SlideShare a Scribd company logo
Company North American Shopper Knowledge for the Protective Security Category #1
1. Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
A History of Building the Best Safes in  the World ,[object Object],[object Object],[object Object],“ A useful product honestly made and honestly sold…that is good business.”   John D. Brush, Sr., Founder 1897 - 1981
SentrySafe Mission   ,[object Object]
Shopper’s Image of Company ,[object Object],[object Object],[object Object],[object Object],Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest 9  out of 10
Company Provides Solutions for global consumers that help them protect what is important
Satisfying different Security needs Cash Boxes Fire-Safe® & Waterproof  Files Fire-Safe®  File Cabinets Personal Security Safes Fire-Safe® Safes Fire-Safe® & Waterproof  Chests
Offering Unique Storage Solutions   Key Boxes Long Gun Safes  & Cabinets Business Security Safes Pistol Safes Auto Safe Security Wall Safes
Expanding Data & Document Security to support today’s Digital Data World
Expanding Product Lines  ,[object Object],[object Object]
Category Leadership with Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products Tested to Perform under extreme conditions ,[object Object],[object Object]
Fire-Rated Products Outperform ,[object Object],[object Object],[object Object],Metal Box Insulated Chest
Products Designed to Exceed expectations…
Shopper’s Support of SentrySafe Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest ,[object Object],[object Object],94% Notes: The Leadership Factor Research Report 2007 - Scoring scale of 1 to 10 with 10 the highest
Category Relevance   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition to Shoppers ,[object Object],Non-Category Solutions SentrySafe Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],$40 to $150 a year by size $20 to $100 by size $20 to $89 by size ,[object Object],[object Object],[object Object],[object Object],[object Object],$99 to $499 by size
SentrySafe is sold & supported by…
SentrySafe Market Presence   Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007 66% of Units 46% of $'s All Retail Channel Category Market Shares for 2007 Includes Fire-Rated, Security, Gun, Chest & Files and Cash Boxes
SentrySafe - CORE   Segments Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007, Core Category Shares exclude Gun Safes & Cash Boxes sales 91% of Units 83% of $'s All Retail Channel Category Market Shares for 2007 Fire-Rated & Security Safes + Fire-Rated Chests & Files
Simplifying Category Shopping  for your customers
Online Resources to Educate ,[object Object],[object Object],[object Object],[object Object]
Off-Shelf Displays help   attract   &  Convert Potential Purchasers Sentry customizes displays to improve inventory sell-through
POP Messages attract Shoppers  to investigate & to buy Pallet Signs Product Headers Call-Out Danglers
Themed Advertising Reminds &  Motivates Shoppers to act now
Thinking Ahead for Future Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capturing Your Share of the Growth ,[object Object],Hard working planograms Impactful Merchandising Online Conversions
Improving Vendor-Customer Work ,[object Object],[object Object],[object Object],[object Object]
SentrySafe Partnerships provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Shopper Knowledge Company 2008 V7

  • 1. Company North American Shopper Knowledge for the Protective Security Category #1
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Company Provides Solutions for global consumers that help them protect what is important
  • 7. Satisfying different Security needs Cash Boxes Fire-Safe® & Waterproof Files Fire-Safe® File Cabinets Personal Security Safes Fire-Safe® Safes Fire-Safe® & Waterproof Chests
  • 8. Offering Unique Storage Solutions Key Boxes Long Gun Safes & Cabinets Business Security Safes Pistol Safes Auto Safe Security Wall Safes
  • 9. Expanding Data & Document Security to support today’s Digital Data World
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Products Designed to Exceed expectations…
  • 15.
  • 16.
  • 17.
  • 18. SentrySafe is sold & supported by…
  • 19. SentrySafe Market Presence Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007 66% of Units 46% of $'s All Retail Channel Category Market Shares for 2007 Includes Fire-Rated, Security, Gun, Chest & Files and Cash Boxes
  • 20. SentrySafe - CORE Segments Data Source – Sentry Estimates & Retailer EDI 852 POS 52 Wks 2007, Core Category Shares exclude Gun Safes & Cash Boxes sales 91% of Units 83% of $'s All Retail Channel Category Market Shares for 2007 Fire-Rated & Security Safes + Fire-Rated Chests & Files
  • 21. Simplifying Category Shopping for your customers
  • 22.
  • 23. Off-Shelf Displays help attract & Convert Potential Purchasers Sentry customizes displays to improve inventory sell-through
  • 24. POP Messages attract Shoppers to investigate & to buy Pallet Signs Product Headers Call-Out Danglers
  • 25. Themed Advertising Reminds & Motivates Shoppers to act now
  • 26.
  • 27.
  • 28.
  • 29.