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Compel Passive Candidates
  on Linkedin to Respond


            Vikas Kumar
            Manager Talent
            Acquisition / Social Media
Inmail
To reach any one on linkedin without
   introduction or contact info.


The most credible way to message any
one on Linkedin.


Use inmails to reach passive
candidates.


It is not a regular email, keep it short
and interesting to grab attention.
First Message
       The first message should be
        the conversation starter, don’t
        be in a hurry.

       Adopt a conversational.

       Write about the key skill or
        experience which you notice
        in their linkedin profile which
        prompted you to write to
        them.
A Reason To Reply
     Share the minimum possible
     information required to convey your
     message.

     Be Brief and to the point. The first 255
     characters are delivered in the
     notification email, so keep it under 255
     characters.

     Include the webpage address of the
     job posting, shortened links.
Find Out Their Interest
    Do not cut and paste the job description. This
    is not a mass email you are sending to random
    candidates. Remember you are looking for
    passive candidates.

    You have read their profile, so you already
    know they are qualified. Do not ask irrelevant
    question.

    Your message should start a dialog about
    their career path/goals or how you can help
    them
Always ask for opinions/referrals
            Just asking for referrals or advice may not
            work.

            Again the focus should be on choice of
            words and how you ask for referrals.

            Asking for referral would make them feel
            like you value their expertise and would
            compel them to respond.
   This strategy is not only restricted to
    linkedin but would also be helpful for other
    channels with little changes.

   How do you compel Passive candidates to
    respond?
Contact Me
Vikas Kumar
Manager Talent Acquisition / Social Media

     www.linkedin.com/in/vikaskumar2
     /

      @vik_2



      vikaskumar2@gmail.com

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Linkedin Inmail

  • 1. Compel Passive Candidates on Linkedin to Respond Vikas Kumar Manager Talent Acquisition / Social Media
  • 2. Inmail To reach any one on linkedin without introduction or contact info. The most credible way to message any one on Linkedin. Use inmails to reach passive candidates. It is not a regular email, keep it short and interesting to grab attention.
  • 3. First Message  The first message should be the conversation starter, don’t be in a hurry.  Adopt a conversational.  Write about the key skill or experience which you notice in their linkedin profile which prompted you to write to them.
  • 4. A Reason To Reply Share the minimum possible information required to convey your message. Be Brief and to the point. The first 255 characters are delivered in the notification email, so keep it under 255 characters. Include the webpage address of the job posting, shortened links.
  • 5. Find Out Their Interest Do not cut and paste the job description. This is not a mass email you are sending to random candidates. Remember you are looking for passive candidates. You have read their profile, so you already know they are qualified. Do not ask irrelevant question. Your message should start a dialog about their career path/goals or how you can help them
  • 6. Always ask for opinions/referrals Just asking for referrals or advice may not work. Again the focus should be on choice of words and how you ask for referrals. Asking for referral would make them feel like you value their expertise and would compel them to respond.
  • 7. This strategy is not only restricted to linkedin but would also be helpful for other channels with little changes.  How do you compel Passive candidates to respond?
  • 8. Contact Me Vikas Kumar Manager Talent Acquisition / Social Media www.linkedin.com/in/vikaskumar2 / @vik_2 vikaskumar2@gmail.com