Should Maria’s ethical responsibility to Linda lead her to keep these concerns to herself and allow the recommendation to stand? Solution Ethical responsibility mainly is used to follow the right path. Here, the actions of an individual must benefit the whole society. So a person should speak up for the right thing. Every individual is accountable for fulfilling their civic duty, even small business owners also have ethical responsibilities to their employees, customers and society as a whole. So if Maria feels there is something that would affect their customers, environment, business and society as a whole, she should not keep her concerns to herself.