Seymour led a revolution in American illustration and graphic design in the late 1950s and early 1960s, shifting styles from sentimental realism to comic expressionism. After founding Push Pin Studios in 1954 with Milton Glaser and Edward Sorel, Seymour created illustrations for magazines, posters, and more that directly influenced generations with his distinct absurdist and witty style. While rooted in vintage traditions, his work synthesized, reinvented, and sometimes parodied the past instead of copying it.

1. http://seymourchwastarchive.com/about/seymour/
“Seymour
led a major
revolution in American
illustration and graphic design
during the late 1950s and early 1960s,
triggering the shift from sentimental realism to
comic expressionism, among other radical feats. The
illustrations for magazines, posters, advertisements, book
jackets, record covers, product packages, and children’s books
that he created after founding Push Pin Studios with Milton Glaser
and Edward Sorel in 1954 directly influenced two generations ... He
was very instrumental in wedding illustration to typographic design ...
[He] contributed his distinct brand of absurdist wit to twentieth-century
applied art and design. And although his methods were unapologetically rooted
in vintage-style decorative traditions, his work never slavishly copied the past.
Instead, he synthesized, reinvented, and often parodied it.”
radical + unique