Front-door marketing provides an opportunity for brands to engage with consumers early in their shopping decision process by delivering targeted messages and promotions directly to consumers' homes. Nearly 40% of shoppers now make brand decisions before entering the store, so front-door marketing allows companies to influence these early decisions. It can help drive purchases by supporting lists consumers make at home with coupons and deals. National brands have partnered with front-door marketing companies to deliver customized programs that connect consumers, retailers, and brands.