The document discusses strategies for app promotion and monetization that were presented at the App Promotion Summit in London 2014. Key topics included balancing marketing and product development, testing strategies for monetization and acquisition, timing of funding and payments from app stores, and a case study of the app Digipill. Attendees were advised to test and develop their app before ramping up promotion, and to keep equity funding in reserve.

1. APP PROMOTION SUMMIT 2014

2. App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT MARKETING

3. App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT MARKETING

4. App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right

5. App Promotion Summit (London 2014) 5
MONETISATION
ACQUISITION
Test Refine
Test Refine

6. App Promotion Summit (London 2014) 6
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA

7. App Promotion Summit (London 2014) 7
FUNDING
INDIE VC BACKED PUBLISHER

8. App Promotion Summit (London 2014) 8
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM
APPSTORE

9. App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days
!
PAYMENT EVERY 7 DAYS$

10. App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!
OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY

11. App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS

12. App Promotion Summit (London 2014) 12
CASE STUDY: DIGIPILL

13. App Promotion Summit (London 2014) 13
TAKEAWAYS
Test & Develop before you begin to ramp up
Keep equity funding in the bank

14. THANK YOU