The document defines a brand as a name, symbol, or design that identifies a seller's goods and services and differentiates them from competitors. It states that branding is about getting prospects to see a company as the sole provider of a solution to their problem. Effective branding achieves objectives like delivering clear, vivid messages to the right audience at the appropriate time and place through digital solutions. It should provide current, accurate information to build credibility and connect emotionally with targets. Metrics allow brands to understand performance and ROI in order to manage and improve their approach.

1. & Ahmed El-Ridi

2. What is a BRAND?

4. The American Marketing Association (AMA) defines a brand as "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

5. What is Branding?

6. Branding is not about getting your target market to choose you over the competition

7. It is about getting your prospects to see you as the only one that provides a solution to their problem.

8. The objectives that a good brand will achieve include

9. The objectives that a good brand will achieve include

10. The objectives that a good brand will achieve include

11. The objectives that a good brand will achieve include

12. The objectives that a good brand will achieve include

13. Screen

14. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.

15. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.

16. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.

17. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.

18. It is about getting your prospects to see you as the only one that provides a solution to their problem.

19. &

21. Current- Clear and Vivid - Time of the day Delivers the message clearly

22. - Clear and Vivid Delivers the message clearly

24. - Related Delivers the message clearly

27. Current InformationConfirms your credibility

29. Current InformationConnects your target prospects emotionally

30. Motivates the buyer

31. Motivates the buyer

32. Concretes User Loyalty What you can measure, you can manage, If you manage it, it will improve.

34. Understand Return on Investment (ROI)

36. Thank You Ahmed El-Ridi aridi@sss.ae 0097150-450-6788