Pitch deck for mobile application company, Sheena Allen Apps.

1. Social Entertainment on Your Mobile Device

2. Sheena Allen
Founder & CEO
 Started Sheena Allen Apps at age 22
with a non-technical background
 Bootstrapped Sheena Allen Apps to 5
apps, 1.4M+ downloads
 Featured in Mississippi Business
Journal (2x), Clarion Ledger (MS statewide newspaper), Innovative Pointe
Magazine, Under30CEO.com, Blerdology,
TheRecapp

3. …Previously Released Apps
InstaFunds
11,639
total downloads
13,998
total downloads
48,931
total downloads
70,368
total downloads
1,316,215
* Download count through mid October 2013
* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)
total downloads

4. …Previously Released Apps
Downloads *2013 downloads through mid-October 2013
* Currently 1,461,151 App Downloads

5. Highlights of
1.
* All 5 current apps of Sheena Allen Apps achieved more than 1,000 in the first yea
2.
*PAMO (now
InstaFunds)
listed as one of
the best
checkbook
apps available.
3.

6. Gap In the Market
 Ability for brands, retailers, and celebrities to
have direct engagement with their
followers and/or customers.
 Combining User Engagement and
Gamification
 People have tried to create exclusive
hashtags on other popular photo sharing
platforms, such as Instagram, but have been
unsuccessful.

7. The Solution
 The app will give users a new subject every 24
hours (popular subjects or current events to better
pull in users when possible)
 Allows target user engagement by allowing users to
also create subjects and have their followers upload
the content.
 Organizes pictures based on subjects/topics

8. Closing the
Gap
 What is happening now.
 How PicSubject changes things for
the better.
1. Users can “like” a
photo, but not
comment.
Everyday people and even celebrities, like
Rihanna, try to start photo challenges, but
their followers mainly just “like” and
“comment” on the photos posted to start
off the specific photo challenge/subject
versus uploading content/photos to the
photo challenge she is attempting to start.
2. There is a specific tab
to view popular subjects
(by regular and verified
users).
3. Users have followers
and subscribers. Their
subscribers are sent a
notification every time a
new subject is started.

9. Daily subjects are
easy to identify.
Each user/follower
will be identified by a
photo and name. By
clicking on the user’s
name, you will be
taken to his/her
profile where you can
view the photos
he/she has uploaded
+ his/her number of
followers, following, s
ubscribers, and
subjects started.
By clicking on the
arrow, users can easily
find PicSubject’s current
and past daily
subjects, as well as view
the photos uploaded that
were associated with
each subject.
Users can “Like” or
“Favorite” a photo. Photos
that are marked as
“Favorite” will be kept in a
“Favorites” photo so that
the user can easily find
and refer back to that
photo.
Lists Popular subjects by
regular and verified users
(separately)

10. Go to Market
1. Announcements via social networks of the previous apps
from Sheena Allen Apps
2. Advertising in previous apps by Sheena Allen Apps, 1.4+
Million Downloads / 300,000+ monthly impressions
3. Celebrities who are on board to help bring PicSubject to
market.
Miss Mykie, hosts of The Tea
and former 106 and Park host.
Touche, celebrity
photographer.
Anthony Frasier, owner of
Playd, The Koalition, and The
Phat Startup.

11. Target Market / User
Engagement
Those who will start
subjects and look to
engage with their followers.
Those who will upload
photos/content based on
the subjects they are
interested in.
 PicSubject
Ex. Subject of the Day: “Dogs”
 Brands
Ex. Subject: “WearNike”
Users upload pictures of
dogs.
Users upload pictures of
themselves wearing Nike
shoes.
Fans upload pictures showing
that they have bought the
album.
 Celebrities
Ex. Subject: Name of singer’s
new album
 Retailers
Ex. Subject: “ShopTarget”
Users upload pictures of
themselves shopping at Target.
Ex. Subject: Freshman class
president starts the subject of
“THS2018”
The students of that graduating
class upload photos throughout
their 4 years of high school for
saved memories on their mobile
device.
 Head of organizations
such as
principles, class
presidents, preachers, f

12. Size of Market
The Size of the Photo World
150 Million
Users
100 Million
Users / 350
Million Snaps
Sent Per Day
250+ Billion
Photos
Uploaded
1.4 Million
Photos
Uploaded Per
Day
Gains 1
Million Users
Per Month
Sources: (1) http://blog.instagram.com/post/60694542173/150-million; (2) http://www.zagg.com/community/blog/quarter-trillion-photos-facebook/ ; (3)
http://mattmaldre.com/2013/05/27/flickrs-1-4-million-photos-per-day-instagrams-40-million-photos-per-day/ ; (4)
http://money.cnn.com/2013/10/25/technology/social/snapchat/ ; (5) http://thenextweb.com/insider/2013/07/17/mobile-photo-app-eyeem-is-gaining-1m-usersper-month-and-its-just-got-6m-to-make-stock-photos-and-missions-work/

13. Business Model
 Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject
1. Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships
2. $0.99 for every Pay-Per-Subject
 PicSubject Marketplace
Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.
 Data
Provide Analytics to brands/companies
 Subject of the Day
Pay to be the subject of the day

14. Competitors
Followers/Following
Subscribers
Receive notifications
Daily
theme/update/challen
ge
Exclusive
hashtag/topic/subject
Business model
other than
advertising
(memberships, paid
version, etc.)

15. Goals for Seed Round
 Launch PicSubject for iOS devices
 Achieve 500,000 downloads
 Have minimum 50,000 paid
members
 Launch SubjectStore.com so that
users can sell their subjects