2 MONTH SUMMER INTERNSHIP AT OYSTERCONNECT.COM
I WAS ASSIGNED WITH TWO OF THEIR CLIENT PARTNERS
1. SHIKSHA.COM
2. SPICE MONEY AS SALES EXECUTIVE (AEPS)
An online Indian Marketplace to promote Indian Art, Craft, Culture, Talents, Brands and products globally.
Its not just about craft, Its MoreOverCraft... Craft Yourself..!!
Developing business promotional strategies andVIKAS KUMAR
This project is about the use of different types of digital marketing strategies for a business. This project is designed for understanding and giving the best suggestion to IRX about digital marketing.
The title of the project is “DEVELOPING BUSINESS PROMOTIONAL STRATEGIES AND MARKETING THROUGH DIGITAL MEDIA OF IRX”.
To understand the digital marketing strategies this project are divided in to three objectives, “To study various promotional strategies in Digital Marketing”, “Suggest the effective Digital Marketing practices to IRX using analysis” and “To study the competitors Digital Marketing practices and analyse best practices”. In order to understand and suggest the various promotional strategies, different types of activities are mention in this project. The essential parts of the digital marketing strategies are Search Engine Marketing, Social Media Marketing, E-Mail Marketing, Content Marketing, SMS Marketing.
An online Indian Marketplace to promote Indian Art, Craft, Culture, Talents, Brands and products globally.
Its not just about craft, Its MoreOverCraft... Craft Yourself..!!
Developing business promotional strategies andVIKAS KUMAR
This project is about the use of different types of digital marketing strategies for a business. This project is designed for understanding and giving the best suggestion to IRX about digital marketing.
The title of the project is “DEVELOPING BUSINESS PROMOTIONAL STRATEGIES AND MARKETING THROUGH DIGITAL MEDIA OF IRX”.
To understand the digital marketing strategies this project are divided in to three objectives, “To study various promotional strategies in Digital Marketing”, “Suggest the effective Digital Marketing practices to IRX using analysis” and “To study the competitors Digital Marketing practices and analyse best practices”. In order to understand and suggest the various promotional strategies, different types of activities are mention in this project. The essential parts of the digital marketing strategies are Search Engine Marketing, Social Media Marketing, E-Mail Marketing, Content Marketing, SMS Marketing.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
My internship report is based on three months (plus one month extended) long internship program that I had completely finished in Asiatic Marketing Communication Limited under Asiatic Digital Community Engagement Department from 16th August to 15th December as a requirement of my BBA program in the Department of Business Administration. My internship report topic is Working Report on Asiatic Marketing Communications Limited.
Flipkart is an electronic commerce company founded in 2007, by Sachin Bansal and Binny Bansal. It operates exclusively in India, where it is headquartered in Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore-based holding company. Flipkart has launched its own product range under the name "DigiFlip", offering camera bags, pen-drives, headphones, computer accessories, etc. Flipkart also recently launched its own range of personal healthcare and home appliances under the brand "Citron". The brand offers 60 day replacement guarantee and On-site repair support under its warranty terms.
Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform.
Snapdeal.com is an online marketplace, headquartered in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010
India's most creative e learning companies to watch Merry D'souza
In this edition, we present India’s Most Creative E-Learning Companies to Watch that are making the lives of teachers easier and of students, enriched. Combining the best of technology and teaching methodologies, these companies are making learning fun, interactive & experiential.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Learning Catalyst provides classroom and online training to working professionals and Corporate groups in the field of Digital Marketing, Artificial Intelligence, Machine Learning, iOTand other related areas. Over the years, we have built a system and a set of processes which results in good placements for our participants.
campusrecruit is the no. 1 destination for fresher. Whether you are an Individual looking for your first career move, a Business planning to add fresh talent or an Institute planning to promote your courses and reaching out to business for campus placements - campusrecruit provides comprehensive toolkit for all your 'fresher' related needs.
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
My internship report is based on three months (plus one month extended) long internship program that I had completely finished in Asiatic Marketing Communication Limited under Asiatic Digital Community Engagement Department from 16th August to 15th December as a requirement of my BBA program in the Department of Business Administration. My internship report topic is Working Report on Asiatic Marketing Communications Limited.
Flipkart is an electronic commerce company founded in 2007, by Sachin Bansal and Binny Bansal. It operates exclusively in India, where it is headquartered in Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore-based holding company. Flipkart has launched its own product range under the name "DigiFlip", offering camera bags, pen-drives, headphones, computer accessories, etc. Flipkart also recently launched its own range of personal healthcare and home appliances under the brand "Citron". The brand offers 60 day replacement guarantee and On-site repair support under its warranty terms.
Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform.
Snapdeal.com is an online marketplace, headquartered in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010
India's most creative e learning companies to watch Merry D'souza
In this edition, we present India’s Most Creative E-Learning Companies to Watch that are making the lives of teachers easier and of students, enriched. Combining the best of technology and teaching methodologies, these companies are making learning fun, interactive & experiential.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Learning Catalyst provides classroom and online training to working professionals and Corporate groups in the field of Digital Marketing, Artificial Intelligence, Machine Learning, iOTand other related areas. Over the years, we have built a system and a set of processes which results in good placements for our participants.
campusrecruit is the no. 1 destination for fresher. Whether you are an Individual looking for your first career move, a Business planning to add fresh talent or an Institute planning to promote your courses and reaching out to business for campus placements - campusrecruit provides comprehensive toolkit for all your 'fresher' related needs.
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
Learn how leading companies like IBM and Mitchell use data to create and manage agile personas that are relevant, drive content, and deliver marketing results. Jacques Pavlenyi (Senior Portfolio Manager at IBM, Program Director – Social Collaboration Software Marketing) and Sandra Piccillo (Senior Marketing Manager at Mitchell International) will provide a primer on persona creation and content marketing. They'll share their strategies for:
Creating a culture that values personas to save time and optimize budget
Developing “living” personas that maintain their relevance over time
Connecting personas with relevant content to maximize ROI
Writing actionable content for your personas
- See more at: http://sdama.org/events/content-marketing-series-1-brand-personas/
Project We Like is featuring a few best entrepreneurs who have succeeded in their businesses wonderfully. Their introduction and their lifetime work is shown in brief.
The app is about helping students take the right career decisions by providing advices from industry leaders, senior students and career counselors. It will also keep students updated about upcoming exams, provide information on study resources and guides, help parents track their child's performance real-time.
Become a Social Business | Call Center Week 2014 Workshop Gstratuscxm
Become a Social Business | Call Center Week 2014 Workshop G
Introducing Stratus Contact Solutions
We provide one-to-one customer engagement solutions through our multi-channel contact center that incorporates social media, chat, email and traditional call center services. This multichannel capability provided by Stratus offers customers the ability to maximize their ROI through various programs encompassing sales and lead generation to customer service and retention.
Improving Sales Effectiveness and Customer Experience
Stratus, A division of ILD Corp, provides companies direct and cost effective solutions to meet and exceed customer expectations by incorporating social listening, sentiment, multi-channel techniques and comprehensive data analytics into traditional outsourced sales and customer service.
Since 1996, ILD Corp has been a trusted multi-channel contact center provider to companies of all sizes. Beginning in 2006, we have been a leader in online data gathering and analytics in both social media and traditional media.
Social Strategy1, a sister company, developed a proprietary data-mining platform to provide companies with analyst supported social media monitoring, analysis and managed services.
Pioneering the Social Media Enabled Contact Center
Stratus is a leading provider of social media enabled sales and service solutions utilizing inbound and outbound social media techniques. Social media is ingrained in our culture. Our sister company, Social Strategy1’s data mining and social media technology is integrated in every step of our process. Ensuring our customers true voice of the customer data from all recorded calls, live chats and social media conversations in one easy report.
Quick Facts About Stratus
• Multi-channel contact center providing onshore, near shore, and off shore capabilities
• Dedicated bilingual agents available for both Spanish and English.
• We specialize in inbound, outbound, social media, live chat, and email services.
• PCI Compliant
http://stratuscontactsolutions.com
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. CONTENT
Sno. Particulars
1 EXECUTIVE SUMMARY
2 INTRODUCTION
ABOUT THE COMPANY
SPICEMONEY
SHIKSHA.COM
3 OBJECTIVE
4 RESEARCH METHODOLOGY
SPICE MONEY
SHIKSHA.COM
5 LEARNINGS AND FINDINGS
3. ACKNOWLEDGEMENT
The internship opportunity I had with www.oysterconnect.com and
its client partners was a great chance for learning. Therefore, I
consider myself as a very lucky individual as I was provided with an
opportunity to be a part of it.
I am using this opportunity to express my deepest gratitude and
special thanks to the CEO of www.osyterconnect.com, Mrs Rimi
Oberoi, for giving us such a platform to work with various renowned
companies.
Our mentor, Ms Sakshi Jawa who in spite of being extraordinarily
busy with her duties, took time out to hear, guide and keep me on
the correct path and allowing me to carry out my projects at their
organization.
I perceive as this opportunity as a big milestone in my career
development. I will strive to use gained skills and knowledge in the
best possible way, and I will continue to work on their improvement,
in order to attain desired career objectives.
4. EXECUTIVE SUMMARY
1. SPICE MONEY
• Spice money (a payment customer to use Aadhaar as his/ her
identity to access his/ her respective Aadhaar enabled bank
account service empowering a bank )
• Internship was aimed towards creating awareness about AEPS
platform and generating leads for the company.
• We have distributed different markets for the awareness and lead
generation for the AEPS device. Our target customers are those
who are doing online transactions and we have to pitch the benefits
of accepting aadhaar payments and have to generate leads. This
was a virtual project and we had to do field work a lot.
5. EXECUTIVE SUMMARY
2. SHIKSHA.COM
Shiksha (collecting reviews about different colleges in India) In Shiksha
main work was to collect reviews of different colleges by the students
who are studying in their final year or are alumni of that college. This
was also a virtual project.
6. INTRODUCTION
About the company
• OysterConnect.com is a “Virtual Student Workforce” platform which
signs up with companies to carry out business critical projects for
them.
• OysterConnect.com leverages the reach and scale of its Virtual
Student network to get work done for companies in areas such as
surveys, lead generation, reviews, B2B transactions, listings,
primary and secondary market research.
• Students work on these projects along with their academic program
or during their Internship. Work is completed on the basis of a crowd
sourced model - where students carry out a unit level of work which
ensures completion of larger level performance requirements
• Oyesterconnect.com is operationally profitable
• I had worked with two of their client Partners –
• “SPICE MONEY” & “SHIKSHA.COM”
7. SPICE MONEY AEPS
• It is an android based application for carrying out
cashless transactions.
• It is a unique and innovative solution that allows
trader/merchant to collect payment, operate as mini
ATM for cash withdrawal, deposits, using Aadhaar
Enables Payment System.
• All a merchant needs to become an AEPS enabled
is just a smart phone and a biometric device
8. SHIKSHA.COM
• Education seekers get a personalised experience on our site, based
on educational background and career interest, enabling them to
make well informed course and college decisions. The decision
making is empowered with easy access to detailed information on
career choices, courses, exams, colleges, admission criteria,
eligibility, fees, placement statistics, rankings, reviews, scholarships,
latest updates etc as well as by interacting with other Shiksha.com
users, experts, current students in colleges and alumni groups. We
have introduced several student oriented products and tools like
Career Central, Common Application Form, Top Colleges, College
Compare, Alumni Employment Stats, Campus Connect, College
Reviews, College Predictors, MyShortlist and Shiksha Café.
9. • Shiksha.com is a one-stop-solution making course and college
selection easy for students looking to pursue undergraduate (UG)
and postgraduate (PG) courses in India and abroad; also accessible
to users on the move through the website’s mobile site. Launched in
2008, Shiksha.com belongs to Info Edge (India) Ltd, the owner of
established brands like Naukri.com, 99acres.com, Jeevansathi.com,
among several others. With this strong brand pedigree, Shiksha
offers its users the unique privilege of customized tools like Alumni
Employment Statistics that includes salary data powered by
Naukri.com.
10. OBJECTIVE
• The objective of this Project is to create awareness and improve the
acceptance of Aadhar Enabled Payment System as a mode of
payment among merchants.
• To popularise Spice Money’s Money Exchange and Money
Remittance Services with the ultimate aim is to gain a foothold in the
market and activate the usage of this service among sellers.
• The objective of this project is to help shiksha became the number
one destination for college reviews where all future generations of
college students can find the right college for themselves.
11. RESEARCH METHODOLOGY
Research Objective
SPICE MONEY
• Identifying the target audience: - The first objective is to find the
right audience for pitching our product. Most of the target audience
which we found are those who are willing to accept e-payments and
those who are doing their business with trasperacy.
• Where to find target audience: - Second objective was to find the
target audience and how we can approach them in an effective
manner. Usually these audiences found out in markets and our main
customers are those retailers who are doing online transactions but
must not be branded outlets. My locations are Greater Kailash,
kalkaji, CR Park, Hauz Khas Village, Jail Road, Uttam Nagar.
• Competitor Analysis: - The last main objective is to identify the
competitors of this like oxygen wallet, bheem and the services which
these competitors are providing to the customers which would help
SPICE MONEY to make different strategies to capture the market..
12. Spice Money Project Workflow
Step1
• Identify target set of retailers who are comfortable in
making online payments
Step 2
• Visit the Retailers to conduct the AEPS Survey, pitch Spice
Money and get their Interest in taking up Spice Money
AEPS
Step 3
• Fill the Survey cum Lead Confirmation Form with the
complete retailers details on POIMapper
13. THE VARIOUS AREAS
COVERED/MARKETS BY ME
DURING THE INTERNSHIP PERIOD
• 1.Greater Kailash
• 2. Kalkaji
• 3. Chattarpur
• 4. Hauz Khas Village
• 5. Jail Road
• 6. Uttam Nagar.
14. NUMBER OF LEADS AREA WISE
4
9
6
814
16
NO. OF LEADS
GREATER KAILASH
KALKAJI
CHATTARPUR
HAUZ KHAS VILLAGE
JAIL ROAD
UTTAM NAGAR
16. NUMBER OF LEADS ON THE
BASIS OF KINDS OF SHOPS
4
7
9
11
14
12
NO. OF LEADS
CAFES
CHEMIST
HARDWARE
APPAREL
GENERAL STORES
OTHERS
17. EXPERIENCE ON THE FIELD
• In CHATTARPUR, I visited the Deep market which did not have EBOs so
the market could be covered from confectionary shop, a cosmetics shop
and clothing shops. Retailers wanted to know further about the prices and
the deal but wanted to talk to seniors and not give id proofs.
• I visited HAUZ KHAS VILLAGE, twice as it is a big market and there was a
favourable response of the retailers for the product. It has both branded as
ill as local outlets. Usually the shop owners were themselves present which
was a good advantage.
• Relatively smaller markets like UTTAM NAGAR and KALKAJI had a
medium response as retailers was less informed about the new options
available and hesitant also to try. There the shop owners surprisingly was
not present due to less footfall according to the staff they just used to come
in late evening when the customers came in. I then went late evening also
to these market then the shop owners would be very busy managing
customers and refuse to listen and demanded to come later.
18. REASONS FOR REJECTIONS IN
SPICE MONEY
• Hesitant to give id proofs
• Reluctant to listen
• Owners not present
• Time
• Not interested in the product
• Market factors
• Popularity
• Limitations of the product
19. SHIKSHA.COM
• Shiksha.com is a one-stop-solution making course and
college selection easy for students looking to pursue
undergraduate (UG) and postgraduate (PG) courses in
India and abroad.
• Launched in 2008, Shiksha.com is a company of Info
Edge (India) Ltd, the owner of established brands like
Naukri.com, 99acres.com, Jeevansathi.com, among
several others. With this strong brand pedigree,
Shiksha offers its users the unique privilege of
customized tools to select the right college for them.
• I was able to collect 62 total reviews during the course
of the project
20. PROJECT WORKFLOW
Step1
• Identify potential reviewers among your Friends/ Family/ Peers
Step 2
• Share your Unique Review Link (UTM) with the identified people along with Reviews
Quality parameters
Step3
• Get them to Submit their Reviews on Shiksha using your link
Step 4
• Make sure they fill the Review update form to let us know they have done their Review
Step 5
• Ask the reviewer to send you the screenshot of the THANK YOU messege received
Step 6
• Check your Approval Rates and get more reviews if required
21. REASONS FOR REJECTION IN
SHIKSHA.COM
• Length of the form
• College missing from dropdown list
• Ignorance from people
• Facebook or LinkedIn link
22. LEARNINGS AND FINDINGS
• As I worked on two projects out of which one project
was a complete field work and other was a virtual
project for which we can work from home. Working on
both projects was a great experience.
• Interacting with people of different kind and how to
handle the conversations by giving that conversation a
right track was a great experience.
• The main learning in these two months was that we
have to do sales and gave business to the
organization to survive in the job.
• Punctuality and have patience are the most important
aspects in every work to make it successful.