1. Ways of
Wayshowing
sign09, Vienna >
Helmut Ness / DE
Fuen erken Design AG,
Design, Identity, Values

2. _Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt
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3. _Signs can be inform different for different target groups

4. _Signs can be inform by type or...

5. _images, but...

6. _Signs can support a brand
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7. _Signs can be made
by different materials
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8. _Signs must SHOW you
simple and quick the
right WAY to act.
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10. _Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt
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11. Temporary Wayfinding for the city of Wiesbaden
Done and Awarded
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12. A Vision for a legible city of Wiesbaden...
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13. Fuen erken Design AG / sign09_Vienna 14 / 88

14. Signs and the Details of Type:
Munich subway
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15. Designing the right balance:
Type between Legibility and Identity
Rotis: Binnenformen laufen zu:
Eigenständiger Buchstabencharakter
reduziert sich
Vialog: Binnenformen laufen zu:
Buchstabencharakter bleibt möglichst
erhalten
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16. Fuen erken Design AG / sign09_Vienna 17 / 88

17. Dynamic Signs
Technical University
of Darmstadt
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18. _Before we are going...
_About us shortly...
_Wayfinding at Messe Frankfurt. A beginning process
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19. Facts about Messe Frankfurt
At the home venue Frankfurt
_third largest exhibition centre in the world
_more than 578,000 square metres,
_10 multilevel Halls
_42 trade fairs in 2008
_over 43,600 exhibitors
_1.68 million visitors.
_more than 200 conferences per year
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20. Briefing: Please, do not change the visuel identity...
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21. Three leading aspects:
_Visible environment
_Differentiation of information levels
_Efficient implemantation
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22. Visible
environment
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23. Which structure is the right one for legibility and orientation?
Districts? Avenues? ...
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24. or Connectors?
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25. Galleria
9.3
9.2
9.1
9.T Gal.1
9.0 0
8.1
8.0
PH.C
PH.1
PH.Via
PH.0 Portalhaus
3.Via
Belegung_Kompakt_08_09
3.1 3.C
3.Via
3.C
3.0
PH.C 10.3 9.3 6.3 4.2 3.1 For.1
PH.1 11.1 10.2 9.2 6.2 4.1 3. Via For. Via 1.2
PH. Via 11.Via 10.1 9.1 Gal.1 8.1 6.1 5.1 4.C 3.C For.C 1.1
PH.0 11.0 10.0 9.0 Gal.0 8.0 6.0 5.0 4.0 3.0 For.0 2.0 1.0
Portalhaus Galeria Torhaus Congress Forum Festhalle
Center
PH.C 10.2 9.2 6.2 4.2 3.1 F.1
PH.1 11.1 10.1 9.1 6.1 4.1 3.Via F.Via 1.1
PH.Via 11.Via 10.Via 9.Via G.Via 8.Via 6.Via 5.Via 4.Via 3.C F.C 2.Via 1.Via
PH.0 11.0 10.0 9.0 G.0 8.0 6.0 5.0 4.0 3.0 F.0 2.0 1.0
Portalhaus Galeria Torhaus Congress Forum Festhalle
Center
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26. The relevant places for orientation
_Connector (horizontal)
_Staircases of the halls (vertical)
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28. You are here
11 10 9 8 7 6 5 4 3 2 1
Exit West Exit City
Exit North
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30. Differentiation
of information
levels
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31. Colour systematic
1 Dachmarke – 100+ Produktmarken – 30+ Servicemarken
Corporate Brand Wayfinding
Product- und Eventinformation
Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt /

32. Ziel Parken
PKW und
LKW-Wegführung Ziel Logistik
zum Ziel >>>
Ziel Ausfahrten
Ziel Gebäude/
Ziel Gebäude
Fußgänger-Wegführung
zum Ziel >>> Ziel Freigelände
Ziel Ausgänge
Ziel Serviceeinrichtungen
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33. Ziel Parken
PKW und LKW-Logistik-
Wegführung Ziel Logistik
zum Ziel >>>
Ziel Ausfahrten
Ziel Gebäude
Fußgänger-Wegführung
zum Ziel >>>
Ziel Freigelände
Ziel Ausgänge
und Serviceeinrichtungen
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39. Type system
Grundlage
0123456789
Messe Univers LIS - front positiv
Messe Univers LIS - front negativ
Messe Univers LIS - display
Optimiertes LIS
Schriftsystem Messe Univers LIS - print
Fuen erken Design AG / MESO GmbH / LIS Messe Frankfurt /

40. Pictogramm system
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44. Evaluation and Rapid Prototyping

45. Freigelände
Open air ground
P 10

46. 6 –1
Ausgang Exit Congress Center Torhaus
Torhaus, City Forum Festhalle
ViaMobile
Freigelände
Open air ground
P 10

48. Eingang
Galleria
Eingang
Torhaus
Congress
Center
Eingang
Friedrich-Ebert-Anlage
Forum Festhalle
Torhaus
Eingang
City
Eingang Portalhaus
Portalhaus

49. Management
in the future
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50. How to manage a new wayfinding system in the future?
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51. Fix elements
Gebäude 11 Verbindungswege
Infrastruktur- und
Serviceeinrichtungen
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52. Variable+dynamic elements
persönlicher
Service dynamische
Informationssysteme
temporäre,
mobile, personalisierte mobile Wegweisung
Informationssysteme
Fuen erken Design / MESO / LIS Messe Frankfurt /

53. Management of fix and variable+dynamic elements
persönlicher
Service dynamische
Informationssysteme
CMS
temporäre,
mobile, personalisierte mobile Wegweisung
Informationssysteme
Fuen erken Design / MESO / LIS Messe Frankfurt /

54. Overview LIS Management System
SCHNITTSTELLE
Planungsdaten aus
bestehenden Systemen ASSETS
Zeitbasierte Änderungen
Grafik
flexible Anpassung
durch Ebenensystematik
Leitsystem-Elemente
facility Planung
Wege, Grundriss
flexibler
Arbeitsablauf
LIS Planung
SCHNITTSTELLE
DRUCK flexible
externer Dienstleister Nutzung
MULTIPLIKATOREN
(z.B. Google Maps)
ANBRINGUNG DIGITAL / INTERAKTIV
Besucher
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55. Prototyping:
Software Interface of LIS-Management System
Plan 5 Loca Werkzeuge
6 Baja
4 Arba
Zeitraum
Typ
Größe
Ausgewählte Schildelemente Bearbeitung
Meredian
4.1
ViaMobile
4.C Speichern
Meredian
4.0 Meredian
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56. Process for the next time
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57. Fuen erken Design AG / sign09_Vienna 69 / 88

58. How to manage a new wayfinding system in the future?
Step by step Implemantion:
01_Documentation and Guidelines
02_Integration of tags to every object
03_Implemantation of sign editor for printed and dynamic signs
04_Connectivity of datas (place, route, type, content, time,...)
05_Intelligent system for effective updating and automatic quality
06_Using the data base as supporter of all information medias
of Messe Frankfurt (one information structure, one graphic style)
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59. Some
thoughts:
Before I arrive
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60. Outlook beyone signs
_Using established systems like Google Maps/Earth
_The iPhone phaenomena
_Interactive information tables
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61. Halle 2
Halle 5 << 21.11.2009 >>
14:00-15:30 Keynote Dr. Müller
16:00-17:30 Erneuerbare Energie
18:00-18:45 Test-Driven Development
20:15-23:00 Abschlussveranstaltung
5
6
2 Festhalle
Forum
4
1
3sign09_Vienna
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62. Additional Options:
Navigation and Information without Hardware Signs.
Orientation

63. Additional Options:
Navigation and Information without Hardware Signs.
Horizontal Navigation

65. We arrive for today, but we are still on the way...
Thank you.
helmut.ness@fuen erken.com
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