Bone Dry Greetings is a new line of greeting cards created by Montréal writer Jessie Sternthal and creative director Jo-Ann Munro, characterized by dry humor and honesty for any occasion. The brand emphasizes that traditional events like birthdays and anniversaries are just one aspect, and encourages more spontaneous expressions. Their unique approach aims to revitalize the greeting card market.

1. bone dry
greetings
Cras id lacus. Maecenas sed lectus id nunc.

3. cards
for any
occasion
For Montréal writer Jessie Sternthal and creative director Jo-
Ann Munro, Bone Dry Greetings was a calling. A longing. A
craving to say exactly what’s on your mind—with unabashed ho-
nesty—using the driest humour possible. Bone dry humour.
With this new line, they’re bringing back the greeting card.
And clearly, creating more and more reasons to send one.
Don’t get us wrong. We’ve got nothing against birthdays, anni-
versaries, get well soons and even the passing on of a deepest
sympathy or two. But in the big bad world of greetings, those
arid grounds are covered. So, when we say Bone Dry Greetings
are perfect for any occasion, here’s what we mean.
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5. “ orryIcalled911.
S
Ididn’trealize
youweredancing”
Pickanoccasion:
a. boss let loose at annual office bbq
b. brought first date to brother’s wedding
c. neighbour has no curtains
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7. “ ’mreally
I
goingtomiss
yourmoney”
Pickanoccasion:
a. they/you were cheating
b. 40 year age difference is just creepy
c. loaded uncle is dying
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8. Soifyou’re
jonesingtosayit,
nowyoucan.
Happysending.
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9. specs specs
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10. CONTACT INfOrmATION
Ateliers: Montreal
75 Queen Street, Suite 1400
Montreal, Quebec
H3C 2N6
Canada
Phone: +1 514-282-2200
Amsterdam
Gerard Doustraat 72
1072 VV Amsterdam
The Netherlands
Phone: +31 (0) 206 623030
Paris
12 rue du Sentier
75 002 Paris
France
Phone: +33 (1) 44 88 83 90
Toronto
55 Mill Street
Building 5 , Suite 500
Toronto, Ontario
M5A 3C4
Canada
Phone: +1 416 - 421-4200
Austin
Suite D-102
3601 South Congress
Austin, Texas 78704
United States
Phone: +1 512 - 444-3533
Websites: sidlee.com
sidleearchitecture.com
jimmylee.tv
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11. I aVR
II aVL
fanzine
Another
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