Personal Branding

1. Should you live for your résumé ... or your eulogy?

2. David Brooks
David Brooks is
an American conservative
political and cultural
commentator who writes
for The New York Times. He
worked as an editorial writer
and film reviewer for
the Washington Times; a
reporter and later op-ed editor
for The Wall Street Journal; a
senior editor at The Weekly
Standard from its inception; a
contributing editor
at Newsweek and The Atlantic
Monthly; and as a
commentator on National
Public Radio. He is now a
columnist for The New York
Times and commentator on
the PBS News Hour

3. Are you living
Your resume
Or eulogy?

4. Resume virtues
Skills you bring to the marketplace
Eulogy Virtues
Who are you, in you depth?
What is the nature of your relationships?
Are you bold, loving, dependable, consistency?

5. Soloveitchik said there are two sides of our
natures, which he called Adam I and Adam II
.

6. Brooks asks Can we
balance these two selves?

7. Adam I
Motto "success."

8. Worldly
Ambitious External side of our nature
Wants to build, create, create companies, create innovation
Wants to conquer the world Savours accomplishment
Asks how things work

9. Adam II
Motto "love, redemption and return."

10. Humble
Do good and to be good
To live in a way internally that honours God, creation and our possibilities.
wants to hear a calling and obey the world
savours inner consistency and strength.
asks why we're here

11. We live in perpetual self-confrontation between the external success
and the internal value

12. You have to give to receive
You have to surrender to something outside yourself to gain strength within yourself
You have to conquer the desire to get what you want
In order to fulfil yourself, you have to forget yourself
In order to find yourself, you have to lose yourself

13. We happen to
live in a
society that
favours Adam
I
and often
neglects Adam
II

14. There's a difference between your desired self and your actual self
.
You're not earning the sort of
eulogy you want, you hope
someone will give to you.
You don't have the depth of
conviction.
You don't have an emotional
sonorousness
You don't have commitment
to tasks that would take
more than a lifetime to
commit.

15. Adam I is
built by
building on
your strengths
Adam II is
built by
fighting your
weaknesses
We live in a culture
with an Adam I
mentality where
we're inarticulate
about Adam II

16. No virtuous act is quite as
virtuous from the standpoint
of our friend or foe as from
our own
standpoint. Therefore we
must be saved by that final
form of love, which is
forgiveness
Nothing we do, however
virtuous, can be
accomplished alone;
therefore we must be saved
by love
Nothing which is true or
beautiful or good
makes complete sense in any
immediate context of history;
therefore we must be saved
by faith
Nothing that is worth doing
can be achieved in our
lifetime; therefore we must
be saved by hope

17. References
• https://www.ted.com/talks/david_brooks_should_you_live_for_your_
resume_or_your_eulogy?language=en
• https://en.wikipedia.org/wiki/David_Brooks_(journalist)
• https://www.ted.com/talks/david_brooks_should_you_live_for_your_
resume_or_your_eulogy/transcript?language=en
• http://www.brainpickings.org/2015/04/21/david-brooks-the-road-
to-character/

18. Taruna Choudhury
Indian Institute of Management, Lucknow
MBA Student