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I have a confession to make.
I was asked to come here today because
people have come to think of me as the
methods girl, a data geek, a methodholic.
But actually, I'm a placeoholic
Methods, data, definition, rationalism, are just
my drugs of choice I use to feed my place
addiction
I very much embrace the notion that
If you cannot measure it, it doesn't exist
but not for the sake of measurement itself'
but for the sake of changing it
for the sake of convincing other people to
change it
for the sake of communicating the value of
urban design
But I didn't start out this way.
Improving
China’s
Why the Path Toward a
Sustainable China is a Walkable
One and How Best to Pave It
TM
Mariela Alfonzo, Ph.D.
Founder, State of PlaceTM
Assistant Research Professor, NYU
Shenyang, China
May 10th, 2015
?
Walkability
Walkability
1986 2009
SHAREOF
TRIPSBYBIKE
housing construction18B
SQ M 2000 –
= 5M
2014
1982 = 3,428
1990 – 2004
BUILT OUT
AREA
DENSITY
Communities
162%
67%
80%
2007
GATE
D
12%
DIABETES IN
CHINA
2013
1%
1980
50%
2013
PRE-
DIABETES
2004 2010
EMISSION
S per capitaCHINA’
SEMISSION RATE
1/3TO
P
of emitters
AIR
POLLUTION
IN 2010 RESPONSIBLE FOR
1.2 Million DEATHS 8
YOUNGEST
LUNG
CANCER
PATIENT ON
RECORD
YR
S
OL
$18.3B
INCOME LOSS
of
HEART
DISEASE,
STROKE &
DIABETES
IN CHINA
due to
IN 2005 ALONE
RESIDEN
TS
2.5B
500M
YRS LIFE EXPECTANCY
IN 2009
9
GROS
S
NATIONA
L
DUE TO
ENVIRONMENTALLOSS
 People who use public transit are less likely to be sedentary or
obese
 Proximity to public transit is linked to higher transit use
 More and higher quality sidewalks are linked to more walking &
a lower likelihood of being overweight
 Residents of neighborhoods with sidewalks on most streets
were 47% more likely to get moderate-to-vigorous physical
activity at least 5days per week for at least 30 minutes each day
than were residents of neighborhoods with sidewalks on few or
no streets
 For every 1% increase in the length of on-street bicycle lanes,
there was a 0.31% increase in bicycle commuters
 Fast and heavy traffic is commonly cited by youth and adults as
a barrier to walking and cycling
 High levels of vehicular traffic have been associated with lower
rates of physical activity in nearby areas.
 People who lived in compact, higher-density counties walked
more and were less likely to be obese and hypertensive than
people who lived in more sprawling counties
 Residents of counties with more sidewalks, bike lanes and
trails; more walkable mixed land use development; and strong
planning policies had higher levels of physical activity
 Walking for transportation was most strongly related to living
in neighborhoods with high residential density, mixed land use
and short distances to destinations
 In Atlanta, those who lived in the most walkable
neighborhoods were 35 percent less likely to be obese than
were residents who lived in the least walkable areas
 For each additional hour of driving per day, residents’ obesity
risk increased by 6 percent
 The obesity rate among adults who drove the most was 27%,
which is about 3x higher than the than the obesity rate (9.5%)
among those who drove the least
 Residents who lived within one mile of a park reported 38%
more exercise sessions and were 4x more likely to visit the
park at least once per week than were residents who lived
further away.
VMT in the US,
1971-2012
Mode Split in the US,
1960-2010
 Walkability is related to decreased vehicle miles traveled
(VMT) and increased walking
 CO2 emissions are largely linked to VMT
 Can extend link between walkability and VMT to walkability
and GHGs (Frank, et. al. 2010)
 Transit accessibility, residential density, and street
connectivity (all related to walkability) are related to
decreased energy expenditures related to motorized transport
and more walking
 People who live in neighborhoods with the lowest walkability
drive
 39 miles more per person each weekday
 30% more than those with the highest walkability
 On weekends, those in most walkable neighborhoods drive 40%
less
 Shifting 60% of new growth to compact patterns would:
 Save 85 million metric tons of CO2 by 2030
 Would be equal to a 28% increase in CAFE standards to 32 mpg in
2020 (but benefits extend well beyond)
 Equate to a fuel cost savings of $250 billion by 2030
Rockport (shoe company) advertisement
Fast forward ten years later.
Today walkability is such a known commodity that it’s even made its way onto a shoe
ad!
I cannot tell you how happy this makes me – when I first told my friends in Miami I
was moving to Southern California to study walkability, they thought I was nuts!
We’ve come a long way in the past 15 years. The health benefits of walkability are
now well known – people walk more when it’s, well, easier to walk! And that has
huge impacts on obesity rates and associated chronic diseases. The environmental
benefits of reduced GHGs and air quality have also come to light in the recent years.
People now talk about sustainability and resiliency in the same breath they talk
about walkability. And recent studies have even extolled the happiness factor that
walkability brings, not to mention sense of community and sense of place. But it’s
really the economic story that has pushed walkability to the real estate limelight…
Today, walkability is no longer a nice to have or
a luxury, it’s key to economic competitiveness.
Survey after survey now show that an
increasing number of both Millennials and
older adults want to live in lively, dynamic
places where it’s safe, convenient, and
pleasurable to walk to everyday destinations
and amenities. Walkability now even has a role
in the innovation and startup economy, with a
large majority of Venture Capital money going
to center cities or walkable suburbs. Even the
CEO of Twitter talks about the appeal of an
urban campus – and he’s not alone. Facebook,
Google and other major tech players are
increasingly locating in the walkable core of
cities. I cannot tell you how many stories I hear
about cities going the “walkability” route after
losing bids to lure large firms to other cities in
their regions that offered employees a better
quality of life, specifically walkability – this was
the case for Oklahoma City, where I just gave a
talk about the power of place at their second
biannual Placemaking conference.
Again, walkability is no longer a nice to have,
it’s a need to have.
80%
OF 18-34
SURVEYED WANT
TO LIVE IN
WALKABLE
NEIGHBORHOODS
YEAR
OLDS
40%
W I T H I
N OF DAILY
GOODS &
SERVICES1
WANT TO LIVE
> 50 YRS OLD
MI
5 INVESTMENT
M A R K E T S
58%
IN
TOP VC
OF
CAPITAL
W E N T
T OCE NTE R CI TY
O R
WALKABLE
SUBURBS
Over the past few years, New York City has
made a concerted effort to focus on place and
walkability – even though by all measures,
they were already pretty walkable. But this
dedication and focus has paid off.
This is an example of a redevelopment of an
under-used parking lot – you guys know those
well, no?
The City decided to convert it into a small
pedestrian plaza – using very inexpensive
materials, may I add. In a matter of three years,
the businesses around the plaza had
experienced an 172% increase in retail sales.
But that’s the tip of the iceberg.
172% Retail Sales
3 YearsDumbo
Brooklyn, NY
In a study by the NYC DOT, they found that
protected bike lanes not only had significant
safety benefits, they also translated to dollars
and cents – a 49% increase in retail sales
compared to 3% borough wide.
In Union Square, a small expansion of the
turning radii – literally going from a curvilinear
pattern to a 90 degree angle and giving that
space over to pedestrians reduced commercial
vacancies by 49% compared to 5% citywide!
That’s just some concrete and planters.
Again, with the parking. In Brooklyn, they
converted yet another underused parking area
– that translated into a 172% increase in retail
sales.
And even a more modest project – converting
a curb lane into outdoor seating for
pedestrians not only increased their volumes
by more than ¾ but also increased sales at
bordering businesses by 14%
And finally, back to the bike lanes, in
Manhattan, my neighborhood, dedicated bike
lanes not only had positive benefits in terms of
safety and traffic flow but also reduced
commercial vacancies by 47% compared to 2%
borough wide.
But this isn’t just in NYC.
In a study by Ceos for Cities of the 30 top
metros, they found that an increase of 1 pt in
Walkscore – a proxy for walkability that
measures proximity to different commercial
destinations ranging from 1-100 – translated
into price premiums ranging from $700 to
$3000 in terms of for sale residential values. In
a different study out of Arizona State University,
they found that an increase of 10pts in
Walkscore was associated with an increase of
5-8% in commercial values5-8%Commercial
Values
$700 - $3k
For-sale
Residential
Premiums
Transit enters the equation as well – with
property values within walking distance to a
transit station had a 40% premium – now a
lesson there – there cannot just be a transit
stop, it has to be connected to destinations
and amenities. Think about all of the empty
lots near Houston’s light rail – they are ripe
with opportunity…
Property values within
walking distance of
public transit stations
are 40% higher than
other properties in the
same region.
And walkability doesn’t just mean price
premiums – it means resiliency too. Since the
housing peak in the mid 2000s, residential
values in walkable neighborhoods had less
than half the decline in value.
Residential values in
walkable neighborhoods
experienced less than
half the average decline
in value from the
housing peak in the mid
2000s
To that end, not only did values decline less in
walkable neighborhoods during the recession,
they have rebounded that much more since, as
you can see here in an interactive tool by
Moody’s and Real Capital Analytics, prices have
risen more sharply in highly walkable CBDs,
followed by walkable suburbs, with car
dependent suburbs still struggling to get get
back to peak prices
 Residential values more stable in walkable neighborhoods
 Have experienced less than half the average decline in
value from the housing peak
 A 10pt increase in Walk Score linked to 5-8% increase in
commercial values
 A 1pt increase in Walk Score linked to $700-$3000 for-sale
residential premiums
 Avg. operating cost /yr., Bike: $308
 Avg. operating cost/yr. Car: $8,220
 Urban mixed-use developments generate 25-59x
revenue/acre than suburban counterparts
 1% rise in urban sprawl index increases obesity risk by 0.5%
 In 2008, medical $$ to treat obesity in US, approx. $147B
But this isn’t just about individual price
premiums. As I mentioned before, there are
serious economic development implications of
walkability for city’s bottom lines as well. A
study for Raleigh, NC, concluded that a six-
story building downtown produces 50 times as
much property tax revenue per acre as an
average Walmart store. Even a three-story
residential building produces more property
tax revenue per-acre than a major shopping
mall.
Municipal Property Tax Yield (per acre)
in Raleigh, NC, 2011
$2,078
$2,837
$22,175
$26,098
$30,057
$110,461
Walmart
Single-family residential
Crabtree Valley Mall
3-4 story Residential
3 story Office
6 story Mixed-use
Outside central
business district
Within central
business district
Silver, M. (2012). Presentation for the City of Raleigh.
And in yet another study
conducted by SGA in 2013,
mixed-use downtown
development was found to
generate 10 times the tax
revenue per acre, saves 38
percent on upfront infrastructure
costs per unit, and saves 10
percent on ongoing delivery of
services compared to sprawl.
Walkability impacts budgets as
well…
Mixed Use Development vs. Sprawl
Well, these are the issues that I’ve been trying
to address through my research and with State
of Place.
So after years of extolling the value of
walkability, I finally had the opportunity to
show them the money.
Nearly three years ago, I co-authored a
Brookings study with Chris Leinberger about
the value of of urban design and walkability.
We gathered built environment and real estate
data from over 60 neighborhoods in the
Washington DC Metro area that were sampled
from over 240 neighborhoods along a
continuum of walkability, from the auto-
dominated exurbs to the highly walkable core.
And I developed the first official State of Place
algorithm! I created a comprehensive index,
ranging from 0 to 100, to make sense out of
the 162 data points we were gathering with
the audit tool – the same one we had used in
Houston.
And then came Brookings! I finally
had the opportunity to truly tie built
environment features not just to
walking, health, sense of place and
community, but to economic value.
We gathered IMI and real estate data
from over 60 neighborhoods in the
Washington DC Metro area that were
sampled from over 240
neighborhoods along a continuum of
walkability, from the auto-dominated
exurbs to the highly walkable core. A
meta-analyses examining the results
of dozens of studies evaluating the
relationship between the built
environment and walking guided the
development of the first official State
of Place algorithm – finally! I created
a comprehensive index, ranging from
0 to 100, to make sense out of the
162 data points we were gathering
with the IMI. I’ll go into that more in
just a little bit, but first the real
Eureka moment:
As the State of Place Index increased, so did a variety of other real
estate values.
Specifically, we divided the Index into five levels of walkability – or
quality of place – and for each level increase, we saw premiums of
nearly $9/sqft in office rents, $7/sqft in retail rents, an 80% increase in
retail sales, a $300/unit increase in residential rents, and more than
$81/sqft in for sale residential value.
Very Low
State of Place™ Index
Tied to Economic Value
0 - 20 Low
Moderate
Good
Very
Good21 - 40
41 - 60
61 - 80
81 -
100
*PREMIUMS FOR EACH
LEVEL INCREASE
+ $9 SF OFFICE RENTS
+ $7 SF RETAIL RENTS
+80%
RETAIL
REVENUES
+ $300 UNIT RES. RENT
+$81
SF FOR-SALE
RES. VALUE
When you aggregate what that means in terms
of going from the lowest to the highest level of
State of Place, the numbers are quite startling.When you aggregate what that means in terms
of going from the lowest to the highest level of
State of Place, the numbers are quite startling.
+ $37 sq. ft. Office Rents
+ $30 sq. ft. Retail Rents
+340% Retail Revenues
+ $1281/Unit Residential Rent
+$347 sq. ft. For-sale Residential
State of Place™ Index: 90, Very Good
State of Place™ Index: 5, Very Low
And all in all, these premiums have serious
implications for economic development in
terms of retail and property tax bases
And all in all, these premiums have serious
implications for economic development in
terms of retail and property tax bases
WASHINGTON, DC
I think what was most exciting about the
Brookings study for me was the immediate
applicability of its findings not just to showcase
the value of place – but to be able to weave a
data-driven story to support not just the why –
but the how. And for me, it was the perfect
way to blend the consummate academic with
the energetic entrepreneur in me.
Today, state of place is an urban data analytics
platform that allows placemakers – cities,
developers, investors, planners and designers –
to identify and economically justify the optimal
design, planning, and development projects
that create thriving places people love.
I’m going to briefly guide you through how we
are doing that.
TM
So in the last three years since the Brookings
study, we got the opportunity to update the
underlying audit tool when we applied it to the
Chinese context. We refined many of the existing
inventory items, deleted extraneous items, and
added items mainly related to pedestrian and
bicycle barriers and architectural and building
quality. In the end, we ended up with 286 items,
all collected at the block level.
280+
URBAN
DESIGN
FEATURES
TOUCH,
SEE &
FEEL
WALKABILIT
Y
FROM
ARCADES
TO
ZEBRA STRIPES
We collect this data on-site (or using Google street
view). We use “people-power” to collect this data.
All raters must go through a training process to
ensure the integrity and reliability of the data,
including a video training and quiz. It takes about
10-15 minutes per block, and the data is collected
using our State of Place app, which significantly
streamlines the process relative to our paper and
pencil days! One of advantages is that virtually
anyone can be trained to collect this data, including
high school students and community members,
allowing the opportunity to foster community
engagement along with collecting quantitative data.
TRAINING
VIDEO
+
INTERACTIVE
QUIZ
TRAINED COMMUNITY
MEMBERS OR STAFF
COLLECT DATA
MINUTES/B
L O C K
10-15
STATE OF
PLACE APP
SEAMLESSLY
TRANSFERS
DATA TO
SERVERS
As I mentioned previously, the State of Place Index itself is a score from o to 100 – you do not
need to have every single item present to achieve a score of 100. Rather, 100 represents the
highest observed score from our continuum of very low to very high walkable neighborhoods –
it’s a realistic goal. The Index is broken down into ten urban design dimensions, all of which
have been empirically linked to whether or not people walked, identified in the metaanalysis I
mentioned earlier. Each of the individual sub dimensions is also scored from o to 100. The
algorithm is structured in such a way as to capture urban design elements as part of a whole,
so it’s not additive but interactional – it calculates if, then, what scenarios.
Overall, this creates the State of Place profile, which provides a quick snapshot of how a
neighborhood is doing from an urban design perspective – see, there, I said it again! One can
identify its built environment assets and needs, starting to set priorities for how best to
address the needs of a neighborhood – more on that later.
It’s also broken up into four sets of urban design features –the Urban Fabric, or the nuts and
bolts of the neighborhood, its bones; various types of Destinations to walk to; the level of
Human Comfort for the pedestrian; and Liveliness and Upkeep. These are organized in terms of
their level of resiliency, or how hard it would be to change them once they are in place. It’s
much harder to fix and existing urban fabric than to add some sidewalks and trees.
0% 20% 40% 60% 80% 100%
DENSITY
FORM
CONNECTIVIT
Y
PROXIMITY
PARKS & PUBLIC
SPACES
RECREATIONAL FACILITIES
PEDESTRIAN & BIKE
AMENITIES
TRAFFIC SAFETY
AESTHETICS
PERSONAL SAFETY
URBAN
FABRIC
DESTINATIONS
HUMAN
NEEDS &
COMFORT
LIVELINESS &
UPKEEP
STATE OF PLACE™ INDEX & PROFILE
For Density, we are measuring building
compactness and height, not so much
population density – this is particularly
important in terms of making it feasible to
have enough destinations to walk to within a
reasonable walking distance. It can also
influence the scale of city – is it for cars or
people?
DENSITY
Compactness &
Height
Related to that is Urban Form. Here we are
measuring streetscape continuity, so we take
into account building setbacks, how the
building meets the street, the siting of
buildings, and the number and width of
buildings. This is what I like to call the
hugability of a street. If the form is off, a street
can feel aloof or it can feel suffocating. You
know you’ve achieved the right proportions of
setbacks, street width, and building height
when it feels like the street is hugging you.
FORM
Streetscape Continuity
CONNECTIVITY
Access &
Barriers
Proximity refers to the diversity of the land use
mix – the number of non-residential land uses
there are to walk to. So literally, how many of
your daily needs, services, and amenities are
present within a certain distance of you
PROXIMITY
Land Use Mix
With parks and public spaces, we include the
presence hard and soft scape public spaces, as
well as their quality and accessibility. These are
often the soul and life of neighborhoods, they
are the city’s living rooms. Along with
museums and monuments, these are the
places you bring your friends and families to
when they come visit. I can tell a lot about a
city based on how people use their public
spaces.
PARKS & PUBLIC
SPACES
We also look at recreational facilities –
separately. This is getting a bit more at
recreational walking, but the literature found
this to be an important determinant for
physical activity, so we measure the presence
of outdoor and indoor physical activity
facilities.
RECREATIONAL
FACILITIES
Photo Credit Bill Cotter
Pedestrian and bike amenities refer to aspects
of the built environment that make it
comfortable or pleasant to be a pedestrian, so
sidewalk presence and quality, seating, bike
lane presence and type, street trees, etc. Along
with form, these are the features that truly
help distinguish car-focused neighborhoods
from people-first places – they are the things
that make you want to linger…
PEDESTRIAN
AMENITIES
BICYCLIST
AMENITIES
Along with that, we look at traffic safety. Here
we are mainly focusing on the quality and
safety of the intersection as well as the
presence of traffic calming features. These
include the presence of curbcuts, crosswalk
markings, traffic standards, and on-street
parking. These are the features that help
manage all of the mobile members of the
public realm – people, strollers, bicyclists,
scooters, cars, and buses.
TRAFFIC
SAFETY
Aesthetics goes beyond the visually pleasing; it
also includes aspects of urban design that
make places more dynamic and inviting. We
look at the transparency of buildings, colors,
outdoor dining, street trees, building
maintenance, ground floor uses, etc. This is
charm, character, the wow factor – the things
you’ll most remember about places.
AESTHETIC
S
Liveliness &
Finally, personal safety refers not to actual
crime data but rather the aspects of the built
environment that influence our perception of
safety – these are called physical incivilities
and include features like graffiti, litter, broken
windows, abandoned buildings and lighting.
These features actually influence walking rates
more than the rates of crime incidents.
PERSONAL
SAFETY
Neighborhood 1: Xintiandi (“High” walkable)
N= 129 segments
N = 129 resident surveys
STATE OF PLACE™ INDEX = 54.8
Neighborhood 2: Zhongshan Park (“Medium” walkable)
N = 60 segments
N = 243 resident surveys
STATE OF PLACE™ INDEX = 42.2
Neighborhood 3: Lianhua Lu (“Low” walkable)
N = 97 segments
N = 291 resident surveys
STATE OF PLACE™ INDEX = 41.9
Neighborhood 4: Fengqi Lu (“High” walkable)
N = 97 segments
N = 291 resident surveys
STATE OF PLACE™ INDEX = 40.7
Neighborhood 5: Cuiyuan (“Medium” walkable)
N= 18 segments
N = 217 resident surveys
STATE OF PLACE™ INDEX = N/A
Neighborhood 6: Guihua Cheng (“Low” walkable)
N= 127 segments
N = 234 resident surveys
STATE OF PLACE™ INDEX = 34.8
+22MIN
COMMUTING
DESTINATIONS
EXERCISE
+3.5MIN
+4.6MIN
+14MIN
22.7
29.5
23.9
6.5
22
16.5
Low
Income
Middle
Income
High
Income
BMI
Min
Walk/
Wk
U.S.
In last decade
CHINA
has added
2/3 of
population
will have
Chinese cities221
over
1 million ppl
By
2025 CHINA NEEDS
170 new mass-transit
5B new sq.m. of roads
40B new sq.m. of floor space
Identify Priorities
State of Place Index
State of Place Profiles
Scenario Analysis
Run Analytics
Platform conducts “multi-criterion assessment” to
identify top priorities.
Example, Walkability as a Goal:
Dimension Performanc
e
Ranking for Goal
(Walkability)
Impact* Feasibilit
y
Communit
y
Score
Density 76.5 9 .432 1 4.3 91.4
Form 65.4 9 .543 1 7.1 169.1
Connectivity 55.8 9 .342 1 6.3 136.0
Proximity 74.3 9 .765 2 9.5 353.9
Parks & Public Spaces 23.5 9 .634 2 7.4
873.0
Recreational Facilities 13.4 9 .548 2 5.7
854.2
Pedestrian Amenities 55.4 9 .813 3 8.6
979.0
Traffic Safety 43.1 9 .745 3 8.8 1144.5
Aesthetics 58.4 9 .436 4 7.5 962.3
Personal Safety 71.3 9 .512 4 9.3 529.0
*Impact scores listed here are for explanatory purposes only;
the actual impact scores are proprietary.
Identify Priorities
State of Place Index
State of Place Profiles
Scenario Analysis
Run Analytics
Compare Interventions
See Recommendations
Compare Projects
Choose Dimensions To Compare
Density
Form
Connectivity
Proximity
Parks & Public Spaces
Recreational Facilities
Pedestrian & Bicyclist Amenities
Traffic Safety
Aesthetics
Personal Safety
✓
✓
✓
Parks &
Public Spaces
$80,000
Pedestrian & Bicyclist
Amenities
Traffic
Safety
Add Park
Add Plaza
New PlazaPark Maintenance
Arcades
Benches
Sidewalk Buffers
Street Trees
Sidewalk Buffers
Crosswalks
Curbcuts
Midblock Crossing
Pedestrian Countdown
CurbCuts
Enter Project Cost Enter Project Cost
Select Interventions
Com. property tax
For-sale residential
Office rents
Retail rents
Residential rents
Res. property taxes
Vacancy Rates
Retail Rents
Enter Baseline
Select Goal
Calculate Predicted ROI
Parks &
Public Spaces
$80,000
Pedestrian & Bicyclist
Amenities
Traffic
Safety
$300,000 $150,000
$1.09/sf $0.89/sf
Park Maintenance Sidewalk Buffers Curbcuts
$1.43/sf
Predicted ROI: Retail Rents
+4.3% +3.1% +3.7%
Impact on State of Place Index
Extending that in terms of what it means for
value for money and total value capture…gives
you an objective way to compare scenarios
AND communicate and justify its value
Parks &
Public Spaces
$80,000
Pedestrian & Bicyclist
Amenities
Traffic
Safety
$300,000 $150,000
$1.09/sf $0.89/sf
Park Maintenance Sidewalk Buffers Curbcuts
$1.43/sf
Predicted ROI: Retail Rents
+4.3% +3.1% +3.7%
Impact on State of Place Index
$1.36/dollar $.03/dollar $.10/dollar
Value for Money: 100k sqft
$109k $89k $143k
Total Value Captured: 100k sqft
Compare Interventions
See Recommendations
Compare Projects
Enter Project Cost Enter Project Cost
Enter Project Information
Neighborhood 1
$1,800,000
Neighborhood 1 Neighborhood 1
Project 1 Project 2 Project 3
Com. property tax
For-sale residential
Office rents
Retail rents
Residential rents
Res. property taxes
Vacancy Rates
Retail Rents
Enter Baseline
Select Goal
Calculate Predicted ROI
Neighborhood 1
$1,800,000
Neighborhood 1 Neighborhood 1
$2,700,000 $2,300,000
$1.43/sf $0.99/sf
Project 1 Project 2 Project 3
$1.56/sf
Predicted ROI: Retail Rents
+6.0% +2.0% +11.0%
Impact on State of Place Index
Map It
We are doing this currently for one of our
clients who is managing a $30M equity fund
focusing on underserved neighborhoods in
Boston. They are using State of Place to help
identify which development projects will have
the most impact on Place – and ultimately
informing which ones they will fund.
Predicted ROI Impact of Proposed Projects
Ultimately, my mission has been not only to
create the academic evidence to put place –
and walkability – into the equation, but to
transform that evidence into an accessible,
real-world tool to advance the state of place of
real communities. Ever-driven by my
Westchester story – my aim, my passion, has
been to offer the choice of place. No one
should have to go through that much effort to
get a chicken terriyaki sub (even if it was
mighty tasty) or a gallon of milk – or a cocktail,
or place to gather with friends or family.
Everyone should have the option of
experiencing the infectiousness of powerful
places.
Thanks very much
TM
mariela@stateofplace.org
www.stateofplace.org
For full demo: bit.ly/DemoSoP

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Improving China's State of Place: Why the Path Toward a Sustainable China is a Walkable One and How Best to Pave It

  • 1. I have a confession to make. I was asked to come here today because people have come to think of me as the methods girl, a data geek, a methodholic. But actually, I'm a placeoholic Methods, data, definition, rationalism, are just my drugs of choice I use to feed my place addiction I very much embrace the notion that If you cannot measure it, it doesn't exist but not for the sake of measurement itself' but for the sake of changing it for the sake of convincing other people to change it for the sake of communicating the value of urban design But I didn't start out this way. Improving China’s Why the Path Toward a Sustainable China is a Walkable One and How Best to Pave It TM Mariela Alfonzo, Ph.D. Founder, State of PlaceTM Assistant Research Professor, NYU Shenyang, China May 10th, 2015
  • 2. ?
  • 3.
  • 6.
  • 7. 1986 2009 SHAREOF TRIPSBYBIKE housing construction18B SQ M 2000 – = 5M 2014 1982 = 3,428 1990 – 2004 BUILT OUT AREA DENSITY Communities 162% 67% 80% 2007 GATE D
  • 9. 2004 2010 EMISSION S per capitaCHINA’ SEMISSION RATE 1/3TO P of emitters AIR POLLUTION IN 2010 RESPONSIBLE FOR 1.2 Million DEATHS 8 YOUNGEST LUNG CANCER PATIENT ON RECORD YR S OL
  • 10. $18.3B INCOME LOSS of HEART DISEASE, STROKE & DIABETES IN CHINA due to IN 2005 ALONE RESIDEN TS 2.5B 500M YRS LIFE EXPECTANCY IN 2009 9 GROS S NATIONA L DUE TO ENVIRONMENTALLOSS
  • 11.
  • 12.  People who use public transit are less likely to be sedentary or obese  Proximity to public transit is linked to higher transit use  More and higher quality sidewalks are linked to more walking & a lower likelihood of being overweight  Residents of neighborhoods with sidewalks on most streets were 47% more likely to get moderate-to-vigorous physical activity at least 5days per week for at least 30 minutes each day than were residents of neighborhoods with sidewalks on few or no streets  For every 1% increase in the length of on-street bicycle lanes, there was a 0.31% increase in bicycle commuters  Fast and heavy traffic is commonly cited by youth and adults as a barrier to walking and cycling  High levels of vehicular traffic have been associated with lower rates of physical activity in nearby areas.  People who lived in compact, higher-density counties walked more and were less likely to be obese and hypertensive than people who lived in more sprawling counties
  • 13.  Residents of counties with more sidewalks, bike lanes and trails; more walkable mixed land use development; and strong planning policies had higher levels of physical activity  Walking for transportation was most strongly related to living in neighborhoods with high residential density, mixed land use and short distances to destinations  In Atlanta, those who lived in the most walkable neighborhoods were 35 percent less likely to be obese than were residents who lived in the least walkable areas  For each additional hour of driving per day, residents’ obesity risk increased by 6 percent  The obesity rate among adults who drove the most was 27%, which is about 3x higher than the than the obesity rate (9.5%) among those who drove the least  Residents who lived within one mile of a park reported 38% more exercise sessions and were 4x more likely to visit the park at least once per week than were residents who lived further away.
  • 14. VMT in the US, 1971-2012 Mode Split in the US, 1960-2010
  • 15.  Walkability is related to decreased vehicle miles traveled (VMT) and increased walking  CO2 emissions are largely linked to VMT  Can extend link between walkability and VMT to walkability and GHGs (Frank, et. al. 2010)  Transit accessibility, residential density, and street connectivity (all related to walkability) are related to decreased energy expenditures related to motorized transport and more walking  People who live in neighborhoods with the lowest walkability drive  39 miles more per person each weekday  30% more than those with the highest walkability  On weekends, those in most walkable neighborhoods drive 40% less  Shifting 60% of new growth to compact patterns would:  Save 85 million metric tons of CO2 by 2030  Would be equal to a 28% increase in CAFE standards to 32 mpg in 2020 (but benefits extend well beyond)  Equate to a fuel cost savings of $250 billion by 2030
  • 16. Rockport (shoe company) advertisement Fast forward ten years later. Today walkability is such a known commodity that it’s even made its way onto a shoe ad! I cannot tell you how happy this makes me – when I first told my friends in Miami I was moving to Southern California to study walkability, they thought I was nuts! We’ve come a long way in the past 15 years. The health benefits of walkability are now well known – people walk more when it’s, well, easier to walk! And that has huge impacts on obesity rates and associated chronic diseases. The environmental benefits of reduced GHGs and air quality have also come to light in the recent years. People now talk about sustainability and resiliency in the same breath they talk about walkability. And recent studies have even extolled the happiness factor that walkability brings, not to mention sense of community and sense of place. But it’s really the economic story that has pushed walkability to the real estate limelight…
  • 17. Today, walkability is no longer a nice to have or a luxury, it’s key to economic competitiveness. Survey after survey now show that an increasing number of both Millennials and older adults want to live in lively, dynamic places where it’s safe, convenient, and pleasurable to walk to everyday destinations and amenities. Walkability now even has a role in the innovation and startup economy, with a large majority of Venture Capital money going to center cities or walkable suburbs. Even the CEO of Twitter talks about the appeal of an urban campus – and he’s not alone. Facebook, Google and other major tech players are increasingly locating in the walkable core of cities. I cannot tell you how many stories I hear about cities going the “walkability” route after losing bids to lure large firms to other cities in their regions that offered employees a better quality of life, specifically walkability – this was the case for Oklahoma City, where I just gave a talk about the power of place at their second biannual Placemaking conference. Again, walkability is no longer a nice to have, it’s a need to have. 80% OF 18-34 SURVEYED WANT TO LIVE IN WALKABLE NEIGHBORHOODS YEAR OLDS 40% W I T H I N OF DAILY GOODS & SERVICES1 WANT TO LIVE > 50 YRS OLD MI 5 INVESTMENT M A R K E T S 58% IN TOP VC OF CAPITAL W E N T T OCE NTE R CI TY O R WALKABLE SUBURBS
  • 18. Over the past few years, New York City has made a concerted effort to focus on place and walkability – even though by all measures, they were already pretty walkable. But this dedication and focus has paid off. This is an example of a redevelopment of an under-used parking lot – you guys know those well, no? The City decided to convert it into a small pedestrian plaza – using very inexpensive materials, may I add. In a matter of three years, the businesses around the plaza had experienced an 172% increase in retail sales. But that’s the tip of the iceberg. 172% Retail Sales 3 YearsDumbo Brooklyn, NY
  • 19. In a study by the NYC DOT, they found that protected bike lanes not only had significant safety benefits, they also translated to dollars and cents – a 49% increase in retail sales compared to 3% borough wide.
  • 20. In Union Square, a small expansion of the turning radii – literally going from a curvilinear pattern to a 90 degree angle and giving that space over to pedestrians reduced commercial vacancies by 49% compared to 5% citywide! That’s just some concrete and planters.
  • 21. Again, with the parking. In Brooklyn, they converted yet another underused parking area – that translated into a 172% increase in retail sales. And even a more modest project – converting a curb lane into outdoor seating for pedestrians not only increased their volumes by more than ¾ but also increased sales at bordering businesses by 14%
  • 22. And finally, back to the bike lanes, in Manhattan, my neighborhood, dedicated bike lanes not only had positive benefits in terms of safety and traffic flow but also reduced commercial vacancies by 47% compared to 2% borough wide.
  • 23. But this isn’t just in NYC. In a study by Ceos for Cities of the 30 top metros, they found that an increase of 1 pt in Walkscore – a proxy for walkability that measures proximity to different commercial destinations ranging from 1-100 – translated into price premiums ranging from $700 to $3000 in terms of for sale residential values. In a different study out of Arizona State University, they found that an increase of 10pts in Walkscore was associated with an increase of 5-8% in commercial values5-8%Commercial Values $700 - $3k For-sale Residential Premiums
  • 24. Transit enters the equation as well – with property values within walking distance to a transit station had a 40% premium – now a lesson there – there cannot just be a transit stop, it has to be connected to destinations and amenities. Think about all of the empty lots near Houston’s light rail – they are ripe with opportunity… Property values within walking distance of public transit stations are 40% higher than other properties in the same region.
  • 25. And walkability doesn’t just mean price premiums – it means resiliency too. Since the housing peak in the mid 2000s, residential values in walkable neighborhoods had less than half the decline in value. Residential values in walkable neighborhoods experienced less than half the average decline in value from the housing peak in the mid 2000s
  • 26. To that end, not only did values decline less in walkable neighborhoods during the recession, they have rebounded that much more since, as you can see here in an interactive tool by Moody’s and Real Capital Analytics, prices have risen more sharply in highly walkable CBDs, followed by walkable suburbs, with car dependent suburbs still struggling to get get back to peak prices  Residential values more stable in walkable neighborhoods  Have experienced less than half the average decline in value from the housing peak  A 10pt increase in Walk Score linked to 5-8% increase in commercial values  A 1pt increase in Walk Score linked to $700-$3000 for-sale residential premiums  Avg. operating cost /yr., Bike: $308  Avg. operating cost/yr. Car: $8,220  Urban mixed-use developments generate 25-59x revenue/acre than suburban counterparts  1% rise in urban sprawl index increases obesity risk by 0.5%  In 2008, medical $$ to treat obesity in US, approx. $147B
  • 27. But this isn’t just about individual price premiums. As I mentioned before, there are serious economic development implications of walkability for city’s bottom lines as well. A study for Raleigh, NC, concluded that a six- story building downtown produces 50 times as much property tax revenue per acre as an average Walmart store. Even a three-story residential building produces more property tax revenue per-acre than a major shopping mall. Municipal Property Tax Yield (per acre) in Raleigh, NC, 2011 $2,078 $2,837 $22,175 $26,098 $30,057 $110,461 Walmart Single-family residential Crabtree Valley Mall 3-4 story Residential 3 story Office 6 story Mixed-use Outside central business district Within central business district Silver, M. (2012). Presentation for the City of Raleigh.
  • 28. And in yet another study conducted by SGA in 2013, mixed-use downtown development was found to generate 10 times the tax revenue per acre, saves 38 percent on upfront infrastructure costs per unit, and saves 10 percent on ongoing delivery of services compared to sprawl. Walkability impacts budgets as well… Mixed Use Development vs. Sprawl
  • 29. Well, these are the issues that I’ve been trying to address through my research and with State of Place. So after years of extolling the value of walkability, I finally had the opportunity to show them the money. Nearly three years ago, I co-authored a Brookings study with Chris Leinberger about the value of of urban design and walkability. We gathered built environment and real estate data from over 60 neighborhoods in the Washington DC Metro area that were sampled from over 240 neighborhoods along a continuum of walkability, from the auto- dominated exurbs to the highly walkable core. And I developed the first official State of Place algorithm! I created a comprehensive index, ranging from 0 to 100, to make sense out of the 162 data points we were gathering with the audit tool – the same one we had used in Houston. And then came Brookings! I finally had the opportunity to truly tie built environment features not just to walking, health, sense of place and community, but to economic value. We gathered IMI and real estate data from over 60 neighborhoods in the Washington DC Metro area that were sampled from over 240 neighborhoods along a continuum of walkability, from the auto-dominated exurbs to the highly walkable core. A meta-analyses examining the results of dozens of studies evaluating the relationship between the built environment and walking guided the development of the first official State of Place algorithm – finally! I created a comprehensive index, ranging from 0 to 100, to make sense out of the 162 data points we were gathering with the IMI. I’ll go into that more in just a little bit, but first the real Eureka moment:
  • 30. As the State of Place Index increased, so did a variety of other real estate values. Specifically, we divided the Index into five levels of walkability – or quality of place – and for each level increase, we saw premiums of nearly $9/sqft in office rents, $7/sqft in retail rents, an 80% increase in retail sales, a $300/unit increase in residential rents, and more than $81/sqft in for sale residential value. Very Low State of Place™ Index Tied to Economic Value 0 - 20 Low Moderate Good Very Good21 - 40 41 - 60 61 - 80 81 - 100 *PREMIUMS FOR EACH LEVEL INCREASE + $9 SF OFFICE RENTS + $7 SF RETAIL RENTS +80% RETAIL REVENUES + $300 UNIT RES. RENT +$81 SF FOR-SALE RES. VALUE
  • 31. When you aggregate what that means in terms of going from the lowest to the highest level of State of Place, the numbers are quite startling.When you aggregate what that means in terms of going from the lowest to the highest level of State of Place, the numbers are quite startling. + $37 sq. ft. Office Rents + $30 sq. ft. Retail Rents +340% Retail Revenues + $1281/Unit Residential Rent +$347 sq. ft. For-sale Residential State of Place™ Index: 90, Very Good State of Place™ Index: 5, Very Low
  • 32. And all in all, these premiums have serious implications for economic development in terms of retail and property tax bases And all in all, these premiums have serious implications for economic development in terms of retail and property tax bases WASHINGTON, DC
  • 33.
  • 34. I think what was most exciting about the Brookings study for me was the immediate applicability of its findings not just to showcase the value of place – but to be able to weave a data-driven story to support not just the why – but the how. And for me, it was the perfect way to blend the consummate academic with the energetic entrepreneur in me. Today, state of place is an urban data analytics platform that allows placemakers – cities, developers, investors, planners and designers – to identify and economically justify the optimal design, planning, and development projects that create thriving places people love. I’m going to briefly guide you through how we are doing that. TM
  • 35. So in the last three years since the Brookings study, we got the opportunity to update the underlying audit tool when we applied it to the Chinese context. We refined many of the existing inventory items, deleted extraneous items, and added items mainly related to pedestrian and bicycle barriers and architectural and building quality. In the end, we ended up with 286 items, all collected at the block level. 280+ URBAN DESIGN FEATURES TOUCH, SEE & FEEL WALKABILIT Y FROM ARCADES TO ZEBRA STRIPES
  • 36. We collect this data on-site (or using Google street view). We use “people-power” to collect this data. All raters must go through a training process to ensure the integrity and reliability of the data, including a video training and quiz. It takes about 10-15 minutes per block, and the data is collected using our State of Place app, which significantly streamlines the process relative to our paper and pencil days! One of advantages is that virtually anyone can be trained to collect this data, including high school students and community members, allowing the opportunity to foster community engagement along with collecting quantitative data. TRAINING VIDEO + INTERACTIVE QUIZ TRAINED COMMUNITY MEMBERS OR STAFF COLLECT DATA MINUTES/B L O C K 10-15 STATE OF PLACE APP SEAMLESSLY TRANSFERS DATA TO SERVERS
  • 37. As I mentioned previously, the State of Place Index itself is a score from o to 100 – you do not need to have every single item present to achieve a score of 100. Rather, 100 represents the highest observed score from our continuum of very low to very high walkable neighborhoods – it’s a realistic goal. The Index is broken down into ten urban design dimensions, all of which have been empirically linked to whether or not people walked, identified in the metaanalysis I mentioned earlier. Each of the individual sub dimensions is also scored from o to 100. The algorithm is structured in such a way as to capture urban design elements as part of a whole, so it’s not additive but interactional – it calculates if, then, what scenarios. Overall, this creates the State of Place profile, which provides a quick snapshot of how a neighborhood is doing from an urban design perspective – see, there, I said it again! One can identify its built environment assets and needs, starting to set priorities for how best to address the needs of a neighborhood – more on that later. It’s also broken up into four sets of urban design features –the Urban Fabric, or the nuts and bolts of the neighborhood, its bones; various types of Destinations to walk to; the level of Human Comfort for the pedestrian; and Liveliness and Upkeep. These are organized in terms of their level of resiliency, or how hard it would be to change them once they are in place. It’s much harder to fix and existing urban fabric than to add some sidewalks and trees. 0% 20% 40% 60% 80% 100% DENSITY FORM CONNECTIVIT Y PROXIMITY PARKS & PUBLIC SPACES RECREATIONAL FACILITIES PEDESTRIAN & BIKE AMENITIES TRAFFIC SAFETY AESTHETICS PERSONAL SAFETY URBAN FABRIC DESTINATIONS HUMAN NEEDS & COMFORT LIVELINESS & UPKEEP STATE OF PLACE™ INDEX & PROFILE
  • 38. For Density, we are measuring building compactness and height, not so much population density – this is particularly important in terms of making it feasible to have enough destinations to walk to within a reasonable walking distance. It can also influence the scale of city – is it for cars or people? DENSITY Compactness & Height
  • 39. Related to that is Urban Form. Here we are measuring streetscape continuity, so we take into account building setbacks, how the building meets the street, the siting of buildings, and the number and width of buildings. This is what I like to call the hugability of a street. If the form is off, a street can feel aloof or it can feel suffocating. You know you’ve achieved the right proportions of setbacks, street width, and building height when it feels like the street is hugging you. FORM Streetscape Continuity
  • 41. Proximity refers to the diversity of the land use mix – the number of non-residential land uses there are to walk to. So literally, how many of your daily needs, services, and amenities are present within a certain distance of you PROXIMITY Land Use Mix
  • 42. With parks and public spaces, we include the presence hard and soft scape public spaces, as well as their quality and accessibility. These are often the soul and life of neighborhoods, they are the city’s living rooms. Along with museums and monuments, these are the places you bring your friends and families to when they come visit. I can tell a lot about a city based on how people use their public spaces. PARKS & PUBLIC SPACES
  • 43. We also look at recreational facilities – separately. This is getting a bit more at recreational walking, but the literature found this to be an important determinant for physical activity, so we measure the presence of outdoor and indoor physical activity facilities. RECREATIONAL FACILITIES Photo Credit Bill Cotter
  • 44. Pedestrian and bike amenities refer to aspects of the built environment that make it comfortable or pleasant to be a pedestrian, so sidewalk presence and quality, seating, bike lane presence and type, street trees, etc. Along with form, these are the features that truly help distinguish car-focused neighborhoods from people-first places – they are the things that make you want to linger… PEDESTRIAN AMENITIES
  • 46. Along with that, we look at traffic safety. Here we are mainly focusing on the quality and safety of the intersection as well as the presence of traffic calming features. These include the presence of curbcuts, crosswalk markings, traffic standards, and on-street parking. These are the features that help manage all of the mobile members of the public realm – people, strollers, bicyclists, scooters, cars, and buses. TRAFFIC SAFETY
  • 47. Aesthetics goes beyond the visually pleasing; it also includes aspects of urban design that make places more dynamic and inviting. We look at the transparency of buildings, colors, outdoor dining, street trees, building maintenance, ground floor uses, etc. This is charm, character, the wow factor – the things you’ll most remember about places. AESTHETIC S Liveliness &
  • 48. Finally, personal safety refers not to actual crime data but rather the aspects of the built environment that influence our perception of safety – these are called physical incivilities and include features like graffiti, litter, broken windows, abandoned buildings and lighting. These features actually influence walking rates more than the rates of crime incidents. PERSONAL SAFETY
  • 49. Neighborhood 1: Xintiandi (“High” walkable) N= 129 segments N = 129 resident surveys STATE OF PLACE™ INDEX = 54.8
  • 50. Neighborhood 2: Zhongshan Park (“Medium” walkable) N = 60 segments N = 243 resident surveys STATE OF PLACE™ INDEX = 42.2
  • 51. Neighborhood 3: Lianhua Lu (“Low” walkable) N = 97 segments N = 291 resident surveys STATE OF PLACE™ INDEX = 41.9
  • 52. Neighborhood 4: Fengqi Lu (“High” walkable) N = 97 segments N = 291 resident surveys STATE OF PLACE™ INDEX = 40.7
  • 53. Neighborhood 5: Cuiyuan (“Medium” walkable) N= 18 segments N = 217 resident surveys STATE OF PLACE™ INDEX = N/A
  • 54. Neighborhood 6: Guihua Cheng (“Low” walkable) N= 127 segments N = 234 resident surveys STATE OF PLACE™ INDEX = 34.8
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  • 146. U.S. In last decade CHINA has added 2/3 of population will have Chinese cities221 over 1 million ppl By 2025 CHINA NEEDS 170 new mass-transit 5B new sq.m. of roads 40B new sq.m. of floor space
  • 147. Identify Priorities State of Place Index State of Place Profiles Scenario Analysis Run Analytics
  • 148. Platform conducts “multi-criterion assessment” to identify top priorities. Example, Walkability as a Goal: Dimension Performanc e Ranking for Goal (Walkability) Impact* Feasibilit y Communit y Score Density 76.5 9 .432 1 4.3 91.4 Form 65.4 9 .543 1 7.1 169.1 Connectivity 55.8 9 .342 1 6.3 136.0 Proximity 74.3 9 .765 2 9.5 353.9 Parks & Public Spaces 23.5 9 .634 2 7.4 873.0 Recreational Facilities 13.4 9 .548 2 5.7 854.2 Pedestrian Amenities 55.4 9 .813 3 8.6 979.0 Traffic Safety 43.1 9 .745 3 8.8 1144.5 Aesthetics 58.4 9 .436 4 7.5 962.3 Personal Safety 71.3 9 .512 4 9.3 529.0 *Impact scores listed here are for explanatory purposes only; the actual impact scores are proprietary.
  • 149. Identify Priorities State of Place Index State of Place Profiles Scenario Analysis Run Analytics
  • 151. Choose Dimensions To Compare Density Form Connectivity Proximity Parks & Public Spaces Recreational Facilities Pedestrian & Bicyclist Amenities Traffic Safety Aesthetics Personal Safety ✓ ✓ ✓
  • 152. Parks & Public Spaces $80,000 Pedestrian & Bicyclist Amenities Traffic Safety Add Park Add Plaza New PlazaPark Maintenance Arcades Benches Sidewalk Buffers Street Trees Sidewalk Buffers Crosswalks Curbcuts Midblock Crossing Pedestrian Countdown CurbCuts Enter Project Cost Enter Project Cost Select Interventions
  • 153. Com. property tax For-sale residential Office rents Retail rents Residential rents Res. property taxes Vacancy Rates Retail Rents Enter Baseline Select Goal Calculate Predicted ROI
  • 154. Parks & Public Spaces $80,000 Pedestrian & Bicyclist Amenities Traffic Safety $300,000 $150,000 $1.09/sf $0.89/sf Park Maintenance Sidewalk Buffers Curbcuts $1.43/sf Predicted ROI: Retail Rents +4.3% +3.1% +3.7% Impact on State of Place Index
  • 155. Extending that in terms of what it means for value for money and total value capture…gives you an objective way to compare scenarios AND communicate and justify its value Parks & Public Spaces $80,000 Pedestrian & Bicyclist Amenities Traffic Safety $300,000 $150,000 $1.09/sf $0.89/sf Park Maintenance Sidewalk Buffers Curbcuts $1.43/sf Predicted ROI: Retail Rents +4.3% +3.1% +3.7% Impact on State of Place Index $1.36/dollar $.03/dollar $.10/dollar Value for Money: 100k sqft $109k $89k $143k Total Value Captured: 100k sqft
  • 157. Enter Project Cost Enter Project Cost Enter Project Information Neighborhood 1 $1,800,000 Neighborhood 1 Neighborhood 1 Project 1 Project 2 Project 3
  • 158. Com. property tax For-sale residential Office rents Retail rents Residential rents Res. property taxes Vacancy Rates Retail Rents Enter Baseline Select Goal Calculate Predicted ROI
  • 159. Neighborhood 1 $1,800,000 Neighborhood 1 Neighborhood 1 $2,700,000 $2,300,000 $1.43/sf $0.99/sf Project 1 Project 2 Project 3 $1.56/sf Predicted ROI: Retail Rents +6.0% +2.0% +11.0% Impact on State of Place Index Map It
  • 160. We are doing this currently for one of our clients who is managing a $30M equity fund focusing on underserved neighborhoods in Boston. They are using State of Place to help identify which development projects will have the most impact on Place – and ultimately informing which ones they will fund. Predicted ROI Impact of Proposed Projects
  • 161.
  • 162. Ultimately, my mission has been not only to create the academic evidence to put place – and walkability – into the equation, but to transform that evidence into an accessible, real-world tool to advance the state of place of real communities. Ever-driven by my Westchester story – my aim, my passion, has been to offer the choice of place. No one should have to go through that much effort to get a chicken terriyaki sub (even if it was mighty tasty) or a gallon of milk – or a cocktail, or place to gather with friends or family. Everyone should have the option of experiencing the infectiousness of powerful places. Thanks very much TM mariela@stateofplace.org www.stateofplace.org For full demo: bit.ly/DemoSoP

Editor's Notes

  1. “Weh-che-steh” Why I study walkability
  2. But also about health
  3. But also about health
  4. But walkability isn’t just about quality of life and public health, it is also linked to environmental outcomes Unwalkable environments are more auto-oriented  more VMT, Congestion, increased GHG, air pollution Historically VMT increasing Ped/bike share had been decreasing Starting to see some behavioral shifts – gas prices declining, bicycling mvmnt gaining ground But land use mix & connectivity (lack of walkability, reduced transit opps) still shape our mode choices VMT’s tied to congestion and increased GHGs, air pollution, etc.
  5. Fast forward ten years later. Today walkability is such a known commodity that it’s even made its way onto a shoe ad! I cannot tell you how happy this makes me – when I first told my friends in Miami I was moving to Southern California to study walkability, they thought I was nuts! We’ve come a long way in the past 15 years. The health benefits of walkability are now well known – people walk more when it’s, well, easier to walk! And that has huge impacts on obesity rates and associated chronic diseases. The environmental benefits of reduced GHGs and air quality have also come to light in the recent years. People now talk about sustainability and resiliency in the same breath they talk about walkability. And recent studies have even extolled the happiness factor that walkability brings, not to mention sense of community and sense of place. But it’s really the economic story that has pushed walkability to the real estate limelight…
  6. Today, walkability is no longer a nice to have or a luxury, it’s key to economic competitiveness. Survey after survey now show that an increasing number of both Millennials and older adults want to live in lively, dynamic places where it’s safe, convenient, and pleasurable to walk to everyday destinations and amenities. Walkability now even has a role in the innovation and startup economy, with a large majority of Venture Capital money going to center cities or walkable suburbs. Even the CEO of Twitter talks about the appeal of an urban campus – and he’s not alone. Facebook, Google and other major tech players are increasingly locating in the walkable core of cities. I cannot tell you how many stories I hear about cities going the “walkability” route after losing bids to lure large firms to other cities in their regions that offered employees a better quality of life, specifically walkability – this was the case for Oklahoma City, where I just gave a talk about the power of place at their second biannual Placemaking conference. Again, walkability is no longer a nice to have, it’s a need to have.
  7. Over the past few years, New York City has made a concerted effort to focus on place and walkability – even though by all measures, they were already pretty walkable. But this dedication and focus has paid off. This is an example of a redevelopment of an under-used parking lot – you guys know those well, no? The City decided to convert it into a small pedestrian plaza – using very inexpensive materials, may I add. In a matter of three years, the businesses around the plaza had experienced an 172% increase in retail sales. But that’s the tip of the iceberg.
  8. In a study by the NYC DOT, they found that protected bike lanes not only had significant safety benefits, they also translated to dollars and cents – a 49% increase in retail sales compared to 3% borough wide.
  9. In Union Square, a small expansion of the turning radii – literally going from a curvilinear pattern to a 90 degree angle and giving that space over to pedestrians reduced commercial vacancies by 49% compared to 5% citywide! That’s just some concrete and planters.
  10. Again, with the parking. In Brooklyn, they converted yet another underused parking area – that translated into a 172% increase in retail sales. And even a more modest project – converting a curb lane into outdoor seating for pedestrians not only increased their volumes by more than ¾ but also increased sales at bordering businesses by 14%
  11. And finally, back to the bike lanes, in Manhattan, my neighborhood, dedicated bike lanes not only had positive benefits in terms of safety and traffic flow but also reduced commercial vacancies by 47% compared to 2% borough wide.
  12. But this isn’t just in NYC. In a study by Ceos for Cities of the 30 top metros, they found that an increase of 1 pt in Walkscore – a proxy for walkability that measures proximity to different commercial destinations ranging from 1-100 – translated into price premiums ranging from $700 to $3000 in terms of for sale residential values. In a different study out of Arizona State University, they found that an increase of 10pts in Walkscore was associated with an increase of 5-8% in commercial values
  13. Transit enters the equation as well – with property values within walking distance to a transit station had a 40% premium – now a lesson there – there cannot just be a transit stop, it has to be connected to destinations and amenities. Think about all of the empty lots near Houston’s light rail – they are ripe with opportunity…
  14. And walkability doesn’t just mean price premiums – it means resiliency too. Since the housing peak in the mid 2000s, residential values in walkable neighborhoods had less than half the decline in value.
  15. To that end, not only did values decline less in walkable neighborhoods during the recession, they have rebounded that much more since, as you can see here in an interactive tool by Moody’s and Real Capital Analytics, prices have risen more sharply in highly walkable CBDs, followed by walkable suburbs, with car dependent suburbs still struggling to get get back to peak prices
  16. But this isn’t just about individual price premiums. As I mentioned before, there are serious economic development implications of walkability for city’s bottom lines as well. A study for Raleigh, NC, concluded that a six-story building downtown produces 50 times as much property tax revenue per acre as an average Walmart store. Even a three-story residential building produces more property tax revenue per-acre than a major shopping mall.
  17. And in yet another study conducted by SGA in 2013, mixed-use downtown development was found to generate 10 times the tax revenue per acre, saves 38 percent on upfront infrastructure costs per unit, and saves 10 percent on ongoing delivery of services compared to sprawl. Walkability impacts budgets as well…
  18. Well, these are the issues that I’ve been trying to address through my research and with State of Place. So after years of extolling the value of walkability, I finally had the opportunity to show them the money. Nearly three years ago, I co-authored a Brookings study with Chris Leinberger about the value of of urban design and walkability. We gathered built environment and real estate data from over 60 neighborhoods in the Washington DC Metro area that were sampled from over 240 neighborhoods along a continuum of walkability, from the auto-dominated exurbs to the highly walkable core. And I developed the first official State of Place algorithm! I created a comprehensive index, ranging from 0 to 100, to make sense out of the 162 data points we were gathering with the audit tool – the same one we had used in Houston.
  19. As the State of Place Index increased, so did a variety of other real estate values. Specifically, we divided the Index into five levels of walkability – or quality of place – and for each level increase, we saw premiums of nearly $9/sqft in office rents, $7/sqft in retail rents, an 80% increase in retail sales, a $300/unit increase in residential rents, and more than $81/sqft in for sale residential value.
  20. When you aggregate what that means in terms of going from the lowest to the highest level of State of Place, the numbers are quite startling.
  21. And all in all, these premiums have serious implications for economic development in terms of retail and property tax bases
  22. I think what was most exciting about the Brookings study for me was the immediate applicability of its findings not just to showcase the value of place – but to be able to weave a data-driven story to support not just the why – but the how. And for me, it was the perfect way to blend the consummate academic with the energetic entrepreneur in me. Today, state of place is an urban data analytics platform that allows placemakers – cities, developers, investors, planners and designers – to identify and economically justify the optimal design, planning, and development projects that create thriving places people love. I’m going to briefly guide you through how we are doing that.
  23. So in the last three years since the Brookings study, we got the opportunity to update the underlying audit tool when we applied it to the Chinese context. We refined many of the existing inventory items, deleted extraneous items, and added items mainly related to pedestrian and bicycle barriers and architectural and building quality. In the end, we ended up with 286 items, all collected at the block level.
  24. We collect this data on-site (or using Google street view). We use “people-power” to collect this data. All raters must go through a training process to ensure the integrity and reliability of the data, including a video training and quiz. It takes about 10-15 minutes per block, and the data is collected using our State of Place app, which significantly streamlines the process relative to our paper and pencil days! One of advantages is that virtually anyone can be trained to collect this data, including high school students and community members, allowing the opportunity to foster community engagement along with collecting quantitative data.
  25. As I mentioned previously, the State of Place Index itself is a score from o to 100 – you do not need to have every single item present to achieve a score of 100. Rather, 100 represents the highest observed score from our continuum of very low to very high walkable neighborhoods – it’s a realistic goal. The Index is broken down into ten urban design dimensions, all of which have been empirically linked to whether or not people walked, identified in the metaanalysis I mentioned earlier. Each of the individual sub dimensions is also scored from o to 100. The algorithm is structured in such a way as to capture urban design elements as part of a whole, so it’s not additive but interactional – it calculates if, then, what scenarios. Overall, this creates the State of Place profile, which provides a quick snapshot of how a neighborhood is doing from an urban design perspective – see, there, I said it again! One can identify its built environment assets and needs, starting to set priorities for how best to address the needs of a neighborhood – more on that later. It’s also broken up into four sets of urban design features –the Urban Fabric, or the nuts and bolts of the neighborhood, its bones; various types of Destinations to walk to; the level of Human Comfort for the pedestrian; and Liveliness and Upkeep. These are organized in terms of their level of resiliency, or how hard it would be to change them once they are in place. It’s much harder to fix and existing urban fabric than to add some sidewalks and trees.
  26. For Density, we are measuring building compactness and height, not so much population density – this is particularly important in terms of making it feasible to have enough destinations to walk to within a reasonable walking distance. It can also influence the scale of city – is it for cars or people?
  27. Related to that is Urban Form. Here we are measuring streetscape continuity, so we take into account building setbacks, how the building meets the street, the siting of buildings, and the number and width of buildings. This is what I like to call the hugability of a street. If the form is off, a street can feel aloof or it can feel suffocating. You know you’ve achieved the right proportions of setbacks, street width, and building height when it feels like the street is hugging you.
  28. In terms of Connectivity, we are measuring the relative ease of getting from one part of the neighborhood to another, as well as the presence of barriers to pedestrians or bicyclists within the block itself. I know you’ve all been there – if there wasn’t a fence, road, highway, insert barrier of choice between you and your neighborhood restaurant, you could totally walk there. But instead, what could be effectively a 5-minute walk becomes a 25-minute one, and you take the car instead.
  29. Proximity refers to the diversity of the land use mix – the number of non-residential land uses there are to walk to. So literally, how many of your daily needs, services, and amenities are present within a certain distance of you
  30. With parks and public spaces, we include the presence hard and soft scape public spaces, as well as their quality and accessibility. These are often the soul and life of neighborhoods, they are the city’s living rooms. Along with museums and monuments, these are the places you bring your friends and families to when they come visit. I can tell a lot about a city based on how people use their public spaces.
  31. We also look at recreational facilities – separately. This is getting a bit more at recreational walking, but the literature found this to be an important determinant for physical activity, so we measure the presence of outdoor and indoor physical activity facilities.
  32. Pedestrian and bike amenities refer to aspects of the built environment that make it comfortable or pleasant to be a pedestrian, so sidewalk presence and quality, seating, bike lane presence and type, street trees, etc. Along with form, these are the features that truly help distinguish car-focused neighborhoods from people-first places – they are the things that make you want to linger…
  33. Along with that, we look at traffic safety. Here we are mainly focusing on the quality and safety of the intersection as well as the presence of traffic calming features. These include the presence of curbcuts, crosswalk markings, traffic standards, and on-street parking. These are the features that help manage all of the mobile members of the public realm – people, strollers, bicyclists, scooters, cars, and buses.
  34. Aesthetics goes beyond the visually pleasing; it also includes aspects of urban design that make places more dynamic and inviting. We look at the transparency of buildings, colors, outdoor dining, street trees, building maintenance, ground floor uses, etc. This is charm, character, the wow factor – the things you’ll most remember about places.
  35. Finally, personal safety refers not to actual crime data but rather the aspects of the built environment that influence our perception of safety – these are called physical incivilities and include features like graffiti, litter, broken windows, abandoned buildings and lighting. These features actually influence walking rates more than the rates of crime incidents.
  36. 29.5 6.5 16.5
  37. Socio-cultural status equated with motorized mobility
  38. Outdated/ill-intentioned codes; LDIs
  39. Too many ministries/departments involved; goals are not in-sync
  40. Who takes responsibility? Who is in charge of fixing the problem?
  41. Tearing down historical districts; getting rid of street food/vending; outlawing sidewalk dining
  42. Everything has to happen yesterday
  43. The bigger the project, the better
  44. Short-term thinking overshadows long-term approach
  45. Lack of awareness and education
  46. So State of Place is an urban data analytics platform – we are currently taking steps to convert the analytics I’ve been conducting on the backend into a user-facing software. And by the way, we’re currently recruiting “strategic clients” that want to work with us to build this out with us. What we are doing with State of Place is: First, helping set priorities among the landscape of neighborhoods within a region – what level of investments or interventions are needed across the region and what kind of investment structure is called for – private, public-private, or non-profit/NGO
  47. Next, helping set priorities within a neighborhood itself – we use something called Multi-criterion assessment for that. Imagine if you had a certain budget for an airline ticket but you wanted to get the most bang for your buck, balancing your preferred airline, preferred airport, specific times, dates, non-stop vs layovers, duration of layovers, etc. If there was an app that weighed the importance of each of these factors and pointed to your ideal flight given your budget – that’s basically what we do for neighborhoods. We weigh five things 1) the performance of a neighborhood along each of the ten urban design dimensions (the index score); 2) how important certain outcomes are to you – like walkability, retail rents, office rents, etc. – at this moment, we incorporate goals for which we have data, what I outlined for you earlier in terms of the Brookings findings, but we are partnering with researchers to expand this list to include broader economic development factors like number of jobs, number of startups, etc.; 3) the predicted impact of improving a certain urban design dimension on each goal or outcome – this is based on regression analyses we’ve conducted from which we’ve extrapolated a standardized magnitude of impact that ranges from 0 to 1 – Happy to chat more about this later but I don’t want to geek out too much and lose you here!; 4) the feasibility of changing a specific urban design dimension – so something like connectivity is harder to fix than something like pedestrian amenities, as I mentioned earlier; and finally 5) if the community was involved in the data collection process, we compute an average score that measures how important and satisfied the community is with each of the urban design dimensions. In the end, the dimension with the highest “score” is prioritized, as it will essentially give you the biggest bang for your – likely limited – buck, same as with the flight ticket. It’s sort of like an exponentially better version of an existing conditions analyses – we go beyond the State of Place profile itself and use methods to help you set and justify evidence-based priorities.
  48. The other key thing we do with State of Place is identify the specific interventions and/or development proposals that would have the biggest impact on State of Place and also create an economic justification for those projects.
  49. If you were to compare interventions,
  50. you would choose different urban design dimensions to compare,
  51. Then choose from different types of interventions that would boost the scores for those dimensions, and enter their project costs
  52. You would choose a benchmarking goal by which to compare them – again, these are the metrics for which we currently can predict the relationship to State of Place
  53. And we then calculate how those interventions would change the State of Place score and what the corresponding predicted return on investment would be for each project. We use that same impact score (the relationship between State of Place and these key outcomes) to calculate this number
  54. Extending that in terms of what it means for value for money and total value capture…gives you an objective way to compare scenarios AND communicate and justify its value
  55. We can do the same for development proposals
  56. Entering the different project costs
  57. Choosing the benchmark or goal
  58. And then calculating the ROI on place!
  59. We are doing this currently for one of our clients who is managing a $30M equity fund focusing on underserved neighborhoods in Boston. They are using State of Place to help identify which development projects will have the most impact on Place – and ultimately informing which ones they will fund.
  60. Ultimately, my mission has been not only to create the academic evidence to put place – and walkability – into the equation, but to transform that evidence into an accessible, real-world tool to advance the state of place of real communities. Ever-driven by my Westchester story – my aim, my passion, has been to offer the choice of place. No one should have to go through that much effort to get a chicken terriyaki sub (even if it was mighty tasty) or a gallon of milk – or a cocktail, or place to gather with friends or family. Everyone should have the option of experiencing the infectiousness of powerful places. Thanks very much