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Issue51
SILENT REVOLUTION
3D Printing in Manufacturing
2
ROI DIALOG Overview –
Issue 51
2
3
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9
Silent Revolution
Ignoring it is not an option: 3D printing is changing industry
Additive manufacturing is still seen as a limited technology in relation to overall production volu-
me. And yet there are many indications that 3D printing will gain a firm place in industry as a
production method and will change established forms of organization and process.
Additive Manufacturing Ecosystem
An illustration of the value stream of 3D printing in industry
How does the industrial 3D printing ecosystem look like and which are the elements influencing
the value stream of additive manufacturing directly and indirectly? We are giving an overview.
3D printing: Strong Momentum
Fresh impetus for the future development of additive manufacturing
Rapid software development, topology optimization for functional parts and new printing mate-
rials are only a few examples of the momentum of 3D printing technology. Taking the key raw
material metal as an example we illustrate which future developments are of particular importance.
“3D printing offers virtually infinite possibilities…”
Interview with Christian Kirner, Chief Operating Officer (COO), EOS GmbH
In an interview, Christian Kirner outlines the most important prerequisites, milestones and obsta-
cles for additive manufacturing – and the strategic directions shaping the next few years.
Potential for Creative Transformation
More than just gimmicks – the use of 3D printing components in industry
Industrial 3D printing is claimed to significantly reduce production times and costs while making
the supply chain more flexible. The technology has great potential to creatively transform traditi-
onal production processes across all sectors.
“Opportunity for Germany as a Center for Technological Innovation”
Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface Technology and Ceramic Powders
GmbH
In an interview, Dr. Thomas Jüngling explains why the market for additive manufacturing has
picked up speed and what trends and opportunities companies should be aware of.
Multi-dimensional Circuit Carriers using Additive Manufacturing
Beta LAYOUT: Prototypes for new printed circuit boards developed with EOS technology
PCB specialist Beta LAYOUT faced a number of different challenges when manufacturing custo-
mized prototypes for interconnect devices. A workpiece produced using additive manufacturing
that receives its functionality via direct laser structuring provided the solution.
From Prototyping to Manufacturing
Guidelines for using 3D printing within a company
Companies can now use 3D technologies to replace conventional production methods like milling,
molding, drilling and turning. We list checkpoints for digitalized production and approaches to
additive manufacturing.
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ROIDIALOG.Issue51
33
3D printing has already started to change industry.
Ignoring it is not an option
sILent RevOLutIOn
By Hans-Georg Scheibe, Member of the Management Board,
ROI Management Consulting AG
NNumerous studies forecast that
global expenditure on 3D printing will
double or even treble over the next four
years, with hardware, powder materials
and software accounting in equal parts for
this growth. Industry analysts and leading
manufacturers of industrial 3D printing
equipment and materials like metal pow-
ders are feeling the growing demand and
expect the integration of additive and
traditional manufacturing to increase.
After all, 3D printing only requires one
tenth of the raw materials of conventional
production, enabling cost-effective and
high-quality manufacturing of unusual
geometries and small series as well as
guaranteeing an extremely high degree of
flexibility. This is why today automotive,
healthcare, defense and aerospace indus-
tries – and not only these – are investing
in additive manufacturing equipment and
systems.
However, at this point people of-
ten enough dismiss this growth as being
primarily generated by prototyping and
the production of expensive or highly
complex components. They continue to
add that additive manufacturing, in rela-
tion to the overall volume of production,
is still a negligible market segment, limited
to specific production tasks and driven by
grand visions and insignificant results.
And that additive manufacturing on an
industrial scale is a rather capital-intensive and sophisticated technology that wouldn’t
work at the “flick of a switch”.
There is an element of truth in this, but we shouldn’t just take the easy road since
the real picture is changing radically, and there is increasing evidence for this. There are
many reasons to believe that large-format 3D printing will gain a firm hold in industry as
a manufacturing process and that many established forms of organization and process as
well as profitability calculations and supply chains will be challenged. For companies that
systematically engage with the new technology, 3D printing has already found entry into
the design stages and is influencing the value chain from procurement through to after-
sales service. In relation to the extend and planning of the integration process, the impact
of the technology on an organization will be distinctly felt – for example through the eli-
mination of entire production steps and the localization of manufacturing, the shortening
of value chains through increased vertical integration, new qualification requirements and
team structures, or the emergence of new process-based, technical interfaces to customers.
Nevertheless, the fact that a purposeful and well planned deployment of 3D
printing provides tangible benefits is just one side of the coin. The other side of the coin is
that the technology allows us to take a completely new look at supposed invariants. The
question here is, for example, whether classical series production needs really large facto-
ry buildings. From the perspective of overall costs doesn’t it pay off more to opt for small,
local production sites with 3D technology instead of outsourcing or bought-in parts? Is it
possible to devise an extremely customer focused production process without extensive
investments in new infrastructure? Can fully automated 3D foundries be set up by com-
bining additive manufacturing and other Industry 4.0 technologies? Is it possible to ope-
rate outside of typical hierarchies and team structures in production?
Of course, many solutions based on 3D printing are currently too slow or too
costly in order to break up structures across the whole of industry. However, they show
that these fractures are in principle possible, while the technology grows more cost-effec-
tive and powerful by the year. In other words – scenarios counting on an extensive integ-
ration of additive manufacturing are currently not an imperative for every segment of the
value chain or for every company. But at the same time, it is not an option to avoid thinking
about such scenarios.
4
ADDItIve mAnuFActuRInG
ecOsystem
Value Stream
Additive Manufacturing
Direct Impact
Indirect Impact
ROIDIALOG.Issue51
55
Metal:
USD 193,2 million
Filaments:
USD 116,04
million
Photopolymers:
USD 349,67 million
Polymer Powder:
USD 191,36 million
Other:
USD 23,82 million
3D PRIntInG:
stROnG mOmentum
Fresh impetus for the future development of additive manufacturing
Additive manufacturing is fasci-
nating in particular because of the virtu-
ally infinite range of products. Apparel,
mountings for jet turbines, automotive
bodywork components, titanium im-
plants for human bones and many other
innovative products are impressive proof
of the range of possible applications in
almost all areas of life. However, anyone
wishing to understand the development
potential of the technology should direct
his gaze beyond the products range to
the extensive ecosystem that supports
3D printing. Factors like design & order
development and workflow management
have a direct effect on the evolution of
3D printing, while factors like standardi-
zation have an indirect effect (see figure
on p. 4).
“As in any ecosystem, also in ad-
ditive manufacturing the complexity and
momentum of many elements make it
difficult to predict the next stage of de-
velopment. However, some trends are
becoming more noticeable,” says Anselm
Magel, expert for 3D printing at ROI
Management Consulting AG. “Simulati-
on software, for example, is playing an
increasingly important role for melt pools
and the process of powder bed-based
laser melting. Thanks to the software it is
possible to simulate tension, distortion
and the microstructures of metal parts on
a computer and as a consequence elimi-
nate errors long before manufacture.”
A
Other core trends include topo-
logy optimization of functional parts or
the new technology of electrolytic metal
powder production, which is significant-
ly more cost-efficient than gas or plasma
atomization that predominates nowa-
days. The standardization of a new file
format by the 3MF Consortium intended
to replace the outdated STL format is also
having a positive effect.
High Development Potential: Metals
“Besides the currently dominant
polymers, metals are the key raw mate-
rials for the next development steps of
the technology,” Magel emphasizes.
“Five process variables will determine the
design of the production process: metal
powder characteristics, jet performance,
the speed at which the jet travels, the
layer height or speed of material feed,
local geometry and the temperature of
the parts at the melting point.” Here, the
switch from empirical to simulation-dri-
ven additive manufacturing becomes es-
sential. Process simulation helps model-
ling the structural characteristics of the
selected metal like heat build-up, dis-
placement, residual tension and crystal-
line structure.
“Also exciting are the possibili-
ties of in-line quality and process moni-
toring and control that will soon be
available. Metal processing additive ma-
nufacturing systems are currently not fit-
ted with any sensors, or only with ther-
mal elements in the thermal chamber,
and products are made using a linear
feed method. In the next few years it will
be possible to measures the temperature,
the precision of the geometry and the
state of the powder bed before and after
the melting process, i.e. during the pro-
duction process. These data can then be
used to correct the construction job du-
ring the process, vastly improving quality
and production speed,” Magel explains.
In future, Magel expects to see
repeatable production processes, repro-
ducibility on other equipment and
high-quality production results as a
consequence of the interplay of future
innovations, like in material powders or
in manipulating material microstructures
and porosity. We can also assume an
exponential increase in the speed of
manufacturing 3D-printed products.
“Optimizing manufacturing process vari-
ables will make it possible to achieve
four- to five-fold growth in production
speed for metal process systems – and,
depending on the object and size of the
series, the decrease in costs per part is
likely to be in the double-digit range.”
Market size of 3D printer materials in 2015:
approx. USD 874 million (source: ROI, Wohlers
Assoc.)
6
Interview with Christian Kirner,
Chief Operating Officer (COO), EOS GmbH
“3D PRIntInG OFFeRs
vIRtuALLy InFInIte
OPPORtunItIes OF
ImPROvInG OuR LIves
AnD mAKInG tHem
mORe sustAInABLe”
DIALOG: Mr. Kirner, additive manufacturing is
seen as one of the most promising emerging technologies.
EOS has been on the market for over 25 years now. What
are the main reasons for additive manufacturing attracting
such huge attention in recent years?
CK: After finding widespread use primarily in pro-
totype construction in the first 20 years, where it significant-
ly speeded up product development, the technology has
now reached a level of maturity allowing customers to pro-
duce end parts in series. Leading global corporations and
DAX-listed companies have begun qualifying this technolo-
gy for pilot production around five years ago. And now the-
re are the first genuine series applications, for example in
the aerospace and medical sectors. The general hype around
“3D printing” has been huge in recent years, and interest in
the technology has continuously and massively increased.
DIALOG: What do you consider to be the most
important milestones in the development of 3D technolo-
gy over the last 25 years?
CK: Of course we can only speak for ourselves
here as it’s difficult to speak about “the one method of 3D
printing” in such a diversified market. There have been
many milestones in our company history that helped us
take the next step: the first major customer, BMW, for
whom EOS supplied a stereolithography system, and the
recommendations to other companies that followed on
from this; the decision to quit stereolithography and to
concentrate solely on the higher quality, powder-based
laser-sintering process; the decision to also develop the me-
tal process alongside the plastics process. And finally the
move into series applications that are today primarily based
around metallic materials.
D
ROIDIALOG.Issue51
7
“Additive manufacturing
remains highly complex since
you can’t just create a
component at the press of a
button.”
DIALOG: What are the biggest obstacles preven-
ting the widespread proliferation of the technology, and
what can manufacturers do to
break down those obstacles?
CK: We currently con-
sider the topic of knowledge
development among customers
to be the biggest obstacle. Our
technology is still quite new.
Customers need to take a num-
ber of decisions beforehand in
order to ultimately achieve real
added value with our technolo-
gy. What is the right component and the right application
for using EOS technology? What engineering guidelines
need to be considered in order to make optimum use of all
the degrees of freedom offered by additive manufacturing?
What needs to be changed in a company’s organizational
structure? How would customers
need to modify their business mo-
dels based on the technology? And
finally, the machine operators need
to be trained up perfectly and ex-
pertise developed in order to pro-
duce high-quality components
using this cutting-edge technology.
Additive manufacturing remains
highly complex since you can’t just
create a component at the press of
a button. In all these matters, EOS will support its customers
with extensive consulting services.
8
About EOS
EOS is the global technology
and quality leader for high-
end additive manufacturing
(AM) solutions. The company
enables its customers to
manufacture high-quality
and innovative products based
on the industrial 3D printing
processes. Founded in 1989,
EOS is a pioneer and global
leader in the area of direct
metal laser sintering (DMLS),
and also a provider of a leading
polymer technology.
www.eos.info
Christian Kirner,
Chief Operating Officer
(COO), EOS GmbH
“The next few years will see growing
the integration of conventional and
additive processes as production
becomes increasingly digitalized.”
DIALOG : Companies like
“Local Motors” are demonstrating that
even automotive industry concepts can
be re-thought through 3D printing. Do you
believe that the propagation of 3D printing
is likely to bring major changes to indust-
rial value chains in the coming years?
CK: Addi-
tive manufacturing
is already changing
the way in which
design and produc-
tion is performed
for many applica-
tions. The next few
years will see the
growing integration of conventional and
additive processes as production beco-
mes increasingly digitalized. Instead of
replacing one technology with another,
the best of both worlds will be used to
achieve the best possible result. This will
allow additive manufacturing to enrich
and extend the prospects of industrial
value creation.
DIALOG: Where will this take
EOS and what strategic direction will you
follow in the next few years?
CK: While pursuing the EOS
strategy of introducing additive manu-
facturing methods to all industrial
sectors, we have, for example, developed
a groundbreaking metal system, the EOS
M 400-4. The system is the perfect
addition to our system portfolio for
industrial deployment. It eliminates all
the previous limits on manufacturing as
it meets the very highest demands of our
industrial partners in terms of efficiency,
scalability, ease of use, and process
monitoring. And what is more, since the
system is based on a modular platform
designed for 3D printing. It can be inte-
grated into existing production environ-
ments and is, at the same time, designed
to enable future innovation at the
customer’s end.
DIALOG: You yourself have
been accompanying and observing
global technological trends for a number
of decades. What does 3D printing mean
personally for you? What is so intriguing
about it?
CK: I consider the potential that
additive manufacturing offers to be really
huge. 3D printing provides virtually infi-
nite and yet unknown possibilities of
improving our lives and making them
more sustainable. In the context of
Industry 4.0 and the Internet of Things
(IoT), 3D printing will become a historic
milestone over the medium term not just
for the industry but ultimately for society
as a whole. The technology and its bene-
fits will be firmly embedded in our
thinking and actions, just like smartphones
and 2D printers today.
ROIDIALOG.Issue51
9
POtentIAL FOR cReAtIve
tRAnsFORmAtIOn
More than just gimmicks – the use of 3D printing components in industry
Passengers with Dutch airline
KLM can enjoy a very special service. Up
in the skies the cabin crew serves ice-cold
beer from a beer trolley that was made by
a 3D printer. However, the “BrewLock
Keg” the will remain a “3D printing
gimmick” for the foreseeable future due
to its high cost of manufacture. It remains
to be seen whether series production will
be cost-efficient.
However, this example of use de-
monstrates quite clearly how the subject
of “additive manufacturing” is perceived
today. While the public often see exotic
printed products like mini portrait statues,
or now beer kegs, as expensive one-off
fabrications without the potential for
series production, industry has already
moved significantly farther. For example,
the cabins of two A350 XWB passenger
airliners that Airbus delivered to Qatar
Airways at the end of 2014 each contain
over 1,000 parts made from thermoplast
that were produced by 3D printing.
Besides making the supply chain more
flexible, this is meant to significantly cut
production times and costs.
These and other benefits are of
course attractive not just for aerospace
companies alone. The semiconductor in-
dustry, the automotive sector and medical
engineering are already among the
growth markets for 3D printing methods.
“3D printing has the potential for the
creative transformation of traditional
engineering and manufacturing processes
– even in key industries that have so far
seen the subject as exotic or of limited
P
interest,” says Anselm Magel, expert
for 3D printing at ROI Management
Consulting AG. “There are various scena-
rios of application along the value chain that
may be a suitable point of entry. Two areas
of application can be profitable in particular
– design optimization and lightweight con-
struction design of components, as well as
shortening paths in the supply chain.”
It is crucial to focus on the func-
tional benefits and cost drivers for compo-
nents. What superior functionality can be
designed? What parts are particularly
complex and therefore expensive to manu-
facture or maintain? Are there high fixed
costs, e.g. for tools? Which components
are produced in small numbers? How can
individual customer requirements be met?
Switching to additive manufacturing can
open up significant opportunities in all
these areas – opportunities that you will
recognize when you are open for change
and prepared to experiment.
Additive manufacturing also
shortens the supply chain. Critical parts
for the manufacturing process may be
produced in house instead of purchasing
them from a single source of supply. With
just-in-time production of parts using a
3D printer on premise may in future avoid
long delivery times for spare parts that
cause high downtime costs.
“Current developments entailing
repeatable manufacturing processes,
reproducibility on other machinery and
higher-quality results will trigger further
market growth,” Magel points out. The
future viability of the technology is con-
firmed by the market entry of a global
company like General Electric (GE). The
industrial giant plans to generate annual
sales of a billion dollars with products
from 3D printing processes within the next
four years. In addition, the technology is
supposed to reduce the corporation’s
material costs by up to five billion dollars
until 2026 – which is anything but a
“gimmick” in terms of the bottom line.
3D-printed components
from the ROI IoT Fab
10
“OPPORtunIty FOR
GeRmAny As A centeR
FOR tecHnOLOGIcAL
InnOvAtIOn”
Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface
Technology and Ceramic Powders GmbH
DIALOG: Dr. Jüngling, global
sales of products and services in the field
of additive manufacturing remained
constant at a relatively low level for al-
most three decades – something which is
typical for a niche technology. However,
the market has picked up speed at an
incredible rate in the last three to four
years. What are the reasons for this?
TJ: The technology of additive
manufacturing has now reached a stage
that allows complex components to be
produced with high and repeat precision.
Compared to conventional manufactu-
ring the additional design possibilities are
resulting in technical progress and delive-
ring new solutions that create potentially
high competitive advantages.
DIALOG: H.C. Starck has been
involved not just in the manufacture of
technology metals and metal powder
solutions but also in advanced ceramics
and thermal spray powders for additive
manufacturing for decades. What direc-
tion is the demand for 3D printing base
materials taking and what trends do you
anticipate over the next few years?
D
TJ: Demand is currently concentrated on titanium alloys, nickel-based super
alloys, high-strength steels and stainless steels, as well as a range of customer-specific
special alloys based on refractory metals. These may well also be joined hard metal
allows in future.
DIALOG: Technologies like desktop production performed by end users are
still at a relatively early stage. What’s your opinion on the chances of these methods
and to what degree are you looking into them?
TJ: This concept is likely to be promising for components that are required in
low numbers or which are needed in many locations far apart from eachother. From
our point of view, the supply chain delivering to operators of the equipment can be
easily organized and is comparable to thermal spraying logistics in other markets. We
have a great deal of experience helping us to develop market-specific concepts.
Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface
ROIDIALOG.Issue51
11
DIALOG: Does 3D printing
have the potential to change the basic
premises of industrial manufacturing?
TJ: Additive manufacturing will
not be able to replace conventional
means of production. It is more likely to
complement them and enable innovative
technical solutions that may have consi-
derable importance in conserving resour-
ces and raising energy efficiency.
DIALOG: How is the growth of
the 3D printing market affecting your
own company? Where is your main focus
for research and development and what
structural adjustments are required?
TJ: We are building up a market-
focused sales team in our company that
acts as a point of contact for all market
players, from plant manufacturer and
service office to plant operator and
manufacturing company. We have test
facilities for testing new alloys where
small batches of alloy can be accurately
produced and optimized already using
the subsequently required mass produc-
tion technology.
DIALOG: As always with tech-
nology hype, there is a danger of over-
heating and excessive expectations. On
which promises will 3D printing not be
able to carry through and where are the
limits to growth?
TJ: The technology of additive
manufacturing is certain to continue to
develop in terms of efficiency and design
possibilities. Applying functional compo-
nents to conventionally manufactured
parts and integrating additive manufac-
turing into production lines make signifi-
cant growth potential possible. The cost-
efficient production of high-quality,
custom powder raw materials will play a
major role for successful growth.
DIALOG: Many of the raw ma-
terials that H.C. Starck produces and
which are needed for the metal powders
used in 3D printing come from politically
unstable regions. How is your company
addressing the issue of supply reliability?
TJ: H.C. Starck’s strategy for
procuring raw materials is based on two
principles: the continuous expansion of
recycling activities, and the purchase of
raw materials exclusively from suppliers
with environmentally and socially sound
business practices.
The stringent, globally appli-
cable procurement guidelines detailed in
the Responsible Supply Chain Manage-
ment System (RSCM) guarantee that
H.C. Starck buys raw materials only from
suppliers who comply with strict require-
ments with regard to environmental
protection, occupational safety and
social responsibility. Here H.C. Starck
refers, among other things, to the posi-
tions set out by the Electronic Industry
Citizenship Coalition (EICC) and the
Organisation for Economic Co-operation
and Development (OECD). And H.C.
Starck won’t budge a single inch from this
stance, even when faced with a shortage
of resources, export quotas, and price
fluctuations.
H.C. Starck’s tantalum and
tungsten supply chain has been declared
free of “conflict minerals” following an
independent audit by a third-party audi-
tor commissioned by the Conflict Free
Sourcing Initiative (CFSI), a joint effort by
the EICC and the Global e-Sustainability
Initiative (GeSI).
DIALOG: And finally a perso-
nal question: What do you find so fasci-
nating about 3D printing technology?
TJ: The new possibilities for
engineers to design technically innova-
tive systems. I think we can look
forward to a great many solutions that
would not be conceivable or feasible
with conventional methods. Anyone
acting quickly with a good idea can gain
significant competitive advantage. This
is indeed an opportunity for Germany as
a center for technological innovation.
Dr. Thomas Jüngling,
CEO, H.C. Starck Surface
Technology and Ceramic
Powders GmbH
About H.C. Starck Surface
Technology & Ceramic Powders
The H.C. Starck Surface
Technology & Ceramic Powders
GmbH offers a wide variety
of thermal spray powders and
complementary coating
technology materials, as well as
the most extensive non-oxide
ceramic powder portfolio for
advanced ceramics and high-end
applications and also atomized
metal powders for a broad
scope of innovative technologies.
www.hcstarck.com
12
muLtIDImensIOnAL
cIRcuIt cARRIeRs usInG
ADDItIve mAnuFActuRInG
Beta LAYOUT: Prototypes for new printed circuit boards (PCBs)
created with EOS technology
At the beginning of 2016, many people were writing about the end of Moore's
Law, anticipating that the performance of computer chips would no longer be doubling
every two years. The reason for this is that the structures on the processors themselves
are already within a few nanometers of what is possible. Further reductions are almost
impossible from a technical point of view. In order to continue improving performance,
manufacturers are working on the architecture, which stacks multiple structural layers
on top of one another. A similar approach has already been established within the field
of circuit carriers. The German firm of Beta LAYOUT GmbH has successfully harnessed
EOS technology to manufacture and test the prototypes for these innovative carriers.
Challenge
Circuit carriers and traditional PCBs have always been a little overshadowed
by the microprocessors that operate on them. This is somewhat unjust because, of
course, having the best brain is of little use without the benefits of a high-performance
central nervous system. It's a similar story in the microelectronics sector: almost all
contemporary devices require a circuit board in order to incorporate one or more chips,
plus the additionally required electrical components. This creates a network that fulfills
a range of tasks, from supplying of electricity, circuitry, through to the output of signals.
In new devices, there is often only a very small amount of installation space
available for conventional circuit boards. One reason for this is that a lot of electronic
equipment is becoming ever smaller; and even when the form itself is larger, there
tends to be very little space left over for the actual electronics. The existing volume is
required for housing screens, for example, more and more interfaces and output points,
as well as larger batteries. The time when a simple lab PCB was sufficient for the ex-
perimental construction of new circuitry are now, in most cases and most sectors, long
Highly functional, fitted circuit carriers made
of PA 3200 GF by using additive manufactu-
ring technology (source: Beta LAYOUT)
AAt the beginning of 2016, many people were writing about the end of Moore's
Law, anticipating that the performance of computer chips would no longer be doubling
every two years. The reason for this is that the structures on the processors themselves
are already within a few nanometers of what is possible. Further reductions are almost
impossible from a technical point of view. In order to continue improving performance,
manufacturers are working on the architecture, which stacks multiple structural layers
on top of one another. A similar approach has already been established within the field
of circuit carriers. The German firm of Beta LAYOUT GmbH has successfully harnessed
EOS technology to manufacture and test the prototypes for these innovative carriers.
Circuit carriers and traditional PCBs have always been a little overshadowed
by the microprocessors that operate on them. This is somewhat unjust because, of
course, having the best brain is of little use without the benefits of a high-performance
central nervous system. It's a similar story in the microelectronics sector: almost all
contemporary devices require a circuit board in order to incorporate one or more chips,
plus the additionally required electrical components. This creates a network that fulfills
a range of tasks, from supplying of electricity, circuitry, through to the output of signals.
In new devices, there is often only a very small amount of installation space
available for conventional circuit boards. One reason for this is that a lot of electronic
Highly functional, fitted circuit carriers made
of PA 3200 GF by using additive manufactu-
ROIDIALOG.Issue51
13
gone. Alongside the available installation
space, weight is a key factor – compact,
three-dimensionally constructed circuit
boards also have an important role to
play here.
With contemporary electronic
products, the circuitry often has to com-
pete for the limited space within the
housing. When conventionally stacked,
PCBs can no longer accommodate all of
the necessary components, so that the
aforementioned three-dimensional circuit
carriers become the solution of choice.
Here again, the ever-shorter life cycles of
many devices pose additional challenges:
injection molding is far too expensive to
manufacture prototypes. For this reason,
Beta LAYOUT GmbH decided to search for
a cheaper, high-performance alternative.
Solution
There is no technology better
suited to the demands of multi-layer ar-
chitecture than additive manufacturing.
This is because it uses a laser to build up
a component, layer by layer. This is why
Beta LAYOUT relies on the technology
and uses plastic parts manufactured by
3D printing. The innovation takes place
after the printing process itself; once
they've been made, the models are coa-
ted with a special finish that is furnished
with an additive. The subsequent so-
called 'laser direct structuring' (LDS) ge-
nerates layouts, which can be turned into
conductor tracks by activating the finish.
The laser triggers a physical-
chemical reaction that creates metallic
spores while simultaneously roughening
the surface. After laser direct structu-
ring, the models are placed in a copper
bath free of electric current. There, cop-
per particles are deposited on the previ-
ously activated areas to create conduc-
tor tracks. After copper coating, the
conductor tracks can undergo further
copper plating through galvanization, or
be directly furnished with a surface fi-
nish. After this, Beta LAYOUT then adds
the individual components to the unit in
the company's internal assembly depart-
ment. The finished pieces serve as initi-
al prototypes and models, allowing
function testing and a check of design
layouts.
"We offer manufacturing of
3D-MID (mechatronic integrated
devices) as prototypes for diverse com-
panies," explains Manuel Martin,
Product Manager 3D-MID at Beta
LAYOUT GmbH. "Working with EOS'
FORMIGA P 110, we are in a position to
deliver high-quality products to our
customers fast. What's particularly
practical in all this is that we are even
able to deal with orders of 3D models via
websites and online shops. Additive
manufacturing has enabled us to suc-
cessfully expand our business model."
14
Manufacturing steps for mechatronic integrated devices (MID)
via laser direct structuring (source: Beta LAYOUT)
Results
Whether for individual developers or large established companies, additive
manufacturing ensures that custom-made circuit carriers can be used for the prototypes
of new electronic devices. The plastic components can be produced quickly and at an
attractive price. The process simultaneously offers the nessary level of precision and high
component-quality, allowing the required basic body to be manufactured as if it were
already a close-to series product – an aspect that should not be underestimated, parti-
cularly with test runs.
The EOS technology also provides a high degree of flexibility: the machine used
is able to process various materials, including, for example, PA 3200 GF which is filled
with glass beads, or the aluminum-filled polyamide Alumide. High-performance poly-
mers such as PEEK and various metals are also available. The crucial point is that all the
materials are capable of withstanding high temperatures, a limitation of the injection-
molding process in series production. Because of this flexibility, Beta LAYOUT is able to
fulfill the various individual requirements of its customers, for example, by responding
to the particular characteristics of the intended purpose of the circuit carrier. In this way,
the company can develop individual, optimized solutions, be this in terms of lower costs,
a higher degree of temperature resistance, or any other specific requirements.
Besides these advantages, additive manufacturing also offers another additional
bonus: "Ultimately, what we are experiencing here is a democratization of advanced
technology. Without innovations such as this, we would not be able to offer 3D-MID as
a service at all," says Manuel Martin. "This would mean that many smaller companies
and development houses would have no chance of realizing such prototypes. Conse-
quently, the much talked-about innovation and creative power of small and
medium-sized companies would lose momentum and the research and development
sector would be a lot less dynamic." Additive manufacturing is a catalyst for further
innovation– and, in this way, perhaps a point of departure towards establishing a new
Moore's Law.
About Beta LAYOUT
Beta LAYOUT GmbH is a leading manufacturer of printed circuit boards and
3D-MID prototypes, and a provider of 3D printing services.
www.beta-layout.com
ROIDIALOG.Issue51
15
Guidelines for using 3D printing within a company
From Prototyping
to Manufacturing
BMW used 3D printing to manu-
facture prototype parts for concept cars
as far back as the early 1990s. Because
the technology enabled ideas to be
visualized significantly faster and less
expensively than with plywood, molded
or polystyrene models. This ‘prototyping’
function of the technology has now deve-
loped far beyond the boundaries of R&D.
Conventional technologies like milling,
molding, drilling and turning can be repla-
ced by 3D printing.
“3D printing technologies are
creating opportunities for companies as
‘manufacturers’ to shape their production
structures more openly and flexibly,” says
Hans-Georg Scheibe, Member of the
Management Board of ROI Management
Consulting AG. “Effects of scale are a
thing of the past. 3D printing is over-
hauling conventional manufacturing
logic, according to which a product only
becomes profitable in large series. At the
B
same time, less material and energy are
being wasted as there is no machining
waste as in drilling or milling operations.”
Companies should focus on customer
requirements and follow the steps set out
below when developing 3D printing
sample construction solutions:
•	 Create a proof of concept (PoC) for
the desired parts with all the key
factors such a size, properties,
surface, form, tolerances. Strictly
observe a period of five weeks to
complete the process.
•	 Divide PoC and implementation
work into small experiments with
explicitly defined tolerances.
•	 Systematically develop the required
skills in a cross-functional core team
with few hierarchy levels.
The core team should bundle all
the required skills from the beginning of
the first project and should possibly invol-
ve external service providers. Particularly
important competencies are: design
expertise in digital direct manufacturing
and know-how in machine operation for
in-house manufacturing, materials exper-
tise, supply chain expertise, quality
management, product management and
training skills for digital direct manufactu-
ring. Skills bought-in from outside can
then be gradually replaced with internal
skills as the number of projects and the
share of additive manufacturing grow.
“How quickly and how well 3D
printing can be implemented will of course
depend on the degree of expertise already
available in the company,” says Anselm
Magel, expert for 3D printing at ROI
Management Consulting AG. “When only
little experience is present, a core team
should start defining just a couple of basic
elements of digitalized production and
approaches to additive manufacturing. It
will soon become clear what can be rea-
Networked with 3D printer: Arduino boards
with sensors for measuring light, temperature
and movement in the ROI IoT Fab
lized quickly with the customer – and what
needs to be deferred for the time being as
vision.”
Checklist: nine checkpoints for
digitalized production and approa-
ches to additive manufacturing.
1.	 Examination of active tools,
functional parts and sub-assem-
blies. What can be produced
using additive manufacturing
and what are the benefits in
terms of cost, time, quality and
functionality?
2.	 Design optimization and light-
weight construction design. How
can functional parts and sub-
assemblies be improved?
3.	 Simulation-driven additive
manufacturing. How can tools,
functional parts and sub-assem-
blies be produced without
empirical tests?
4.	 Design certification. How can
functional parts and sub-assem-
blies be certified before they are
generated?
5.	 Object procurement. Can the
desired design object be
purchased on the market?
6.	 License management. Is a secure
object search ensured as well as
a transfer to printer and other
systems?
7.	 Local production. What printers
are required and available at
which locations?
8.	 In-line process & quality control.
How will produced parts be
tested during the process?
9.	 Automation of post-processing.
How can the automated manu-
facturing of parts be successfully
completed with full traceability?
Legal notice:
Person responsible for content under German press law:
Hans-Georg Scheibe
ROI Management Consulting AG
Infanteriestraße 11, D-80797 München
Phone: +49 (0) 89 12 15 90 0, E-mail: dialog@roi.de
Management Board: Michael Jung, Hans-Georg Scheibe
Image rights: Unless stated otherwise, ROI Management
Consulting AG and the individual authors own all
copyrights to the graphics and other images used.
www.roi-international.com
Subscribe now to ROI DIALOG
Use this QR code to access the
order form directly.
Or simply click on ROI DIALOG
in the navigation bar at
www.roi-international.com
Excellence in Manufacturing and Development
Having completed more than 2,000 successful projects, ROI is one of the
leading management consulting firms providing operational excellence
in research & development, production, and supply chain management
(SCM). ROI helps industrial companies worldwide to optimize their pro-
ducts, technologies, and global production networks and also to exploit
the potential of the Internet of Things (IoT) for the benefit of business
model and process innovation. As initiator and co-organizer of the Indus-
try 4.0 Awards, which were first presented in 2013, ROI actively promotes
the development of technological innovation in Germany.
ROI has won numerous major awards for its highly implementation-orien-
ted projects. The company employs approx. 100 experts at its locations in
Munich, Beijing, Prague, Vienna and Zurich, and is represented by partner
offices in Italy, France, United Kingdom, Thailand and the USA.

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SILENT REVOLUTION - 3D PRINTING IN MANUFACTURING

  • 2. 2 ROI DIALOG Overview – Issue 51 2 3 PAGE PAGE PAGE PAGE PAGE 4 5 6-8 9 Silent Revolution Ignoring it is not an option: 3D printing is changing industry Additive manufacturing is still seen as a limited technology in relation to overall production volu- me. And yet there are many indications that 3D printing will gain a firm place in industry as a production method and will change established forms of organization and process. Additive Manufacturing Ecosystem An illustration of the value stream of 3D printing in industry How does the industrial 3D printing ecosystem look like and which are the elements influencing the value stream of additive manufacturing directly and indirectly? We are giving an overview. 3D printing: Strong Momentum Fresh impetus for the future development of additive manufacturing Rapid software development, topology optimization for functional parts and new printing mate- rials are only a few examples of the momentum of 3D printing technology. Taking the key raw material metal as an example we illustrate which future developments are of particular importance. “3D printing offers virtually infinite possibilities…” Interview with Christian Kirner, Chief Operating Officer (COO), EOS GmbH In an interview, Christian Kirner outlines the most important prerequisites, milestones and obsta- cles for additive manufacturing – and the strategic directions shaping the next few years. Potential for Creative Transformation More than just gimmicks – the use of 3D printing components in industry Industrial 3D printing is claimed to significantly reduce production times and costs while making the supply chain more flexible. The technology has great potential to creatively transform traditi- onal production processes across all sectors. “Opportunity for Germany as a Center for Technological Innovation” Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface Technology and Ceramic Powders GmbH In an interview, Dr. Thomas Jüngling explains why the market for additive manufacturing has picked up speed and what trends and opportunities companies should be aware of. Multi-dimensional Circuit Carriers using Additive Manufacturing Beta LAYOUT: Prototypes for new printed circuit boards developed with EOS technology PCB specialist Beta LAYOUT faced a number of different challenges when manufacturing custo- mized prototypes for interconnect devices. A workpiece produced using additive manufacturing that receives its functionality via direct laser structuring provided the solution. From Prototyping to Manufacturing Guidelines for using 3D printing within a company Companies can now use 3D technologies to replace conventional production methods like milling, molding, drilling and turning. We list checkpoints for digitalized production and approaches to additive manufacturing. PAGE 10-11 PAGE PAGE 12-14 15
  • 3. ROIDIALOG.Issue51 33 3D printing has already started to change industry. Ignoring it is not an option sILent RevOLutIOn By Hans-Georg Scheibe, Member of the Management Board, ROI Management Consulting AG NNumerous studies forecast that global expenditure on 3D printing will double or even treble over the next four years, with hardware, powder materials and software accounting in equal parts for this growth. Industry analysts and leading manufacturers of industrial 3D printing equipment and materials like metal pow- ders are feeling the growing demand and expect the integration of additive and traditional manufacturing to increase. After all, 3D printing only requires one tenth of the raw materials of conventional production, enabling cost-effective and high-quality manufacturing of unusual geometries and small series as well as guaranteeing an extremely high degree of flexibility. This is why today automotive, healthcare, defense and aerospace indus- tries – and not only these – are investing in additive manufacturing equipment and systems. However, at this point people of- ten enough dismiss this growth as being primarily generated by prototyping and the production of expensive or highly complex components. They continue to add that additive manufacturing, in rela- tion to the overall volume of production, is still a negligible market segment, limited to specific production tasks and driven by grand visions and insignificant results. And that additive manufacturing on an industrial scale is a rather capital-intensive and sophisticated technology that wouldn’t work at the “flick of a switch”. There is an element of truth in this, but we shouldn’t just take the easy road since the real picture is changing radically, and there is increasing evidence for this. There are many reasons to believe that large-format 3D printing will gain a firm hold in industry as a manufacturing process and that many established forms of organization and process as well as profitability calculations and supply chains will be challenged. For companies that systematically engage with the new technology, 3D printing has already found entry into the design stages and is influencing the value chain from procurement through to after- sales service. In relation to the extend and planning of the integration process, the impact of the technology on an organization will be distinctly felt – for example through the eli- mination of entire production steps and the localization of manufacturing, the shortening of value chains through increased vertical integration, new qualification requirements and team structures, or the emergence of new process-based, technical interfaces to customers. Nevertheless, the fact that a purposeful and well planned deployment of 3D printing provides tangible benefits is just one side of the coin. The other side of the coin is that the technology allows us to take a completely new look at supposed invariants. The question here is, for example, whether classical series production needs really large facto- ry buildings. From the perspective of overall costs doesn’t it pay off more to opt for small, local production sites with 3D technology instead of outsourcing or bought-in parts? Is it possible to devise an extremely customer focused production process without extensive investments in new infrastructure? Can fully automated 3D foundries be set up by com- bining additive manufacturing and other Industry 4.0 technologies? Is it possible to ope- rate outside of typical hierarchies and team structures in production? Of course, many solutions based on 3D printing are currently too slow or too costly in order to break up structures across the whole of industry. However, they show that these fractures are in principle possible, while the technology grows more cost-effec- tive and powerful by the year. In other words – scenarios counting on an extensive integ- ration of additive manufacturing are currently not an imperative for every segment of the value chain or for every company. But at the same time, it is not an option to avoid thinking about such scenarios.
  • 4. 4 ADDItIve mAnuFActuRInG ecOsystem Value Stream Additive Manufacturing Direct Impact Indirect Impact
  • 5. ROIDIALOG.Issue51 55 Metal: USD 193,2 million Filaments: USD 116,04 million Photopolymers: USD 349,67 million Polymer Powder: USD 191,36 million Other: USD 23,82 million 3D PRIntInG: stROnG mOmentum Fresh impetus for the future development of additive manufacturing Additive manufacturing is fasci- nating in particular because of the virtu- ally infinite range of products. Apparel, mountings for jet turbines, automotive bodywork components, titanium im- plants for human bones and many other innovative products are impressive proof of the range of possible applications in almost all areas of life. However, anyone wishing to understand the development potential of the technology should direct his gaze beyond the products range to the extensive ecosystem that supports 3D printing. Factors like design & order development and workflow management have a direct effect on the evolution of 3D printing, while factors like standardi- zation have an indirect effect (see figure on p. 4). “As in any ecosystem, also in ad- ditive manufacturing the complexity and momentum of many elements make it difficult to predict the next stage of de- velopment. However, some trends are becoming more noticeable,” says Anselm Magel, expert for 3D printing at ROI Management Consulting AG. “Simulati- on software, for example, is playing an increasingly important role for melt pools and the process of powder bed-based laser melting. Thanks to the software it is possible to simulate tension, distortion and the microstructures of metal parts on a computer and as a consequence elimi- nate errors long before manufacture.” A Other core trends include topo- logy optimization of functional parts or the new technology of electrolytic metal powder production, which is significant- ly more cost-efficient than gas or plasma atomization that predominates nowa- days. The standardization of a new file format by the 3MF Consortium intended to replace the outdated STL format is also having a positive effect. High Development Potential: Metals “Besides the currently dominant polymers, metals are the key raw mate- rials for the next development steps of the technology,” Magel emphasizes. “Five process variables will determine the design of the production process: metal powder characteristics, jet performance, the speed at which the jet travels, the layer height or speed of material feed, local geometry and the temperature of the parts at the melting point.” Here, the switch from empirical to simulation-dri- ven additive manufacturing becomes es- sential. Process simulation helps model- ling the structural characteristics of the selected metal like heat build-up, dis- placement, residual tension and crystal- line structure. “Also exciting are the possibili- ties of in-line quality and process moni- toring and control that will soon be available. Metal processing additive ma- nufacturing systems are currently not fit- ted with any sensors, or only with ther- mal elements in the thermal chamber, and products are made using a linear feed method. In the next few years it will be possible to measures the temperature, the precision of the geometry and the state of the powder bed before and after the melting process, i.e. during the pro- duction process. These data can then be used to correct the construction job du- ring the process, vastly improving quality and production speed,” Magel explains. In future, Magel expects to see repeatable production processes, repro- ducibility on other equipment and high-quality production results as a consequence of the interplay of future innovations, like in material powders or in manipulating material microstructures and porosity. We can also assume an exponential increase in the speed of manufacturing 3D-printed products. “Optimizing manufacturing process vari- ables will make it possible to achieve four- to five-fold growth in production speed for metal process systems – and, depending on the object and size of the series, the decrease in costs per part is likely to be in the double-digit range.” Market size of 3D printer materials in 2015: approx. USD 874 million (source: ROI, Wohlers Assoc.)
  • 6. 6 Interview with Christian Kirner, Chief Operating Officer (COO), EOS GmbH “3D PRIntInG OFFeRs vIRtuALLy InFInIte OPPORtunItIes OF ImPROvInG OuR LIves AnD mAKInG tHem mORe sustAInABLe” DIALOG: Mr. Kirner, additive manufacturing is seen as one of the most promising emerging technologies. EOS has been on the market for over 25 years now. What are the main reasons for additive manufacturing attracting such huge attention in recent years? CK: After finding widespread use primarily in pro- totype construction in the first 20 years, where it significant- ly speeded up product development, the technology has now reached a level of maturity allowing customers to pro- duce end parts in series. Leading global corporations and DAX-listed companies have begun qualifying this technolo- gy for pilot production around five years ago. And now the- re are the first genuine series applications, for example in the aerospace and medical sectors. The general hype around “3D printing” has been huge in recent years, and interest in the technology has continuously and massively increased. DIALOG: What do you consider to be the most important milestones in the development of 3D technolo- gy over the last 25 years? CK: Of course we can only speak for ourselves here as it’s difficult to speak about “the one method of 3D printing” in such a diversified market. There have been many milestones in our company history that helped us take the next step: the first major customer, BMW, for whom EOS supplied a stereolithography system, and the recommendations to other companies that followed on from this; the decision to quit stereolithography and to concentrate solely on the higher quality, powder-based laser-sintering process; the decision to also develop the me- tal process alongside the plastics process. And finally the move into series applications that are today primarily based around metallic materials. D
  • 7. ROIDIALOG.Issue51 7 “Additive manufacturing remains highly complex since you can’t just create a component at the press of a button.” DIALOG: What are the biggest obstacles preven- ting the widespread proliferation of the technology, and what can manufacturers do to break down those obstacles? CK: We currently con- sider the topic of knowledge development among customers to be the biggest obstacle. Our technology is still quite new. Customers need to take a num- ber of decisions beforehand in order to ultimately achieve real added value with our technolo- gy. What is the right component and the right application for using EOS technology? What engineering guidelines need to be considered in order to make optimum use of all the degrees of freedom offered by additive manufacturing? What needs to be changed in a company’s organizational structure? How would customers need to modify their business mo- dels based on the technology? And finally, the machine operators need to be trained up perfectly and ex- pertise developed in order to pro- duce high-quality components using this cutting-edge technology. Additive manufacturing remains highly complex since you can’t just create a component at the press of a button. In all these matters, EOS will support its customers with extensive consulting services.
  • 8. 8 About EOS EOS is the global technology and quality leader for high- end additive manufacturing (AM) solutions. The company enables its customers to manufacture high-quality and innovative products based on the industrial 3D printing processes. Founded in 1989, EOS is a pioneer and global leader in the area of direct metal laser sintering (DMLS), and also a provider of a leading polymer technology. www.eos.info Christian Kirner, Chief Operating Officer (COO), EOS GmbH “The next few years will see growing the integration of conventional and additive processes as production becomes increasingly digitalized.” DIALOG : Companies like “Local Motors” are demonstrating that even automotive industry concepts can be re-thought through 3D printing. Do you believe that the propagation of 3D printing is likely to bring major changes to indust- rial value chains in the coming years? CK: Addi- tive manufacturing is already changing the way in which design and produc- tion is performed for many applica- tions. The next few years will see the growing integration of conventional and additive processes as production beco- mes increasingly digitalized. Instead of replacing one technology with another, the best of both worlds will be used to achieve the best possible result. This will allow additive manufacturing to enrich and extend the prospects of industrial value creation. DIALOG: Where will this take EOS and what strategic direction will you follow in the next few years? CK: While pursuing the EOS strategy of introducing additive manu- facturing methods to all industrial sectors, we have, for example, developed a groundbreaking metal system, the EOS M 400-4. The system is the perfect addition to our system portfolio for industrial deployment. It eliminates all the previous limits on manufacturing as it meets the very highest demands of our industrial partners in terms of efficiency, scalability, ease of use, and process monitoring. And what is more, since the system is based on a modular platform designed for 3D printing. It can be inte- grated into existing production environ- ments and is, at the same time, designed to enable future innovation at the customer’s end. DIALOG: You yourself have been accompanying and observing global technological trends for a number of decades. What does 3D printing mean personally for you? What is so intriguing about it? CK: I consider the potential that additive manufacturing offers to be really huge. 3D printing provides virtually infi- nite and yet unknown possibilities of improving our lives and making them more sustainable. In the context of Industry 4.0 and the Internet of Things (IoT), 3D printing will become a historic milestone over the medium term not just for the industry but ultimately for society as a whole. The technology and its bene- fits will be firmly embedded in our thinking and actions, just like smartphones and 2D printers today.
  • 9. ROIDIALOG.Issue51 9 POtentIAL FOR cReAtIve tRAnsFORmAtIOn More than just gimmicks – the use of 3D printing components in industry Passengers with Dutch airline KLM can enjoy a very special service. Up in the skies the cabin crew serves ice-cold beer from a beer trolley that was made by a 3D printer. However, the “BrewLock Keg” the will remain a “3D printing gimmick” for the foreseeable future due to its high cost of manufacture. It remains to be seen whether series production will be cost-efficient. However, this example of use de- monstrates quite clearly how the subject of “additive manufacturing” is perceived today. While the public often see exotic printed products like mini portrait statues, or now beer kegs, as expensive one-off fabrications without the potential for series production, industry has already moved significantly farther. For example, the cabins of two A350 XWB passenger airliners that Airbus delivered to Qatar Airways at the end of 2014 each contain over 1,000 parts made from thermoplast that were produced by 3D printing. Besides making the supply chain more flexible, this is meant to significantly cut production times and costs. These and other benefits are of course attractive not just for aerospace companies alone. The semiconductor in- dustry, the automotive sector and medical engineering are already among the growth markets for 3D printing methods. “3D printing has the potential for the creative transformation of traditional engineering and manufacturing processes – even in key industries that have so far seen the subject as exotic or of limited P interest,” says Anselm Magel, expert for 3D printing at ROI Management Consulting AG. “There are various scena- rios of application along the value chain that may be a suitable point of entry. Two areas of application can be profitable in particular – design optimization and lightweight con- struction design of components, as well as shortening paths in the supply chain.” It is crucial to focus on the func- tional benefits and cost drivers for compo- nents. What superior functionality can be designed? What parts are particularly complex and therefore expensive to manu- facture or maintain? Are there high fixed costs, e.g. for tools? Which components are produced in small numbers? How can individual customer requirements be met? Switching to additive manufacturing can open up significant opportunities in all these areas – opportunities that you will recognize when you are open for change and prepared to experiment. Additive manufacturing also shortens the supply chain. Critical parts for the manufacturing process may be produced in house instead of purchasing them from a single source of supply. With just-in-time production of parts using a 3D printer on premise may in future avoid long delivery times for spare parts that cause high downtime costs. “Current developments entailing repeatable manufacturing processes, reproducibility on other machinery and higher-quality results will trigger further market growth,” Magel points out. The future viability of the technology is con- firmed by the market entry of a global company like General Electric (GE). The industrial giant plans to generate annual sales of a billion dollars with products from 3D printing processes within the next four years. In addition, the technology is supposed to reduce the corporation’s material costs by up to five billion dollars until 2026 – which is anything but a “gimmick” in terms of the bottom line. 3D-printed components from the ROI IoT Fab
  • 10. 10 “OPPORtunIty FOR GeRmAny As A centeR FOR tecHnOLOGIcAL InnOvAtIOn” Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface Technology and Ceramic Powders GmbH DIALOG: Dr. Jüngling, global sales of products and services in the field of additive manufacturing remained constant at a relatively low level for al- most three decades – something which is typical for a niche technology. However, the market has picked up speed at an incredible rate in the last three to four years. What are the reasons for this? TJ: The technology of additive manufacturing has now reached a stage that allows complex components to be produced with high and repeat precision. Compared to conventional manufactu- ring the additional design possibilities are resulting in technical progress and delive- ring new solutions that create potentially high competitive advantages. DIALOG: H.C. Starck has been involved not just in the manufacture of technology metals and metal powder solutions but also in advanced ceramics and thermal spray powders for additive manufacturing for decades. What direc- tion is the demand for 3D printing base materials taking and what trends do you anticipate over the next few years? D TJ: Demand is currently concentrated on titanium alloys, nickel-based super alloys, high-strength steels and stainless steels, as well as a range of customer-specific special alloys based on refractory metals. These may well also be joined hard metal allows in future. DIALOG: Technologies like desktop production performed by end users are still at a relatively early stage. What’s your opinion on the chances of these methods and to what degree are you looking into them? TJ: This concept is likely to be promising for components that are required in low numbers or which are needed in many locations far apart from eachother. From our point of view, the supply chain delivering to operators of the equipment can be easily organized and is comparable to thermal spraying logistics in other markets. We have a great deal of experience helping us to develop market-specific concepts. Interview with Dr. Thomas Jüngling, CEO, H.C. Starck Surface
  • 11. ROIDIALOG.Issue51 11 DIALOG: Does 3D printing have the potential to change the basic premises of industrial manufacturing? TJ: Additive manufacturing will not be able to replace conventional means of production. It is more likely to complement them and enable innovative technical solutions that may have consi- derable importance in conserving resour- ces and raising energy efficiency. DIALOG: How is the growth of the 3D printing market affecting your own company? Where is your main focus for research and development and what structural adjustments are required? TJ: We are building up a market- focused sales team in our company that acts as a point of contact for all market players, from plant manufacturer and service office to plant operator and manufacturing company. We have test facilities for testing new alloys where small batches of alloy can be accurately produced and optimized already using the subsequently required mass produc- tion technology. DIALOG: As always with tech- nology hype, there is a danger of over- heating and excessive expectations. On which promises will 3D printing not be able to carry through and where are the limits to growth? TJ: The technology of additive manufacturing is certain to continue to develop in terms of efficiency and design possibilities. Applying functional compo- nents to conventionally manufactured parts and integrating additive manufac- turing into production lines make signifi- cant growth potential possible. The cost- efficient production of high-quality, custom powder raw materials will play a major role for successful growth. DIALOG: Many of the raw ma- terials that H.C. Starck produces and which are needed for the metal powders used in 3D printing come from politically unstable regions. How is your company addressing the issue of supply reliability? TJ: H.C. Starck’s strategy for procuring raw materials is based on two principles: the continuous expansion of recycling activities, and the purchase of raw materials exclusively from suppliers with environmentally and socially sound business practices. The stringent, globally appli- cable procurement guidelines detailed in the Responsible Supply Chain Manage- ment System (RSCM) guarantee that H.C. Starck buys raw materials only from suppliers who comply with strict require- ments with regard to environmental protection, occupational safety and social responsibility. Here H.C. Starck refers, among other things, to the posi- tions set out by the Electronic Industry Citizenship Coalition (EICC) and the Organisation for Economic Co-operation and Development (OECD). And H.C. Starck won’t budge a single inch from this stance, even when faced with a shortage of resources, export quotas, and price fluctuations. H.C. Starck’s tantalum and tungsten supply chain has been declared free of “conflict minerals” following an independent audit by a third-party audi- tor commissioned by the Conflict Free Sourcing Initiative (CFSI), a joint effort by the EICC and the Global e-Sustainability Initiative (GeSI). DIALOG: And finally a perso- nal question: What do you find so fasci- nating about 3D printing technology? TJ: The new possibilities for engineers to design technically innova- tive systems. I think we can look forward to a great many solutions that would not be conceivable or feasible with conventional methods. Anyone acting quickly with a good idea can gain significant competitive advantage. This is indeed an opportunity for Germany as a center for technological innovation. Dr. Thomas Jüngling, CEO, H.C. Starck Surface Technology and Ceramic Powders GmbH About H.C. Starck Surface Technology & Ceramic Powders The H.C. Starck Surface Technology & Ceramic Powders GmbH offers a wide variety of thermal spray powders and complementary coating technology materials, as well as the most extensive non-oxide ceramic powder portfolio for advanced ceramics and high-end applications and also atomized metal powders for a broad scope of innovative technologies. www.hcstarck.com
  • 12. 12 muLtIDImensIOnAL cIRcuIt cARRIeRs usInG ADDItIve mAnuFActuRInG Beta LAYOUT: Prototypes for new printed circuit boards (PCBs) created with EOS technology At the beginning of 2016, many people were writing about the end of Moore's Law, anticipating that the performance of computer chips would no longer be doubling every two years. The reason for this is that the structures on the processors themselves are already within a few nanometers of what is possible. Further reductions are almost impossible from a technical point of view. In order to continue improving performance, manufacturers are working on the architecture, which stacks multiple structural layers on top of one another. A similar approach has already been established within the field of circuit carriers. The German firm of Beta LAYOUT GmbH has successfully harnessed EOS technology to manufacture and test the prototypes for these innovative carriers. Challenge Circuit carriers and traditional PCBs have always been a little overshadowed by the microprocessors that operate on them. This is somewhat unjust because, of course, having the best brain is of little use without the benefits of a high-performance central nervous system. It's a similar story in the microelectronics sector: almost all contemporary devices require a circuit board in order to incorporate one or more chips, plus the additionally required electrical components. This creates a network that fulfills a range of tasks, from supplying of electricity, circuitry, through to the output of signals. In new devices, there is often only a very small amount of installation space available for conventional circuit boards. One reason for this is that a lot of electronic equipment is becoming ever smaller; and even when the form itself is larger, there tends to be very little space left over for the actual electronics. The existing volume is required for housing screens, for example, more and more interfaces and output points, as well as larger batteries. The time when a simple lab PCB was sufficient for the ex- perimental construction of new circuitry are now, in most cases and most sectors, long Highly functional, fitted circuit carriers made of PA 3200 GF by using additive manufactu- ring technology (source: Beta LAYOUT) AAt the beginning of 2016, many people were writing about the end of Moore's Law, anticipating that the performance of computer chips would no longer be doubling every two years. The reason for this is that the structures on the processors themselves are already within a few nanometers of what is possible. Further reductions are almost impossible from a technical point of view. In order to continue improving performance, manufacturers are working on the architecture, which stacks multiple structural layers on top of one another. A similar approach has already been established within the field of circuit carriers. The German firm of Beta LAYOUT GmbH has successfully harnessed EOS technology to manufacture and test the prototypes for these innovative carriers. Circuit carriers and traditional PCBs have always been a little overshadowed by the microprocessors that operate on them. This is somewhat unjust because, of course, having the best brain is of little use without the benefits of a high-performance central nervous system. It's a similar story in the microelectronics sector: almost all contemporary devices require a circuit board in order to incorporate one or more chips, plus the additionally required electrical components. This creates a network that fulfills a range of tasks, from supplying of electricity, circuitry, through to the output of signals. In new devices, there is often only a very small amount of installation space available for conventional circuit boards. One reason for this is that a lot of electronic Highly functional, fitted circuit carriers made of PA 3200 GF by using additive manufactu-
  • 13. ROIDIALOG.Issue51 13 gone. Alongside the available installation space, weight is a key factor – compact, three-dimensionally constructed circuit boards also have an important role to play here. With contemporary electronic products, the circuitry often has to com- pete for the limited space within the housing. When conventionally stacked, PCBs can no longer accommodate all of the necessary components, so that the aforementioned three-dimensional circuit carriers become the solution of choice. Here again, the ever-shorter life cycles of many devices pose additional challenges: injection molding is far too expensive to manufacture prototypes. For this reason, Beta LAYOUT GmbH decided to search for a cheaper, high-performance alternative. Solution There is no technology better suited to the demands of multi-layer ar- chitecture than additive manufacturing. This is because it uses a laser to build up a component, layer by layer. This is why Beta LAYOUT relies on the technology and uses plastic parts manufactured by 3D printing. The innovation takes place after the printing process itself; once they've been made, the models are coa- ted with a special finish that is furnished with an additive. The subsequent so- called 'laser direct structuring' (LDS) ge- nerates layouts, which can be turned into conductor tracks by activating the finish. The laser triggers a physical- chemical reaction that creates metallic spores while simultaneously roughening the surface. After laser direct structu- ring, the models are placed in a copper bath free of electric current. There, cop- per particles are deposited on the previ- ously activated areas to create conduc- tor tracks. After copper coating, the conductor tracks can undergo further copper plating through galvanization, or be directly furnished with a surface fi- nish. After this, Beta LAYOUT then adds the individual components to the unit in the company's internal assembly depart- ment. The finished pieces serve as initi- al prototypes and models, allowing function testing and a check of design layouts. "We offer manufacturing of 3D-MID (mechatronic integrated devices) as prototypes for diverse com- panies," explains Manuel Martin, Product Manager 3D-MID at Beta LAYOUT GmbH. "Working with EOS' FORMIGA P 110, we are in a position to deliver high-quality products to our customers fast. What's particularly practical in all this is that we are even able to deal with orders of 3D models via websites and online shops. Additive manufacturing has enabled us to suc- cessfully expand our business model."
  • 14. 14 Manufacturing steps for mechatronic integrated devices (MID) via laser direct structuring (source: Beta LAYOUT) Results Whether for individual developers or large established companies, additive manufacturing ensures that custom-made circuit carriers can be used for the prototypes of new electronic devices. The plastic components can be produced quickly and at an attractive price. The process simultaneously offers the nessary level of precision and high component-quality, allowing the required basic body to be manufactured as if it were already a close-to series product – an aspect that should not be underestimated, parti- cularly with test runs. The EOS technology also provides a high degree of flexibility: the machine used is able to process various materials, including, for example, PA 3200 GF which is filled with glass beads, or the aluminum-filled polyamide Alumide. High-performance poly- mers such as PEEK and various metals are also available. The crucial point is that all the materials are capable of withstanding high temperatures, a limitation of the injection- molding process in series production. Because of this flexibility, Beta LAYOUT is able to fulfill the various individual requirements of its customers, for example, by responding to the particular characteristics of the intended purpose of the circuit carrier. In this way, the company can develop individual, optimized solutions, be this in terms of lower costs, a higher degree of temperature resistance, or any other specific requirements. Besides these advantages, additive manufacturing also offers another additional bonus: "Ultimately, what we are experiencing here is a democratization of advanced technology. Without innovations such as this, we would not be able to offer 3D-MID as a service at all," says Manuel Martin. "This would mean that many smaller companies and development houses would have no chance of realizing such prototypes. Conse- quently, the much talked-about innovation and creative power of small and medium-sized companies would lose momentum and the research and development sector would be a lot less dynamic." Additive manufacturing is a catalyst for further innovation– and, in this way, perhaps a point of departure towards establishing a new Moore's Law. About Beta LAYOUT Beta LAYOUT GmbH is a leading manufacturer of printed circuit boards and 3D-MID prototypes, and a provider of 3D printing services. www.beta-layout.com
  • 15. ROIDIALOG.Issue51 15 Guidelines for using 3D printing within a company From Prototyping to Manufacturing BMW used 3D printing to manu- facture prototype parts for concept cars as far back as the early 1990s. Because the technology enabled ideas to be visualized significantly faster and less expensively than with plywood, molded or polystyrene models. This ‘prototyping’ function of the technology has now deve- loped far beyond the boundaries of R&D. Conventional technologies like milling, molding, drilling and turning can be repla- ced by 3D printing. “3D printing technologies are creating opportunities for companies as ‘manufacturers’ to shape their production structures more openly and flexibly,” says Hans-Georg Scheibe, Member of the Management Board of ROI Management Consulting AG. “Effects of scale are a thing of the past. 3D printing is over- hauling conventional manufacturing logic, according to which a product only becomes profitable in large series. At the B same time, less material and energy are being wasted as there is no machining waste as in drilling or milling operations.” Companies should focus on customer requirements and follow the steps set out below when developing 3D printing sample construction solutions: • Create a proof of concept (PoC) for the desired parts with all the key factors such a size, properties, surface, form, tolerances. Strictly observe a period of five weeks to complete the process. • Divide PoC and implementation work into small experiments with explicitly defined tolerances. • Systematically develop the required skills in a cross-functional core team with few hierarchy levels. The core team should bundle all the required skills from the beginning of the first project and should possibly invol- ve external service providers. Particularly important competencies are: design expertise in digital direct manufacturing and know-how in machine operation for in-house manufacturing, materials exper- tise, supply chain expertise, quality management, product management and training skills for digital direct manufactu- ring. Skills bought-in from outside can then be gradually replaced with internal skills as the number of projects and the share of additive manufacturing grow. “How quickly and how well 3D printing can be implemented will of course depend on the degree of expertise already available in the company,” says Anselm Magel, expert for 3D printing at ROI Management Consulting AG. “When only little experience is present, a core team should start defining just a couple of basic elements of digitalized production and approaches to additive manufacturing. It will soon become clear what can be rea- Networked with 3D printer: Arduino boards with sensors for measuring light, temperature and movement in the ROI IoT Fab lized quickly with the customer – and what needs to be deferred for the time being as vision.” Checklist: nine checkpoints for digitalized production and approa- ches to additive manufacturing. 1. Examination of active tools, functional parts and sub-assem- blies. What can be produced using additive manufacturing and what are the benefits in terms of cost, time, quality and functionality? 2. Design optimization and light- weight construction design. How can functional parts and sub- assemblies be improved? 3. Simulation-driven additive manufacturing. How can tools, functional parts and sub-assem- blies be produced without empirical tests? 4. Design certification. How can functional parts and sub-assem- blies be certified before they are generated? 5. Object procurement. Can the desired design object be purchased on the market? 6. License management. Is a secure object search ensured as well as a transfer to printer and other systems? 7. Local production. What printers are required and available at which locations? 8. In-line process & quality control. How will produced parts be tested during the process? 9. Automation of post-processing. How can the automated manu- facturing of parts be successfully completed with full traceability?
  • 16. Legal notice: Person responsible for content under German press law: Hans-Georg Scheibe ROI Management Consulting AG Infanteriestraße 11, D-80797 München Phone: +49 (0) 89 12 15 90 0, E-mail: dialog@roi.de Management Board: Michael Jung, Hans-Georg Scheibe Image rights: Unless stated otherwise, ROI Management Consulting AG and the individual authors own all copyrights to the graphics and other images used. www.roi-international.com Subscribe now to ROI DIALOG Use this QR code to access the order form directly. Or simply click on ROI DIALOG in the navigation bar at www.roi-international.com Excellence in Manufacturing and Development Having completed more than 2,000 successful projects, ROI is one of the leading management consulting firms providing operational excellence in research & development, production, and supply chain management (SCM). ROI helps industrial companies worldwide to optimize their pro- ducts, technologies, and global production networks and also to exploit the potential of the Internet of Things (IoT) for the benefit of business model and process innovation. As initiator and co-organizer of the Indus- try 4.0 Awards, which were first presented in 2013, ROI actively promotes the development of technological innovation in Germany. ROI has won numerous major awards for its highly implementation-orien- ted projects. The company employs approx. 100 experts at its locations in Munich, Beijing, Prague, Vienna and Zurich, and is represented by partner offices in Italy, France, United Kingdom, Thailand and the USA.