Simple Ways to Maximize Your Efforts on Facebook1. Simple Ways to
Maximize Your
Efforts on
Presentation © 2012, Andrea McKee. All rights reserved.
Photo: CORBIS http://bit.ly/LCyiRy
Presentation by Andrea McKee
Social Media Director for The Pink Bride
Knoxville Wedding
Professionals
Meeting www.facebook.com/ThePinkBrideCo
2. What to expect!
• Your Best Look on Facebook
– Overview of Timeline
– Vanity URL
• Best Practices for Being Social
– Most engaging content
– Scheduling content
– Highlighting and pinning to top
– Responding to fans
• Quick Insights to Use
– Reach
– Engagement Ratio
– Virality
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
3. Your Best Look
on Facebook
Presentation © 2012, Andrea McKee. All rights reserved.
Photo Old Spice Facebook page http://on.fb.me/LDbVLL
How to gain fans and drive brand
awareness with your Facebook page
Knoxville Wedding
Professionals
Meeting www.facebook.com/ThePinkBrideCo
4. Overview of Timeline
• Masthead
– Cover photo
– Profile picture
– Tabs
• Filling out your timeline
– Why it’s important
– Business Start Date
– Milestones
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
5. Masthead
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
6. Masthead: Cover Photo
REGULATIONS:
No purchase information or coupons
No contact information
No calls to action or arrows
Can’t be misleading
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
7. Masthead: Cover Photo
•Changing your cover
photo creates a story
that posts on your
timeline and shows up
in your fans’ News
Feed.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
8. Masthead: Profile Picture
•Use your logo to drive brand awareness
•Professional branding instills trust
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
9. Masthead: Tabs
•Four maximum
shown on page
•All can be
switched out
except for Photos
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
10. Masthead: Tabs
•Shift tabs using the dropdown menu
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
11. Masthead: Tabs
•Edit Settings allows you to change the tab name and image
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
12. Filling out your timeline
• Tells your story in a visually descriptive way
• Great for engagement of target market
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
13. Filling out: Business Start Date
• Begin by using the dropdown menu
after clicking Event, Milestone +.
• Click on Milestone. You will be
prompted to enter when your
business began.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
14. Filling out: Business Start Date
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
15. Filling out: Milestones
• Again, use the dropdown menu
after clicking Event, Milestone +.
• Click Milestone.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
16. Filling out: Milestone
• Like the Founded option, include a picture.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
17. Filling out: Milestone
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
18. Vanity URL
• Without vanity URL, your page URL is structured as
facebook.com/username/123456789
• Set your vanity URL by going to https://www.facebook.com/username
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
19. Best Practices
for Being Social
Presentation © 2012, Andrea McKee. All rights reserved.
Photo Adam Paudyal http://bit.ly/Ncj0VQ
How to foster the conversation and
create brand loyalty
Knoxville Wedding
Professionals
Meeting www.facebook.com/ThePinkBrideCo
20. Being Social: Most Engaging Content
• A picture is worth a thousand words
• Videos go viral
• Fill in the blanks and questions stir conversation
• Support your blog by linking posts in Facebook
updates
• Coupons and codes turn fans into buyers
– Printable coupons
– Whisper codes
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
21. Being Social: Scheduling Content
• Avoid using third party scheduling services
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
22. Being Social: Pinning to Top
• Great to draw attention to older
material, weekly specials, coupons, etc.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
23. Being Social: Pinning to Top
• Ribbon marker
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
24. Being Social: Highlighting
• Span the full
width of the
page, like
Milestones
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
25. Being Social: Responding to Fans
• Address fans by name (@Jane Doe)
• Respond to (rather than delete) angry comments
• Like fans’ comments
• Answer messages in a timely manner
• Comment and Like others’ content
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
26. Quick Insights
to Use
Presentation © 2012, Andrea McKee. All rights reserved.
Photo hetemeel.com http://bit.ly/LDCdNZ
How to easily and quickly check the
progress of your Facebook efforts
Knoxville Wedding
Professionals
Meeting www.facebook.com/ThePinkBrideCo
27. Insights: Reach
• Use graph
in Insights on
Admin Panel
• Total
number of
people who
saw a story
about us in
their News
Feed.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
28. Insights: Engagement Ratio
• Percentage of fans talking about us
• Over 10% here; above average
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
29. Insights: Virality
• Click See All
for specific
post
information
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
30. Insights: Virality
• Real-time
information
• Virality is the
measure of how
“viral” a post
becomes. It is the
number of people
who commented,
liked, or shared
the post out of
everyone who
sees that post in
their News Feed.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
31. Insights
• Click on each number to get more information.
www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.
32. Knoxville Wedding Questions?
Professionals
Meeting www.facebook.com/ThePinkBrideCo
Presentation © 2012, Andrea McKee. All rights reserved.