The document presents a diagram illustrating the key elements of a branding style. It depicts the core brand at the center and its internal and external expressions. Internally, it involves living the brand through operations like product design and maintaining brand culture. Externally, it involves communicating the brand identity and marketing the brand through various channels. The diagram provides a framework for understanding all aspects of branding from the core values to marketing execution.

1. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
www.slideteam.net Your Logo

2. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

3. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

4. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

5. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

6. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

7. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

8. Branding - Style 5
Core
Brand Internal
Living the brand
Operations
Product/service design,
Systems and procedures and
Who are you Positioning Identity brand culture maintenance
Core values, core Definition of your Your brand name,
purpose, core customers, competitors, Brand design Communication
attributes and differentiation and standards,
business model brand touch points and key touch point
concepts External
Marketing plan
Marketing
Website, Collateral,
Packaging, PR, Advertising,
Core Environments, Interactive,
Brand Media, etc.
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation to awesome
diagram life diagram life diagram
www.slideteam.net Your Logo

9. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”
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10. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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11. Edit Color
2 3
1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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