This document outlines a business plan for a fashion advice website called B-WEAR. The website will be run by a team of four women and provide innovative fashion tips, DIY tutorials, outfit ideas, and celebrity style advice to help customers develop their own sense of style. The target customer base is bloggers, fashionistas, and young adults interested in fashion. Revenue will come from fashion events, collaborations with online shops, sponsorships, and subscriptions. Milestones include expanding the customer base internationally, raising income, and gaining recognition with support from web designers, investors, and fashion experts.

1. Ο Μ Α Δ Α : 4 S U R E
B- WEAR
“THE FASHION SPOT”

2. THE TEAM
Σίλια
Βίβιαν
Θάλεια
Κατερίνα

3. PROBLEM – MARKET GAP
• It is not always about a problem
• Give tips that will help any person develop
a fashion sense
• Help people who want to modify their old
clothes, accessorizes, etc.

4. • Save money from buying new
things
• Boost creativity
• The joy of creating something
unique and personal

5. VALUE PROPOSITION
• Innovative page (application) that
provides our future followers/
customers with unique fashion
advice
• Website including all fashion-
related topics

6. PRODUCT
• Web page (that will be made into
an application)
• Outfit ideas
• DIY advice and tutorials with
photos, sewing techniques
• Latest trend reports

7. • “How to get the look of your favorite
celebrity for less”
• Personal advice from people to people
in our site with photo reports
• “The best advice of the month” awards

10. CUSTOMER BASE
• Bloggers
• Fashionistas
• Young women/ men (15-45) that are
interested in fashion, DIY projects
• Fashion experts that might find some of
our tips helpful

11. MARKET
2013 2017
Regional, cust
omer base
mostly in
Greece
Europe and
hopefully
Worldwide
popular

12. COMPETITORS
• Fashion sites
(Polyvore.com, Lookbook.nu, Who
WhatWear.com, Style.com, Fashion
ista.com)
• DIY
sites(apairandasparediy.com, diy.o
rg, )
• Fashion blogs

13. COMPETITIVE ADVANTAGES
• Everyday outfit advice on how to
combine different colors/
materials, personal interest
• Seasonal outfits (New Years Eve
Outfit, Easter Special, Summer
Parties)

14. • Fashion events, Swap meetings
• Modern and simple site

15. • Our customers will have the
opportunity to post fashion related
questions and get answers not
only from us, but also from all our
others readers
• Each customer will have his own
virtual closet with his outfits

17. REVENUE STREAMS
• Fashion events
• Collaborations with online shops that
will be linked to us and sale their
products on our website
• Sponsorships by designers, fashion
brands
• Subscriptions

18. MILESTONES AND SUPPORT
• In the near future:
- Expand customer base (Europe and
all over the world if possible)
- Raise income
- Gain recognition
- Gradually obtain loyal partners

19. Support from:
• Web designers
• Site developers
• Investors
• Promotion via social media, word-
of-mouth
• Fashion experts- mostly on line

20. Collaborations with:
• Bloggers
• Virtual or physical stores that can
offer discounts to specific pieces
• Stylists
• Designers
• Style experts

21. DRAFT
http://bwear.simplesite.gr