develop answers
Application and Insight 40%
• Application of theory, models, techniques, processes, outcomes
or other aspects of the syllabus
• Creation of proposals for change that can achieve business
improvement
• Recognition of boundaries that can affect proposals made
• Production of a business case or implementation plan when
relevant
1
Strengths and weaknesses of the assessment:
Thank you for your assignment.
This task requires you to develop a document that creates a sourcing plan for future requirements. Better
marks would therefore have been awarded if you had linked your summary promoting your main findings
and recommendations in relation to the tasks which were for you to explain:
1. The roles of procurement and supply in managing this area of expenditure underlining the inputs
that may be made by its stakeholders
2. Techniques that can be applied to the area of expenditure to improve added value
3. Inclusions that should be made in contracts formed in the future
4. Measures that can be taken to select effective suppliers
5. Any aspects of the purchase/supply that may require negotiation
Your executive summary served more as an introduction than underlining your main findings and
recommendations in relation to the selected category of tubular goods. These could therefore have focused
more directly on the roles of the procurement/ supply chain function in managing the tubular goods
category underlining the inputs that may be made by its stakeholders, the application of any techniques to
add value as well as the improvements that could be made to the contracts or to improve performanc ...
Leading global excellence in procurement and supply Corp.docxjeremylockett77
Leading global excellence in procurement and supply
Corporate Award Submission and Assessment Feedback
Candidate Membership Number: 005560614
Programme: SABIC C6 P Integrative
Event ID: 106704820
Assessment Opportunity: 4 Integrative Assignment
This Assessment Distinction Merit Pass Fail N/A
Structure and Presentation 20%
• Creation of a logical flow of content
• Incorporation of numbered contents page, executive summary,
sections that cover conclusions and recommendations when
relevant, references and bibliography
• Ease of understanding the content included
• Layout of text, inclusion of graphics, tables, data, references,
headings, numbered paragraphs
• Use of appropriate appendices
• Composition of answers in keeping with any desired word count,
timescales or other limitation
Research 20%
• Collation of primary and/or secondary research
• Use made of quantitative and/or qualitative data
• Analysis of the research conducted
• Reasoned critique of research provided
• Acknowledged information sources
Knowledge and Approach 20%
• Demonstration of acquired understanding of theory, models,
techniques, processes, outcomes or other aspects of the syllabus
• Appropriate selection of content to formulate answers
• Methodology pursued to develop answers
Application and Insight 40%
• Application of theory, models, techniques, processes, outcomes
or other aspects of the syllabus
• Creation of proposals for change that can achieve business
improvement
• Recognition of boundaries that can affect proposals made
• Production of a business case or implementation plan when
relevant
1
Strengths and weaknesses of the assessment:
Thank you for your assignment.
This task requires you to develop a document that creates a sourcing plan for future requirements. Better
marks would therefore have been awarded if you had linked your summary promoting your main findings
and recommendations in relation to the tasks which were for you to explain:
1. The roles of procurement and supply in managing this area of expenditure underlining the inputs
that may be made by its stakeholders
2. Techniques that can be applied to the area of expenditure to improve added value
3. Inclusions that should be made in contracts formed in the future
4. Measures that can be taken to select effective suppliers
5. Any aspects of the purchase/supply that may require negotiation
Your executive summary served more as an introduction than underlining your main findings and
recommendations in relation to the selected category of tubular goods. These could therefore have focused
more directly on the roles of the procurement/ supply chain function in managing the tubular goods
category underlining the inputs that may be made by its stakeholders, the application of any techniques to
add value as well as the improvements that could be made to the contracts or to improve performanc.
Exploring the Channel Disconnect - within Technology Vendor Partner Programs.
Many vendors, across hardware and software enterprises, are struggling to engage and benefit from their partner programs.
This whitepaper explores some of the ways the UK technology channel is struggling with optimising their reseller programs, and steps they can take to improve their partner programs - to ultimately increase revenues, reduce the cost of sale and provide a more rounded experience to customers.
Partner with our conversion rate optimization agency to amplify your conversions and drive exceptional results. Our expert team utilizes data-driven strategies, A/B testing, and user experience enhancements to optimize your website's performance. Maximize your online success with our specialized services.
Similar to Complimentary Access! SiriusDecisions Channel Sales Strategies Research Brief: The Dynamics of Service Channel Partnerships (20)
In the B-to-B world, long registration forms that require visitors to enter too much information too soon are the “pushy salespeople” of Web site conversion. In contrast, progressive profiling is the astute merchant who offers a more positive experience, which makes shoppers more apt to return. This brief shares the benefits of progressive profiling as well as the strategies and technology required for its success.
Download this Research Brief to learn:
- Why one-and-done profiling is ineffective and ultimately reduces conversion rates
- What is Progressive profiling
- What is needed to achieve a progressive profiling end state.
The Coronavirus crisis is taking a toll on businesses all over the world and financial experts have already warned that it won’t be easy for businesses to get back on their feet even when the situation eases.
While it will be challenging to revert to the pre-outbreak stage, enterprising vendors can put their channel partners ahead of the competition with channel marketing automation. Download our whitepaper to learn how channel marketing automation tools can ensure your channel partners hit the ground running when all of this mess clears up.
Channel conflict tends to evolve over time, stemming from partnerships that lack clear guidelines. At the root of a do-nothing strategy is often a lack of understanding of the underlying causes of channel conflict, and a series of strategies and processes in place to resolve each. This brief categorizes these causes into our SiriusDecisions Channel Conflict Model, and share specifics on each.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
For Mindmatrix, 2019 was marked by industry-wide recognition as a top player in the channel and sales enablement sphere, introduction of new features and enhancements to its platform and extensive collaboration with industry thought leaders.
Within a b-to-b organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal evangelism to support business objectives. This brief describes how channel leaders can craft a presentation to evangelize the value of channel for internal audiences.
Within a b-to-b organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal evangelism to support business objectives. This brief describes how channel leaders can craft a presentation to evangelize the value of channel for internal audiences.
Sales training organizations are challenged when trying to measure the impact of specific choices on behavior change, just like a weight scale can’t tell you how much you have benefitted from skipping the fries and how much was due to a new walking program. This brief describes how coupling training investment with coaching and measurement helps to enhance its overall impact.
Leading MSP & hi-tech channel enablement solution provider, Mindmatrix, will be at the IT Industry’s premier conference for collaboration, education and networking in Las Vegas, NV. #ChannelCon19
A scenario where what was promised isn’t delivered is all too common in the b-to-b channel world when suppliers fail to properly align with and train partners that have been brought into the fold to deliver a range of pre-sale and post-sales services. This brief defines four pillars of best-in-class service channel relationships and shares the components that make up each.
Driving successful initiatives in any sales organization begins with first- line manager. The performance of sales reps is directly tied to the ability of these managers to play multiple roles effectively. This brief explores the importance of first-line managers in executing sales initiatives and the roles they must play in today’s b-to-b environment.
When b-to-b suppliers fail to effectively engage and collaborate with volume reseller partners (e.g. direct market resellers, corporate resellers, e-tailers), these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement – incentives, communications, processes, training, and relationships. This brief explains how to apply each of these components to engage volume reseller partners.
The Mindmatrix – SiriusDecisions Webinar had Peter Ostrow, Senior Research Director from SiriusDecisions talking about four essential enablement responsibilities and how you can tackle them to make your sales enablement efforts successful.
In an overcrowded channel where small and midsized business (SMB) suppliers compete to gain the mindshare of smaller partners busy chasing after deals, the tactics used to catch bluefish are similar to the low-touch, high-volume approaches required to attract attention. This brief uses the first two phases of SiriusDecisions campaign readiness model – planning and development – to pinpoint how suppliers should develop marketing campaigns using SMB channel partners
Mindmatrix will be showcasing its popular MSP Advantage Program at the Summit on April 24-25. If you happen to be present, do meet our MSP Sales & Marketing Enablement expert, Eric Weber at the show.
Mindmatrix is introducing new features and enhancements to various modules of its popular sales and channel enablement software that will be released in Q2.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. This content is copyrighted by SiriusDecisions, Inc. and cannot be reproduced or shared without prior expressed written
permission from SiriusDecisions, Inc.
SiriusDecisions helps business-to-business companies worldwide improve sales, marketing and product effectiveness.
Management teams make more informed business decisions through access to our industry analysts, best practice
research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT
with offices in London, Montreal, San Francisco and Waltham, MA.
187 Danbury Road, Wilton, CT 06897
203.665.4000 fax 203.563.9260
siriusdecisions.com
Research Brief
inter-departmental collaboration. For example, key support personnel should
be identified and escalation processes defined that can be relied on when
partners are reporting issues that crop up during customer installations.
• Portal 2.0. In the brief “The Evolution to Partner Portal 2.0,” we describe six
key areas of functionality for the next generation of partner portals: creating
demand, driving adoption, assisting buyers, influencing behavior, managing
opportunities and building knowledge. These areas should be applied to
service channel partnerships so that suppliers can maximize their ability to
raise awareness and adoption for service opportunities with partners and
customers alike. Suppliers should personalize the portal experience so that
partners can easily find content relevant to their type of partnership, rather
than wholesale content that may be useful to other types of partners (e.g.
distributors, resellers).
• Dashboards and KPIs. Your measurement strategy should include data
that can serve as leading indicators for future performance, such as the
number of partners reaching certification. Other dashboard elements that
are meaningful to developing a service channel include: average margin per
partner, which can indicate what level of contribution partners are delivering
in variable margin situations; deal frequency, which provides an idea of how
quickly partners are moving from customer to customer; and opportunities
assigned by partner, which can show whether channel managers are playing
favorites and point out which partners are performing at higher levels.
The Sirius Decision
Historically, suppliers have recruited service partners with tantalizing
statements such as “for every dollar you sell, you can deliver seven times that
in services.” These days, partners are skeptical of such statements; while they
listen carefully, they’re not about to retool themselves to deliver a new set of
services just because suppliers want them to. Suppliers must present partners
with a comprehensive services strategy, and more important, demonstrate
how they will help them market, sell and fulfill. Otherwise, if your organization’s
services are delivered ad hoc by partners without the tools or support they
require, be prepared for the customer to hold you – not the supplier –
accountable.