SHOCKVERTISING IN PAKISTAN-Shockvertising is a type of advertising that “intentionally either surprises or offends its audience, in order to grab attention; ultimately to increase sales”.

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TOPIC:
“SHOCKVERTISING
IN PAKISTAN”
Presenter:
Varda Shaikh
18S-MBA-BS19

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When controversy, sparks buzz !
Shockvertising is a type of
advertising that
“intentionally either surprises or
offends its audience, in order to
grab attention; ultimately to
increase sales”.

3. 1. STRATEGY
3
“The use of trouble”
Effects:
•Negative stimulus.
•Feeling of anger/sadness.
Shock:
•This shoot offended the audience.
Pakistani fashion Designer Aamna Aqeel’s
‘Be My Slave’ fashion Shoot, 2013.

4. 2. STRATEGY
4
“The use of humor”
Effects:
•Provokes laugh.
•Become memorable.
Shock:
•Ufone ad surprised the audience.
Who can forget the popular ‘Teri mehrbani’ ad,
aired in 2010.

5. 3. STRATEGY
5
“The use of confusion”
Effects:
•Misunderstanding.
•Try to create link b/w two ideas.
Shock:
This ad offended the audience.
A controversial Hardee's ad in
Lahore Pakistan, on 14 august 2013.

6. Best Use Of
Shockvertising
6

7. 4. STRATEGY
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“The use of social issue”
Effect:
•It brings awareness.
Example:
•Pakistani fashion designer
Ali Xeeshan, created
awareness about forced
underage marriages.
Hum Bridal Couture Week,
2017.
Ali Xeeshan’s bridal
collection “Khamoshi”,2016.

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Thank you!