The document discusses change management and organizational development. It argues that people do not inherently resist change but rather fear uncertainty. It recommends using "shakers" to shake things up but also providing "attractors" for people to grab onto to guide them through the change with less uncertainty. The key is finding attractors that are visible and accessible for people to easily grasp during times of change.

1. Shakers &
Organisational Development
Disguised as Change Management Attractors

2. Change Management
101
• Change is Continuous
• People Resist Change
• We Must Enlighten Them
• Continuous Cycle of Change
• Even More Resistance
• Aren't People Kooky!

3. What Change?
You're not really supposed to manage Change
You're Supposed to Change Something

4. Shake!

5. Change: Done

6. Grab, Hold, Stick
• People aren't kooky
• People don't resist change
• People fear uncertainty
• Shake people up
• But give them something to
grab hold of

7. Where are your
attractors?
Are they within reach? Are they colourful?
Are they obviously there to grab?

9. Shake
30%
Attract
70%