IRC Marketing Plan Presentation

3,905 views

Published on

Powerpoint presentation for use by all IRC Networks member.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,905
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
238
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

IRC Marketing Plan Presentation

  1. 1. Do You Know These Companies? <ul><li>Well, who wouldn’t? </li></ul>
  2. 2. <ul><li>And there are still others like Gloria Jeans, Dome Café etc, etc… </li></ul><ul><li>One thing for sure… </li></ul><ul><li>There are a lot of money to be made from this industry!!! </li></ul><ul><li>… .Fast Food & Specialty Drinks industry </li></ul>Just check out these numbers… Revenue (2007) Outlets worldwide USD130m >700 Coffee Beans USD9.4b >15,000 Starbucks USD520m >30,000 KFC USD22.79b >30,000 Mc Donalds
  3. 3. How much money to invest? That’s just the franchise fee. Renovation cost, operational cost and the annual fee around 8% per year is not included yet. To sum it all up…. Eventhough this is a very lucrative industry, the start up capital is a hefty one. Not everybody can afford it. ±800k Gloria Jeans 500k – 1m The Coffee Bean Do not franchise Starbucks ±1m KFC ±1m McDonald’s
  4. 4. but now you can... Introducing...
  5. 5. Overview <ul><li>Island Red Cafe was established in 2006 </li></ul><ul><li>Uses Espresso original culture as our base, and strategically bring the Italian coffee culture into Malaysia market with low cost. </li></ul><ul><li>Island Red Cafe corporate management concept is to promote the original coffee culture and the local tasty food with full dedication and high professionalism. </li></ul><ul><li>The company emphasizes the spirit of integrity and practicality, insist to put customers as top priority and value every franchisees and their working opportunity with Island Red Cafe. </li></ul>
  6. 6. Overview <ul><li>Together, - we develop and welcome the new wealthy journey of coffee. - we create a new spirit of coffee culture, with royal quality and ambitious dream. </li></ul><ul><li>We create characteristic service procedures according to every customer's requirements. </li></ul><ul><li>we insist and follow the coffee corporate management system and the franchising chain model, Island Red Cafe management and service system directly enjoy the resources and has the most equipped customer service organization structure. </li></ul>
  7. 7. PANDAN INDAH CHERAS TAMAN NUSA BESTARI JOHOR BAHRU PAHLAWAN MELAKA KRYSTAL POINT PENANG The Restaurants
  8. 8. The Restaurants PUCHONG PUTERI Pandan Indah 2, Cheras
  9. 9. and... we are very ambitous...
  10. 10. <ul><li>Target in 2009, Open 100 Franchise </li></ul>PERLIS -PADANG BESAR, KANGAR, ARAU SELANGOR -SABAK BERNAM, SUNGEI BESAR, HULU SELANGOR, TANJONG KARANG, KUALA SELANGOR, SELAYANG, GOMBAK, AMPANG, PANDAN, HULU LANGAT, SERDANG, PUCHONG , KELANA JAYA, PETALING JAYA SELATAN , PETALING JAYA UTARA, SUBANG, SHAH ALAM, KAPAR, KLANG, KOTA RAJA, KUALA LANGAT, SEPANG, RAWANG, SRI PETALING, DAMANSARA, KAJANG, SRI KEMBANGAN, SUNWAY, BANTING, SG. BULOH, SETAPAK, BATU CAVES KUALA LUMPUR -KEPONG, BATU, WANGSA MAJU, SEGAMBUT, SETIAWANGSA, TITIWANGSA, BUKIT BINTANG, LEMBAH PANTAI, SEPUTEH, CHERAS , BANDAR TUN RAZAK, PUTRA JAYA NEGERI SEMBILAN -JELEBU, JEMPOL, SEREMBAN, KUALA PILAH, RASAH, REMBAU, TELOK KEMANG, TAMIN, NILAI, SEREMBAN, PORT DICKSON, REMBAU, TAMPIN MELAKA -TAMPIN, MASJID TANAH, ALOR GAJAH, TANGGA BATU, KOTA MELAKA , JASIN, MELAKA RAYA JOHOR -SEGAMAT, SEKIJANG, LABIS, PAGOH, LEDANG, BAKRI, MUAR, PARIT SULONG, AYER HITAM, SRI GADING, BATU PAHAT, SIMPANG RENGAM, KLUANG, SEMBRONG, MERSING, TENGGARA, KOTA TINGGI, PENGERANG, TEBRAU, PASIR GUDANG, JOHOR BAHRU , PULAI, GELANG PATAH, KULAI, PONTIAN, TANJONG PIAI, SEKUDAI SABAH -KOTA KINABALU, KUDAT, BEANFORT, TENOM, TAMBUNAN, RANAU, SEPILOK, SANDAKAN, SUKAU, LAHAD DATU, DANUM VALLEY, TAWAU, SEMPORNA SARAWAK -KUCHING, DANUM, BAREO, SARIKEI, KAPIT, LAWAS, SIBU, BINTULU, KABONG, MIRI PULAU PINANAG -KEPALA BATAS, TASEK GELUGOR, BAGAN, PERMATANG PAUH, BUKIT MERTAJAM, BATU KAWAN, NIBONG TEBAL, BUKIT BENDERA, TANJONG, JELUTONG, BUKIT GELUGOR, BAYAN BARU, BALIK PULAU, GEORGE TOWN , BATU FERINGGI, BUTTERWORTH , AIR ITAM, SIMPANG EMPAT PERAK -GERIK, LENGGONG, LARUT, PARIT BUNTAR, BAGAN SERAI, BUJIT GANTANG, TAIPING, PADANG RENGAS, SUNGAI SIPUT, TAMBUN, IPOH TIMOR, IPOH BARAT, BATU GAJAH, KUALA KANGSAR, BERUAS, PARIT BUNTAR, KAMPAR, GOPENG, TAPAH, PASIR SALAK, LUMUT, BAGAN DATOK, TELUK INTAN, TANJONG MALIM, SLIM RIVER, SITIAWAN PAHANG -CAMERON HIGHLAND, LIPIS, RAUB, JERANTUT, INDERA MAHKOTA, KUANTAN, PAYA BESAR, PEKAN, MARAN, KUALA KRAU, TEMERLOH, BENTONG, BERA, ROMPIN KEDAH -LANGKAWI, JERLUN, KUBANG PASU, PADANG TERAP, POKOK SENA, ALOR STAR, KUALA KEDAH, PENDING, JERAI, SIK, MERBOK, SUNGAI PETANI, BALING, PADANG SERAI, KULIM KELANTAN -TUMPAT, P. CHEPA, KOTA BAHRU, PAIR MAS, RANTAU PANJANG, KUBANG KERIAN, BACHOK, KETEREH, TANAH MERAH, PASIR PUTEH, MACHANG, JELI, KUALA KRAI, GUA MUSANG TERENGGANU-BESUT, SETIU, KUALA NERUS, K.TERENGGANU, MARANG, H.TERENGGANU, DUNGUN, KEMAMAN Malaysia First 100 IRC Franchise
  11. 11. Penang Island based multi-traditional cuisine The Menu <ul><ul><li>Integrated with the international taste of diet </li></ul></ul>
  12. 12. The Menu <ul><li>Above all for halal food (HALAL) </li></ul>Coffee Penang Foods Vegetarian Western Foods Cake Dessert
  13. 13. A Whole New Business Trend
  14. 14. IRC Member Card
  15. 15. 1 RM36O 7 RM2,31O 10 RM3,300 15 RM4,95O pair sehari Pairing Bonus RM9O/pair Monthly Jackpot Level 1 – 10% Matching Bonus Level 1 – 10% Level 2 – 4% Level 1 – 10% Level 2 – 4% Level 3 – 3% Level 1 – 10% Level 2 – 4% Level 3 – 3% Level 4 – 3% RM15 Sponsor Bonus RM300 Dining Voucher RM900 RM2100 RM3000 RM4500 15 20 30 35 45 30 RM9,9OO RM9000 RM450 60 RM1,35Osehari RM4O,5OOsebln RM1,8OOsehari RM54,OOOsebln RM2,7OOsehari RM81,OOOsebln RM3,15Osehari RM94,5OOsebln RM4,O5Osehari RM121,5OOsebln RM5,4OOsehari RM162,OOOsebln Level 1 – 10% Level 2 – 4% Level 3 – 3% Level 4 – 3% Level 5 – 2% RM2,130 180pair RM5,100 180pair RM6,900 180pair RM9,900 180pair RM27,000 360pair RM990 180pair Marketing Plan A 3 RM99O RM45 RM105 RM150 RM225
  16. 16. Bonus 8 8 16 16 32 32 15 +15 + 90 = 120 16 x 90 = 1,440 30 x 90 = 2,700 30 x 90 = 2,700 Infiniti U A B D C E E D C D C D C Infiniti 90 + 90 = 180 15 + 180 = 195 pair
  17. 17. Kenapa Anda Mesti Join Sekarang… <ul><li>Pelan Pemasaran Yang Mampu Disertai Oleh Sesiapapun... Dengan modal sekecil RM33O anda boleh menjana pendapatan setinggi RM4O,5OO sebulan. Dengan modal awal RM4,95O pula anda mampu menjana pendatan setinggi RM81,OOO setiap bulan. Amat Lumayan...!!! </li></ul><ul><li>Ahli Tak Akan Rugi...!!! Setiap keahlian akan mendapat kembali duit mereka dalam bentuk e-voucher yang boleh digunakan untuk makan2, minum2 di mana-mana cawangan IRC. Contohnya: Ahli 1 Star (RM33O) akan mendapat vaoucher makan bernilai RM3OO </li></ul><ul><li>Semua Orang Perlu Makan, Semua Orang Perlu Minum Cuma setiap hari kita berkunjung ke restoran-restoran dan terus menguntungkan tuan kedai tanpa apa-apa faedah kepada kita. Sekarang IRC dengan bangganya memberikan anda pulangan berupa wang ringgit setiap kali memperkenalkan ahli baru. Bukankah itu lebih baik untuk anda...? </li></ul>
  18. 18. <ul><li>Amat Mudah Menaja Ahli Baru. Setiap hari anda hanya perlu mengajak seorang dua rakan ke IRC. Jarang sekali rakan-rakan akan menolak jika anda ingin belanja minum & makan, betul tak? Bila mereka melihat kafe di depan mata, dekorasi yang bergaya, kemudahan yang selesa, menu yang lengkap dan kehadiran ahli IRC2U yang ramai termasuk juga dari kalangan ahli bangsa Cina pasti akan terus meyakinkan rakan-rakan untuk terus bersetuju menyertai program ini. Amat mudah... </li></ul><ul><li>Tak mungkin kafe secanggih ini akan lingkup sekelip mata... Untuk sesuatu perniagaan terus maju ianya perlu ada sokongan padu dari pelanggan. Program &quot;Member Get Member&quot; ini secara lansung mewujudkan pelanggan tetap yang akan terus memeriahkan kafe IRC dan melonjakkan hasil jualannya. Adakah mungkin sebuah kafe yang maju akan lingkup sekelip mata...? Lihatlah McDonald's, KFC, Starbuck... Dan itulah visi IRC - untuk menjadi rangkaian kafe yang disegani di Malaysia dan global suatu hari nanti. </li></ul>Kenapa Anda Mesti Join Sekarang…
  19. 19. <ul><li>Perniagaan kafe Adalah Trend Terkini Yang Menjadi Kegilaan Semua Anda lihatlah statistik di sebelah. Perniagaan kafe ini amat berdaya maju dan mempunyai pasaran yang amat besar. Pendapatan syarikat makanan segera dan kafe mencecah berjuta & berbillion ringgit. Melecet tangan nak kira duit tuh... </li></ul><ul><li>Sekarang 15, akan jadi 1OO Tahun 2OO9 akan menyaksikan pertumbuhan paling pantas bagi IRC. IRC merancang untuk mewujudkan 1OO outlet kesemuanya. Anda bayangkan betapa ramainya ahli yang boleh anda rekrut. Lebih ramai downline anda, lebih banyak income anda! </li></ul>Kenapa Anda Mesti Join Sekarang…
  20. 20. Thank You...

×