The document discusses ubiquitous information architecture and defines it as shaping information products and experiences to support findability across physical, digital and cognitive spaces. It provides an agenda for a workshop on the topic, including defining information architecture, principles of cartography, classic and pervasive approaches to information architecture, and mapping and sketching exercises. It also shares definitions and perspectives on information architecture from various experts.

1. 1Ubiquitous IAPeter Morville, IA Summit 2011

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5. 5AgendaIntroductions

6. Defining Information Architecture

7. Principles of Cartography (Maps)

8. Shaping Territory (Classic IA)

9. Paths and Places(Pervasive IA)

10. Mapping & Sketching (Small Groups)6

11. 7Polar Bear IAin•for•ma•tion ar•chi•tec•turen.The structural design of shared information environments.

12. The combination of organization, labeling, search, and navigation systems in web sites and intranets.

13. The art and science of shaping information products and experiences to support usability and findability.

14. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.The Memphis PlenaryJesse James Garrett (2009) “There are no information architects. There are no interaction designers. There are only, and only ever have been, user experience designers.”

15. “There are two kinds of people in the world…”Information Architects + User Experience Designers + Content Strategists + CEOs + Information Architects User Experience DesignersInteraction Designers + Software Developers + Teachers + Visual Thinkers“…those who divide the world into two kinds of people, and those who don’t.”

16. Big Architect, Little Architect (2000)“The little IA may focus solely on bottom-up tasks such as the definition of metadata fields and controlled vocabularies.”“The big IA may play the role of an orchestra conductor or film director, conceiving a vision and moving the team forward.”Eric Reiss, Euro IA (2006)

17. 11Wurman IAin•for•ma•tion ar•chi•tectn. An individual who organizes the patterns inherent in data, making the complex clear. I mean architect as used in the words architect of foreign policy…as in the creating of systemic, structural, and orderly principles to make something work. The person who creates the structure or map of information that allows others to find their personal paths to knowledge.

18. 12“I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville“A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray

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20. 14AgendaIntroductions

21. Defining Information Architecture

22. Principles of Cartography (Maps)

23. Shaping Territory (Classic IA)

24. Paths and Places(Pervasive IA)

25. Mapping & Sketching (Small Groups)15

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27. 17YOU ARE HERE

28. 18http://www.bbc.co.uk/bbcfour/beautyofmaps/

29. 19“Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte http://www.edwardtufte.com/tufte/posters

30. 20http://niemann.blogs.nytimes.com/2010/03/10/my-way/

31. 21http://niemann.blogs.nytimes.com/2010/03/10/my-way/

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34. “The map is not the territory.”Alfred Korzybski

35. 25“The spectral colors of red, orange, yellow, blue, indigo, and violet are produced by light of a single wavelength, and all are visible to the human eye, except for indigo, which most people can’t distinguish.” “Isaac Newton included indigo so the number of colors would match the number of known planets, notes in a major scale, and days in a week.”Search Patterns (2010)

36. 26“Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.”The Songlines by Bruce Chatwin

37. 27Animals use a combination of egocentric and geocentric techniques for wayfinding.Ambient Findability by Peter Morville

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40. 30The Image of the City by Kevin LynchPaths The streets, walkways, transit lines, canals, railroads, and other channels through which people move.Edges The walls, shores, fences, barriers, and other boundaries that create linear breaks in continuity, both separating and relating distinct regions.Districts Major sections of the city that possess a common identifying character (e.g., The Financial District, The North End).Nodes Intersections, enclosed squares, street corners, subway stations, and other hubs that serve as points of reference, transition, and destination.Landmarks Towering buildings, golden domes, mountains, signs, storefronts, trees, doorknobs, and other objects that serve as spatial reference points.

41. 31Environmental Legibility

42. 32Bill Verplank, IxD11 Opening Keynote, http://vimeo.com/20285615 (00:19:30)

43. 33AgendaIntroductions

44. Defining Information Architecture

45. Principles of Cartography (Maps)

46. Shaping Territory (Classic IA)

47. Paths and Places(Pervasive IA)

48. Mapping & Sketching (Small Groups)34

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55. 41“On the Web, the map is the territory, the sign is the path.”

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58. 44"laptop" > $910 - $1070 > Hewlett Packard > At least 1 GB > 14 - 15 Inch > Bluetooth > 4 - 5 lbs

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61. 47The Right Way to WireframeThe Right Way to Wireframehttp://konigi.com/notebook/all-right-way-wireframe-videosShades of Gray http://blog.semanticfoundry.com/2009/01/01/

62. 48AgendaIntroductions

63. Defining Information Architecture

64. Principles of Cartography (Maps)

65. Shaping Territory (Classic IA)

66. Paths and Places(Pervasive IA)

67. Mapping & Sketching (Small Groups)49find·a·bil·i·tyn The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval.am·bi·entadj Surrounding; encircling; enveloping (e.g., ambient air)the ability to find anyone or anything from anywhere at anytime

68. 50David Roseambientdevices.com

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71. 53Automatic LocatesSchedule an "automatic locate" to see where your child is at a given time. Breadcrumbing FeatureThis feature is great for identifying a specific route or series of destinations.

72. Cisco Wireless Location Appliance“A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save$28,000 a month by eliminating searches.”

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77. 59iPhone SensorsLocation (GPS)

78. Orientation (Compass)

79. Motion (Accelerometer)

80. Orientation/Motion (Gyroscope)

81. Touch (Multi-Touch, Gestural)

82. Light (Ambient)

83. Proximity

84. Device (Bluetooth)

85. Audio (Microphone)

86. Image/Video (Camera)

87. RFID/NFC (Soon)60What We Search

88. 61How We Search

89. 62BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue.

90. 63Ubiquitous Service Design Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences. http://semanticstudios.com/publications/semantics/000633.php

91. 64The URL Is Dead, Long Live Search

92. 65 “The study illustrates how a surprising 65% of visitors to an on-line search engine were looking for further information in relation to a product or service they saw in a television commercial or in a newspaper advertisement.” Information Architecture for Ubiquitous Ecologies by Andrea Resmini and Luca Rosati

93. 66“53% of US online consumers say they research products online that they subsequently buy offline.” Forrester Survey, Q1 2009 (US). “43% of consumers said they start their research online or through a mobile device, but then need to call a customer service or call center representative to complete the transaction because the necessary product or service information cannot be found online.” ATG Survey, Q4 2009 (US). “The most common problems reported by Web-to-store shoppers related to discrepancies in prices and product information across the two channels.” Forrester Survey, Q4 2009 (US)

94. 67 Over 50% of REI online business is picked up in a store.

95. 68Cross-MediaSource: Subject to Change (2008)

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97. 70 Today's “service systems” may include interrelated sub-systems (e.g., person-to-person, self-service) across multiple locations, devices, and channels; and customer satisfaction is “influenced by the extent of integration and consistency” across those channels. Bridging the “Front Stage” and “Back Stage” in Service System Design by Robert J. Glushko and Lindsay Tabas

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101. 74“After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”

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103. 76DesktopMobileKiosk

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105. 78My Shelf

106. 79There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are.The Timeless Way of Building Christopher Alexander

107. 80Window Place (180) Everybody loves window seats, bay windows, and big windows with low sills and comfortable chairs drawn up to them.May be part of:• Entrance Room(130)• Zen View(134)• Light on Two Sides(159)• Street Windows(164)May contain:• Alcoves(179)• Low Sill(222)• Built-In Seats(202)• Deep Reveals(223)A Pattern Language Christopher Alexander et al.

108. 81Mobile

109. 82Tablet

110. 83TV

111. 84Kiosk

112. 85Store

113. 86Cross-Media Design Patterns

114. http://semanticstudios.com/publications/semantics/000029.php

115. 88What is Information Architecture?http://www.maya.com/the-feed/what-is-information-architecture

116. 89AgendaIntroductions

117. Defining Information Architecture

118. Principles of Cartography (Maps)

119. Shaping Territory (Classic IA)

120. Paths and Places(Pervasive IA)

121. Mapping & Sketching (Small Groups)90

122. 91Mental ModelsTasksFeatureshttp://www.rosenfeldmedia.com/books/mental-models/

123. 92Multi-Channel Service Inventoryhttp://www.slideshare.net/jessmcmullin/

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126. 95Experience

127. 96Scales of Experience Mike Kuniavsky

128. 97Visual Thinking Unwritten Rule #1 “Whoever best describes a problem is the person most likely to solve the problem.…or, whoever draws the best picture gets the funding.”

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130. 99New Soft City by Dan Hill

131. 100Urban Sensing by Dan Hill

132. 101Dave Grayhttp://www.flickr.com/photos/davegray/5072115549/Peter Morvillehttp://findability.org/archives/000640.php

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134. 103Up The Stairs“How do we make it easier for people to learn about multi-channel possibilities?”http://findability.org/archives/000640.php

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136. 105Recommended Readinghttp://designforservice.wordpress.com/http://www.livework.co.uk/http://petitinvention.wordpress.com/http://adaptivepath.com/ideas/category/service-designhttp://www.slideshare.net/sstarmer/create-cross-channel-experiences

137. 106IA Therefore I AmPeter Morvillemorville@semanticstudios.comSearch Patternshttp://searchpatterns.org/Semantic Studioshttp://semanticstudios.com/Bloghttp://findability.org/New!