Detail History about Dairy Milk , Various Products of Dairy Milk , Advertisement strategies of Dairy Milk

2. CADBURY DAIRY MILK
Presented by:
Amrita B. Chavan

3. YES
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4. • Decrease blood pressure.
• Improve circulation.
• Lower death rate from heart disease.
• Improve digestion & stimulate kidneys.
• Improve function of endothelial cells that line the
blood vessels.
BENIFITS
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5. • Founder : John Cadbury
• Location : Birmingham, UK.
• Year : 1824
OPERATE IN OVER 60 COUNTRIES.
WORLD’S LARGEST CONFICTIONARY COMPANY.
WORLDWIDE, CADBURY HAS 60,000 EMPLOYEES.
COMPANY’S
PROFILE
COMPANY’S
PROFILE
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6. Managing Director:
Anand Kripalu
President, SouthAsia& Indo China,
Managing Director - Cadbury India
Chairman:
C. Y. Pal
Chairman - Non Executive
Non-Executive
Director :
Harsh Mariwala
DAIRY MILK’S
TEAM
DAIRY MILK’S
TEAM
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7. 1948
Operation Began in India
Pioneered the development of cocoa cultivation in INDIA
1965
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8. • Vision:
“Working together to create brands people love”
• Cadbury’s Mission Statement:
Says simply, ‘Cadbury means Quality’; this is our promise. Our
reputation is built upon quality; our commitment to continuous
improvement will ensure that our promis.
• Mission statement of the product:
“ To provide our customers with a tempting & exquisite taste ”
VISION &
MISSION
VISION &
MISSION
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9. POPULAR BRANDS IN
INDIA
POPULAR BRANDS IN
INDIA
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10. PRODUCT
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11. CHOCOLATE BAR
Made from real dark chocolate
SIMILAR DESIGN WORLDWIDE
Contains More MILK than other chocolate
Available in 10.5g, 22g, 95g, 165g & other PREMIUM packs
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12. SUGAR
COCOA
BUTTER
VEGETALE
FAT
CREAM
Emulsifiers
Cocoa
Mass
INGREDIENTSINGREDIENTS
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13. PRICE
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14. WEIGHT(gm) PRICE
10.5 5
22 10
40 20
42 (Crackle) 25
95 50
80 (Fruit & Nut) 55
165 90
PRIcE mENTIoNED bElow aRE
SamE all ovER INDIa
PRIcE mENTIoNED bElow
aRE
SamE all ovER INDIa
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15. PLACE
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16. Five company-owned
manufacturing facilities:
Thane
Induri (Pune)
Malanpur(Gwalior)
Banglore
Himachal pradesh
4 sales offices:
New Delhi
Mumbai
Kolkota
Chennai
Corporate /Head Office:
Mumbai
bUSSINESS &
oPERaTIoN
bUSSINESS &
oPERaTIoNS
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17.  CDM are sold directly to wholeseller and
retailers.
 Cadbury’s distribution network used to
encompasses 2100 distributors and
450,000 retailers.
DISTRIbUTIoNDISTRIbUTIoN
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18. PRAMOTION
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19. • Strong brands are very important in the
chocolate confectionary market.
• Almost 80 % of chocolate purchases are made
on impulse.
• Use of emotional appeals in advertising.
• Concentrated more on TV. Advertisement.
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20. During late 90’s
 Campaign: “ Khanewalo ko khaane ka bahana chahiye”
 Target”Widening chocolate consumption among the masses.
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21. More Recently:
Campaign: “Kuch meetha ho jaaye”
Target: To associate cadbury with celebratory occasion.
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22. Campaign: “Pappu pass ho gaya”
Target: Encourage those who have pass the exams to celebrate
with Dairy milk.
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23. PACKGING
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24. 1905 1930’s
1970’s
1960’s
PACKAGING
STYLES
PACKAGING STYLES
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25. PearlFisher is the design agency responsible for the
execution of the pack’s new look!!!
AT PRESENT
AT PRESENT
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26. • Aluminium foil
• Paper cover
• Plastic cover
PACKAGING
MATERIALS
PACKAGING
MATERIALS
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27.  Protect the product from physical damage or deterioration.
 Display the product- good graphic design and shape is
important.
 Attracting Customers.
Improved efficiency.
ADVANTAGES OF
PACKAGING
ADVANTAGES OF
PACKAGING
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28. S T P
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29. GIFT SEGMENT
Purchased to gift some one.
GIFT SEGMENT
Purchased to gift some one.
SEGMENTATI
ON
SEGMENTATION
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30. The prospective customers of Cadbury Dairy Milk
Have changed from kids to adults- including every
family member to celebrate any occasion with
dairy milk.
TARGET
MARKET
TARGET MARKET
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31. For kids across India
The word ‘CADBURY’ is synonymous with chocolates.
CDM positioned as
‘THE PERFECT EXPRESSION OF LOVE’
“KUCH MEETHA HO JAAYE”
The brand want itself to be synonymous with sweet.
For kids across India
The word ‘CADBURY’ is synonymous with chocolates.
CDM positioned as
‘THE PERFECT EXPRESSION OF LOVE’
“KUCH MEETHA HO JAAYE”
The brand want itself to be synonymous with sweet.
POSITIONING
POSITIONING
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32. PRODUCT
LIFECYCLE
PRODUCT
LIFECYCLE
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33. T
H
A
N
K
Y
O
U
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34. FAQ ???
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