ShopClues is an Indian e-commerce company that operates a managed marketplace platform. It has over 100 million monthly visits and lists over 80 million products across 4,000 categories from 600,000 registered merchants. ShopClues has received over $255 million in funding from investors such as Matrix Partners, GIC, and Tiger Global Management. While it faces intense competition from Amazon and Flipkart, ShopClues differentiates itself by offering a wide selection of products at affordable prices and delivering to over 32,500 pin codes across India.

1. BY–ANKIT JAIN

2. India’s first and largest managed marketplace with a
platform approach, empowering brands and retailers
to exploit the E-Commerce opportunities.
Shopclues.com is the 8th largest E-commerce company in INDIA.
It has over 100 million monthly visits.
It has over 8.5crore+ SKU’s (stock keeping units).
Shopclues.com has 50000crore+ worth listed merchandise and delivering to
32500 pin codes in INDIA.

3. •ShopClues.com is an online retail website.
•It is established in the year 2011 in silicon valley.
•Its head quarter is in Gurgaon, India.
•Its founders are Sandeep Aggarwal , Radhika aggarwal & Sanjay
Sethi.
• Shopclues.com is started via facebook.com with a team size of 5.
•The current team size of Shopclues.com has 1000+ employees and still
growing.
•ShopClues.com was the first e-commerce website in India that
operated on the managed marketplace.
•It is ranked as one of the leading E-Commerce website as per Alexa ratings.

4. MARKETING PLAN
PRODUCT :
+4000 Listed Categories
+600000 Registered Merchants
+80000000 Products available
PRICE:PRICE :
•As it is a marketplace, the pricing
of products is mostly done by
the registered merchants.
•In order to gain a better share of
market ShopClues.com has adopted
a mid pricing policy that is
affordable and pocket-friendly
PLACE :
•Signed a memorandum with
India Post on a National Level.
•Delivering to 32500 pin codes in
INDIA.
PROMOTION:
undertaken some of the best
possible marketing initiatives
like Diwali Flea Market, Made
in India campaign and
ShopClues.com Factory-Outlet.

5. MATRIX PARTNERS VENTURE CAPITAL
GIC SOVEREIGN WEALTH
FUND
UNILAZER VENTURES VENTURE CAPITAL
INNOVEN CAPITAL VENTURE DEBT
NEXUS VENTURES
CAPITAL
VENTURE CAPITAL
HELION VENTURE
CAPITAL
VENTURE CAPITAL
TIGER GLOBAL
MANAGEMENT
ASSET MANAGER
BENNETT COLEMAN &
CO .
CORPORATION

6. ROUNDS OF FUNDING
DATE AMOUNT
25 JUNE, 2011 $250K
1 JULY ,2011 $2M
1 JANUARY ,2012 $4M
14 MARCH,2013 $10M
1 MAY , 2014 $15
19 JANUARY ,2015 $100
12 JANUARY,2016 $100
10 MAY,2017 $7.8
6 NOVEMBER ,2017 $11M
10 AUGUST ,2018 $6M
TOTAL $255.9M

7. TYPES & ROUNDS OF FUNDING
DATE AMOUNT TYPES OF FUNDING
25 JUNE, 2011 $250K ANGEL INVESTING(INDIVIDUAL)
1 JULY ,2011 $2M ANGEL INVESTING(INDIVIDUAL)
1 JANUARY ,2012 $4M EARLY STAGE VC SERIES A
14 MARCH,2013 $10M EARLY STAGE VC SERIES B
1 MAY , 2014 $15 LATER STAGE VC SERIES C
19 JANUARY ,2015 $100 LATER STAGE VC SERIES D
12 JANUARY,2016 $100 LATER STAGE VC SERIES E
10 MAY,2017 $7.8 DEBT
6 NOVEMBER ,2017 $1M EQUITY
10 AUGUST ,2018 $16M LATER STAGE VC
TOTAL $255.9M

8. INVESTMENTSAND AQUISITIONS
7 DECEMBER ,2015 HEYBIZ It is an smart phone app
that enable users to find
local services and get
solutions via chat .
15 JULY ,2016 MOMOE TECHNOLOGIES It is an online mobile
payment app .
30 SEPTEMBER,2016 ORNATIVA It is an online platform for
designer earings,
pendants , rings and other
accessories .

9. TOP LEVEL EXIT
 Nitin Kochhar, Senior Vice-President for Categories and Marketplace,
and Raunak Raheja, Director of Category Management, have quit the
Gurgaon-based market.
 Both the senior-level exits also come at a time, when ShopClues is caught
in a fight between Amazon and Flipkart, which raised a massive round of
$2 billion from SoftBank . However, the company has managed to raise a
mere $1-million funding from UNILAZER partner.
 ShopClues..com revenue from operations was at Rs 180.3 crore in 2016-
17, against Rs 161.4 crore in the preceding fiscal. Its losses were also
lower at Rs 332.65 crore for the year ended March 2017 compared to a
loss of Rs 383.05 crore in 2015-16.

10. SWOT ANALYSIS
STRENGTH:
• It has 7,500 plus national and
international brands.
• Products are shipped to 32500
plus cities.
• It has received multiple rounds of
funding. Investors include GIC
,UNILAZER partners etc
• It lists 8,00,00,000 products
across 4000 plus categories.
•ShopClues.com has adopted a
mid pricing policy that is affordable
and pocket-friendly
WEAKNESS:
•. Relatively less brand visibility in
metros in comparison to its strong
competitors.
• Limited market share growth due
to intense competition.
•Some products are not available in
tier 3 &4 cities.

11. OPPORTUNITIES:
•. Expansion to other countries.
• Heavy promotion to capture the
attention of population in tier 2
and 3 cities.
•Acquisition of ecommerce portal
like Yepme to strengthen their
positioning.
•Can face intense competition due
to low delivery cost.
THREATS:
• Increased competition from
ecommerce giants like amazon,
flipkart etc.
•Heavy discounts offered by offline
stores like Big Bazaar etc.

12. THANK
YOU