SlideShare a Scribd company logo
1 of 18
PAKISTAN SCENARIO
Prepared by Jawad Sajid
Prepared On First of June Two Thousand Sixteen
TALE OF CONTENT
Pakistan Scenario
Population
Economy of Pakistan
Statistics
External
Internal
Stock Exchange
Distribution of Income or Consumption by Percentage Share
Major Exports Commodities
Major Imports Commodities
Administrative Division Capital Population
Major Cities & Their Population
Major Agriculture Crops
Major Industries
Print Media
News Agencies
Electronic Media
Radio stations
Private TV/Radio
Overseas Pakistani Population
Population of Pakistanis Abroad Country Wise.
Company Focus Countries and Pakistani Population in them
Annexure A Population of Pakistanis Abroad Country Wise
Annexure B Banks and Financial Institutes in Pakistan
Annexure C Focus Countries and the population of Pakistanis
Remittance Send Back Home
Overseas Investment
2nd Largest Real Estate Investor For Year 2014-2013
Launching Project in Pakistan
PAKISTAN SCENARIO
POPULATION
 Population: Over 199 MM (Year 2014)
 6th most populous in the world (Year 2014)
 Population density : 233 people per Km2. (http://www.worldometers.info)
 Urban Population: 37% (68,888,535 people in 2014 http://www.worldometers.info)
 Median age: 22.8 years. (http://www.worldometers.info)
 Male 62.4% & Female 64.44%
• Age Structure:
0-14 Years: 36.7% % (Male 33,037,943 & Female 31,092,572)
15-64 Years: 59.1% (Male 53,658,173 & Female 49,500,786)
65+: 4.2% (Male 3,495,350 & Female 3,793,734) (2009 est.)
• Average House Hold Size: 6.7 (Year 2014) (dhsprogram.com/pubs/pdf/FR29/03Chapter3.pdf)
• 26th largest in the world in terms of purchasing power parity (PPP) (Year 2014)
ECONOMY OF PAKISTAN
Statistics
GDP: USD 292 Bn ( Year 2014)
GDP Rank: 26th (PPP) & 44th (Nominal)
GDP Growth: 4.7% ( Year 2014)
GDP per capita: $1,307 (nominal; 143rd;(Y2013) & $4,602 (PPP; 132th; 2013)
GDP by sector: Agriculture: 25.3%, Industry: 21.6%, Services: 53.1% (2013)
Inflation (CPI): 3.88% (January 2015)[7]
Foreign Currency Reserves: $15 billion (Year 2014) “Source: Wikipedia
External
Exports: $25.05 billion (2013 est.)
Exports Goods: Linens (10%), Cotton and Yarn (9.2%), Rice (7.9%), Non-Knit Men's Suits
(4.3%), Refined Petroleum (3.2%), Cement (2.3%)
Main Export Partners: United States 13.3%, China 10.9%, United Arab Emirates 8.6%,
Afghanistan 8.5%, Germany 5.1%
Imports: $33 billion (2013 est.)
Import Goods: Refined Petroleum (21%), Crude Petroleum (11%), Palm Oil (4.8%), Cars
(1.9%), Coal Briquettes (1.6%)
Main Import Partners: China 17%, United Arab Emirates15%, Kuwait 8.8% (2012 est.), Saudi
Arabia 8.5%, Malaysia 4.8%
STOCK EXCHANGE
Karachi Stock Exchange Lahore Stock Exchange Islamabad Stock Exchange
No. of listings: 579 No. of listings: 671 No. of listings: 261
Volume: US$ 12 billion Volume: US$ 14.5 million Volume: NA
DISTRIBUTION OF INCOME OR CONSUMPTION BY PERCENTAGE SHARE: PAKISTAN
Lowest 10% 4.1
Lowest 20% 9.5
Second 20% 12.9
Third 20% 16.0
Fourth 20% 20.5
Highest 20% 41.1
Highest 10% 27.6
Source: http://www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Pakistan-POVERTY-
AND-WEALTH.html#ixzz3UA5u6lo8
• It is safe to assume that some 42 per cent of the total national income is claimed by the top 20
per cent of the population.
• This means that 36 million people have a combined income of $75.6 billion, which translates into
a per capita income of $2,100 or twice the national average.
• According to the Bank, 27 per cent of the national income goes to 18 million people,
the 10 per cent who sit on top of the income pyramid. For them, the per capita income
is $2,700.
• Applying the same distribution for the top 10 per cent and top one per cent of the
population as for the entire population, it would appear that the total income of the
affluent 1.8 million people is $13.12 billion, or $7,300 per capita,
• Richest 180,000, it is close to $20,000.
• The super rich 18,000 people have a combined income of $1.31 billion or $72,700 per capita.
• Since the poorest 10 per cent of the population receives only four per cent of the total income,
their income per head is only $400 per annum.
• The richest 40,000 people in the country have combined income equal to that of the poorest 18
million people.
• The super rich — the 18,000 who make up 0.001 per cent of the population — earn 180 times as
much as the poorest 18 million.
Source: Published in The Express Tribune, May 16th, 2011.
Cotton Textile Goods Rice Hides and Skins Handicrafts
Carpets Sports Goods Fruits Leather iItems Sea Food (Fisheries)
MAJOR EXPORTS COMMODITIES
Industrial equipment Petroleum Vehicles Edible Oil
Fertilize Medicines Tea/coffee Iron ore
MAJOR IMPORTS COMMODITIES
Province Capital Population Province Capital Population
Punjab Lahore 101,000,000 Sindh Karachi 42,400,000
Khyber
Pakhtunkhwa
Peshawar 28,000,000 Balochistan Quetta 7,914,000
FATA N/A 3,176,331 Azad
Kashmir
Muzaffarabad 4,567,982
ADMINISTRATIVE DIVISION CAPITAL POPULATION
City Province Population City Province Population
Karachi Sindh 23,500,625 Lahore Punjab 14,218,745
Faisalabad Punjab 7,347,446 Rawalpindi Punjab 5,829,471
Islamabad Capital 2,706,481 Hyderabad Sindh 5,607,798
Multan Punjab 5,339,550 Gujranwala Punjab 4,899,766
Sargodha Punjab 4,557,514 Peshawar KPK 2,833,252
Bahawalpur Punjab 2,615,067 Sialkot Punjab 1,970,283
Quetta Balochistan 1,896,090 Sukkur Sindh 1,050,000
MAJOR CITIES & THEIR POPULATION
Cotton Wheat Rice Sugarcane
MAJOR AGRICULTURE CROPS
Major crops are and Total Cropped Area is 22.14 million hectares
Textiles Cement Fertilizer Steel Sugar Shipbuildin
g
MAJOR INDUSTRIES
COMMUNICATIONS
• Post Office: 12,828
• Telephone Connections: 3.934 million
• Telegraph Offices: 384
• Public Call Offices: 66968
PRINT MEDIA
Dailies: 424
Weeklies: 718
Fortnightlies: 107
Monthlies:: 553
NEWS AGENCIES
• Associated Press of Pakistan (APP) Official & PPI, NNI (PVT)
ELECTRONIC MEDIA
• Pakistan Television: 5 Centers
• Registered TV sets: 3.61 million
• Covering: 87% population
• Viewership: 115 million
RADIO STATIONS
• Total: 23
• Home services: 20 languages.
• External Services: cover 70 countries in 15 languages
Private TV/Radio
• Radio stations 3
• TV Transmitter channels 2
• Private News Agencies 2
OVERSEAS PAKISTANI POPULATION
• 7MM
POPULATION O-F PAKISTANIS ABROAD COUNTRY WISE.
• Asia 4,140,301
• Europe 2,255,000
• Americas 1,635,838
• Africa 49,249
• Oceania 36,277
Source Wikipedia
Asia
51%
Europe
28%
Americas
20%
Africa
1%
Oceania
0%
Population
Country wise break down of populations attached in Annexure A
Country Population Country Population Country Population
KSA 1,500,000 Oman 85,000 Jordan 8000
UK 1,200,000 Bahrain 45,000 Egypt 700
U.S.A 700,000 Libya 30,000 Lebanon 700
Kuwait 150,000 China 27,000 Iraq 456
Qatar 90,000 Iran 19,000 Nigeria 62
COMPANY FOCUS COUNTRIES AND PAKISTANI POPULATION IN them
Bahrain
1%
China
1%
Egypt
0%
Iran
1%
Lebanon
0%
Iraq
0%
Jordan
0%
KSA
39%
Kuwait
4%
Libya
1%
Qatar
2%
UK
31%
U.S.A
18%
Oman
2%
Nigeria
0%
Population
REMITTANCE SEND BACK HOME
• USD 13.920 Billion ( Year 2013)
“Source :State Bank of Pakistan”
OVERSEAS INVESTMENT
Referring to statistics issued by the State Bank of Pakistan, he said outflow of foreign
direct investment hit the $1.037 billion mark in the first half of the financial year 2014-
15 and the trend needs to be checked to protect the national economy.
Source: Muzaffar Rizvi (Business News Editor) / 19 January 2015- Khaleej
Times business
2nd LARGEST REAL ESTATE INVESTOR FOR YEAR 2014-2013
• Based on 2013 investment of 8.6bn dirham, total buying by Pakistanis in 2013 and
2014 stood at 16.1bn Dirham, according to data of Dubai Land Department (DLD)
• Transaction: 5,079 transactions worth Dh7.588 bn for the year 2014
LAUNCHING PROJECT IN PAKISTAN
MARKETING CAMPAIGN
• E-mailer where possible (To the attached List)
• Courier where possible (To the attached List)
• Print and Digital Media advertisement
o Complete presentation attached
o Reference of Damac Marketing campaign also attached
• Road show
• (Cost Estimate To Be Taken)
• Karachi
• Lahore
• Islamabad
**(Time Limit & Budget to be discussed with Mr. Tariq)
MAIN TARGET PRIORITY WISE
 Apartments
 Villas
Rates of Jang, The News & Dawn are for foreign clients. However final rates can be negotiated
with media once the artwork is ready

More Related Content

Similar to Pakistan Scenario

Afghanistan Forex/ Remittance Market Analysis
Afghanistan Forex/ Remittance Market AnalysisAfghanistan Forex/ Remittance Market Analysis
Afghanistan Forex/ Remittance Market AnalysisZain Alvi
 
PBIT-Presentation-at-US-Conuslate-Event (1).pptx
PBIT-Presentation-at-US-Conuslate-Event (1).pptxPBIT-Presentation-at-US-Conuslate-Event (1).pptx
PBIT-Presentation-at-US-Conuslate-Event (1).pptxJAHANZAIBALVI3
 
PBIT-Presentation-at-US-Conuslate-Event.pptx
PBIT-Presentation-at-US-Conuslate-Event.pptxPBIT-Presentation-at-US-Conuslate-Event.pptx
PBIT-Presentation-at-US-Conuslate-Event.pptxSafwan Ali
 
Paper 1 Dr. Salman Shah Overview of Economy of Pakistan development
Paper 1 Dr. Salman Shah   Overview of Economy of Pakistan developmentPaper 1 Dr. Salman Shah   Overview of Economy of Pakistan development
Paper 1 Dr. Salman Shah Overview of Economy of Pakistan developmentpakistanoilseeds
 
Business Environment and Investment Opportunities in Pakistan
Business Environment and Investment Opportunities in PakistanBusiness Environment and Investment Opportunities in Pakistan
Business Environment and Investment Opportunities in PakistanSulaman Muhammad
 
Economy of Pakistan
Economy of Pakistan Economy of Pakistan
Economy of Pakistan Abdul Saboor
 
Kenya media landscape (2016) fmc group
Kenya media landscape (2016)   fmc groupKenya media landscape (2016)   fmc group
Kenya media landscape (2016) fmc groupLawrence Kihuyu
 
Pakistan Global macroeconomics and International finance
Pakistan Global macroeconomics and International finance Pakistan Global macroeconomics and International finance
Pakistan Global macroeconomics and International finance MadihaAltaf3
 
Imports of pakistan & its impact on economy
Imports of pakistan & its impact on economyImports of pakistan & its impact on economy
Imports of pakistan & its impact on economyAyaz Masood
 
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN by TARIQ SARWAR AWAN
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN  by TARIQ SARWAR AWAN MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN  by TARIQ SARWAR AWAN
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN by TARIQ SARWAR AWAN Malik Tariq Sarwar Awan
 
East Africa's Role in GCC Food & Agribusiness and Future Prospects
East Africa's Role in GCC Food & Agribusiness and Future ProspectsEast Africa's Role in GCC Food & Agribusiness and Future Prospects
East Africa's Role in GCC Food & Agribusiness and Future ProspectsMalachy Mitchell
 
Bangladesh : A Macro Overview June 2016
Bangladesh : A Macro Overview June 2016Bangladesh : A Macro Overview June 2016
Bangladesh : A Macro Overview June 2016Ryan Fardin Sakib
 
Pakistan Investment for Japanese Investors
Pakistan Investment for Japanese InvestorsPakistan Investment for Japanese Investors
Pakistan Investment for Japanese InvestorsAkhuwat
 
Economic survey of Pakistan by Irfan Khan (2)
Economic survey of Pakistan by Irfan Khan (2)Economic survey of Pakistan by Irfan Khan (2)
Economic survey of Pakistan by Irfan Khan (2)Bilal yousaf
 
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...Saad Khan
 
Kenya budget 2016 & 201 7 acca3 1
Kenya budget 2016 & 201 7 acca3 1Kenya budget 2016 & 201 7 acca3 1
Kenya budget 2016 & 201 7 acca3 1Fred Mmbololo
 
Africas Silkroute Indias New Economic Frontier
Africas Silkroute Indias New Economic FrontierAfricas Silkroute Indias New Economic Frontier
Africas Silkroute Indias New Economic FrontierAklanta Kalita
 
Horticulture in Tanzania
Horticulture in Tanzania Horticulture in Tanzania
Horticulture in Tanzania Isaac Luseko
 

Similar to Pakistan Scenario (20)

Afghanistan Forex/ Remittance Market Analysis
Afghanistan Forex/ Remittance Market AnalysisAfghanistan Forex/ Remittance Market Analysis
Afghanistan Forex/ Remittance Market Analysis
 
PBIT-Presentation-at-US-Conuslate-Event (1).pptx
PBIT-Presentation-at-US-Conuslate-Event (1).pptxPBIT-Presentation-at-US-Conuslate-Event (1).pptx
PBIT-Presentation-at-US-Conuslate-Event (1).pptx
 
PBIT-Presentation-at-US-Conuslate-Event.pptx
PBIT-Presentation-at-US-Conuslate-Event.pptxPBIT-Presentation-at-US-Conuslate-Event.pptx
PBIT-Presentation-at-US-Conuslate-Event.pptx
 
Paper 1 Dr. Salman Shah Overview of Economy of Pakistan development
Paper 1 Dr. Salman Shah   Overview of Economy of Pakistan developmentPaper 1 Dr. Salman Shah   Overview of Economy of Pakistan development
Paper 1 Dr. Salman Shah Overview of Economy of Pakistan development
 
Business Environment and Investment Opportunities in Pakistan
Business Environment and Investment Opportunities in PakistanBusiness Environment and Investment Opportunities in Pakistan
Business Environment and Investment Opportunities in Pakistan
 
Economy of Pakistan
Economy of Pakistan Economy of Pakistan
Economy of Pakistan
 
Kenya media landscape (2016) fmc group
Kenya media landscape (2016)   fmc groupKenya media landscape (2016)   fmc group
Kenya media landscape (2016) fmc group
 
Pakistan Global macroeconomics and International finance
Pakistan Global macroeconomics and International finance Pakistan Global macroeconomics and International finance
Pakistan Global macroeconomics and International finance
 
Imports of pakistan & its impact on economy
Imports of pakistan & its impact on economyImports of pakistan & its impact on economy
Imports of pakistan & its impact on economy
 
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN by TARIQ SARWAR AWAN
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN  by TARIQ SARWAR AWAN MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN  by TARIQ SARWAR AWAN
MOST COMPREHENSIVE PRESENTATION EVER ON PAKISTAN by TARIQ SARWAR AWAN
 
East Africa's Role in GCC Food & Agribusiness and Future Prospects
East Africa's Role in GCC Food & Agribusiness and Future ProspectsEast Africa's Role in GCC Food & Agribusiness and Future Prospects
East Africa's Role in GCC Food & Agribusiness and Future Prospects
 
Bangladesh : A Macro Overview June 2016
Bangladesh : A Macro Overview June 2016Bangladesh : A Macro Overview June 2016
Bangladesh : A Macro Overview June 2016
 
Pakistan Investment for Japanese Investors
Pakistan Investment for Japanese InvestorsPakistan Investment for Japanese Investors
Pakistan Investment for Japanese Investors
 
Kazakhstan Agriculture Food Manufacturing Guide for 2017
Kazakhstan Agriculture Food Manufacturing Guide for 2017 Kazakhstan Agriculture Food Manufacturing Guide for 2017
Kazakhstan Agriculture Food Manufacturing Guide for 2017
 
Economic survey of Pakistan by Irfan Khan (2)
Economic survey of Pakistan by Irfan Khan (2)Economic survey of Pakistan by Irfan Khan (2)
Economic survey of Pakistan by Irfan Khan (2)
 
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...
Saad Amanullah Khan's 2011 ABC Economic Summit Presentation "How to make the ...
 
PK4of10
PK4of10PK4of10
PK4of10
 
Kenya budget 2016 & 201 7 acca3 1
Kenya budget 2016 & 201 7 acca3 1Kenya budget 2016 & 201 7 acca3 1
Kenya budget 2016 & 201 7 acca3 1
 
Africas Silkroute Indias New Economic Frontier
Africas Silkroute Indias New Economic FrontierAfricas Silkroute Indias New Economic Frontier
Africas Silkroute Indias New Economic Frontier
 
Horticulture in Tanzania
Horticulture in Tanzania Horticulture in Tanzania
Horticulture in Tanzania
 

Pakistan Scenario

  • 1. PAKISTAN SCENARIO Prepared by Jawad Sajid Prepared On First of June Two Thousand Sixteen
  • 2. TALE OF CONTENT Pakistan Scenario Population Economy of Pakistan Statistics External Internal Stock Exchange Distribution of Income or Consumption by Percentage Share Major Exports Commodities Major Imports Commodities Administrative Division Capital Population Major Cities & Their Population Major Agriculture Crops Major Industries
  • 3. Print Media News Agencies Electronic Media Radio stations Private TV/Radio Overseas Pakistani Population Population of Pakistanis Abroad Country Wise. Company Focus Countries and Pakistani Population in them Annexure A Population of Pakistanis Abroad Country Wise Annexure B Banks and Financial Institutes in Pakistan Annexure C Focus Countries and the population of Pakistanis Remittance Send Back Home Overseas Investment 2nd Largest Real Estate Investor For Year 2014-2013 Launching Project in Pakistan
  • 4. PAKISTAN SCENARIO POPULATION  Population: Over 199 MM (Year 2014)  6th most populous in the world (Year 2014)  Population density : 233 people per Km2. (http://www.worldometers.info)  Urban Population: 37% (68,888,535 people in 2014 http://www.worldometers.info)  Median age: 22.8 years. (http://www.worldometers.info)  Male 62.4% & Female 64.44% • Age Structure: 0-14 Years: 36.7% % (Male 33,037,943 & Female 31,092,572) 15-64 Years: 59.1% (Male 53,658,173 & Female 49,500,786) 65+: 4.2% (Male 3,495,350 & Female 3,793,734) (2009 est.) • Average House Hold Size: 6.7 (Year 2014) (dhsprogram.com/pubs/pdf/FR29/03Chapter3.pdf) • 26th largest in the world in terms of purchasing power parity (PPP) (Year 2014)
  • 5. ECONOMY OF PAKISTAN Statistics GDP: USD 292 Bn ( Year 2014) GDP Rank: 26th (PPP) & 44th (Nominal) GDP Growth: 4.7% ( Year 2014) GDP per capita: $1,307 (nominal; 143rd;(Y2013) & $4,602 (PPP; 132th; 2013) GDP by sector: Agriculture: 25.3%, Industry: 21.6%, Services: 53.1% (2013) Inflation (CPI): 3.88% (January 2015)[7] Foreign Currency Reserves: $15 billion (Year 2014) “Source: Wikipedia External Exports: $25.05 billion (2013 est.) Exports Goods: Linens (10%), Cotton and Yarn (9.2%), Rice (7.9%), Non-Knit Men's Suits (4.3%), Refined Petroleum (3.2%), Cement (2.3%) Main Export Partners: United States 13.3%, China 10.9%, United Arab Emirates 8.6%, Afghanistan 8.5%, Germany 5.1% Imports: $33 billion (2013 est.) Import Goods: Refined Petroleum (21%), Crude Petroleum (11%), Palm Oil (4.8%), Cars (1.9%), Coal Briquettes (1.6%) Main Import Partners: China 17%, United Arab Emirates15%, Kuwait 8.8% (2012 est.), Saudi Arabia 8.5%, Malaysia 4.8%
  • 6. STOCK EXCHANGE Karachi Stock Exchange Lahore Stock Exchange Islamabad Stock Exchange No. of listings: 579 No. of listings: 671 No. of listings: 261 Volume: US$ 12 billion Volume: US$ 14.5 million Volume: NA DISTRIBUTION OF INCOME OR CONSUMPTION BY PERCENTAGE SHARE: PAKISTAN Lowest 10% 4.1 Lowest 20% 9.5 Second 20% 12.9 Third 20% 16.0 Fourth 20% 20.5 Highest 20% 41.1 Highest 10% 27.6 Source: http://www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Pakistan-POVERTY- AND-WEALTH.html#ixzz3UA5u6lo8 • It is safe to assume that some 42 per cent of the total national income is claimed by the top 20 per cent of the population. • This means that 36 million people have a combined income of $75.6 billion, which translates into a per capita income of $2,100 or twice the national average.
  • 7. • According to the Bank, 27 per cent of the national income goes to 18 million people, the 10 per cent who sit on top of the income pyramid. For them, the per capita income is $2,700. • Applying the same distribution for the top 10 per cent and top one per cent of the population as for the entire population, it would appear that the total income of the affluent 1.8 million people is $13.12 billion, or $7,300 per capita, • Richest 180,000, it is close to $20,000. • The super rich 18,000 people have a combined income of $1.31 billion or $72,700 per capita. • Since the poorest 10 per cent of the population receives only four per cent of the total income, their income per head is only $400 per annum. • The richest 40,000 people in the country have combined income equal to that of the poorest 18 million people. • The super rich — the 18,000 who make up 0.001 per cent of the population — earn 180 times as much as the poorest 18 million. Source: Published in The Express Tribune, May 16th, 2011.
  • 8. Cotton Textile Goods Rice Hides and Skins Handicrafts Carpets Sports Goods Fruits Leather iItems Sea Food (Fisheries) MAJOR EXPORTS COMMODITIES Industrial equipment Petroleum Vehicles Edible Oil Fertilize Medicines Tea/coffee Iron ore MAJOR IMPORTS COMMODITIES Province Capital Population Province Capital Population Punjab Lahore 101,000,000 Sindh Karachi 42,400,000 Khyber Pakhtunkhwa Peshawar 28,000,000 Balochistan Quetta 7,914,000 FATA N/A 3,176,331 Azad Kashmir Muzaffarabad 4,567,982 ADMINISTRATIVE DIVISION CAPITAL POPULATION
  • 9. City Province Population City Province Population Karachi Sindh 23,500,625 Lahore Punjab 14,218,745 Faisalabad Punjab 7,347,446 Rawalpindi Punjab 5,829,471 Islamabad Capital 2,706,481 Hyderabad Sindh 5,607,798 Multan Punjab 5,339,550 Gujranwala Punjab 4,899,766 Sargodha Punjab 4,557,514 Peshawar KPK 2,833,252 Bahawalpur Punjab 2,615,067 Sialkot Punjab 1,970,283 Quetta Balochistan 1,896,090 Sukkur Sindh 1,050,000 MAJOR CITIES & THEIR POPULATION Cotton Wheat Rice Sugarcane MAJOR AGRICULTURE CROPS Major crops are and Total Cropped Area is 22.14 million hectares Textiles Cement Fertilizer Steel Sugar Shipbuildin g MAJOR INDUSTRIES
  • 10. COMMUNICATIONS • Post Office: 12,828 • Telephone Connections: 3.934 million • Telegraph Offices: 384 • Public Call Offices: 66968 PRINT MEDIA Dailies: 424 Weeklies: 718 Fortnightlies: 107 Monthlies:: 553 NEWS AGENCIES • Associated Press of Pakistan (APP) Official & PPI, NNI (PVT) ELECTRONIC MEDIA • Pakistan Television: 5 Centers • Registered TV sets: 3.61 million • Covering: 87% population • Viewership: 115 million
  • 11. RADIO STATIONS • Total: 23 • Home services: 20 languages. • External Services: cover 70 countries in 15 languages Private TV/Radio • Radio stations 3 • TV Transmitter channels 2 • Private News Agencies 2 OVERSEAS PAKISTANI POPULATION • 7MM POPULATION O-F PAKISTANIS ABROAD COUNTRY WISE. • Asia 4,140,301 • Europe 2,255,000 • Americas 1,635,838 • Africa 49,249 • Oceania 36,277 Source Wikipedia
  • 12. Asia 51% Europe 28% Americas 20% Africa 1% Oceania 0% Population Country wise break down of populations attached in Annexure A Country Population Country Population Country Population KSA 1,500,000 Oman 85,000 Jordan 8000 UK 1,200,000 Bahrain 45,000 Egypt 700 U.S.A 700,000 Libya 30,000 Lebanon 700 Kuwait 150,000 China 27,000 Iraq 456 Qatar 90,000 Iran 19,000 Nigeria 62 COMPANY FOCUS COUNTRIES AND PAKISTANI POPULATION IN them
  • 14. OVERSEAS INVESTMENT Referring to statistics issued by the State Bank of Pakistan, he said outflow of foreign direct investment hit the $1.037 billion mark in the first half of the financial year 2014- 15 and the trend needs to be checked to protect the national economy. Source: Muzaffar Rizvi (Business News Editor) / 19 January 2015- Khaleej Times business 2nd LARGEST REAL ESTATE INVESTOR FOR YEAR 2014-2013 • Based on 2013 investment of 8.6bn dirham, total buying by Pakistanis in 2013 and 2014 stood at 16.1bn Dirham, according to data of Dubai Land Department (DLD) • Transaction: 5,079 transactions worth Dh7.588 bn for the year 2014
  • 15. LAUNCHING PROJECT IN PAKISTAN MARKETING CAMPAIGN • E-mailer where possible (To the attached List) • Courier where possible (To the attached List) • Print and Digital Media advertisement o Complete presentation attached o Reference of Damac Marketing campaign also attached • Road show • (Cost Estimate To Be Taken) • Karachi • Lahore • Islamabad **(Time Limit & Budget to be discussed with Mr. Tariq) MAIN TARGET PRIORITY WISE  Apartments  Villas
  • 16.
  • 17.
  • 18. Rates of Jang, The News & Dawn are for foreign clients. However final rates can be negotiated with media once the artwork is ready