Shawn mendes tom
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Shawn Mendes' public persona appeals to teenage girls by portraying him as cute, kind, and hugging fans, creating the impression that he wants to be friends with them. He is marketed through tour merchandise and a system where fans earn points to meet him by purchasing more items. His positive messages represent aspiring young stars and tweens.
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Theories
This document discusses representation theories as they relate to pop magazines. It describes how stereotypes in magazines are presented differently based on the intended audience, with juvenile magazines showing stars in casual clothing and mature magazines portraying them as glamorous. It also examines theories of how women are represented, including being viewed through the male gaze, complicity in creating an ideal self, and having control over their own sexuality and style. Audience theories hold that pop music has a mass appeal while magazines target younger audiences. Finally, it analyzes psychographic profiles of mainstreamers and explorers as relevant to the pop genre and interest in artists' images.
Cover lines
This document discusses cover lines for a music magazine. It provides examples of 6 different cover lines that promote interviews, photos from live shows, and new music releases. The cover lines are meant to attract the target audience and encourage them to learn more about various artists. A light blue and black color scheme is used for most cover lines to match the magazine's style, but one line stands out with dark blue text on light blue background. The consistent colors and compelling text of the cover lines are aimed at promoting the magazine's content and selling more issues to readers.
Star image task 1
Richard Dyer's star theory states that pop stars are constructed images manufactured by the music industry for financial gain. A case study of Justin Bieber supports this theory. Bieber's unique hairstyle helped him appeal to young female audiences. His manager effectively promoted his brand through high-profile relationships and press appearances. While pop stars begin as real people, the industry transforms them into constructs that represent cultural values and ideologies to fans.
Question 4 social groups represented
This magazine represents teenagers and young adults aged 15-23 who enjoy indie and alternative music. It portrays the typical fans of this genre as males with long hair and facial hair who wear checked tops and denim jackets, drawing on stereotypes of indie musicians as influences. The artists featured are represented as moody with serious expressions, seen as fashionable and mature role models by fans. Pictures of an artist playing instruments show the positive and lively side of musicians, challenging stereotypes of this demographic as anti-social.
2
This document discusses how a media product represents a target social group aged 18-25, mainly male but some female. The target group has a laidback and relaxed personality but also edgy, and is interested in music especially live varieties. Feedback from someone in the target group said the product centered around their interests in laidback and edgy style, music, and included information on music festivals and competitions they'd find appealing. In conclusion, the media product effectively represents the target group by focusing on music news and events.
Audience demographics
The document discusses the target demographics for a new music magazine focused on hip hop music and culture. The intended audience is 15-19 year olds and middle-aged adults interested in hip hop. Both male and female readers are targeted to attract the largest audience. The magazine aims to appeal specifically to "scene kids" - those interested in music, fashion, and celebrity gossip who use social media to discuss new music and fashion trends. The magazine will portray this lifestyle and feature articles on hip hop music and celebrities to attract readers who want to be part of the scene.
Evaluation Question 2
The document discusses how the media product represents social groups. It admits that women are not represented at all in the 3 viewpoints. It was created to target 16-18 year old males. The creator received mixed feedback but decided to focus on R&B music as that was their favorite genre and they could create the magazine to the best of their ability focusing on that. The biggest inspiration was Rolling Stone magazine for their style, fonts, artists, and layout. Rolling Stone was felt to best represent R&B music.
Media Evaluation Question 2
The document summarizes how the media product represents various social groups. It features a young woman around age 20 on the cover to represent age and gender, challenging stereotypes of older men typically featured. Research found over 50% of the target audience was ages 18-20. It includes a story about social mobility and class to represent aspirational social groups. Images aim to portray artists as down-to-earth and normal rather than glamorized to reflect the target audience. However, race is not well represented as all photos show white young women.
Recommended
Theories
This document discusses representation theories as they relate to pop magazines. It describes how stereotypes in magazines are presented differently based on the intended audience, with juvenile magazines showing stars in casual clothing and mature magazines portraying them as glamorous. It also examines theories of how women are represented, including being viewed through the male gaze, complicity in creating an ideal self, and having control over their own sexuality and style. Audience theories hold that pop music has a mass appeal while magazines target younger audiences. Finally, it analyzes psychographic profiles of mainstreamers and explorers as relevant to the pop genre and interest in artists' images.
Cover lines
This document discusses cover lines for a music magazine. It provides examples of 6 different cover lines that promote interviews, photos from live shows, and new music releases. The cover lines are meant to attract the target audience and encourage them to learn more about various artists. A light blue and black color scheme is used for most cover lines to match the magazine's style, but one line stands out with dark blue text on light blue background. The consistent colors and compelling text of the cover lines are aimed at promoting the magazine's content and selling more issues to readers.
Star image task 1
Richard Dyer's star theory states that pop stars are constructed images manufactured by the music industry for financial gain. A case study of Justin Bieber supports this theory. Bieber's unique hairstyle helped him appeal to young female audiences. His manager effectively promoted his brand through high-profile relationships and press appearances. While pop stars begin as real people, the industry transforms them into constructs that represent cultural values and ideologies to fans.
Question 4 social groups represented
This magazine represents teenagers and young adults aged 15-23 who enjoy indie and alternative music. It portrays the typical fans of this genre as males with long hair and facial hair who wear checked tops and denim jackets, drawing on stereotypes of indie musicians as influences. The artists featured are represented as moody with serious expressions, seen as fashionable and mature role models by fans. Pictures of an artist playing instruments show the positive and lively side of musicians, challenging stereotypes of this demographic as anti-social.
2
This document discusses how a media product represents a target social group aged 18-25, mainly male but some female. The target group has a laidback and relaxed personality but also edgy, and is interested in music especially live varieties. Feedback from someone in the target group said the product centered around their interests in laidback and edgy style, music, and included information on music festivals and competitions they'd find appealing. In conclusion, the media product effectively represents the target group by focusing on music news and events.
Audience demographics
The document discusses the target demographics for a new music magazine focused on hip hop music and culture. The intended audience is 15-19 year olds and middle-aged adults interested in hip hop. Both male and female readers are targeted to attract the largest audience. The magazine aims to appeal specifically to "scene kids" - those interested in music, fashion, and celebrity gossip who use social media to discuss new music and fashion trends. The magazine will portray this lifestyle and feature articles on hip hop music and celebrities to attract readers who want to be part of the scene.
Evaluation Question 2
The document discusses how the media product represents social groups. It admits that women are not represented at all in the 3 viewpoints. It was created to target 16-18 year old males. The creator received mixed feedback but decided to focus on R&B music as that was their favorite genre and they could create the magazine to the best of their ability focusing on that. The biggest inspiration was Rolling Stone magazine for their style, fonts, artists, and layout. Rolling Stone was felt to best represent R&B music.
Media Evaluation Question 2
The document summarizes how the media product represents various social groups. It features a young woman around age 20 on the cover to represent age and gender, challenging stereotypes of older men typically featured. Research found over 50% of the target audience was ages 18-20. It includes a story about social mobility and class to represent aspirational social groups. Images aim to portray artists as down-to-earth and normal rather than glamorized to reflect the target audience. However, race is not well represented as all photos show white young women.
Question 4 - Target Audience
The target audience for the media product is males and females ages 16-30 who enjoy the indie and rock music genres. The document analyzes several images of people and argues they would appeal to and fit the target demographic based on their clothing styles, estimated ages, and interests in indie and/or rock music.
Evaluation question 2
The document discusses how a media product represents social groups. It notes that the artist on the front cover of the magazine represents teens who listen to pop music through her gold pop dress and fun appearance. The magazine also features existing pop artists like Justin Bieber, Rihanna, and The Weeknd, further reflecting the pop genre focus. The target audience of the magazine is described as mainstream listeners who are interested in current pop culture trends and copy the crowd rather than having unique individual tastes.
Question 2
The document discusses the design choices for an indie music magazine to appeal to its target audience. The magazine's style is similar to Q and NME to represent the indie music genre through its black, white and red color scheme. The cover features an artist that appeals to males through his casual clothes reflecting the genre. The contents page uses a simple, concise writing style and pictures of a young band to interest both male and female readers sharing the target age group. A double page spread uses a photograph of a confident, laid back young artist to represent the magazine's youthful audience and matches his informal tone in the interview.
Evaluation question 2
The document discusses how a magazine represents social groups through its genre and artist. For genre, the magazine covers different genres each month to appeal to more readers rather than focusing on one genre. This issue features some pop music articles as the quirky, colorful cover suggests a pop artist. For the artist, the magazine aims to show artists as they truly are. The bright colors and bubbly pose of the cover artist portray her as a happy, innocent, fun, and imaginative person who cares about her appearance.
Question 2
The document discusses stereotypes of indie teens as the target audience for a music magazine. It describes indie teens as typically being 17-25 years old, enjoying socializing with friends, loving music, attending festivals and live shows, and wanting to work in the music industry. Common stereotypes include playing guitar, having a relaxed attitude, shopping at thrift stores, wearing sunglasses and Vans shoes. The document then explains that the magazine cover uses an image of Lorde that contrasts with the Rolling Stones' cover by emphasizing Lorde's youthfulness and playfulness through minimal makeup and casual hair, reflecting indie teens' stereotypical portrayal as relaxed and cheeky.
Media evaluation part 2
This document discusses media representation and how the media aims to represent different groups. It summarizes that all media presents a blurred version of reality tailored for maximum audiences. When representing groups, the media often focuses on what will appeal to the most people, leaving some groups like disabled people underrepresented. The author's magazine aimed for a 16-25 year old audience and featured mostly student photos but did not explicitly represent gender. It targeted rock/metal fans and avoided other music genres to fit its serious tone.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Media Evaluation Question 1
This document discusses how the media product both uses and challenges conventions of real music magazines. It uses some conventions like a horizontal colored band and masthead placement to appear familiar to audiences. However, it challenges conventions by featuring all female artists rather than mostly male, and including pop crossover artists to appeal to a wider audience than just acoustic guitar fans. The creator took inspiration from real magazines like Acoustic but adapted conventions like using a more neutral red than the original purple to suit the target audience better. Overall it strives to balance familiar conventions with small challenges to conventions to seem accessible while expanding its appeal.
Evaluation Question 4
The target audience of the magazine is teenagers aged 15-24, primarily females. The magazine will appeal to this demographic by including gossip about celebrities as well as fashion and makeup content. While the primary focus is on those interested in pop music, the magazine will also include some content around sports to appeal to a broader teenage audience.
Mind Map
The document outlines plans for a new music magazine, including:
1) Name ideas such as "Unknown", "Reverb", and "Volume".
2) Proposed color schemes including navy blue/black and red/yellow/black/white.
3) Sections like articles on new artists, interviews, album/gig reviews, and controversy.
4) A price of £3.20 to compete with other music magazines like Q and NME that target a younger demographic.
Question 2
The document discusses how social groups are represented in a magazine. It represents teenagers of both genders who enjoy rock music. Though it targets both genders, its color scheme of blue, grey, and white and featured bands are stereotypically male. It also features a female on the contents page. The magazine mainly revolves around youth, using vibrant colors and slang to attract that audience. It represents youth through images of a young male listening to rock music. The people in the images are posed as moody and secluded to portray the stereotype of rock fans.
Evaluation question 2
This document discusses how the media product represents social groups through its visual design choices. On the front cover, a 23-year-old mainstream male artist named Michael Kiely is featured, wearing a grey blazer and shirt to appeal to the target audience. The color scheme of black, white, and dark red was chosen to suit the magazine's style. On the contents page, a female artist is featured wearing currently fashionable clothes to attract male readers. Her backdrop has a rougher, more urban look to display her edginess. On the double page spread, Michael Kiely again appears, posing confidently with a flower in his blazer to represent the mainstream music genre.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Richard Dyer’s star theory
Richard Dyer's star theory suggests that celebrities are constructed by media institutions for financial gain. Specifically, the theory proposes that stars are crafted to represent real people experiencing real emotions in order to appeal to target audiences. Some key aspects of Dyer's theory include that a star is a construction managed by their representation, a commodity designed to attract certain demographics, and embody an ideology tailored to appeal to target audiences.
How does your media product represent different social groups?
The document discusses how an R&B magazine was designed to appeal to and represent the photographer's social group. Several design elements were considered, including clothing styles, hand gestures, direct eye contact, distinctive poses, bright lighting, medium shots from low angles, and affordable pricing. The overall goal was to feature fashion, music, and celebrities that the target audience of young, urban, working class listeners would find attractive and relatable.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Audience Profile
The target audience for the punk rock magazine is people of all genders aged 14-25. This age group is associated with rebellion and the magazine will feature pop-punk and punk rock bands to appeal to younger and older readers within this demographic. The socio-economic needs of the target audience will mainly be students and unemployed people in the lower E economic group who will not have much disposable income, so the magazine price must reflect this. According to uses and gratifications theory, readers will identify with the cover stars and buy the magazine to learn more about bands they already like. The consistent brand identity will also provide a sense of reliability to the target audience as 'survivors' seeking entertainment according to Maslow's hierarchy of
as media Evaluation question two
This magazine represents several social groups:
1) Fans of rock music are represented through the cover star's dark clothing and purple hair, conventions of rock and punk/indie genres.
2) Young people are targeted as the majority of music festival attendees are younger, with information on upcoming Reading and Leeds festivals.
3) Fans of the band Asking Alexandria are also represented by the red logo on the cover star's grayscale outfit on the double page spread.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Evaluation question 2
This document discusses how the media product represents social groups. It indicates that the target audience for the magazine is teenagers aged 13-19 who listen to mainstream R&B music. To appeal to this demographic, the model on the cover is depicted as serious and unsmiling with his arms crossed, conveying an aggressive or violent impression. This serious tone is enhanced by the use of black and white photography. Examples from the mood board also show serious expressions and poses for male artists typically depicted in R&B magazines for teenagers.
Question 4 final product
My target audience for the magazine are mainly young adults aged 16-25, particularly men, who enjoy music and the social scene. This age range is most likely to attend shows and explore new genres. The magazine will focus on personalities of bands and provide reviews of albums, gigs, and songs. It will also include fashion and upcoming event information. Sample audience profiles are provided to exemplify the target reader - music enthusiasts interested in indie, punk, and emo genres who enjoy going to shows and buying records.
Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
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Question 4 - Target Audience
The target audience for the media product is males and females ages 16-30 who enjoy the indie and rock music genres. The document analyzes several images of people and argues they would appeal to and fit the target demographic based on their clothing styles, estimated ages, and interests in indie and/or rock music.
Evaluation question 2
The document discusses how a media product represents social groups. It notes that the artist on the front cover of the magazine represents teens who listen to pop music through her gold pop dress and fun appearance. The magazine also features existing pop artists like Justin Bieber, Rihanna, and The Weeknd, further reflecting the pop genre focus. The target audience of the magazine is described as mainstream listeners who are interested in current pop culture trends and copy the crowd rather than having unique individual tastes.
Question 2
The document discusses the design choices for an indie music magazine to appeal to its target audience. The magazine's style is similar to Q and NME to represent the indie music genre through its black, white and red color scheme. The cover features an artist that appeals to males through his casual clothes reflecting the genre. The contents page uses a simple, concise writing style and pictures of a young band to interest both male and female readers sharing the target age group. A double page spread uses a photograph of a confident, laid back young artist to represent the magazine's youthful audience and matches his informal tone in the interview.
Evaluation question 2
The document discusses how a magazine represents social groups through its genre and artist. For genre, the magazine covers different genres each month to appeal to more readers rather than focusing on one genre. This issue features some pop music articles as the quirky, colorful cover suggests a pop artist. For the artist, the magazine aims to show artists as they truly are. The bright colors and bubbly pose of the cover artist portray her as a happy, innocent, fun, and imaginative person who cares about her appearance.
Question 2
The document discusses stereotypes of indie teens as the target audience for a music magazine. It describes indie teens as typically being 17-25 years old, enjoying socializing with friends, loving music, attending festivals and live shows, and wanting to work in the music industry. Common stereotypes include playing guitar, having a relaxed attitude, shopping at thrift stores, wearing sunglasses and Vans shoes. The document then explains that the magazine cover uses an image of Lorde that contrasts with the Rolling Stones' cover by emphasizing Lorde's youthfulness and playfulness through minimal makeup and casual hair, reflecting indie teens' stereotypical portrayal as relaxed and cheeky.
Media evaluation part 2
This document discusses media representation and how the media aims to represent different groups. It summarizes that all media presents a blurred version of reality tailored for maximum audiences. When representing groups, the media often focuses on what will appeal to the most people, leaving some groups like disabled people underrepresented. The author's magazine aimed for a 16-25 year old audience and featured mostly student photos but did not explicitly represent gender. It targeted rock/metal fans and avoided other music genres to fit its serious tone.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Media Evaluation Question 1
This document discusses how the media product both uses and challenges conventions of real music magazines. It uses some conventions like a horizontal colored band and masthead placement to appear familiar to audiences. However, it challenges conventions by featuring all female artists rather than mostly male, and including pop crossover artists to appeal to a wider audience than just acoustic guitar fans. The creator took inspiration from real magazines like Acoustic but adapted conventions like using a more neutral red than the original purple to suit the target audience better. Overall it strives to balance familiar conventions with small challenges to conventions to seem accessible while expanding its appeal.
Evaluation Question 4
The target audience of the magazine is teenagers aged 15-24, primarily females. The magazine will appeal to this demographic by including gossip about celebrities as well as fashion and makeup content. While the primary focus is on those interested in pop music, the magazine will also include some content around sports to appeal to a broader teenage audience.
Mind Map
The document outlines plans for a new music magazine, including:
1) Name ideas such as "Unknown", "Reverb", and "Volume".
2) Proposed color schemes including navy blue/black and red/yellow/black/white.
3) Sections like articles on new artists, interviews, album/gig reviews, and controversy.
4) A price of £3.20 to compete with other music magazines like Q and NME that target a younger demographic.
Question 2
The document discusses how social groups are represented in a magazine. It represents teenagers of both genders who enjoy rock music. Though it targets both genders, its color scheme of blue, grey, and white and featured bands are stereotypically male. It also features a female on the contents page. The magazine mainly revolves around youth, using vibrant colors and slang to attract that audience. It represents youth through images of a young male listening to rock music. The people in the images are posed as moody and secluded to portray the stereotype of rock fans.
Evaluation question 2
This document discusses how the media product represents social groups through its visual design choices. On the front cover, a 23-year-old mainstream male artist named Michael Kiely is featured, wearing a grey blazer and shirt to appeal to the target audience. The color scheme of black, white, and dark red was chosen to suit the magazine's style. On the contents page, a female artist is featured wearing currently fashionable clothes to attract male readers. Her backdrop has a rougher, more urban look to display her edginess. On the double page spread, Michael Kiely again appears, posing confidently with a flower in his blazer to represent the mainstream music genre.
Dyer
Richard Dyer's star theory proposes that celebrities are constructed by media institutions primarily for financial gain. He believes stars are manufactured to represent real people and emotions in order to make money from fans who relate to aspects of the star's personality and buy their music and merchandise. Dyer's theory has three parts: that audiences and institutions work together to model stars around target demographics; the process of constructing star personas; and the idea of cultural hegemony where fans relate to and sometimes emulate shared values presented by stars.
Richard Dyer’s star theory
Richard Dyer's star theory suggests that celebrities are constructed by media institutions for financial gain. Specifically, the theory proposes that stars are crafted to represent real people experiencing real emotions in order to appeal to target audiences. Some key aspects of Dyer's theory include that a star is a construction managed by their representation, a commodity designed to attract certain demographics, and embody an ideology tailored to appeal to target audiences.
How does your media product represent different social groups?
The document discusses how an R&B magazine was designed to appeal to and represent the photographer's social group. Several design elements were considered, including clothing styles, hand gestures, direct eye contact, distinctive poses, bright lighting, medium shots from low angles, and affordable pricing. The overall goal was to feature fashion, music, and celebrities that the target audience of young, urban, working class listeners would find attractive and relatable.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Audience Profile
The target audience for the punk rock magazine is people of all genders aged 14-25. This age group is associated with rebellion and the magazine will feature pop-punk and punk rock bands to appeal to younger and older readers within this demographic. The socio-economic needs of the target audience will mainly be students and unemployed people in the lower E economic group who will not have much disposable income, so the magazine price must reflect this. According to uses and gratifications theory, readers will identify with the cover stars and buy the magazine to learn more about bands they already like. The consistent brand identity will also provide a sense of reliability to the target audience as 'survivors' seeking entertainment according to Maslow's hierarchy of
as media Evaluation question two
This magazine represents several social groups:
1) Fans of rock music are represented through the cover star's dark clothing and purple hair, conventions of rock and punk/indie genres.
2) Young people are targeted as the majority of music festival attendees are younger, with information on upcoming Reading and Leeds festivals.
3) Fans of the band Asking Alexandria are also represented by the red logo on the cover star's grayscale outfit on the double page spread.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Evaluation question 2
This document discusses how the media product represents social groups. It indicates that the target audience for the magazine is teenagers aged 13-19 who listen to mainstream R&B music. To appeal to this demographic, the model on the cover is depicted as serious and unsmiling with his arms crossed, conveying an aggressive or violent impression. This serious tone is enhanced by the use of black and white photography. Examples from the mood board also show serious expressions and poses for male artists typically depicted in R&B magazines for teenagers.
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How does your media product represent different social groups?
How does your media product represent different social groups?
Similar to Shawn mendes tom
Question 4 final product
My target audience for the magazine are mainly young adults aged 16-25, particularly men, who enjoy music and the social scene. This age range is most likely to attend shows and explore new genres. The magazine will focus on personalities of bands and provide reviews of albums, gigs, and songs. It will also include fashion and upcoming event information. Sample audience profiles are provided to exemplify the target reader - music enthusiasts interested in indie, punk, and emo genres who enjoy going to shows and buying records.
Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
Star task 3
The document summarizes Richard Dyer's star theory, which argues that celebrities are constructed images meant to appeal to audiences. The theory has four parts: stars as constructions, where celebrities are artificially crafted with unique selling points; industry and audience, where record companies shape artists to maximize profits; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas develop over time. The document uses Justin Bieber as an example, describing how his image and music have changed as he matured to continue appealing to fans.
Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Magazines
This magazine cover targets rock music fans. The large header says "rock" and features bright colors to attract readers. It promotes articles on popular rock bands like 5 Seconds of Summer and Black Veil Brides to draw in their fans. Buzzwords and "exclusive" stories aim to position the magazine as the primary source of news on these bands.
Question 4 and 5
My target audience for the pop music magazine would be young females between 12-16 years old who enjoy pop music. This demographic frequently reads other music magazines and follows pop artists on social media. They enjoy dancing, fashion, makeup and boy bands. The magazine was priced affordably for this audience and features content they want to read about their favorite pop stars, including articles, photos and news. Test readers of various ages said the magazine cover image of One Direction and use of bright colors made it appealing.
Acoustic pop audiences
1) The document discusses potential audiences for acoustic pop artists Ed Sheeran and Jason Mraz.
2) It disagrees with claims by Yougov about the main demographics and brands most associated with fans, stating that both artists likely have a wider appeal across ages, genders and lack strong brand associations.
3) Key points of disagreement include Yougov's claims that Ed Sheeran fans are primarily young women and like Converse, and that Jason Mraz fans tend to shop at luxury brands like Swarovski and Harrods.
Evaluation
The document discusses the target audience for a proposed rock magazine called "Biblical". The primary target audience would be male students aged 16-24, as rock music appeals more to males. The secondary audience would be female students aged 16-25. The magazine aims to appeal to both groups by representing the rebellious social groups associated with rock music through clothing, hairstyles, and poses of models. The magazine would be distributed by MAMA, an independent music institution that owns venues and hosts festivals, allowing for promotion opportunities. Forms and conventions from existing rock magazines like Kerrang and Rock Sound would be developed for Biblical, such as bold graphic designs and covers featuring musicians, to engage the target audience.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which some argue makes her a 'true pop star'. However, there is debate around whether she is a positive or negative role model for young people.
Planning and research
R1. The document discusses a student's research into the music magazine genre for their class project on creating an R&B magazine. The student chose to research the magazine "VIBE" as inspiration because it focuses on R&B and hip-hop music like the magazine they aim to create.
R2. Key details about "VIBE" magazine are provided, such as it being founded by Quincy Jones and focusing on R&B and hip-hop artists. The target demographic is also young, urban followers of hip-hop culture.
R3. The student discusses how they will apply conventions from "VIBE" magazine, such as layout and color scheme, while also making
Planning and research
R1. The document discusses a student's research into the music magazine genre for their class project on creating an R&B magazine.
R2. The student chose to research the magazine "VIBE" as inspiration because it focuses on R&B and hip-hop music like the genre of their magazine.
R3. Through analyzing "VIBE", the student learned conventions of music magazine design like bold mastheads, appealing imagery, and cover lines to apply to their own R&B magazine.
Evaluation
The document is a portfolio submission for a media studies course that evaluates a student's magazine called BEATZ. It summarizes the key aspects of each page:
1) The front cover uses conventions from VIBE magazine like consistent black text color. It includes features like barcodes and headlines to target younger audiences interested in social media and R&B music.
2) The contents page sticks to the magazine's color scheme. The editorial uses personal pronouns to develop a connection with readers.
3) The double-page spread interviews Beyoncé in different fonts. Feedback noted it could better represent the R&B genre through improved images.
The student learned to use Photoshop
Evaluation
The document is a portfolio submission for a media studies course that evaluates a student's magazine called BEATZ. It summarizes the key aspects of each page:
1) The front cover uses conventions from VIBE magazine like consistent black text color. It includes features like barcodes and headlines to target younger audiences interested in social media and R&B music.
2) The contents page sticks to the magazine's color scheme. The editorial uses personal pronouns to develop a connection with readers.
3) The double-page spread interviews Beyoncé in different fonts. Feedback noted it could better represent the R&B genre through improved images.
The student learned to use Photoshop
Media evaluation
The document describes the target audience for a fictional rock magazine called "Biblical". The primary target audience is described as male students aged 16-24, as rock music is stereotypically aimed at males. The secondary audience is females aged 16-25, as rock music also has some female fans. Both audiences would be students with low incomes. Examples of similar existing magazines are given as Kerrang! and Rock Sound. Photographs and descriptions are provided of potential cover stars that would appeal to the target audience through their style of dress, appearance and association with rock music.
Research Completed
Here is an evaluation of the research methods used:
Product Research:
Strengths - Provided examples of successful album covers to analyze design elements, themes, and conventions commonly used. This informed design decisions.
Weaknesses - Only showed a limited number of examples. May not capture full range of possibilities.
Questionnaires:
Strengths - Gathered quantitative data on audience demographics, interests, and preferences to ensure the design would appeal to the target market.
Weaknesses - Sample size was small so may not be fully representative. Responses could be subjective.
Interviews:
Strengths - Provided qualitative insights into individual perspectives and reasoning behind preferences. Gave a human element beyond just data.
Target audience experiments
A powerpoint to show what my target audience thought about the types of magazine front covers, contents pages and double page spreads.
Question 5
The document discusses ways to attract the target audience for a music magazine. The target audience is described as older teenagers and young adults, mainly students, with a focus on attracting males but also some females. To appeal to this audience, the magazine features a confident young male on the cover as a role model. It also focuses on predominantly British artists that would be popular for the audience to see live. The content is designed to appeal to the audience's music knowledge through brief descriptions of features. Photos of young, successful artists aim to inspire the audience. Interviews give readers insight and a personal connection to featured bands. Large text highlights content of interest. The language, photos, and personal interview style featuring an up-and-coming
Evaluation q2
The media product represents the indie rock social group. It depicts members of this group as average looking white males and females. While most images feature males, one image includes a female to avoid completely alienating women. The styles portrayed match the intended indie rock image. Articles use formal language, implying the group is well-educated. Long-form content suggests members enjoy reading. Featured artists represent the open-mindedness of the audience to different indie rock styles.
Evaluation question 4
This document discusses the target audience for a media product. The target audience is represented by a photo of a young woman who is a student and likely unemployed. She would be in the lower economic demographic and the media product would need to be low cost. Psychographically, she expresses herself through baggy clothes and enjoys indie music artists. The target audience would be attracted to a music magazine advertising exclusive interviews and free band posters not offered elsewhere. They fit into the "leading edge" and "DIYers" categories that are creative, street artists and activists interested in influencing culture.
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The document discusses researching existing album covers, websites, and music videos from pop artists Dua Lipa and Ariana Grande to identify conventions in those media. Key conventions identified include using bright colors, trendy clothing to portray fashionability, prominent images of the artist, and sexually suggestive portrayals of female artists. The research informed the design of the student's own album cover, website, and music video for their pop artist, with the goal of presenting the artist's image and connecting the different media while also challenging some conventions.
Genre conventions
This document discusses genre conventions in popular female solo pop artists. It provides examples of Beyonce, Rihanna, Ariana Grande, and Selena Gomez and analyzes similarities and differences in their music videos, album artwork, and websites. Key similarities included close-up shots in music videos, natural lighting, track listings on albums, and social media links on websites. Differences included varied color schemes, editing styles, and layouts of the artists' websites. The document aims to understand common conventions to help construct a campaign for a new female solo pop artist.
Acai bowl dominic fike
The document proposes a music video concept for Dominic Fike's song "Acai Bowl". It describes setting up camera shots in a black studio with changing lighting. There would be four sets - beginning with a guitarist, then dancers behind a screen, followed by a band, and returning to the guitarist. Throughout, the singer would move between sets as the camera captures different elements like slow motion wine spilling and glass breaking. Costumes, props, and an online portfolio site are also outlined, providing details to bring the conceptual narrative to life through visuals and movement.
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The document provides information about the American indie band Bonny Doon and their song "A Lotta Things". It states that Bonny Doon formed in 2014 and has released two albums. The proposed music video would follow the narrative of the song's lyrics and feature the four band members. Scenes would cut between sketches of the singer acting out the lyrics and the full band performing in a casually decorated room, maintaining a grainy, low-fi aesthetic to match the song's mood.
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The music video concept involves a girl singing to the audience about her boyfriend who is madly in love with her. Throughout the song, she interacts with strange objects while the camera follows her. The narrative revolves around the song lyrics, such as "My boyfriend talks too much" and "He tries to make me breakfast but I hate bacon and eggs." The proposed digipak and website design would feature bright colors and lines to appeal to a younger audience but also wider appreciation, matching the vibrancy of the proposed music video.
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Presentation 5
Justin Bieber's new album "Purpose" promotes a more mature image through a minimal black and white album cover showing his face and body art. The album's songs discuss love, heartbreak, and owning up to past mistakes. This narrative is continued in the black and white music video that features intimate scenes with various women. Bieber's website complements the album with its similar black and white coloring and prominent display of the "Purpose" name. Together, these products present a cohesive message that Bieber has a new purpose in life found through love while still appealing to his core audience.
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Jorja Smith is a female R&B and pop artist who appeals mainly to 15-25 year old girls. Her music campaign promotes her new album through her website, music video, and album packaging. The campaign stays true to Jorja Smith's natural image and feminist messages, which engages her primarily female audience. All elements of the campaign, including the website, video, and album packaging, feature consistent fonts and styles that match Jorja Smith's rustic R&B sound.
Possessed
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2) As one of the first death metal bands, Possessed helped establish the genre but had not released an album in over 30 years.
3) The campaign uses the band's website, music video, and album cover artwork to promote the band's anti-Christian, satanic ideology while retaining their image over many years without conforming to trends.
Presentation 3
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Shawn mendes tom
- 2. How He Fits Into Richard Dyer’s Star theory
- 3. ”the star is a construction of an image that appeals to the consumer” Shawn Mendes has a very different public persona to that in real life. He is portrayed as a classic solo young male artist. He is seen as being cute and kind and an image that teenage girls want to see. He is also very close to his fans. With photos of him and fans featuring lots of hugs and kisses on the cheek. You can see the similarities to Shawn Mendes to the young Justin Bieber or the separate members of one direction. This is all to give the impression that he likes his fan base and they have a chance to be his best friend.
- 4. 2. ”The star is a commodity that is exploited to sell merchandise” Shawn Mendes is used to sell merch, At all of his concerts there is a lot of tour specific merchandise. There is a wide range of products on his website and there is even a system where when you buy a bit of merch you get fan points that if collected enough of you can have special prize like meeting Shawn or getting a VIP ticket to one of his gigs. This will encourage the fans to buy merch so they can prove to Shawn that they are his biggest fan.
- 5. 3. ”the star is an ideology that represents social groups” Shawn's persona is one of loving and spreading messages of positivity for this I think he is representing the group of young people who are aspiring stars and especially young tweens.
- 6. 3. ”the star is an ideology that represents social groups” Shawn's persona is one of loving and spreading messages of positivity for this I think he is representing the group of young people who are aspiring stars and especially young tweens.