Signe Damgaard Jepsen discusses her experience with social media curation and journalism. She has used social listening and curation to cover several large events, like music festivals with thousands in attendance over multiple days. While challenges included limited access and concrete walls blocking signals, the results included faster journalism, broader tip-of-the-iceberg views, and possible applications to everyday reporting. She asks if social curation could be useful for companies and organizations, and discusses ethics and best practices.