Simon Adams has over 30 years of experience in marketing, sales, and project management roles. He holds qualifications in public management and administration. His most recent role is as Route to Market Manager for Coca Cola Fortune, where he is responsible for aligning RTM initiatives, managing distributors, and developing new distribution methods. He has held numerous leadership roles in sales, operations, and project management for companies such as South African Breweries, Brandhouse, and Coca Cola.

1. Simon Adams Page 1 11/10/2016
CURRICULUM VITAE
SIMON SYLVASTER ADAMS
PERSONAL DATA
SURNAME : Adams
CHRISTIAN NAMES : Simon Sylvaster
RESIDENTIAL ADDRESS : 49 Westview Drive
Millpark
Port Elizabeth 6001
POSTAL ADDRESS : AS ABOVE
TELEPHONE : +27 41 –4014129 (WORK)
+27 079 4955 476 (CELL)
IDENTITY NUMBER : 671106 5180 08 1
DATE OF BIRTH : 6 NOVEMBER 1967
PLACE OF BIRTH : EAST LONDON
CITIZENSHIP : SOUTH AFRICAN
MARITAL STATUS : MARRIED
SPOUSE : ELLEN
DEPENDANTS : TERTIAN (20), SHAQUILLE (14)
HOME LANGUAGES : ENGLISH & AFRIKAANS
DRIVER'S LICENCE : CODE 08
HOBBIES : SPORT

2. Simon Adams Page 2 11/10/2016
QUALIFICATIONS
SCHOOL : SENIOR CERTIFICATE
JOHN BISSEKER SECONDARY SCHOOL (1985)
SUBJECTS:-
ENGLISH, AFRIKAANS, BIOLOGY,
HISTORY, ACCOUNTING, BUSINESS ECONOMICS
LEADERSHIP ROLES:-
PREFECT
CHAIRPERSONE OF SRC 1985
ACHIEVEMENTS:-
REPRESENTED THE SCHOOL IN ATHLETICS,
TABLE-TENNIS, SOCCER, CRICKET AND RUGBY
TERTIARY : NATIONALDIPLOMA:
PUBLICMANAGEMENT AND ADMIN.: (1992)
NATIONAL HIGHER DIPLOMA:
PUBLIC MANAGEMENT AND ADMINISTRATION
(1994)
M +4
UNIVERSITY OF SOUTH AFRICA
CURRENT STUDIES : BBA in Marketing at the IMM GRADUATE
SCHOOL OF MARKETING: Status: On Hold
COMPUTER SKILLS : Window Microsoft Word Power Point Microsoft Excel

3. Simon Adams Page 3 11/10/2016
CAREER HISTORY
1. CURRENT POSITION
ROUTE TO MARKET MANAGER (Coca Cola Fortune)
Appointed from 01 July 2016 to Date
PRINCIPAL ACCOUNTABILITIES
o Alignmentof RTMinitiativesroll-out
o Auditexistingroute tomarketmethodsforsustainabilityand operationalexcellence
o Investigatingnewroute tomarketmethodsacrossthe LimpopoDistrict.
o Managementof existingandnew Official CocaColaDistributors
o Develop,measureandmaintaincurrentandnew methods
o Alignthe salesfunctionwiththe distributionandwarehouse functions.
o Run projectscenarios
o ProjectManagement
o Timeline Management
o Budgetadherence
o Successful projects
o Team Development
o Accountable for setting up of Local Distribution Partners and Third Party
Distributors per agreed target for the district.
o To monitor and control daily shortages according to company policies and
procedures so that zero settlement can be achieved by Local Distribution
Partners.
o To prepare and deliver Model Stock for LDP and managed replenishment
process to ensure that LDP delivers in full always.
o To lead and manage LDP output so that training requirements can be
identified and non- performance areas can be addressed.
o To continuallyevaluate andadjustactual performance againstpre-settargets
so that customer service levels can be enhanced.
o To optimize customer service within the team so that correct stock can be
delivered to the customer on time.
o To manage associates in a manner that allows contractual obligations to be
achieved.
o To manage haulage activitiesinlinewithcompanypoliciesandproceduresso
that haulage standards can be achieved according to daily weekly haulage
plan.

4. Simon Adams Page 4 11/10/2016
2. SALES MANAGER: South African Breweries Port Elizabeth
Appointed from 01 September 2011 to 30 June 2015
Unit Standard 1 : DETERMINE STRATEGIC DIRECTION FOR SALES TEAM
Specific Outcome: SUPPORT REGIONAL MARKETING PLAN DEVELOPMENT
Specific Outcome: DETERMINE SALES FORCE RESOURCING REQUIREMENTS
Specific Outcome: DEVELOP AN ANNUAL TIME AN TERRITORY MANAGEMENT PLAN
Specific Outcome: IMPLEMENT CUSTOMER CALL FREQUENCY
Specific Outcome: DETERMINE ANNUAL BUDGET REQUIREMENTS
Unit Standard 2 : PLAN FOR SALES EFFECTIVENESS
Specific Outcome: SET VOLUME TARGETS
Specific Outcome: EVALUATE OUTLET EXECUTION RESULTS
Specific Outcome: PLAN AD HOC PROMOTIONAL ACTIVITY
Specific Outcome: DETERMINE INCENTIVE CRITERIA
Specific Outcome: MONITOR RETAIL SELLING PRICE
Specific Outcome: ASSESS TRADING TERMS FOR ACCOUNTS IN SALES AREA
Specific Outcome: MONITOR COMPETITOR ACTIVITY
Specific Outcome: COMPILE QUARTERLY OPERATIONAL PLANS
Unit Standard 3 : EXECUTE SALES PLANS
Specific Outcome: ESTABLISH SOUND BUSINESS RELATIONSHIPS
Specific Outcome: ADOPT TAILORED SERVICE PACKAGE GUIELINES TO SUIT EACH OUTLET
Specific Outcome: IMPLEMENT NATIONAL, REGIONAL AND ADHOC PROMOTIONAL ACTIVITY
Specific Outcome: CONDUCT OUTLET EXECUTION EVALUATION
Specific Outcome: MAINTAIN PRODUCT QUALITY
Specific Outcome: ENSURE A VALUE ADDING SELLING ALLOWANCE
Specific Outcome: LEVERAGE SALES INFORMATION SYSTEMS
Unit Standard 4 : MEASURE SALES AND PERFORMANCE
Specific Outcome: CONTROL FIXED COST AND CAPIN BUDGETS
Specific Outcome: MANAGE KEY PERFORMANCE AREAS

5. Simon Adams Page 5 11/10/2016
Specific Outcome: COMPILE AND ANALYSE REPORTS
Unit Standard 5 : MANAGE HUMAN RESOURCES
Specific Outcome: IMPLEMENT PERFORMANCE MANAGEMENT
Specific Outcome: DEVELOP EMPLOYEES
Specific Outcome: MANAGE AND APPLY PERSONNEL PROCESSES
Specific Outcome: COMMUNICATE EFFECTIVELY IN THE WORKPLACE
Specific Outcome: MANAGE 3 RD PARTY CONTRACTORS EFFECTIVELY
Reason for leaving: Career Opportunity
3. MANAGEMENT TRAINEE( Acting Market Responsibility Manager): South
African Breweries District Peninsula

6. Simon Adams Page 6 11/10/2016
Appointed from 01 January 2011 to 31 August 2011
 Managing the execution of the SAB Liquor Strategy
 Lead the team in accordance with IMP
 Manage time and territory opportunities in terms of resource allocation
 Conduct a sales territory market potential study to identify opportunities
for potential licenses and develop plans to engage the Shebeen trade to
optimize sale and development opportunities.
Reason for Leaving: Promoted to Sales Manager role
4. REGIONAL OPERATIONS MANAGER: CAPE REGION: BRANDHOUSE
Appointed from 01 June 2008 to 31 December 2010
PRINCIPLE ACCOUNTABILLITIES
 Managing and Implementing Brand plan strategy

7. Simon Adams Page 7 11/10/2016
 Providing operation and strategic
 Managing Procurement, Asset care and Warehousing
 Managing and controlling regional budgets
 Managing Key Performance Indicators and the integrity of the Customer
database.
 Managing general office administration and house keeping
 Managing the Rugby Box at Western Province Rugby ( Newlands)
 People management and development process implementation
 Project Managed the implementation of New Products into the market and
category management implementation
 Submit weekly and monthly reports and advice superiors on alternatives
 Ensure Execution Excellence
 Manage relationship with 3rd Party Agents
Reason for Leaving: Recruited by South African Breweries
5. PROJECT MANAGER: Coca Cola Sabco Southern Region
Appointed from 01 September 2006 – 31 May 2008
PRINICPAL ACCOUNTABILLITIES
 Manage all projects ,regional budgets and staff

8. Simon Adams Page 8 11/10/2016
 Develop and design customer service models RTM
 Identify BEE 3rd party distributors and provide training on financial controls
 Develop and conduct training for Spaza Shop Owners
 Develop strategic and operational plans to implement Customer service models
 Plan and Coordinate research on economic indicator and business opportunities in
the market and develop a strategic plan for the region
 Develop financial models for projects
 Procure all sales equipment for projects
 Monitoring and evaluate the performance of 3rd party distributors/SMME.
 Evaluate and identify gaps in the processes and implement corrective actions
 Compile reports and provide management with strategic advice
 Manage performance
 Initiate and chair disciplinary hearings
Reason for leaving: Career Opportunity
5. MARKET DEVELOPER: Coca Cola Sabo/ Border/Kei
Appointed from 01 April 2005 to 30 August 2006
PRINCIPAL ACCOUNTABILITIES
 Identify sources of market information

9. Simon Adams Page 9 11/10/2016
 Analyse and interpret information gathered to identify opportunities and trends
 Develop a tailor made package for a customer service model.
 Research and develop a marketing plan to counter competitor activities
 Project manage promotions to ensure sales objectives
 Project manages the implementation of vertical and horizontal growth of customer
base.
 Implement third party distribution.
 Establish Beach front Vending
 Developed a comprehensive market plan to achieve sales objectives
 Provide product and market information that internal and external customer may
need.
 Offer strategic support to management
Reason for Leaving: Promoted to Sales Manager
6. AREA SALES MANAGER: COCA COLA: BORDER/KEI
Appointed from 01 June 2004 to 31 March 2005
PRINCIPAL ACCOUNTABILITIES
 Procurement of sales equipment

10. Simon Adams Page 10 11/10/2016
 Co-ordinate & execute promotion at TEG and General Trade.
 Ensure that TEG Market and general trade Picture of Success is executed at highest
standard.
 Compile Rank, Track and Publish for Commissions
 Forecasting of projected sales
 Prepare and present quarterly reviews
 Establish and co-ordinate 3rd
party distributors in the relevant areas.
 TCCQS compliance & maintenance
 Maintain the highest level of goodwill between the company and the dealers.
 Improve promotions and merchandising opportunities, which will result in increased
awareness of our products.
 Achieve pre-set sales targets.
 Compliance to ASMPQ standards.
 Managing of Sales Team
Reason for leaving: Career Development Progression
7. SPECIAL EVENTS AND PROMOTIONS CO-ORDINATOR COCA COLA BORDER/KEI
Appointed from01 March 2003 to 31 May 2004
PRINCIPAL ACCOUNTABILITIES
 To co-ordinate all special events for the region.
 Manage and report on Staff of Special Events Team.
 Manage, Control and Budget for Special Events Assets

11. Simon Adams Page 11 11/10/2016
 Participate in the RE Financial process
 Manage and Execute special events
 Plan daily activities for special events team
 Compile special events reports
 Liaise with media
 Pro-actively ensure presence at all events
 Co-ordinate and execute plant tours
 Draft a school sampling programme
 Approve sponsorship and manage budgets for sponsorship
 Experiential marketing activities in line with the Brand plans
 New product launches
 Tracking and analysing local and national promotions
 Direct Third Party Vending
 Proficient in Achiever Plus
 Write and compile Standard Operating Procedures
 Initiate and Chair Disciplinary Hearings
 Reason for Leaving: Promotion to Sales Manager
8. PRINCIPAL SPORT ORGANISER 1997- 2003 – DEPT: SPORT, ARTS AND
CULTURE
Appointed from 01 March 1997 to 28 February 2003
PRINCIPAL ACCOUNTABILITIES
 Eastern Cape Provincial Coordination of the National Recreation Program
(Sangala)
 Training of disadvantaged communities through the Community Recreation

12. Simon Adams Page 12 11/10/2016
Leadership Award Course
 Requisitioning and Control of equipment and submissions for expenses regarding
coaching clinics, conferences and seminars
 Budgetary control and accountability for all area office expenditure
 Training and development of administrators & officials
 Liaison with Sport Federations & National Sport Councils
 Liaison with development officers of sport federations
Reason for leaving: Promoted
9. SENIOR CULTURAL OFFICER - 1994 TO 1997 – DEPT: EDUCATION AND
CULTURE
Appointed from 01 March 1994 to 28 February 1997
PRINCIPAL ACCOUNTABILITIES
 Promotion of Arts, Culture, Music and Community Sport and Recreation
 Requisitioning of equipment and submissions for expenses regarding drama and
choir festivals, art exhibitions and youth leadership courses
 Budgetary control and accountability for all regional office expenditure

13. Simon Adams Page 13 11/10/2016
 Information and advice
Reason for Leaving: Promoted
10. ADMINISTRATION OFFICER - 1990 TO 1994 – DEPT; EDUCATION AND
CULTURE
Appointed from 01 January 1990 to 28 February 1994
PRINCIPAL ACCOUNTABILITIES
 Training and supervision of subordinate personnel
 Batch control - Financial Management System
 Assisting with budgeting for the section
 Rendering an auxiliary service ofa more advanced nature to supervisory personnel
 Administration of claims and submissions of schools
Reason for Leaving: Promoted
11. PERSONNELOFFICER- 1987TO 1990– DEPT: EDUCATION AND CULTURE
Appointed from March 1987 to 31 December1990
PRINCIPAL ACCOUNTABILITIES
* Responsible for all correspondence regarding leave, housing allowances and all
teaching and non-teaching related matters
* Clerical duties related to activities of the section through the PERSAL system
Reason for leaving: Promoted

14. Simon Adams Page 14 11/10/2016
SECONDMENTS
 In the course of my employment in Government, I have been seconded to the following
positions:
 The Independent Electoral Commission in April 1994
 Advisory and Co-ordinating Committee on Art & Culture To the M.E.C. for Education &
Culture (Eastern Cape) Dec 1994
 Secretariat of the Provincial Arts and Culture Task Group / Mar 1995
SEMINARS AND SHORT COURSES ATTENDED
* 1992 Positive People Management
* 1993 Situation Analysis
* 1995 Drama Action Conference - Wits University
* 1997 Sports Pioneers Facilitators' Workshop

15. Simon Adams Page 15 11/10/2016
* 1998 Recreation Management Level I & II
 Labour Relation: Chairing of Disciplinary Enquiries: 2003
 Labour Relation: Discipline and Dismissals under the LRA of 1995: 2003
 Coca Cola Marketing Curriculum Course: 2003
 Coca Cola Talent Development Programme on Self-Management( Franklin
Covey Course)
 2005/2006 Coca Cola Talent Development Graduate
 COMMUNITY INVOLVEMENT
 1995 * Co-facilitating the NSC Sports Pioneer Development programme
in the Border region
* Served on the Bonita NSC Border Sports Star of the Year committee
* Chairperson and development officer of the East London & Border District Dart
League
* Chairperson of Saints Soccer Club
1996 * Regional co-ordinator for the Department of Sport & Recreation Sangala project
for Rural Development
(South African National Games and Leisure Activities)
* Served on the Bonita NSC Border Sports Star of the Year committee
* Secretary of the Buffalo Flats Sports Council
1997 * Project Manager for Buffalo Flats Youth Forum

16. Simon Adams Page 16 11/10/2016
South African Football Association Level 1 Soccer Coach
1998 * Chairperson of the Buffalo Flats Police Forum
 President of the Buffalo Flats Football Association
 Introductory and Level one SAFA Coaching Course
1999 * President of the Buffalo Flats Youth Forum
 Management Board Member of the Khanya House Community and Youth
Centre.
2000 * Tournament Director: Castle Millennium Easter Soccer Tournament
2000 * President of the newly East London Soccer Association
2000 * Project Manager: Buffalo Flats Sports Council & Youth Forum
2001- East London Soccer Association- President
2002- Party Agent for the ANC at Local elections.
2003- HEAD COACH OF THE BUFFALO CITY SOCCER SCHOOL
2004- ELDER IN THE UNITITNG REFORM CHURCH
2005- TOURNAMENT DIRECTOR OF THE 2005 EASTER SOCCER TOURNAMEN
2006- Role Models retreat of the Laureus Foundation for Good
2007- Project Owner of the Bay City Soccer School Initiative
2011 - Presentation in London England Laureus beneficiaries from 56 countries
2014 – Presentation in Malaysia as Laureus for Good Foundation Beneficiary

17. Simon Adams Page 17 11/10/2016
References:
A. Hein Swart
Independent Consultant @ Second Innings Solutions
Former District Manager: South African Breweries
SECONDINNINGS Solutions PTY LTD
1 Mont Blanc Stellenbosch
Postal: Suite no171, Private Bag X4, Die Boord
Stellenbosch 7613
Work:
Cell: 0829241834

18. Simon Adams Page 18 11/10/2016
B. Michael Maciej
Position: District Manager: Coca Cola Fortune
Tel: 041- 4041000
Cell: 082 5561379
C. Geoffrey Gamiet
Principal: A W. Barnes Primary School
Work:043 – 7420169
Cell: 072 142 8548