Cadbury Dairy Milk chocolate has captured the Indian market. It was introduced in India in 1948 and now holds 30% of the market share. The Indian chocolate market is growing rapidly at 15% annually and is worth Rs. 5,562 crore. Cadbury Dairy Milk uses high quality cocoa beans and milk to give it a rich creamy taste. It has been perfected over 100 years of production. Its affordable price, widespread availability, and brand loyalty make it popular with consumers and contribute to its leading position in the global chocolate market.

1. “Cadbury dairy milk”
BY –
GITANJALI BORA &
CHIRANTANOO BORAH
5BAMC

3. POINTS--•
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INDIAN CHOCOLATE MARKET
HISTODY OF CADBURY IN INDIA
CADBURY DAIRY MILK CDM
WHY EATING DAIRY MILK MAKES PEOPLE
FALL “IN LOVE AGAIN”?
• WHY SHOULD PEOPLE EAT CADBURY DAIRY
MILK?
• STRENGTH OF CADBURY DAIRY MILK.

4. Indian Chocolate market
• India is the world's fastest growing market for
chocolates.
• Registering 15% annual growth between 2008
and 2012. The Indian chocolate market is worth
around Rs 5,562 crore.
• 400 Kgs of chocolate consumption in India per
minutes.
• Low priced unit packs, increased distribution
reach and new product launches can be said to
have fuelled this growth.

5. India chocolate industry will be
growing at the CAGR 23% by
volume between the years
2013-2018 and reach at
3,41,609 Tons.

7. Cadbury Dairy Milk(CDM)
• Introduced in 1905, but it came to India in 1948.
• Cadbury Dairy Milk has captured the heart of
Indian consumers for over six decades.
• The name Dairy Milk because it has higher
proportion of milk than any other choco-late
bars.
• Dairy milk alone holds 30% value share
of the Indian chocolate market.

8. EATING DAIRY MILK WILL MAKE YOU
FALL “IN LOVE AGAIN”.
BECAUSE OF ITS-------Nice Pattern
Rich taste
Very affordable price and
Easy to come by.

9. Why should people eat cadbury dairy
milk?
Because it’s so creamy
We put a glass and half of fresh milk into every half pound
of milk chocolate we make.
Because it’s so chocolatey
We use delicious cocoa beans from Ghana in West Africa.
Why? We believe they’re the tastiest in the world.
Because we spent over 100 years making it that
way
After 100 years of producing Cadbury Dairy Milk at our
factory in Bournville, UK, and 76 years at our Irish
factories in Rathmore in Kerry and Coolock in Dublin,
we’ve got the hang of making it taste so good.

10. Topmost chocolate provider in the world.
 Brand loyalty.
Low cost of production due to economic of
scale.
Strong distribution network.
Understands the consumer demands and
maintains the essential quality.

11. So keep eating cadbury dairy milk as it
will make you fall “in love again”……
ANYTIME & ANYWHERE