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SYMPOSIUM
at the Canadian Trade Office, Taipei




                                       Pathways and Barriers
                                       to Social Enterprise Success
                                       On February 27, the Social Innovation       we were pleased to present what we           individuals looking to engage with us in
                                       Research Group (SIRG) was pleased to        believe was a meaningful dialogue            this mission.
                                       welcome over 55 guests to our first          between practitioners and stakeholders in         The SIRG team would like to take
                                       symposium, “Pathways and Barriers to        social enterprise.                           this opportunity to thank the many
                                       Social Enter prise Success.” T he                The white papers within this            people without whom the event and
                                       symposium was a reflection of six            package are reflections of the                these white papers would not be possible:
                                       months of field research, during which       conversations that took place at the         our panelists, keynote speaker (and prime
                                       SIRG interviewed dozens of social           symposium, and it is our hope that they      supporter) Prof. Joseph Wong, the staff of
                                       enterprises, non-profit organizations,       serve as both an informational tool for      the Canadian Trade Office in Taipei, the
                                       research institutes, academics and          social enter prise practitioners,            University of Toronto’s Munk School of
                                       member s of gover nment. T he               stakeholders and research elsewhere, as      Global Affairs, Asian Institute, and
                                       symposium was based both on our field        well as serving as a call to action within   Global Innovation Group, and our
                                       work, and on the observation that to        the local Taiwanese ecosystem.               photographer Gamy Wong. Last but not
                                       accelerate social enterprise, we must            In the coming weeks and months          least, a heartfelt thank you to SIRG team
                                       consider all the players together, rather   SIRG will begin on convening further         member Wendy Pan, who although
                                       than looking at them as isolated            dialogues to advance the                     unable to join us on February 27 made
                                       organizations.                              recommendations expressed here. We           an indelible impression on the team and
                                            With audience members from each        welcome further collaborations and           symposium.
                                       of the listed groups we have worked with,   contact from all interested groups and


           1
SIRGSYMPOSIUM 27 February 2013
                                 Panel 1:
                                 Financial and Human Capital
                                 Panelists: Johnny Wang, iHealth; CT Liu, Taiwan Up Project; Patrick Wang, Aurora Social Enterprise,
                                 Moderators: Melinda Jacobs, Remi Kanji

                                     In building and scaling a social venture, financial and                   Importance of Collaborative/Synergy Partnerships
                                 human capital are intrinsically linked: both elements are
                                 not only required for organizational growth and health,   Synergy partnerships should be considered alongside
                                 but they are also mutually dependent. The panel on    investment for growth. They not only provide initial
                                 financial and human capital explored these adjacent    human and financial capital infusions to an organization,
                                 topics, presenting panelists with the question: How dotheir existing partnerships and reputation also help it
                                 you balance human and financial capital needs in your  gain customer and partner trust more rapidly. Finally,
                                 organization, and how should Taiwanese social         synergy partnerships facilitate the transfer of expertise
                                 entrepreneurs broadly address these challenges within and tacit knowledge from a more established
                                 their own organizations?                              organization to a new one, essentially providing inter-
                                                                                       organizational mentorship. Organizations with parallel
                                     The following themes became salient points in our social missions should collaborate to gain some of the
                                 discussion:                                           same benefits derived from synergy partnerships.

                                    1) Timeliness of external funding                                        Collaboration: Whether through a synergy partnership,
                                    2) Importance of collaborative/synergy partnerships                  or alternate collaborative relationship, organizations can
                                    3) Resources for founders/social entrepreneurs to                    leverage joint human capacity to implement a social
                                 grow 	 and develop                                                      mission or build a better business. SEs should seek to
                                    4) Building teams that growth with their organization                identify and nurture new nodes of cooperation.
                                    5) Driving social enterprise through youth and
                                 mentorship                                                                   Resources for Founders to Grow and Develop
                                    6) Alternative needs for hierarchy in social ventures
                                                                                                    Building any new venture is challenging; building a
                                     Timeliness of external funding                            social venture is doubly challenging. Some of the most
                                                                                               important early stage support should be designated for
                                     Although funding for social enterprise is important, founder development. Effective early stage leadership is
                                 the panel advised against accepting venture capital at the crucial to helping a founder build his or her team, but
                                 very early stages of venture growth. Firstly, the timeline this capacity does not come naturally to many people.
                                 for ROI may be different and unaligned with the Moreover, because founders are balancing social/
                                 venture’s social mission, and secondly, premature funding financial missions, they may find that their skills are
                                 could delay iterative learning and delay financial lacking in one area or another.
                                 sustainability. Ventures need to test assumptions and
                                 perfect their financial model before deciding which                 Access to resources:   Founders should have access to
                                 model to scale through financing. It was suggested that resources that grow their business, social programming,
                                 early stage support for social enterprises take the form of and/or leadership skills. Though founders are pressed for
                                 orders or sales that would allow for supply chain time, they should set aside time for personal development
                                 development and social value testing.                         - their organization will grow faster if they take the time
                                                                                               for self-improvement.
                                     Modeling funding after the startups: Organizations should
                                 be given limited early stage funding, giving them time             Building teams that grow with their organization
                                 and space to test and iterate, but not scale their
                                 organizations. Investors and donors should organize                The best resource for a social venture is a strong and
                                 financial capital infusions in accordance with an committed team. However, in the absence of high wages,
                                 organization’s growth stage. Where possible, social other factors like quality of living and mentorship can
                                 enterprise should rely on sales for survival, and help leverage hiring capacity. Better hours, rewarding
                                 investment for scaling.                                       work and the chance to grow with the company can be
             2                                                                                 used to attract and retain talent.
SIRGSYMPOSIUM 27 February 2013
                                  It is important for employees to be empowered in their      models can be more effective than hierarchy and
                                 roles – cofounders should allow them to learn by doing       specialization.
                                 and make mistakes, so they can better identify both
                                 problems                                                     Coworking - SEs should forgo hierarchical organizational
                                 and solutions in the future. Teams need to see               models for coworking/collaborative models, which better
                                 improvement in themselves and others and learn to            leverage limited human capacity.
                                 juggle multiple stresses at once.
                                                                                            Conclusions
                                 Investing in employee potential: Organizations need to
                                 consider non-financial incentives to encourage employee When considering the link between financial and human
                                 happiness and commitment.                                  capital, social enterprise should be considered as a system
                                                                                            – not a series of individual organizations. The Taiwanese
                                 Driving social enterprise through youth and mentorship     ecosystem needs to leverage its current resources and
                                                                                            create new ones through synergy partnerships, a higher
                                 Youth need to be exposed to the challenges of threshold for risk, and building strong and growing
                                 entrepreneurship early on. Some advocate the merits of teams.   Talking about individual competencies and
                                 failure as a learning tool, while others advocate for organizations risks leaving behind a new generation of
                                 exposure to new issues not commonly experienced in systems organized around the creation of financially
                                 home and school life as vehicles for learning. It was sustainable social value.
                                 agreed by both sides that attitudes change when there is a
                                 feeling on contribution.

                                 Mentorship and Mobilization: Mentorship within
                                 organizations and between generations is key to growing
                                 talent. Evaluating younger staff by outcomes such as
                                 personal growth rather than solely performance can
                                 encourage multidimensional learning.Moreover,
                                 encouraging youth leadership within organizations can
                                 help develop entrepreneurial characteristics.

                                 Alternative needs for hierarchy in social ventures

                                 Social ventures need dynamic structures with less
                                 hierarchy, to encourage value creation and learning
                                 within teams, who come from diverse backgrounds and            L to R: Melinda Jacobs, Remi Kanji, Johnny Wang, CT Liu, Patrick
                                                                                                                             Wang
                                 bring different skills. Because of the need to share value
                                 and leadership throughout the organization, co-working




                                                                                                                                SIRG was
                                                                                                                                proud       to
                                                                                                                                welcome over
                                                                                                                                55 attendees to
                                                                                                                                our       first
                                                                                                                                symposium,
                                                                                                                                Pathways and
                                                                                                                                Barriers to
                                                                                                                                S o c i a l
                                                                                                                                Enterprise
                                                                                                                                Success



             3
Panel 2:
SIRGSYMPOSIUM 27 February 2013

                                  Metrics and Evaluation
                                  Panelists: Daniel Chen, Garden of Hope; Professor Wen, NCCU; Ms. Stacy Po, Zhishan Lohas
                                  Moderators: Remi Kanji, Reza Mirza


                                 Social startups and organizations are often encouraged to            impacts are intangible and therefore unmeasurable – in
                                 measure and evaluate their progress, to both enable                  these instances, an organization may focus on anecdotal
                                 decision-making and communicate results to outsiders.                evidence capturing experiences rather than numerical
                                 However, evaluation and data are not inherently valuable             metrics expressing finite outcomes.
                                 – deciding what to evaluate is as relevant as making the
                                 decision to incorporate metrics into organizational      Don’t be tempted by low-hanging fruit – Organizations should
                                 decision-making. Employing ‘thoughtful metrics’ that     be careful about what metrics they measure and how
                                 capture the value provided to all stakeholders can help  these are selected – easily measured metrics are not
                                 organizations drive decision making and improvement.     necessarily good metrics. Specific recommendations
                                                                                          include remembering to measure denominators and
                                 Our panel asked discussants, “Bill Gates said that disaggregating important metrics to ensure that causal
                                 measurement is key to progress—you cannot change relationships are clearly demonstrated.
                                 what you cannot measure. Many people agree, but a
                                 number of social organizations we interviewed did not 2)   Isolate the Value Proposition – Part of the reason why
                                 have impact metrics. Why do you think this is the case?” social organizations might have difficulty establishing
                                                                                          useful metrics is because they tend to be organized
                                 Six key points emerged from our discussion:              around multiple value propositions. The value they
                                                                                          communicate to stakeholders like volunteers or recipients
                                 1)   Choosing Metrics Carefully                          of support is different than the metrics that might be
                                 2)   Isolate the Value Proposition                       relevant to an investor or donor.
                                 3)   Internally driven metrics
                                 4)   Externally driven metrics                           Ask Why the Metric Matters– use separate value propositions
                                 5)   Addressing Failure                                  and metrics to communicate with different stakeholders,
                                 6)   Metrics and Scale                                   and ensure this measurement is both necessary and in
                                                                                          alignment with the organization’s mission.

                                 Bill Gates said that measurement is key to                           3)   Internal Metrics – Internal metrics are best developed
                                 progress—you cannot change what you                                  collaboratively with the group receiving the service
                                 cannot measure. Many people agree, but a                             provision. Organizations should consider the change they
                                 number of social organizations we                                    hope to engender within these groups, and work with
                                 interviewed did not have impact metrics.                             them to understand if and how change is happening.
                                 Why do you think this is the case?
                                 -opening question posed to the panel                                 Empathize, Consult, Communicate – Organizations should
                                                                                                      encourage collaborative development of metrics with
                                                                                                      target groups they are hoping to serve.
                                 1) Choosing metrics carefully – Groups said that
                                 measurement does not always yield useful decision-                   4)   External Metrics – Ecosystem level organizations like
                                 making data, as social organizations tend to focus on                Government, investors, and consultants should work with
                                 what is easily measurable rather than what is useful. As             social organizations to develop metrics uniquely suited to
                                 many social organizations face human capacity                        organizational needs where possible. Applying the same
                                 limitations, this can be a poor use of human capital.                metrics to every organization might incorrectly diagnose
                                 Useful measurements tend to be based on clearly                      challenges or successes, causing a group to apply limited
                                 articulated causal links, which may change as the                    resources to achieve unhelpful ends.
                                 organization evolves.
                                                                                         Collaborate - Investors, donors, and government should
                                 Calculating metrics can be a difficult process because offer to co-create metrics with organizations, rather than
                                 sometimes-social organizations may be seeking to create using a one size fits all approach for every organization
                                 change that only manifests in the long term, rendering they work with.
                                 short-term metrics unhelpful. Moreover, some social
             4
SIRGSYMPOSIUM 27 February 2013   5) Addressing Failure – Good metrics can help                   core - understanding what aspects of their
                                 organizations learn from failure. A culture that sees           organization or product should be exported will
                                 value in failure facilitates knowledge sharing in social        ease the scaling process.
                                 startup world and lowers barriers of entry for younger
                                 entrepreneurs, who no longer risk being penalized for Moving Forward
                                 their youth.
                                                                                           Although metrics are not universally valuable,
                                 Failure is not taboo - Investors and donors in particular ‘thoughtful metrics’ can be a useful way for
                                 should differentiate between different types of failure - organizations to not only make decisions about strategy
                                 social entrepreneurs who have grown and learnt from and scaling, but also communicate their social/financial
                                 failure are a safer investment as a result of their value creation to donors and investors. Good metrics are
                                 experiences.                                              built around a strong understanding of an organization’s
                                                                                           mission and value propositions. Social enterprises often
                                 6)     Metrics and Scale – ‘Thoughtful Metrics’ help wrestle with multiple value propositions, each serving a
                                 organizations determine their efficiency core, if they different stakeholder - developing informative metrics
                                 have one. Once an organization is able to understand can be facilitated through co-creation with different
                                 what aspects of their organization are scalable, their interest groups. SIRG will be hosting a task force on
                                 model can be more broadly implemented. However, not metrics and evaluation in the coming months - we hope
                                 every organization needs to scale or should.              to co-create tools for organizations to develop and share
                                                                                           ‘thoughtful metrics’ for identifying their efficiency cores.
                                 Scale Smart - Organizations looking to scale need well-
                                       developed metrics to determine their efficiency




                                                                                                                          Panelists discuss
                                                                                                                          key challenges in
                                                                                                                          metrics and
                                                                                                                          evaluation of
                                                                                                                          social ventures.

                                                                                                                          L-R: Reza Mirza,
                                                                                                                          Remi Kanji (both
                                                                                                                          SIRG), Daniel
                                                                                                                          Chen, Prof. Wen
                                                                                                                          and Stacy Po




             5
SIRGSYMPOSIUM 27 February 2013   Panel 3:
                                 Working in the Margins
                                 Panelists: Priya Chen - Aurora Social Enterprise Co, Hsiuyen Yang - Children Are Us
                                 Moderators: Reza Mirza, Melinda Jacobs



                                 Social enterprises aim to create value for a targeted                 Social and financial interests are intertwined in all social
                                 community by engaging them as employees, producers,                   enterprises, and Social entrepreneurs need to be holistic,
                                 consumers or profit beneficiaries. Balancing the differing              learn to see both mindsets and become bilingual in both
                                 needs of these communities and their roles in creating                social and financial.The difficulties of maintaining social
                                 value within a social enterprise is a multi-dimensional               and financial balance requires on going discipline within
                                 challenge, and often in tension with other competing                  a social enterprise. In a heartfelt story, Priya Chen
                                 (sometimes financial) interests. To open our discussion                revealed that after years of successfully running a social
                                 about effectively working within and for marginalized                 enterprise, it continues to be difficult to keep an even
                                 groups, we asked our expert panel: “How do you                        keel. Indeed, she says her cofounder and herself
                                 balance your social and financial missions without                     regularly argue about how to run the organization. With
                                 compromise?”                                                          a background in social work, Priya explains that she
                                                                                                       doesn’t always see eye-to-eye with her business-minded
                                 Key Recommendations                                                   partner, Patrick Wang.

                                 Maintaining the Delicate Balance of Social and                        Every contributor needs needs the social entrepreneur’s bias,
                                 Financial                                                             whose interests lie in creating value for a community and
                                   •   Social interests can compete with financial                      not in selling a traditional product. Social enterprises
                                       interests, but it is possible to maintain a mutually            need a team of cofounders, investors, and board of
                                       beneficial balance                                               directors who share their values, but bring differing skills
                                   •   Build teams that balance social and financial                    to the table. Teams should be willing to question each
                                       perspectives, such as co-founders and boards of                 other, and express their different perspective while
                                       directors                                                       working for a shared goal.




                                                                                                                                                 Prof. Joseph
                                                                                                                                                 Wong from the
                                                                                                                                                 University of
                                                                                                                                                 Toronto delivers
                                                                                                                                                 his opening
                                                                                                                                                 keynote on scaling


             6
SIRGSYMPOSIUM 27 February 2013
                                 Empowering Marginalized Communities:                         Moving Forward
                                  •   Empower employees from your target
                                      community by giving them meaningful                   Our discussion on working in the margins illuminated
                                      responsibilities                                      two overarching directions that the social enterprise
                                  •   Encourage and empower marginalized                    community wants to and needs to move in. The first is
                                      communities to create their own initiatives, and      intuitively understood, but difficult to implement:
                                      transition from “social enterprise for the people”    balancing social and financial missions. This is possible
                                      to “social enterprise by the people”                  through respecting the dual nature of your organization
                                                                                            and having a supportive team. But beyond just running
                                 The key value proposition of social enterprises working a successful social enterprise in the margins, the key to
                                 in the margins is that they provide dignity, the doorway real progress is enabling the marginalized to help
                                 to empowerment and ultimately development. Children themselves through empowerment within your
                                 Are Us runs a bakery that employs the intellectually organization and by partnering with the marginalized to
                                 challenged. Ms. Hsiu-Yan Yang discussed the create new value.
                                 importance of giving this often overlooked group a
                                 chance to prove themselves to themselves and the world.
                                 This is similar to Aurora Social Enterprise, where the
                                 employed aboriginal farmers contribute to running the
                                 businesses. By offering responsibility, social enterprises
                                 offer dignity and and empowerment to the people they
                                 employ.

                                   “Social enterprise does not have enough
                                   examples of groups that are “for the
                                   marginalized and by the marginalized”...
                                   the first step to empowerment is giving a
                                   community responsibility and experience.
                                   The second step is to nurture the growth
                                   and transition from outsiders to insiders.”


                                 Nobody knows a community’s history, problems and
                                                                                              Audience members actively join the dialogue, making contributions
                                 internal dynamics better than those who are a part of it.    to the conversation reflected within these white papers.
                                 Social enterprise does not have enough examples of
                                 groups that are “for the marginalized and by the
                                 marginalized”. While this can be attributed to a lack of
                                 resources within the community, the first step to
                                 empowerment is giving a community responsibility and
                                 experience. The second step is to nurture the growth
                                 and transition from outsiders to insiders. Existing social
                                 enterprising can play their part by collaborating and
                                 partnering with with local initiatives.




             7

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Social Innovation Research Group_White Paper on Taiwan's Social Innnovation

  • 1. SYMPOSIUM at the Canadian Trade Office, Taipei Pathways and Barriers to Social Enterprise Success On February 27, the Social Innovation we were pleased to present what we individuals looking to engage with us in Research Group (SIRG) was pleased to believe was a meaningful dialogue this mission. welcome over 55 guests to our first between practitioners and stakeholders in The SIRG team would like to take symposium, “Pathways and Barriers to social enterprise. this opportunity to thank the many Social Enter prise Success.” T he The white papers within this people without whom the event and symposium was a reflection of six package are reflections of the these white papers would not be possible: months of field research, during which conversations that took place at the our panelists, keynote speaker (and prime SIRG interviewed dozens of social symposium, and it is our hope that they supporter) Prof. Joseph Wong, the staff of enterprises, non-profit organizations, serve as both an informational tool for the Canadian Trade Office in Taipei, the research institutes, academics and social enter prise practitioners, University of Toronto’s Munk School of member s of gover nment. T he stakeholders and research elsewhere, as Global Affairs, Asian Institute, and symposium was based both on our field well as serving as a call to action within Global Innovation Group, and our work, and on the observation that to the local Taiwanese ecosystem. photographer Gamy Wong. Last but not accelerate social enterprise, we must In the coming weeks and months least, a heartfelt thank you to SIRG team consider all the players together, rather SIRG will begin on convening further member Wendy Pan, who although than looking at them as isolated dialogues to advance the unable to join us on February 27 made organizations. recommendations expressed here. We an indelible impression on the team and With audience members from each welcome further collaborations and symposium. of the listed groups we have worked with, contact from all interested groups and 1
  • 2. SIRGSYMPOSIUM 27 February 2013 Panel 1: Financial and Human Capital Panelists: Johnny Wang, iHealth; CT Liu, Taiwan Up Project; Patrick Wang, Aurora Social Enterprise, Moderators: Melinda Jacobs, Remi Kanji In building and scaling a social venture, financial and Importance of Collaborative/Synergy Partnerships human capital are intrinsically linked: both elements are not only required for organizational growth and health, Synergy partnerships should be considered alongside but they are also mutually dependent. The panel on investment for growth. They not only provide initial financial and human capital explored these adjacent human and financial capital infusions to an organization, topics, presenting panelists with the question: How dotheir existing partnerships and reputation also help it you balance human and financial capital needs in your gain customer and partner trust more rapidly. Finally, organization, and how should Taiwanese social synergy partnerships facilitate the transfer of expertise entrepreneurs broadly address these challenges within and tacit knowledge from a more established their own organizations? organization to a new one, essentially providing inter- organizational mentorship. Organizations with parallel The following themes became salient points in our social missions should collaborate to gain some of the discussion: same benefits derived from synergy partnerships. 1) Timeliness of external funding Collaboration: Whether through a synergy partnership, 2) Importance of collaborative/synergy partnerships or alternate collaborative relationship, organizations can 3) Resources for founders/social entrepreneurs to leverage joint human capacity to implement a social grow and develop mission or build a better business. SEs should seek to 4) Building teams that growth with their organization identify and nurture new nodes of cooperation. 5) Driving social enterprise through youth and mentorship Resources for Founders to Grow and Develop 6) Alternative needs for hierarchy in social ventures Building any new venture is challenging; building a Timeliness of external funding social venture is doubly challenging. Some of the most important early stage support should be designated for Although funding for social enterprise is important, founder development. Effective early stage leadership is the panel advised against accepting venture capital at the crucial to helping a founder build his or her team, but very early stages of venture growth. Firstly, the timeline this capacity does not come naturally to many people. for ROI may be different and unaligned with the Moreover, because founders are balancing social/ venture’s social mission, and secondly, premature funding financial missions, they may find that their skills are could delay iterative learning and delay financial lacking in one area or another. sustainability. Ventures need to test assumptions and perfect their financial model before deciding which Access to resources:   Founders should have access to model to scale through financing. It was suggested that resources that grow their business, social programming, early stage support for social enterprises take the form of and/or leadership skills. Though founders are pressed for orders or sales that would allow for supply chain time, they should set aside time for personal development development and social value testing. - their organization will grow faster if they take the time for self-improvement. Modeling funding after the startups: Organizations should be given limited early stage funding, giving them time Building teams that grow with their organization and space to test and iterate, but not scale their organizations. Investors and donors should organize The best resource for a social venture is a strong and financial capital infusions in accordance with an committed team. However, in the absence of high wages, organization’s growth stage. Where possible, social other factors like quality of living and mentorship can enterprise should rely on sales for survival, and help leverage hiring capacity. Better hours, rewarding investment for scaling. work and the chance to grow with the company can be 2 used to attract and retain talent.
  • 3. SIRGSYMPOSIUM 27 February 2013 It is important for employees to be empowered in their models can be more effective than hierarchy and roles – cofounders should allow them to learn by doing specialization. and make mistakes, so they can better identify both problems Coworking - SEs should forgo hierarchical organizational and solutions in the future. Teams need to see models for coworking/collaborative models, which better improvement in themselves and others and learn to leverage limited human capacity. juggle multiple stresses at once. Conclusions Investing in employee potential: Organizations need to consider non-financial incentives to encourage employee When considering the link between financial and human happiness and commitment. capital, social enterprise should be considered as a system – not a series of individual organizations. The Taiwanese Driving social enterprise through youth and mentorship ecosystem needs to leverage its current resources and create new ones through synergy partnerships, a higher Youth need to be exposed to the challenges of threshold for risk, and building strong and growing entrepreneurship early on. Some advocate the merits of teams.   Talking about individual competencies and failure as a learning tool, while others advocate for organizations risks leaving behind a new generation of exposure to new issues not commonly experienced in systems organized around the creation of financially home and school life as vehicles for learning. It was sustainable social value. agreed by both sides that attitudes change when there is a feeling on contribution. Mentorship and Mobilization: Mentorship within organizations and between generations is key to growing talent. Evaluating younger staff by outcomes such as personal growth rather than solely performance can encourage multidimensional learning.Moreover, encouraging youth leadership within organizations can help develop entrepreneurial characteristics. Alternative needs for hierarchy in social ventures Social ventures need dynamic structures with less hierarchy, to encourage value creation and learning within teams, who come from diverse backgrounds and L to R: Melinda Jacobs, Remi Kanji, Johnny Wang, CT Liu, Patrick Wang bring different skills. Because of the need to share value and leadership throughout the organization, co-working SIRG was proud to welcome over 55 attendees to our first symposium, Pathways and Barriers to S o c i a l Enterprise Success 3
  • 4. Panel 2: SIRGSYMPOSIUM 27 February 2013 Metrics and Evaluation Panelists: Daniel Chen, Garden of Hope; Professor Wen, NCCU; Ms. Stacy Po, Zhishan Lohas Moderators: Remi Kanji, Reza Mirza Social startups and organizations are often encouraged to impacts are intangible and therefore unmeasurable – in measure and evaluate their progress, to both enable these instances, an organization may focus on anecdotal decision-making and communicate results to outsiders. evidence capturing experiences rather than numerical However, evaluation and data are not inherently valuable metrics expressing finite outcomes. – deciding what to evaluate is as relevant as making the decision to incorporate metrics into organizational Don’t be tempted by low-hanging fruit – Organizations should decision-making. Employing ‘thoughtful metrics’ that be careful about what metrics they measure and how capture the value provided to all stakeholders can help these are selected – easily measured metrics are not organizations drive decision making and improvement. necessarily good metrics. Specific recommendations include remembering to measure denominators and Our panel asked discussants, “Bill Gates said that disaggregating important metrics to ensure that causal measurement is key to progress—you cannot change relationships are clearly demonstrated. what you cannot measure. Many people agree, but a number of social organizations we interviewed did not 2)   Isolate the Value Proposition – Part of the reason why have impact metrics. Why do you think this is the case?” social organizations might have difficulty establishing useful metrics is because they tend to be organized Six key points emerged from our discussion: around multiple value propositions. The value they communicate to stakeholders like volunteers or recipients 1)   Choosing Metrics Carefully of support is different than the metrics that might be 2)   Isolate the Value Proposition relevant to an investor or donor. 3)   Internally driven metrics 4)   Externally driven metrics Ask Why the Metric Matters– use separate value propositions 5)   Addressing Failure and metrics to communicate with different stakeholders, 6)   Metrics and Scale and ensure this measurement is both necessary and in alignment with the organization’s mission. Bill Gates said that measurement is key to 3)   Internal Metrics – Internal metrics are best developed progress—you cannot change what you collaboratively with the group receiving the service cannot measure. Many people agree, but a provision. Organizations should consider the change they number of social organizations we hope to engender within these groups, and work with interviewed did not have impact metrics. them to understand if and how change is happening. Why do you think this is the case? -opening question posed to the panel Empathize, Consult, Communicate – Organizations should encourage collaborative development of metrics with target groups they are hoping to serve. 1) Choosing metrics carefully – Groups said that measurement does not always yield useful decision- 4)   External Metrics – Ecosystem level organizations like making data, as social organizations tend to focus on Government, investors, and consultants should work with what is easily measurable rather than what is useful. As social organizations to develop metrics uniquely suited to many social organizations face human capacity organizational needs where possible. Applying the same limitations, this can be a poor use of human capital. metrics to every organization might incorrectly diagnose Useful measurements tend to be based on clearly challenges or successes, causing a group to apply limited articulated causal links, which may change as the resources to achieve unhelpful ends. organization evolves. Collaborate - Investors, donors, and government should Calculating metrics can be a difficult process because offer to co-create metrics with organizations, rather than sometimes-social organizations may be seeking to create using a one size fits all approach for every organization change that only manifests in the long term, rendering they work with. short-term metrics unhelpful. Moreover, some social 4
  • 5. SIRGSYMPOSIUM 27 February 2013 5) Addressing Failure – Good metrics can help core - understanding what aspects of their organizations learn from failure. A culture that sees organization or product should be exported will value in failure facilitates knowledge sharing in social ease the scaling process. startup world and lowers barriers of entry for younger entrepreneurs, who no longer risk being penalized for Moving Forward their youth. Although metrics are not universally valuable, Failure is not taboo - Investors and donors in particular ‘thoughtful metrics’ can be a useful way for should differentiate between different types of failure - organizations to not only make decisions about strategy social entrepreneurs who have grown and learnt from and scaling, but also communicate their social/financial failure are a safer investment as a result of their value creation to donors and investors. Good metrics are experiences. built around a strong understanding of an organization’s mission and value propositions. Social enterprises often 6)     Metrics and Scale – ‘Thoughtful Metrics’ help wrestle with multiple value propositions, each serving a organizations determine their efficiency core, if they different stakeholder - developing informative metrics have one. Once an organization is able to understand can be facilitated through co-creation with different what aspects of their organization are scalable, their interest groups. SIRG will be hosting a task force on model can be more broadly implemented. However, not metrics and evaluation in the coming months - we hope every organization needs to scale or should. to co-create tools for organizations to develop and share ‘thoughtful metrics’ for identifying their efficiency cores. Scale Smart - Organizations looking to scale need well- developed metrics to determine their efficiency Panelists discuss key challenges in metrics and evaluation of social ventures. L-R: Reza Mirza, Remi Kanji (both SIRG), Daniel Chen, Prof. Wen and Stacy Po 5
  • 6. SIRGSYMPOSIUM 27 February 2013 Panel 3: Working in the Margins Panelists: Priya Chen - Aurora Social Enterprise Co, Hsiuyen Yang - Children Are Us Moderators: Reza Mirza, Melinda Jacobs Social enterprises aim to create value for a targeted Social and financial interests are intertwined in all social community by engaging them as employees, producers, enterprises, and Social entrepreneurs need to be holistic, consumers or profit beneficiaries. Balancing the differing learn to see both mindsets and become bilingual in both needs of these communities and their roles in creating social and financial.The difficulties of maintaining social value within a social enterprise is a multi-dimensional and financial balance requires on going discipline within challenge, and often in tension with other competing a social enterprise. In a heartfelt story, Priya Chen (sometimes financial) interests. To open our discussion revealed that after years of successfully running a social about effectively working within and for marginalized enterprise, it continues to be difficult to keep an even groups, we asked our expert panel: “How do you keel. Indeed, she says her cofounder and herself balance your social and financial missions without regularly argue about how to run the organization. With compromise?” a background in social work, Priya explains that she doesn’t always see eye-to-eye with her business-minded Key Recommendations partner, Patrick Wang. Maintaining the Delicate Balance of Social and Every contributor needs needs the social entrepreneur’s bias, Financial whose interests lie in creating value for a community and • Social interests can compete with financial not in selling a traditional product. Social enterprises interests, but it is possible to maintain a mutually need a team of cofounders, investors, and board of beneficial balance directors who share their values, but bring differing skills • Build teams that balance social and financial to the table. Teams should be willing to question each perspectives, such as co-founders and boards of other, and express their different perspective while directors working for a shared goal. Prof. Joseph Wong from the University of Toronto delivers his opening keynote on scaling 6
  • 7. SIRGSYMPOSIUM 27 February 2013 Empowering Marginalized Communities: Moving Forward • Empower employees from your target community by giving them meaningful Our discussion on working in the margins illuminated responsibilities two overarching directions that the social enterprise • Encourage and empower marginalized community wants to and needs to move in. The first is communities to create their own initiatives, and intuitively understood, but difficult to implement: transition from “social enterprise for the people” balancing social and financial missions. This is possible to “social enterprise by the people” through respecting the dual nature of your organization and having a supportive team. But beyond just running The key value proposition of social enterprises working a successful social enterprise in the margins, the key to in the margins is that they provide dignity, the doorway real progress is enabling the marginalized to help to empowerment and ultimately development. Children themselves through empowerment within your Are Us runs a bakery that employs the intellectually organization and by partnering with the marginalized to challenged. Ms. Hsiu-Yan Yang discussed the create new value. importance of giving this often overlooked group a chance to prove themselves to themselves and the world. This is similar to Aurora Social Enterprise, where the employed aboriginal farmers contribute to running the businesses. By offering responsibility, social enterprises offer dignity and and empowerment to the people they employ. “Social enterprise does not have enough examples of groups that are “for the marginalized and by the marginalized”... the first step to empowerment is giving a community responsibility and experience. The second step is to nurture the growth and transition from outsiders to insiders.” Nobody knows a community’s history, problems and Audience members actively join the dialogue, making contributions internal dynamics better than those who are a part of it. to the conversation reflected within these white papers. Social enterprise does not have enough examples of groups that are “for the marginalized and by the marginalized”. While this can be attributed to a lack of resources within the community, the first step to empowerment is giving a community responsibility and experience. The second step is to nurture the growth and transition from outsiders to insiders. Existing social enterprising can play their part by collaborating and partnering with with local initiatives. 7