Al Shabiba

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Oman\'s popular Arabic Daily

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Al Shabiba

  1. 1. TAKING A HUGE LEAP FORWARD Al Shabiba Oman’s popular Arabic daily has reached yet another landmark. It will be 20 years YOUNG in 2010. It gives us pleasure in bringing our success story, our achievements so far and our future growth plans
  2. 2. AS HAPPENING AS OMAN IN 2010 2010 will be a happening year for Oman - it celebrates 40 years of renaissance and will also be hosting 2 nd Asian beach games. With global economies recovering from recession Oman market in 2010 is expected to witness unprecedented growth across all segments. We are also expanding our abilities and in 2010 Al Shabiba will be at its reporting best.
  3. 3. GROWING WITH OMAN Media and entertainment industry of Oman is one of the fastest growing sectors of Oman. The average Omani consumer is getting younger. Currently 70% of Oman’s population is below 35 years of age. The emergence of this young middle class with greater earning power and higher disposable income provides potential for increased marketing and spending in Oman.
  4. 4. AS HAPPENING AS OMAN IN 2010 2010 will be a happening year for Oman - it celebrates 40 years of renaissance and will also be hosting 2 nd Asian beach games. With global economies recovering from recession Oman market in 2010 is expected to witness unprecedented growth across all segments. We are also expanding our abilities and in 2010 Al Shabiba will be at its reporting best.
  5. 5. EDUCATING AND EMPOWERING OMAN <ul><li>Makes a real difference to local community by its commitment to SUPPORT AND PROMOTE : </li></ul><ul><li>LOCAL BUSINESS & INDUSTRIES, </li></ul><ul><li>TOURISM & SPORTS , </li></ul><ul><li>WOMEN DEVELOPMENT INITIATIVES, </li></ul><ul><li>EDUCATION , </li></ul><ul><li>SOCIAL WELFARE </li></ul><ul><li>through encouraging and positive write-ups and special features. </li></ul>
  6. 6. THOROUGH INFORMATION & ABSOLUTE KNOWLEDGE Views and analysis from EXPERTS AND RENOWNED LOCAL WRITERS, We provide the most diverse and accurate information through an appropriate mix of LOCAL , REGIONAL NATIONAL AND INTERNATIONAL NEWS. READERS’ OPINIONS are given maximum attention and first prominence .
  7. 7. MORE THAN JUST ‘ NEWS ’ 8-page supplement everyday with our newspaper caters to diverse reading habits of our young and elite readers. Our special feature contents have been well received by our readers due to focus on modern & interesting subjects like – COMMUNICATIONS & IT : ‘AL ETISALAT’, HIGHER EDUCATION : ‘FUTURE’, GOOD FAMILY LIFE : ‘AUSRATEE’, HEALTH & BEAUTY : ‘ SAHA WA AL JAMAAL’ CHILDREN SPECIAL : ‘AL WAIDOON ’ STARS WORLD : ‘ALAM AL NOJUM’ ART AND CULTURE : ‘IFAAK’
  8. 8. INFORM AND INSPIRE YOUTH OF OMAN Our contents on sports, arts, latest technology, health and good life keeps our young readers motivated and enterprising. We strive to spotlight local problems, identifying and suggesting solutions. We also report progress and development of the nation through special features.
  9. 9. BETTER LAYOUT & ATTRACTIVE DESIGN Easy navigation through subject wise separate sections. Al Shabiba consists of 16 pages for national & international news + 8 pages of business and sports + 8 pages of special supplement. More color pages makes the newspaper attractive. Colorful photographs of events and personalities enhances visual appeal.
  10. 10. OUR STRENGTHS <ul><li>Branch offices in Salalah and Sohar. Reporters in Interior areas of Oman. </li></ul><ul><li>Al Shabiba is the first in GCC to launch online edition and mobile WAP edition. </li></ul><ul><li>Most developed infrastructure - self owned ultra modern printing setup using latest technology. </li></ul><ul><li>Less cluttered pages gives better response to our advertisers. </li></ul><ul><li>Belongs to one of the oldest publication group of Oman – Muscat press and publishing house. </li></ul><ul><li>Adding new readers every month through innovative circulation promotion schemes </li></ul><ul><li>Timely distribution across Oman </li></ul><ul><li>- Deeper penetration into interior areas. </li></ul><ul><li>Experienced and well - trained reporters and staff. </li></ul>
  11. 11. OUR READER’S PROFILE <ul><li>Our readers comprise of men and women, age 18 to 45 of social class ABC spread through out Oman for whom education is a part of their values. </li></ul><ul><li>Well accepted by influential readers connected with the corporate world of banking, telecomm, tourism, IT, real estate etc </li></ul><ul><li>Reaching most qualified targets – Executives, Managers, Directors, CEOs and MDs </li></ul><ul><li>Also popular amongst Arab expatriates staying in Oman. </li></ul><ul><li>Employees working in Ministries and Government offices. </li></ul>
  12. 12. . OUR PATRON ADVERTISERS <ul><li>ALSHABIBA is a trusted medium of advertising for many reputed brands and organisations. Some of our patron advertisers are – </li></ul><ul><li>CORPORATE GROUPS: SAUD BAHWAN, SUHAIL BAHWAN, MHD, </li></ul><ul><li>OMZEST, MUSTAFA SULTAN, ZUBAIR, OHI </li></ul><ul><li>AUTOMOBILES : TOYOTA, LEXUS, NISSAN, INFINITY, LANDROVER, </li></ul><ul><li>CHEVROLET, CADILLAC, HYUNDAI, KIA, HONDA </li></ul><ul><li>ELECTRONICS : SAMSUNG, SONY, PHILLIPS, SHARP, </li></ul><ul><li>PANASONIC, TOSHIBA </li></ul><ul><li>BANKING : BANK MUSCAT, NBO, OAB, AHLI BANK, </li></ul><ul><li>BANK DHOFAR </li></ul><ul><li>TELECOMM : OMANTEL, OMAN MOBILE, NAWRAS, RENNA, </li></ul><ul><li>FRIENDI, MAZOON MOBILE </li></ul><ul><li>SHOPPING MALLS : LULU, CARREFOR, CENTER POINT, MAX, SAFEER </li></ul><ul><li>REAL ESTATE : AL KANDEEL, WAVE, BLUE CITY, MURIYA </li></ul><ul><li>EDUCATION : NIZWA UNIVERSITY, MAJAN COLLEGE, SOHAR </li></ul><ul><li>UNIVERSITY, MAZOON COLLEGE </li></ul>
  13. 13. PARTNERS TO GROWTH <ul><li>We work as partners with our clients in creating a strong Brand image and increasing their returns on investment with Al Shabiba. A media campaign in Al Shabiba and Times of Oman will reach target audience at lowest cost. </li></ul><ul><li>All marketing, HR initiatives, new launches, performance reports, achievements, international awards and recognition earned by our patron clients are given special preference and excellent press coverage in Al Shabiba. </li></ul><ul><li>Advertising is measured by impact. To create a positive and huge impact we always support print innovations of all kind. </li></ul><ul><li>We are starting a new trend in print media of Oman from 2010. An advertising tie up with assured benefits depending upon agreement value. Thus besides regular benefits we will also provide Value addition to all our regular advertisers. </li></ul>
  14. 14. OUR LEADING ENGLISH DAILY <ul><li>Established in 1975, Times of Oman is a leading publication, which has pioneered its way to being a quality newspaper and an integral part of the Omani media. </li></ul><ul><li>Target - widely read by all decision makers, and the target audience comprises of expatriates, Omani executives and the business community of Oman. </li></ul><ul><li>It comes out with regular supplements covering issues from various fields. </li></ul><ul><ul><li>Times business (daily) </li></ul></ul><ul><ul><li>Times sports (daily) </li></ul></ul><ul><ul><li>Times leisure (daily) </li></ul></ul><ul><ul><li>Daily guide - tabloid classified (daily) </li></ul></ul><ul><ul><li>Ice times – every Monday </li></ul></ul><ul><ul><li>Et - every Wednesday </li></ul></ul><ul><ul><li>Thursday magazine - every Thursday </li></ul></ul>
  15. 15. Thank you

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