Pernille Rudlin presentation at International Digital Forum April 2012 on Fujitsu's global social media campaign using Facebook, LinkedIn, Twitter

1. Shouting loudly in English
The Japanese alternative
Pernille Rudlin, Director, External Relations
Fujitsu Global Business Group
April 30 2012
0 Copyright 2012 FUJITSU

2. One of the world’s biggest
The Japanese global ICT company –
The world's third-largest IT services
provider and No.1 in Japan.*
Committed to deliver
local service globally.
A rich history – over 75 years
of shaping tomorrow with you.
*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31
March 2011 GJ12065
1 Copyright 2012 FUJITSU

3. Not an American IT company
2

4. B2B IT industry social media environment
3

5. Employees & B2B social media
Amplify
Translate
Filter
4

6. Corporate HQ function
Enablement
Governance
Origination
5

7. Origination – powerful unified messages
Copyright 2012 FUJITSU
6

8. Translation
7 Copyright 2011 FUJITSU

9. The Japanese alternative
ソーシャルメディア
vs
SNS
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10. 9