1. TAKING A HUGE LEAP FORWARD
Al Shabiba Oman’s popular Arabic
daily has reached yet another
landmark.
It will be 24 years YOUNG in 2014.
It gives us pleasure in bringing our
success story, our achievements so far
and our future growth plans

2. GROWING WITH OMAN
Media and entertainment industry of
Oman is one of the fastest growing
sectors of Oman.
The average Omani consumer is getting
younger. Currently 70% of Oman’s
population is below 35 years of age.
The emergence of this young middle class
with greater earning power and higher
disposable income provides potential for
increased marketing and spending in
Oman.

3. EDUCATING AND
EMPOWERING OMAN
Makes a real difference to local community
by its commitment to SUPPORT AND
PROMOTE :
• LOCAL BUSINESS & INDUSTRIES,
• TOURISM & SPORTS ,
• WOMEN DEVELOPMENT INITIATIVES,
• EDUCATION ,
• SOCIAL WELFARE
through encouraging and positive write-ups,
special features & graphics.
We also report progress and development of
the nation through special features.

4. MORE THAN JUST ‘NEWS’
Special sections are published with
our newspaper which caters to
diverse reading habits of our young
and elite readers.
Regular articles on Health
improvement, Safe driving & similar
topics provide lots of relevant
information.
Our special feature contents have
been well received by our readers
due to focus on modern & interesting
subjects like –
LEISURE : ‘MAZAAJ’
HIGHER EDUCATION : ‘FUTURE’,
HEALTH & BEAUTY : ‘ SAHA WA AL
JAMAAL’

5. THOROUGH INFORMATION &
ABSOLUTE KNOWLEDGE
Views and analysis from EXPERTS AND
RENOWNED LOCAL WRITERS,
We provide the most diverse and accurate
information through an appropriate mix of
LOCAL , REGIONAL, NATIONAL AND
INTERNATIONAL NEWS.
READERS’ OPINIONS are given maximum
attention and first prominence .

6. INFORM AND INSPIRE
YOUTH OF OMAN
Our contents on sports, arts, latest
technology, health and good life keeps our
young readers motivated and enterprising.
We strive to spotlight local problems,
identifying and suggesting solutions.

7. BETTER LAYOUT &
ATTRACTIVE DESIGN
Easy navigation through subject wise
separate sections. Al Shabiba consists
of 12 or 16 pages for national &
international news + 8 pages of
business + 8 pages of sports + 8 pages
of special supplement.
More color pages makes the
newspaper attractive.
Colorful photographs of events and
personalities enhances visual appeal.

8. ENCOURAGE HIGHER EDUCATION
IMPROVING EDUCATION LEVEL
STUDENTS IN HIGHER EDUCATION
EDUCATION FELLOWSHIPS

9. INCREASING PUBLIC AWARENESS
HOUSING AID
Al Shabiba is working meticulously to
increase Public Awareness & promoting
right things on right time.
GENERAL BUDGET
We are also expanding our abilities and
in 2014 & Al Shabiba will be at its
reporting best.

10. INCREASE GENERAL AWARENESS
JOB GENERATION
LOANS APPOVED
FUEL SUBSIDY

11. INCREASE SOCIAL AWARENESS
POLICE ACHIEVEMENTS
TOURISM GROWTH

12. OUR STRENGTHS
• Belongs to one of the oldest
publication group of Oman –
Muscat Press and Publishing house.
• Adding new readers every month
through innovative circulation
promotion schemes
• Timely distribution across Oman
- Deeper penetration into interior
areas.
• Experienced and well - trained
reporters and staff.
• Branch offices in Salalah and Sohar.
Reporters in Interior areas of Oman.
• Al Shabiba is the first in GCC to
launch online edition and mobile
WAP edition.
• Most developed infrastructure - self
owned ultra modern printing setup
using latest technology.
• Modular page lay-out gives better
response to our advertisers.

13. OUR READER’S PROFILE
Arabic Daily readership as per IPSOS 2012
fig in '000
AL Watan
3.92
48%
Al Zaman
0.14
2%
Al Shabiba
2.51
31%
• Well accepted by influential readers
connected with the corporate world of
banking, telecomm, tourism, IT, real
estate etc
Oman Arabic
1.61
19%
Arabic Readership for Income above 1000 RO
as per IPSOS 2012
Fig in '000
AL Watan
71
51%
Al Roya
4
3%
Oman
Arabic
15
11%
• Our readers comprise of men and
women, age 18 to 45 of social class ABC
spread through out Oman for whom
education is a part of their values.
Al Shabiba
49
35%
• Reaching most qualified targets –
Executives, Managers, Directors, CEOs
and MDs
• Also popular amongst Arab expatriates
staying in Oman.
• Employees working in Ministries and
Government offices.

14. OUR PATRON ADVERTISERS
ALSHABIBA is a trusted medium of advertising for many reputed brands and
organisations. Some of our patron advertisers are –
• CORPORATE GROUPS: SAUD BAHWAN, SUHAIL BAHWAN, MHD,
OMZEST, MUSTAFA SULTAN, ZUBAIR, OHI
.
• AUTOMOBILES
: TOYOTA, LEXUS, NISSAN, INFINITY, LANDROVER,
CHEVROLET, CADILLAC, HYUNDAI, KIA, HONDA
• ELECTRONICS
: SAMSUNG, SONY, PHILLIPS, SHARP,
PANASONIC, TOSHIBA
• BANKING
: BANK MUSCAT, NBO, OAB, AHLI BANK,
BANK DHOFAR
• TELECOMM
: OMANTEL, OMAN MOBILE, NAWRAS, RENNA,
FRIENDI, MAZOON MOBILE
• SHOPPING MALLS : LULU, CARREFOR, CENTER POINT, MAX, SAFEER
• REAL ESTATE
: AL KANDEEL, WAVE, BLUE CITY, MURIYA
• EDUCATION
: NIZWA UNIVERSITY, MAJAN COLLEGE, SOHAR
UNIVERSITY, MAZOON COLLEGE

15. PARTNERS TO GROWTH
• We work as partners with our clients in creating a strong Brand image and
increasing their returns on investment with Al Shabiba. A media campaign in Al
Shabiba and Times of Oman will reach target audience at lowest cost.
• All marketing, HR initiatives, new launches, performance
reports, achievements, international awards and recognition earned by our
patron clients are given special preference and excellent press coverage in Al
Shabiba.
• Advertising is measured by impact. To create a positive and huge impact we
always support print innovations of all kind.
• Our marketing department will ensure tie up with assured benefits depending
upon agreement value. Thus besides regular benefits we will also provide
Value addition to all our regular advertisers.

16. OUR LEADING ENGLISH DAILY
• Established in 1975, Times of Oman is a
leading publication, which has pioneered
its way to being a quality newspaper and
an integral part of the Omani media.
• Target - widely read by all decision
makers, and the target audience comprises
of expatriates, Omani executives and the
business community of Oman.
• It comes out with regular sections
covering issues from various fields.
o Market & Business (daily)
o Sports (daily)
o Daily guide - tabloid classified (daily)
o Ice times – every Monday
o Thursday magazine - every Thursday

17. TIMES OF OMAN READERSHIP
Times of
Oman, 1.2
5,
58%
English Daily readership
as per IPSOS 2012
Fig in ‘000
Muscat Daily
0.23
11%
Oman Daily
0.41
19%
Oman Tribune
0.25
12%
Times of Oman
has Maximum readership & also
Most affluent readers amongst
English newspaper readership

18. Thank you