The document discusses how to develop products fast through minimizing lead time and complexity costs. It recommends measuring your product development cycle time, minimizing complexity by focusing on simple solutions, and defining a "true north" guiding statement for the team focused on changeability and simplicity. Developing the minimum viable product and avoiding unnecessary features helps reduce complexity costs over the lifetime of the product. Having crucial conversations around prioritizing simplicity is important for aligning the team.

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FAST PRODUCT DEVELOPMENT | JUDITH ANDRESEN
KEYNOTE | PRODUCT CAMP BERLIN | OCT 17TH, 2015

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JUDITH ANDRESEN
Organizational Development
@janosch007
judithandresen.com
MAKE TRUE
COOPERATION POSSIBLE

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A Measure your cycle time
B Minimize your complexity costs
C True north!

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LEAD TIME
[...] is a term borrowed from the
manufacturing method known as Lean [...],
where it is defined as the time elapsed
between a customer placing an order and
receiving the product ordered.
Source: Agile Alliance

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LEAD TIME
Translated to the software domain, lead time
can be described more abstractly as the time
elapsed between the identification of a
requirement and its fulfillment.
Source: Agile Alliance

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LEAD TIME
FULFILLED FOR
YOUR CUSTOMER

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WORK ON YOUR CYCLE TIME!
LEAD TIME
CYCLE TIME
USER
STORY

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LIVE LIVE!
TECHNICAL
DEBT
COMPLEX
FEATURE IDEA
RELEASE
PROCEDURES

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MINIMUM VIABLE PRODUCT
[...] has just those core features that allow the
product to be deployed, and no more
Source: Wikpedia

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Product
Manager
to Dev
„How hard would it be
to add the feature XYZ?“

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COMPLEXITY INCREASES FAST
ON
OFF
STATES: 4
OFF STATES: 8
OFF STATES: 16
OFF STATES: 32

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CONSIDER THE COMPLEXITY COSTS!
„The work of implementing a feature initially
is often a tiny fraction of the work to support
that feature over the lifetime of a product [...]“
Source: The One Cost Engineers and Product Managers Don't Consider

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FOCUS ON A SIMPLE SOLUTION

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SIMPLE SOLUTION = BEST SOLUTION
UI, DESIGN
TECHNICAL IMPLEMENTATION
FEATURE IDEA
PRODUCT

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EGO ALARM!
BEST IN CLASS!

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EMBRACE SIMPLICITY

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All team members align themselves
to the team goal.
Personal goals are less important
than the team goal.

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HAVE THE CRUCIAL CONVERSATION
_ On one level
_ Appreciating
_ Demanding for simplicity

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Johannes
Mainusch
Software Architecture Prime Directive:
Changeability!
The ability to change the software
(the product) with ease at any time
Source: Management – Chaos + Countermeasures

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TRUE NORTH
_ Action leading
_ Pointing the way
_ 3 – 5 short statements
_ Applies to all team members
CHANGEABILITY
„ALWAYS
THE SIMPLE
SOLUTION!“

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TALK!
_ Define your true north
_ Reduce complexity costs
(summed up for the whole product)

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