This document discusses strategies for pricing and hedging agricultural commodities. It covers pricing models using concepts like convenience yield and storage costs. It also discusses basis risk, hedging techniques including direct and cross hedging, and estimating hedge ratios. Additional topics include spread trading, using seasonal patterns, and forecasting techniques involving fundamental and technical analysis. The strategies aim to manage risk for those involved in agricultural commodity markets.
The document reports the results of an ad tracking survey conducted in Bangkok, Thailand over 5 weeks from November to December 2009 with a sample size of 510 people between the ages of 10 and 60. It provides the awareness levels for different ads among respondents for things like TV, print media, billboards and websites. The summary of key findings includes awareness levels for different ads and brands as well as recall of ad messages and effectiveness of different advertising mediums.
This document summarizes and reviews a science fiction novel called "Another World, A Different Life" by Andrew W. Cox. It describes the author's background and explains the key themes and plot of the story, which centers around two main characters who are abducted from London by aliens and subjected to experiments and genetic modifications before being transported to another planet. The review highlights the novel's exploration of how the characters adapt to surviving in a primitive society on an alien world and how they interact with the local inhabitants.
Skoda had a poor reputation in the UK market in the 1970s and 1990s due to unreliable vehicles and a perception as a joke. In the 1990s, Skoda launched a rebranding campaign with innovative ads that poked fun at its poor image while highlighting quality improvements. The campaign focused on television ads, public relations, and direct mail targeting influential non-automotive journalists. This strategy helped Skoda receive positive headlines and change public perception of the brand. Sales increased significantly in the late 1990s and early 2000s, showing the campaign succeeded in repositioning Skoda in the UK market.
The document discusses how emotional connection is essential for marketing success according to neurobiological research. It provides three parts of evidence: 1) Definitive studies show campaigns that create an emotional connection are more successful than rational ones. 2) Facial coding research can more accurately predict campaign success than traditional pre-testing. 3) There are five guidelines supported by examples for creating effective emotive marketing, including being on-emotion, leveraging sensory experiences, seeking brand fame, reducing price sensitivity, and mirroring customer values.
This document introduces Wirawat Lian-udom and provides information about his blogs. It discusses some key features of using Blogspot as a blogging platform, including templates, domain mapping through Google Apps, and monetizing blogs through Google Adsense. The document also highlights some common uses of blogs, such as using them as portfolios or for tweeting, and describes key aspects of managing a Blogspot blog through the dashboard.
- The majority of small business owners are ineffective with email marketing as they focus on minor details instead of key techniques
- The three most important techniques for effective email marketing are: 1) segmentation to send only relevant messages, 2) consistent communication to build trust, and 3) including multi-media along with emails.
- Implementing these three techniques can significantly increase response rates, sales, and repeat sales for small businesses.
El documento describe la evolución de la interfaz gráfica de Microsoft Excel desde su creación en 1985. Comenzó como una hoja de cálculo para Macintosh con interfaz gráfica que le dio ventaja sobre Lotus 1-2-3. Versiones posteriores añadieron barras de herramientas, funciones estadísticas y de ingeniería, y soporte para Windows. La versión 7.0 estableció la base para las interfaces actuales con pestañas y cintas de opciones. Las versiones recientes han agregado nuevas funciones mientras mantienen una
This document provides an introduction and overview of Dr. Andrew Cox's Coal Lectures Series. The series covers topics related to coal formation, properties, use as a fuel, mining technologies, markets, pollution control, and more. Dr. Cox and colleagues at EIMR can provide lectures on these topics to university courses and professional development programs in the UK and internationally. Interested parties should contact Dr. Cox for more information. An introductory presentation on coal mining technologies is also included as an example of the type of material covered.
This document provides an introduction and overview of Dr. Andrew Cox's Coal Lectures Series. The series covers topics related to coal formation, properties, use as a fuel, mining technologies, markets, pollution control, and more. Dr. Cox and his colleagues at EIMR are available to provide lectures and teaching on these topics to universities and professional development courses both in the UK and internationally. Interested parties should contact Dr. Cox for more information. An introductory presentation on coal mining technologies is also included as an example of the type of material covered.
This document discusses strategies for pricing and hedging agricultural commodities. It covers pricing models using concepts like convenience yield and storage costs. It also discusses basis risk, hedging techniques including direct and cross hedging, and estimating hedge ratios. Additional topics include spread trading, using seasonal patterns, and forecasting techniques involving fundamental and technical analysis. The strategies aim to manage risk for those involved in agricultural commodity markets.
The document reports the results of an ad tracking survey conducted in Bangkok, Thailand over 5 weeks from November to December 2009 with a sample size of 510 people between the ages of 10 and 60. It provides the awareness levels for different ads among respondents for things like TV, print media, billboards and websites. The summary of key findings includes awareness levels for different ads and brands as well as recall of ad messages and effectiveness of different advertising mediums.
This document summarizes and reviews a science fiction novel called "Another World, A Different Life" by Andrew W. Cox. It describes the author's background and explains the key themes and plot of the story, which centers around two main characters who are abducted from London by aliens and subjected to experiments and genetic modifications before being transported to another planet. The review highlights the novel's exploration of how the characters adapt to surviving in a primitive society on an alien world and how they interact with the local inhabitants.
Skoda had a poor reputation in the UK market in the 1970s and 1990s due to unreliable vehicles and a perception as a joke. In the 1990s, Skoda launched a rebranding campaign with innovative ads that poked fun at its poor image while highlighting quality improvements. The campaign focused on television ads, public relations, and direct mail targeting influential non-automotive journalists. This strategy helped Skoda receive positive headlines and change public perception of the brand. Sales increased significantly in the late 1990s and early 2000s, showing the campaign succeeded in repositioning Skoda in the UK market.
The document discusses how emotional connection is essential for marketing success according to neurobiological research. It provides three parts of evidence: 1) Definitive studies show campaigns that create an emotional connection are more successful than rational ones. 2) Facial coding research can more accurately predict campaign success than traditional pre-testing. 3) There are five guidelines supported by examples for creating effective emotive marketing, including being on-emotion, leveraging sensory experiences, seeking brand fame, reducing price sensitivity, and mirroring customer values.
This document introduces Wirawat Lian-udom and provides information about his blogs. It discusses some key features of using Blogspot as a blogging platform, including templates, domain mapping through Google Apps, and monetizing blogs through Google Adsense. The document also highlights some common uses of blogs, such as using them as portfolios or for tweeting, and describes key aspects of managing a Blogspot blog through the dashboard.
- The majority of small business owners are ineffective with email marketing as they focus on minor details instead of key techniques
- The three most important techniques for effective email marketing are: 1) segmentation to send only relevant messages, 2) consistent communication to build trust, and 3) including multi-media along with emails.
- Implementing these three techniques can significantly increase response rates, sales, and repeat sales for small businesses.
El documento describe la evolución de la interfaz gráfica de Microsoft Excel desde su creación en 1985. Comenzó como una hoja de cálculo para Macintosh con interfaz gráfica que le dio ventaja sobre Lotus 1-2-3. Versiones posteriores añadieron barras de herramientas, funciones estadísticas y de ingeniería, y soporte para Windows. La versión 7.0 estableció la base para las interfaces actuales con pestañas y cintas de opciones. Las versiones recientes han agregado nuevas funciones mientras mantienen una
This document provides an introduction and overview of Dr. Andrew Cox's Coal Lectures Series. The series covers topics related to coal formation, properties, use as a fuel, mining technologies, markets, pollution control, and more. Dr. Cox and colleagues at EIMR can provide lectures on these topics to university courses and professional development programs in the UK and internationally. Interested parties should contact Dr. Cox for more information. An introductory presentation on coal mining technologies is also included as an example of the type of material covered.
This document provides an introduction and overview of Dr. Andrew Cox's Coal Lectures Series. The series covers topics related to coal formation, properties, use as a fuel, mining technologies, markets, pollution control, and more. Dr. Cox and his colleagues at EIMR are available to provide lectures and teaching on these topics to universities and professional development courses both in the UK and internationally. Interested parties should contact Dr. Cox for more information. An introductory presentation on coal mining technologies is also included as an example of the type of material covered.