The webinar teaches vapor vendors how to use ShopGlobalVapor's digital marketplace. It covers signing up for an account, setting up a company profile, uploading products, and viewing analytics. The marketplace allows vendors to exhibit and sell year-round, expand their reach, and transact more efficiently. Balluun provides the self-service marketplace platform and powers large B2B networks in various industries.

1. ShopGlobalVapor
Digital Marketplace Training
for
Vapor Exhibitors and Sellers
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2. What you will learn today:
• Today’s webinar (45 minutes) will
show vendors of wholesale
vapor products and services
(brands and sellers) how to:
– Sign up for a Shop Global Vapor
account
– Setup company profile
– Invite coworkers
– Upload products and manage
showroom
– View analytics
• Join the conversation at
#tradeshowcorner
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Marketplace for the Vapor Industry

4. A digital marketplace for vendors and retailers of vapor electronic
cigarettes, vaporizers, electronic smoking and e-cigarette accessories,
and premium vapor smoke e-liquids
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ShopGlobalVapor.com

5. • B2B SaaS startup founded in 2009
– Offices in Silicon Valley, New York City, and Zurich
• Partner and technology provider of social
commerce with digital marketplaces
– Portfolio includes Balluun 365 and Balluun Directory
– Visit http://www.balluun.com for more info
• Currently powering the largest B2B networks in
industries like fashion, toys, wellness, licensing
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Balluun Introduction

6. • Build a new business channel
• Open new customer touch points
• Find new customers
• Increase market exposure
• Transact digitally and gain insight on
business
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Benefits of a Digital Marketplace

7. Sell
Efficiently
Operate
Year-
Round
Expand
Market
Reach
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Opportunities for Vapor Vendors
Exhibit and sell more efficiently any time, any where

8. Expand market reach
• Build more meaningful
relationships
– Find, target and interact with buyers
through messaging and social feeds
– Open new customer touch points with
existing buyers
• Increase market exposure
– Discover audiences in new
geographies
– Lead generation through trade show
attendee list
– Analytics on similar profiles
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9. Operate year-round
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• Digital marketplace always open
– Company and product information
available 24/7/365
– Accessible from anywhere through
web and mobile application
• Track business in real-time
– Back-end integration with ERP/CRM

10. Sell efficiently
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• Product catalog can be made
available any time, anywhere
– Promote product with lower costs
through social feeds and receive
feedback
• Shop and transact before, during,
and after the show
– Orders can come at any time from
anywhere
– Digital minimizes errors

11. • Balluun self-service marketplace
– Thousands of exhibitors have used Balluun and
created their showrooms
– Companies have easily created profiles and
uploaded hundreds to thousands of products
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Self-serve Digital Marketplace

12. Agenda
• Sign up for a ShopGlobalVapor account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• View Analytics
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13. • First, register for Shop Global Vapor
membership at:
– http://shopglobalvapor.com/registration/
• Once approved, create a Balluun
account at:
– https://shopglobalvapor.balluun.com/en-us/registration
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Sign up for Shop Global Vapor

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Register

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Create Account

16. Agenda
• Sign up for a ShopGlobalVapor account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• View Analytics
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17. • Your company profile lets you
personalize your digital storefront and
provide information including:
– Company description
– Company products
– Company contacts
– Social news feed
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Company Profile

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Company Profile

19. Agenda
• Sign up for a ShopGlobalVapor account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• View Analytics
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20. • Provide access for all your co-workers
who have responsibility to manage your
digital storefront
– Marketing
– Sales
– Back office
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Invite co-workers

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Invite co-workers

22. Agenda
• Sign up for a ShopGlobalVapor account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• View Analytics
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23. • To populate your digital storefront with
products, you can upload photos either
individually or in bulk
• To upload, determine what product
category and sub-category best
describes your product
• Enter required product details such as
product name and SKU
• Include at least one product image with
each
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Upload Products

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Individual Upload: product

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Individual Upload: images

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Bulk Upload

27. • Having online linesheets allows
exhibitors to easily create digital
collections
– Conduct business any time, anywhere
• It is easy to add/edit/delete products in
the catalog
– You can also change the display order in
your showroom or publish and unpublish
specific products
• Set payment terms
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Manage Showroom

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Product Dashboard

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Manage Collection

30. Agenda
• Sign up for a ShopGlobalVapor account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• View Analytics
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31. • Customize date ranges to analyze your
profile, showroom, and products views
• See who exactly is interested in your
products and reach out to them
individually
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View Analytics

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Analytics

33. • This webinar recording will be made
available on our YouTube channel or on
the Balluun resources page
– https://www.youtube.com/user/balluuninc
– http://www.balluun.com/resources
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Webinar replay

34. • For more information or support, please
contact us:
– E-mail: support@balluun.com
– Phone: +1-877-280-7222
– Social:
• Twitter: @Balluun
• Facebook: balluunmarketplace
• LinkedIn: balluun-inc
• Google Plus: +Balluun
• YouTube: balluuninc
– Web: http://www.balluun.com/resources
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ShopGlobalVapor Support Team

35. Digital Marketplaces for Trade Shows
www.balluun.com