Facebook has been highly successful due to its large user base and integration into modern culture. It launched in 2004 as a social network for college students and became publicly available in 2006. By 2012, it had over 1 billion users and its IPO valued the company at $104 billion. Facebook's main assets are its mobile app and Newsfeed, which centralize social content and make the platform part of daily life for many. It generates most of its revenue from advertisements targeted to its huge audience. While competitors like Google+ and Twitter exist, Facebook has remained the most popular social network globally due to its ease of use and central role in how people connect and share online.

1. Jon Pugh (jpugh)

2. Problem
• Keeping up with friends
• Organizing events
• Central source of content

3. Product
• Facebook mobile app
o Social network
o Content hub
o Part of culture

4. Financials

5. Financials

6. Financials

7. Financials

8. Financials
• User base is growing
• Valuation is growing
• Highly profitable

9. Business Model
• Advertisements
o Top 3 most popular website
o Easy to reach audience
o Newsfeed integration

10. History
• February 4, 2004 – Launch
• September 26, 2006 – Open to public
• May 18, 2012 – IPO with $104 billion valuation

11. Secret Sauce
• Integrated with society
• ¼ of the world uses Facebook
• Easy to market

12. Competition
Google+ Twi+er Snapchat Facebook
Newsfeed
Content hub
Local business
Identity
Most popular

13. Prediction
• Success
o Integrated with modern culture
o Easy for businesses
o Popularity of social networks

14. References
• http://www.businessinsider.com/facebook-q3-earnings-2016-11
• http://seekingalpha.com/article/3931746-facebook-problem
• https://finance.yahoo.com/quote/FB/financials?p=FB
• https://ycharts.com/companies/FB/market_cap
• http://theweek.com/articles/622508/how-facebook-became-
profitable
• https://en.wikipedia.org/wiki/List_of_most_popular_websites
• http://www.socialmediaexaminer.com/4-ways-to-optimize-your-
facebook-ads/
• https://developers.facebook.com/docs/app-ads/creating-ads
• https://en.wikipedia.org/wiki/History_of_Facebook
• https://www.statista.com/statistics/268136/top-15-countries-
based-on-number-of-facebook-users/
• https://en.wikipedia.org/wiki/Facebook

15. Questions?