Shell sort is a generalization of insertion sort that improves performance by allowing elements far apart in the list to be swapped in early passes by using a gap sequence. It works by sorting elements first with large gaps between elements being compared and then reducing the gaps until a gap of 1 element is used, at which point it becomes a standard insertion sort. While having average performance of O(n log n), its worst case is O(n^2). It is more efficient than insertion sort for medium sized lists but has higher complexity than other popular algorithms like merge and quicksort.