Shakarganj importing to Kenya

1. MADE BY :
MUHAMMAD NIDAL SHEIKH
MUHAMMAD ABBAS
ROHAIL ZAFAR

2. 
Vision
 "Shakarganj Food Products Limited strives to be
among the leading companies in the food
industry.”
Mission
 “Shakarganj Food Products Limited is committed to
manufacturing and selling consistent high quality
world class products."

3. 
Shakarganj Group comprises of several diversified
business entities including
 Shakaraganj Mills limited
 Crescent steel
 Allied Products limited
 Shakarganj Food Products Limited
The Company

4. 
 SFPL is a medium sized (MSC), public limited
company (unquoted), set up by the Shakarganj
Group in 2006 to diversify its business activities.
SFPL operates a Dairy Division that primarily
produces products packed in Tetra Pak packages
focusing on the needs of the local consumers. The
Juice Division, on the other hand, produces Juice
Concentrates targeted to the wholesale export
market.

5. o Concentrates:
 Carrot pulp
 Apple pulp
 Banana Puree
 Kinnow juice
 Mango puree pulp
 Guava puree pulp
 Peach pulp

6. 
 Beverages:
 Anytime
 Refresh

7. 
 Dairy Segments:
 Good milk
 Dairy pure
 Oolala
 Chocolicious
 Chaika
 Desi ghee
 Cream

8. 
 The culture of Kenya consists of multiple trends.
Kenya has no single prominent culture that identifies
it. It instead consists of various cultures practiced by
the country's different communities.
Culture of Kenya

9. 
 There is no singular dish that represents all of Kenya.
Different communities have their own native foods.
Staples are maize and other cereals depending on the
region, including millet and sorghum eaten with
various meats and vegetables. The foods that are
universally eaten in Kenya are ugali, sukuma wiki,
and nyama choma.
CUISINE

10. 
 Location:
 Eastern Africa, bordering the Indian Ocean, between
Somalia and Tanzania
Religions and population:
 Christian 82.5% (Protestant 47.4%, Catholic 23.3%,
other 11.8%), Muslim 11.1%, Traditionalists 1.6%,
other 1.7%, none 2.4%, unspecified 0.7% (2009
census) and population 45,925,301
Kenya

11. 
Area:
 Total: 580,367 sq km
 Land: 569,140 sq km
 Water: 11,227 sq km
 Country comparison to the world: 49

12. 
 Age structure:
 0-14 years: 41.56% (male 9,572,641/female 9,512,607)
 15-24 years: 18.66% (male 4,280,499/female
4,289,960)
 25-54 years: 33.17% (male 7,700,801/female
7,530,526)
 55-64 years: 3.76% (male 784,775/female 944,041)
 65 years and over: 2.85% (male 568,784/female
740,667) (2015 est.)

13. 
 Median age:
 Total: 19.3 years
 Male: 19.1 years
 Female: 19.4 years (2015 est.)
 Country name:
 conventional long form: Republic of Kenya
 conventional short form: Kenya
 local long form: Republic of Kenya/Jamhuri ya Kenya
 local short form: Kenya
 former: British East Africa

14. 
 Agriculture - products:
 tea, coffee, corn, wheat, sugarcane, fruit, vegetables;
dairy products, beef, fish, pork, poultry, eggs and
agricultural foods
 Exports - partners:
 Uganda 11.8%, US 7.7%, Netherlands 7.5%, Tanzania
7.4%, Zambia 5.7%, UK 5.6%, Egypt 4.4%, Pakistan
4.3%, UAE 4.1% (2014)

15. 
 Imports:
 $64.34 billion (2014 est.)
 $55.81 billion (2013 est.)
Imports - commodities:
 machinery and equipment, foodstuffs, chemicals,
wood products, fuels
Imports - partners:
 China 23.4%, India 21.3%, US 7.6%, UAE 6%, Japan
4.5% (2014)

16. 
1. Nairobi Java House
Koinange Street (Mombasa, Kenya),
2. Nairobi Java House
Java House Gigiri, (Mombasa, Kenya)
3. Cafe Pronto
After Town House off Wabera Street (Standard Street), (Mombasa,
Kenya)
4. Greenview Restaurant
Tubman Road, (Mombasa, Kenya)
5. Yaya Center
Ring Road Kilimani (Argwings-Kodhek Road), (Mombasa, Kenya)
The 10 Best Places for Juice
in Mombasa

17. 
1. Food Court, Village Market
Limuru Road, (Mombasa, Kenya)
2. The Junction Mall
Ngong Road, (Mombasa, Kenya)
3. Al Yusra Restaurant
(Banda Street), (Mombasa, Kenya)
4. Just Fresh
Mumias South Rd (Tusky Eastlands), (Mombasa, Kenya)
5. Absolute Juice
yaya centre (arwings kodhek rd), (Mombasa, Kenya)
The 10 Best Places for
Juice in mombasa

18. 
 1. Kevian Pick n’ peel
 2. Del Monte
 3. Minute Maid
 4. Kevian Afia
 5. Quencher
 6. Fresh Squeeze
 7. Softa
POPULAR JUICES
company in Kenya

19. 
FACOTRS KENYA PAKISTAN
Continent Africa Asia
Primary Language Swali Urdu
Currency Shiling (ksh) Pakistani Rupee
Capital City Nairobi Islamabad
Largest City Nairobi Karachi
Government Type Republic of Kenya Federal Republic
GDP Per Capita $3,100 $1,278
GDP Growth Rate 5.3% 4.41%
Unemployment Rate 40% 5.10%
Inflation Rate 6.9% 7.20%
Gini Index 50.20% 29.63%
Trade Percentage Of GDP 172% 33%
Imports Of Goods And Services $327 B $46.3 B
Export Of Goods And Services $346 B $30.7 B
Total Population 45.9 M 182 M
Economic Comparison of Pakistan and Kenya

21. 
 For years, the Port Mombasa has been known as “the
city of merchants”. Port Mombasa is a busy trading
post for the region. The port of Mombasa is managed
and operated by the Kenya Ports Authority (KPA).
The Port provides direct connectivity to over 80 Ports
worldwide.
 The population of Mombasa is 9,15,100
KENYA PORT

22. 
SEA ROUTE

23. 

24. 
Distribution Channel
DOCK WHOLESALER
RETAILER CONSUMER
IN MODE OF PAYMENT THE DIRECTION WILL BE REVERSE ENGINEERING

25. 
1. Most manufacturers have been pushed to modify
their packaging e.g adopting the easy-to-open juice
pack with a lid that can be screwed shut which helps
to maintain freshness and prevent spillage.
MARKETING
STRATEGIES

26. 
2. Happy Meals Kenya, the first Kenyan food Network
is on-line food ordering and delivery services in
Nairobi. Happy Meals has partnered with e-
takeaway.com to avail the services to the growing
number of internet users. The service connects
restaurants and on-line consumers using a state-of-
the-art web platform as well as user friendly mobile
and iPhone applications.
MARKETING
STRATEGIES

27. 
3. Targeting low income consumers with mini bottles.
MARKETING
STRATEGIES

28. 
 Prices of juices in Kenya are:
 30ksh of 25ml
 130ksh of 1liter
 Our prices will be set as same because of market
competition in Nairobi.

29. 