The document discusses the regulation of creative industries and media, focusing on various legal and political frameworks, including economic ideologies and the role of institutions like the FCC. It highlights the impact of corporate conglomerates on media regulation, advocates for public-funded alternatives, and emphasizes the need for regulation to sustain cultural citizenship. Key issues include the balance between free-market approaches and public interest, as well as the evolution of the media landscape from a historical perspective.

1. Creative Industries and Media RegulationToby Miller & John McMurriaBy: Shana Vose

2. Approaches to media regulation and the lawLegal StudiesInstitutional analysisPolitical economyCritical cultural citizenship

3. Legal LiberalismIndividuals as “autonomous and selfish rather than social and collective”Separates individuals values from known factsRule-based, ignores theoretical or socially constructed ideasUniversal rights instead of group rightsQuantitative vs. historical or politicalArguments made against “individuals cannot be separated from social contexts or subjective values from objective facts”

4. Institutional analysisRegards politics and everyday decision making within legal and regulatory institutionsInvolves competing interest groupsSocial science-based communication research directed toward influencing institutional decision making

5. Political economyOwnership structures and capitalist ideologiesTelecommunications Act of 1996Free-marketGrowth of integrated media conglomeratesConglomerates favor “free-market viewpoints”Allows them to grow

6. Gain profit

7. Mass entertainment culture

8. Exploitation

9. Advocate public-funded alternatives to corporate controlCritical cultural citizenshipBelieves in regulation to produce cultural self-governing citizensCommercial and public media offeringSeries of rationales for a particular type of conductFree-market economy to meet social needs Combines institutional, political and cultural approaches

10. Fcc and other federal agenciesCreated by congress to guide corporate developmentProtect public interest and free speechEntrusted administrative experts to protect these rights“Fordist” approachPrioritized rising consumer demand to keep mass produced goods coming

11. History of fcc regulationsBroadcast reform movement1927-1934Leads society to analyze advertising supported broadcastingCreated standards for TVFrustration and failureRadio audience surveysDisputes in those being polledCongress gave cities the right to require regulationsPublic, government, and leased access channels

12. Cable Neoliberal orderAfter privatization of cable in 1970’sTreat TV like any other free-market commodityTV critics and educators thought of TV as representing “the degraded tastes of a mass audience”“Blue Skies”More channelsCater to more viewersCommunication within marginalized communitiesFCC deregulation

13. Creative commonsFree softwarePhysical components beyond “code layer”Wires, airwaves, reception Allows creators to decide“dimension of individual freedom”“better democratic participation”Minimize government regulations

14. “Can natural luddites make things explode or travel faster?”“Great Society” LiberalismEnd poverty and discrimination through state intervention“Creative Society”Technology unlocking creativity“happy and productive in ways that elude corporate and governmental dominance -- and discourage collective organization”Creative industries came from cultural policy studies as a result of the political economyFinance capital and ideologyNot agriculture and manufacture

15. Changing the industryWorld exchange of electronic culture$95 billion - $388 billion from 1980 to 1998Copyright and patents worth $360 billionDominant global industries communication, information, entertainment and leisure“Now sell feelings, ideas, money, health, insurance and laws.”Changing job marketFocus on comparative advantage and competitionConsumers  producersLinks people across cultures

16. Critical issues in the industryHigh tech pollutionLabor issues“cultural imperialism”

17. Questions to considerWhich of the four approaches do you think would work best for the industry today?Would Fordism still be effective today?How far should the FCC go in terms of “protecting” society and the things they view?How do you balance the 1st amendment rights of cable operators and the rights of viewers?