Front-door marketing provides an opportunity for brands to engage with consumers early in their shopping decision process by delivering targeted messages and promotions directly to consumers' homes. Nearly 40% of shoppers now make brand decisions before entering the store, so front-door marketing allows companies to influence these early decisions. It can help drive purchases by supporting lists consumers make at home with coupons and deals. National brands have partnered with front-door marketing companies to deliver customized programs that connect consumers, retailers, and brands.

1. Shopper Marketing Starts at Home
Front-door marketing provides access to and engages consumers
where they are making key shopping decisions — at home.
Shopper marketing was once thought of as a purely
in-store experience, with specific outreach to
consumers as they browsed aisles in an effort to close
the deal. But marketers today are recognizing that
shoppers arriving in the store are not completely blank
slates waiting for the right marketing message to move
their purchasing decisions.
New Consumer Buying Habits
Nearly 40% of shoppers make their brand-buying
decisions before they get to the store.1
Front-Door Marketing Solutions
More than 95% of shoppers make lists and plan their Front-door marketing can help CPG companies:
purchases before they enter a store.1
Reach a precisely-defined audience in their
83% of consumers make purchase decisions at home.2 homes, early in the decision process
Allow brands to deliver customized tie-ins with
Coupon redemptions are up nearly 20% from two specific retailers in specific markets
years ago, and 40% of consumers align their lists with
coupons they have in hand.3 Capitalize on consumers’ responsiveness to
promotional offers
Front door media is uniquely suited to influence CPG companies can achieve consumer marketing
shoppers at an early stage on their path to purchase, objectives such as reaching new users, holding and
supporting shopping decisions and lists made in the
home with high-value offers delivered to the front door. loading current users, increasing product usage, trading
consumers up, reinforcing brand advertising, and intro-
Additionally, front-door marketing can be an integral ducing new products.
part of a robust shopper marketing program,
connecting consumers, marketers and retailers using Front-door marketing can also help accomplish trade
precise targeting, shopper insights, motivating marketing objectives such as gaining new distribution,
incentives distributed at home with a high impact securing retailer support (e.g. feature pricing and display),
media vehicle. building (or reducing) trade inventories, and improving
trade relations.
Front-door marketing experience with top national brands
Top national brands like Whole Foods, Target, Best Buy, Dr Pepper, PetsMart, Target, and Kohl’s have successfully partnered with
PowerDirect for customized, front-door marketing programs.
4700 Von Karman Avenue, Suite 100 | Newport Beach, CA 92660 | 949-253-3455
Source: 1 GMA, Booz & Co, and SheSpeaks 2009 Shopper Marketing 3.0
2 Information Resources International October 2009 Times & Trends Report
3 couponinfonow.com