Brm mod1

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Brm mod1

  1. 1. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. MODULE 1 INTRODUCTION TO BUSINESS RESEARCH
  2. 2. What is Business Research? <ul><li>A systematic and scientific Inquiry whose objective is to provide information to solve managerial problems. </li></ul>
  3. 3. Why Study Research? <ul><li>Research provides you with the knowledge and skills needed for the fast-paced decision-making environment </li></ul>
  4. 4. Why Managers need Better Information <ul><li>Global and domestic competition is more vigorous </li></ul><ul><li>Organizations are increasingly practicing data mining and data warehousing </li></ul>
  5. 5. The Value of Acquiring Research Skills <ul><li>To gather more information before selecting a course of action </li></ul><ul><li>To do a high-level research study </li></ul><ul><li>To understand research design </li></ul><ul><li>To evaluate and resolve a current management dilemma </li></ul><ul><li>To establish a career as a research specialist </li></ul>
  6. 6. Types of Studies Used to do Research <ul><li>Reporting </li></ul><ul><li>Descriptive </li></ul><ul><li>Explanatory </li></ul><ul><li>Predictive </li></ul>
  7. 7. Different Styles of Research <ul><li>Descriptive Vs Analytical </li></ul><ul><li>Applied Vs Fundamental </li></ul><ul><li>Quantitative Vs Qualitative </li></ul><ul><li>Conceptual Vs Empirical </li></ul><ul><li>Orther types: </li></ul><ul><ul><li>One-time and longitudinal </li></ul></ul><ul><ul><li>Field-setting and laboratory or simulation </li></ul></ul><ul><ul><li>Clinical and diagnostic </li></ul></ul><ul><ul><li>Historical </li></ul></ul><ul><ul><li>Conclusion oriented and decision oriented </li></ul></ul>
  8. 8. What is Good Research? <ul><li>Following the standards of the scientific method </li></ul><ul><ul><li>Purpose clearly defined </li></ul></ul><ul><ul><li>Research process detailed </li></ul></ul><ul><ul><li>Research design thoroughly planned </li></ul></ul><ul><ul><li>Limitations frankly revealed </li></ul></ul><ul><ul><li>High ethical standards applied </li></ul></ul>
  9. 9. What is Good Research? (cont.) <ul><li>Following the standards of the scientific method (cont.) </li></ul><ul><ul><li>Adequate analysis for decision-maker’s needs </li></ul></ul><ul><ul><li>Findings presented unambiguously </li></ul></ul><ul><ul><li>Conclusions justified </li></ul></ul><ul><ul><li>Researcher’s experience reflected </li></ul></ul>
  10. 10. The Manager-Researcher Relationship <ul><li>Manager’s obligations </li></ul><ul><ul><li>Specify problems </li></ul></ul><ul><ul><li>Provide adequate background information </li></ul></ul><ul><ul><li>Access to company information gatekeepers </li></ul></ul><ul><li>Researcher’s obligations </li></ul><ul><ul><li>Develop a creative research design </li></ul></ul><ul><ul><li>Provide answers to important business questions </li></ul></ul>
  11. 11. Manager-Researcher Conflicts <ul><li>Management’s limited exposure to research </li></ul><ul><li>Manager sees researcher as threat to personal status </li></ul><ul><li>Researcher has to consider corporate culture and political situations </li></ul><ul><li>Researcher’s isolation from managers </li></ul>
  12. 12. When Research Should be Avoided <ul><li>When information cannot be applied to a critical managerial decision </li></ul><ul><li>When managerial decision involves little risk </li></ul><ul><li>When management has insufficient resources to conduct a study </li></ul><ul><li>When the cost of the study outweighs the level of risk of the decision </li></ul>

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