This document presents a proposal for an organic toothpaste made from eggshells called ShellGuard+. It would utilize eggshell waste from food producers as its main ingredient. The proposal includes plans for production, marketing, and financial projections. It finds there is demand but also an oversupply of mainstream toothpaste. ShellGuard+ aims to provide an economical alternative while reducing waste and toxins. If successful, it could contribute to employment, government revenues, local suppliers, and a greener environment. Prototype testing results would determine if the product meets technical and quality requirements.