The document discusses the role of a show-runner in managing a television franchise across multiple platforms. It notes that a show-runner must oversee the writer's room, post-production, and web content while ensuring the storyline and characters are consistently developed. It uses Lost as a case study, explaining how show-runners Damon Lindelof and Carlton Cuse worked together to manage the complex transmedia world of Lost, which spanned novels, websites, mobisodes, and more. However, it also notes that determining true authorship in such collaborative franchises can be difficult.

1. It’s Not TV, It’s Brand Management TV By Denise MannThe Collective Author(s) of the Lost FranchisePresentation by Zack Renschler

2. What is a Show-Runner?Manage multi-platform “transmedia franchise”Run the writer’s roomOversee Post-Production (editing, music)Supervise web contentDeal with any other platform concerning characters and storyline

3. Lindelof and CuseBest Friends Forever

4. A Show-Runner must have…A high stress toleranceOrganizational/ Managing skillsA creative thought process“Implicit understanding of the corporate ethos inherent in creating and selling a successful multiplatform TV brand”

5. Cultural Impacts on ProductionHeightened DemandContent vs. PromotionAuthorship

6. Heightened DemandMultiple RolesNetworks demand film quality seriesFan InterfaceHigh cost of shows often pairs show-runners with inexperienced writers

7. Content vs. PromotionSuccessfully create meaningful content that simultaneously tells a story and promotes both the show and other productsNot only have brands in scripts but create a branded entertainment“Stealth advertising disguised as a story”

8. Multi-platforms of LOSTFour official tie-in novelizationsFake Oceanic Airlines and Hanso Foundation websitesLost Experience- Internet based game and Lost: Via Domus for consolesLost: Missing Pieces mobisodesMysteries of the Universe webisodes

9. AuthorshipMedia obscures authorship processCannot limit authorship to just writer, show-runner, director or even Executive ProducerHorace Newcomb and Robert Alley gave writer-producer title of ‘creative artist’“Six-pack of executive producers”

10. Management of LOSTEP/co-creator/show-runner LindelofEP/show-runner CuseEP/co-creator AbramsEP Bryan BurkEP/director Stephen WilliamsEP/co-creator Leiber

11. Problems with SuchAbrams is usually given creative credit even though his biggest recent contribution was writing Season 3 premiereLeiber is given credit and money for his original, yet unused pilot scriptPeople play off each other and roles are switched

12. Live together, Die Alone-Jack Shepherd, quoted by Cuse when talking about show-running