Powered by Balluun (http://www.balluun.com), ShopToyFair365 (http://www.shoptoyfair365.com) is the play trade's premier B2B online marketplace. Together, the Toy Industry Association and Balluun have created the toy industry's largest digital business network with thousands of brands and buyers already on the platform. This presentation outlines training from January 21, 2015 for Toy Fair Exhibitors on how to create an account and sign-up for a ShopToyFair365 account, setup a company profile, invite coworkers, upload products and manage showrooms, and invite their retail network. For more information on ShopToyFair, you can watch our overview video at https://www.youtube.com/watch?v=uOVNpDQx-yg.

1. ShopToyFair365 Training
for
Toy Fair Exhibitors
1/21/2015 1www.shoptoyfair365.com

2. What you will learn today:
• Today’s webinar (45 minutes) will show
exhibitors (brands and sellers) of Toy Fair
how to:
– Sign up for a ShopToyFair365 account
– Setup company profile
– Invite coworkers
– Upload products and manage showroom
– Invite retail network
1/21/2015 2www.shoptoyfair365.com

3. • Jason Estes
Customer Success
Manager at Balluun
@balluun
• Larry Chao
Vice President of
Marketing at Balluun
@lpchao
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Presenters
www.shoptoyfair365.com

4. • B2B SaaS startup founded in 2009
– Offices in Silicon Valley, New York City, and Zurich
• Partner and technology provider of social
commerce with digital marketplaces
– Portfolio includes Balluun 365 and Balluun Directory
– Visit http://www.balluun.com for more info
• Currently powering the largest B2B networks in
industries like fashion, toys, and licensing
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Balluun Introduction

5. Toy Industry Association’s ShopToyFair365.com,
the Play Trade’s Digital Marketplace
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ShopToyFair365 powered by balluun
http://youtu.be/uOVNpDQx-yg

6. • Balluun self-service marketplace
– Thousands of exhibitors have used Balluun and
created their showrooms
– Companies have easily created profiles and uploaded
hundreds to thousands of products
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Self-serve Digital Marketplace

7. Agenda
• Sign up for a ShopToyFair365 account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• Invite retail network
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8. • It is very easy to create a ShopToyFair365
account
– Go to www.shoptoyfair365.com
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Sign up for ShopToyFair365

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Create Account

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Enter Email Address

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Create Guest Account

12. Agenda
• Sign up for a ShopToyFair365 account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• Invite retail network
1/21/2015 12www.shoptoyfair365.com

13. • Your company profile lets you personalize
your digital storefront and provide
information including:
– Company description
– Company products
– Company contacts
– Social news feed
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Company Profile

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Describe your Company

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Customize your Profile

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Add Contacts

17. Agenda
• Sign up for a ShopToyFair365 account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• Invite retail network
1/21/2015 17www.shoptoyfair365.com

18. • Provide access for all your co-workers
who have responsibility to manage your
digital storefront
– Marketing
– Sales
– Back office
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Invite co-workers

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Invite co-workers

20. Agenda
• Sign up for a ShopToyFair365 account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• Invite retail network
1/21/2015 20www.shoptoyfair365.com

21. • To populate your digital storefront with
products, you can upload photos either
individually or in bulk
• To upload, determine what product
category and sub-category best describes
your product
• Enter required product details such as
product name and style ID
• Include at least one product image with
each
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Upload Products

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Individual Upload: product

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Individual Upload: images

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Bulk Upload

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Bulk Upload: spreadsheet

26. • Having online linesheets allows exhibitors
to easily create digital collections
– Conduct business any time, anywhere
• It is easy to add/edit/delete products in the
catalog
– You can also change the display order in your
showroom or publish and unpublish specific
products
• Set payment terms
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Manage Showroom

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Product Dashboard

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Manage Collection

29. Agenda
• Sign up for a ShopToyFair365 account
• Setup company profile
• Invite coworkers
• Upload products and manage showroom
• Invite retail network
1/21/2015 29www.shoptoyfair365.com

30. • Invite your retail buyers to connect with
you all year long, even when the show is
over
• ShopToyFair365 is a great way to extend
relationships from the showroom floor and
communicate with buyers any time,
anywhere
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Invite retail network

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Add connections

32. • This webinar recording will be made
available on our YouTube channel or on
the Balluun resources page
– https://www.youtube.com/user/balluuninc
– http://www.balluun.com/resources
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Webinar replay

33. • For more information or support, please contact
us:
– E-mail: support@balluun.com
– Phone: +1-877-280-7222
– Social:
• Twitter: @Balluun
• Facebook: balluunmarketplace
• LinkedIn: balluun-inc
• Google Plus: +Balluun
• YouTube: balluuninc
– Web: http://www.balluun.com/resources
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ShopToyFair365 Support Team

34. • Toy Fair is less than a month away
• Buyers are on ShopToyFair365 already
• Create your storefront and merchandise
your products. Sign-up for
ShopToyFair365 and connect now before
the show!
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Are you ready for the show?

35. Digital Marketplaces for Trade Shows
www.balluun.com