This document summarizes Sheena Allen's plans for a new social media app called PicSubject. It will allow users to upload photos based on daily subjects chosen by the app or other users. Brands and celebrities could use it to directly engage followers. The app will fill a gap by organizing photos into subjects viewable by followers. Sheena Allen has experience releasing successful apps. PicSubject will launch on iOS and be marketed through Sheena Allen's existing network and celebrity partners. Revenue models include paid memberships and selling popular subjects. The goal is 500,000 downloads and 50,000 paid members for the seed round launch.

1. Social Entertainment on Your Mobile Device

2. Sheena Allen
Founder & CEO
 Started Sheena Allen Apps at age 22
with a non-technical background
 Bootstrapped Sheena Allen Apps to 5
apps, 1.4M+ downloads
 Featured in Mississippi Business Journal
(2x), Clarion Ledger (MS state-wide
newspaper), Innovative Pointe Magazine,
Under30CEO.com, Blerdology,
TheRecapp

3. …Previously Released Apps
InstaFunds
11,639
total downloads
13,998
total downloads
48,931
70,368
total downloads
total
downloads
1,316,215
total downloads
* Download count through mid October 2013
* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)

4. …Previously Released
Apps
Downloads *2013 downloads through mid-October 2013
* Currently 1,461,151 App Downloads

5. Highlights of
1.
* All 5 current apps of Sheena Allen Apps achieved more than 1,000 in the first year .
2.
*PAMO (now
InstaFunds)
listed as one of
the best
checkbook apps
available.
3.

6. Gap In the Market
 Ability for brands, retailers, and
celebrities to have direct engagement
with their
followers and/or customers.
 Combining User Engagement and
Gamification
 People have tried to create exclusive
hashtags on other popular photo sharing
platforms, such as Instagram, but have

7. The Solution
 The app will give users a new subject every 24
hours (popular subjects or current events to
better pull in users when possible)
 Allows target user engagement by allowing
users to also create subjects and have their
followers upload the content.
 Organizes pictures based on subjects/topics

8. Closing the Gap
 What is happening now.
 How PicSubject changes things for
the better.
1. Users can “like” a
photo, but not
comment.
Everyday people and even celebrities,
like Rihanna, try to start photo
challenges, but their followers mainly
just “like” and “comment” on the
photos posted to start off the specific
photo challenge/subject versus
uploading content/photos to the
2. There is a specific
tab to view popular
subjects (by regular
and verified users).
3. Users have followers
and subscribers.
Their subscribers are
sent a notification
every time a new

9. Daily subjects
are easy to
identify.
Each user/follower
will be identified by
a photo and name.
By clicking on the
user’s name, you
will be taken to
his/her profile
where you can view
the photos he/she
has uploaded +
his/her number of
followers, following,
subscribers, and
subjects started.
By clicking on the
arrow, users can easily
find PicSubject’s
current and past daily
subjects, as well as
view the photos
uploaded that were
associated with each
subject.
Users can “Like” or
“Favorite” a photo.
Photos that are marked
as “Favorite” will be
kept in a “Favorites”
photo so that the user
can easily find and refer
back to that photo.
Lists Popular subjects by
regular and verified
users (separately)

10. Go to Market
1. Announcements via social networks of the previous
apps from Sheena Allen Apps
2. Advertising in previous apps by Sheena Allen Apps,
1.4+ Million Downloads / 300,000+ monthly
impressions
3. Celebrities who are on board to help bring PicSubject
to market.
Miss Mykie, hosts of The
Tea and former 106 and Park
host.
Touche, celebrity
photographer.
Anthony Frasier, owner of
Playd, The Koalition, and
The Phat Startup.

11. Target Market / User Engagement
Those who will start subjects
and look to engage with their
followers.
 PicSubject
 Brands
Those who will upload
photos/content based on the
subjects they are interested
in.
Ex. Subject of the Day:
“Dogs”
Ex. Subject: “WearNike”
 Celebrities
Ex. Subject: Name of
singer’s new album
 Retailers
Ex. Subject: “ShopTarget”
 Head of organizations
such as principles,
class presidents,
preachers, frats and
sororities
Ex. Subject: Freshman
class president starts the
subject of “THS2018”
Users upload pictures of
dogs.
Users upload pictures of
themselves wearing Nike
shoes.
Fans upload pictures
showing that they have
bought the album.
Users upload pictures of
themselves shopping at
Target.
The students of that
graduating class upload
photos throughout their 4
years of high school for
saved memories on their

12. Size of Market
The Size of the Photo World
150 Million
150 Million
Users
Users
250+
250+
Billion
Billion
Photos
Photos
Uploade
Uploade
d
d
100 Million
100 Million
Users //
Users
350 Million
350 Million
Snaps Sent
Snaps Sent
Per Day
Per Day
1.4
1.4
Million
Million
Photos
Photos
Uploaded
Uploaded
Per Day
Per Day
Gains 1
Gains 1
Million
Million
Users Per
Users Per
Month
Month
Sources: (1) http://blog.instagram.com/post/60694542173/150-million; (2) http://www.zagg.com/community/blog/quarter-trillion-photosfacebook/ ; (3) http://mattmaldre.com/2013/05/27/flickrs-1-4-million-photos-per-day-instagrams-40-million-photos-per-day/ ; (4)
http://money.cnn.com/2013/10/25/technology/social/snapchat/ ; (5) http://thenextweb.com/insider/2013/07/17/mobile-photo-appeyeem-is-gaining-1m-users-per-month-and-its-just-got-6m-to-make-stock-photos-and-missions-work/

13. Business Model
 Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject
1.
Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships
2. $0.99 for every Pay-Per-Subject
 PicSubject Marketplace
Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.
 Data
Provide Analytics to brands/companies
 Subject of the Day
Pay to be the subject of the day

14. Competitors
Followers/Followin
g
Subscribers
Receive
notifications
Daily
theme/update/chall
enge
Exclusive
hashtag/topic/subj
ect
Business model
other than
advertising
(memberships, paid
version, etc.)

15. Goals for Seed Round
 Launch PicSubject for iOS
devices
 Achieve 500,000 downloads
 Have minimum 50,000 paid
members
 Launch SubjectStore.com so